13-16 February 2012 - Sibil Intimate

13-16 February 2012 Press release • 1 Mickaël Cotte tel.: +33 (0)1 55 26 61 29 mobile: +33 (0)6 77 63 47 55 [email protected] www.texworld.messefrankfurt.com

“My Texworld”, new, effective marketing communication for Texworld 2012 A season of excitement: Preview of new Trends at the show The essential materials and prints for summer 2013 Texworld 2012 starts with renewed appeal and an effective new marketing campaign: “My Texworld”, the new motto, accompanied by new visuals, for marketing communications over the next two years, underlines the creative image and the improving quality of products exhibited at the show. This new marketing campaign is also reflected in new offers of promotional material (visitors’ guide, brochures and Trend Book), both in regard to contents and to presentation. This optimisation of promotional material has been in progress since last September’s show: evidenced by the new streamlined visitors’ guide with precise contents and the Trend Book, elegant and mysterious in matt black paper in honour of the occasion, forming the indispensable golden thread for discovering the essential colours and materials of the season. The A4 format was chosen, for both documents, to achieve a flowing layout and making it easier to handle.

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The Trend Book for the next show, well thought-out like a real explorer’s guide, will unveil “Acting”, the trends for summer 2013 as imagined by Louis Gérin and Grégory Lamaud, the exhibition’s artistic directors, and the Texworld Trend Team, which unites designers from several disciplines. The Spring/Summer 2013 season will be dazzling, intoxicating in its optimism, creativity and nomadic influences. A season of freedom where innovations are adopted and new technologies allow you to reinvent yourself. Romantic reveries and cyber journeys imbuing design with poetry and futurism. A kaleidoscopes of desires, given form with the trends conjured up by inspired colour artists and master craftspeople. A season of excitement!

A preview of new trends at the show “In our contemporary, global society, reality frequently fuses with the fiction of our lives. Often our virtual presence serves our real personality. Facebook, Twitter, blogs and other virtual social relationships are examples of this”, an extract taken from Texworld’s Trend Book, which will serve as our guide in interpreting the scenes for next summer. The script for Acting, in 5 acts, is an ode to escaping, the senses awakened, on rich cultural journeys, immersion in


an imagined nature or in a futuristic labyrinth: revel in essences and colours! The colours and textures for summer 2013 are staged in a phantasmagorical play where the colours are those of sensory voyages or faraway lands, and prints are marked by lush or psychedelic patterns or inspired by Op art. Two of the palettes/scripts from Acting are revealed here: Act I: “Where decadence becomes delightful”, a richly evocative title that transports you to décors in the subtle hues of the 50s or to sumptuous balls of the XVIIIth century. This is interpreted by napped or felted appearances or suede finishes, with a skin-like feel, or else matt and slightly iridescent looks which enhance satin and silk. These fibres are at the forefront of the trend in evoking a duality between delicacy and absolute decadence. The contrast between matt and glossy, comparable with that of satin, combines casual and dressy. The palette uses references to an indulgence for food, with subtle shades of pink going by the name of whipped cream or rose biscuit, and to sky blue where the velvety blue called Royal Blood predominates. Act III: “Where discovery heightens the senses” ( palette displayed on the left). The vibrant and exotic colours, like the plumage of a parrot, immerse us in a tropical garden paradise where reality and reverie become one. The opulence of the ochre-hued palette of colours, warm shades with


evocative names like Elixir of Saffron, Animal Spices or Colonial Coral, is combined with the character of the greens named Reptile Epidermis or Goa Palm and refined by the coral hues called Perfume of the Lagoon, Craquelé Water resulting in a palette of colours inspired by the naturalist paintings of Douanier Rousseau. When it comes to prints, there is a trend towards tortoiseshell embroidery with tiger skin patterns evocative of ritualistic make-up or traditional symbols spiced with exoticism. As far as the materials go, cotton and silk, manmade fabrics (viscose, cupro, Modal) and synthetics (polyester, blends with polyamide), all dedicated to fluidity, emphasise a seductive look. An essential detail for the season: frayed effects on lightweight voile, muslin and batiste fabrics.

The essential materials for summer 2013 Cotton: Once again cotton is in the limelight thanks thanks to the stabilisation of prices. The fashion for layering clothes, inspired by looks from Rick Owens or Haider Ackermann, is one of the main trends of the moment, bound to last for the next few seasons, and benefits from the use of cotton, thanks to its variety of textures. It is already very much in evidence in the January pre-collections, with lightweight flannels, brushed cotton with a fluffy look and knitwear, as well as


various silk-cotton, cotton-wool or cotton-polyamide blends. Organic cotton consolidates it position in traditional collections and in denim. There are two textures which predominate: - softness, often obtained by successive washes. These tend to be of thin or medium thickness with a fluffy appearance. The resurgence of double-face cotton and a strong preponderance of springtime fleece, thinner than those seen at the Turkish company Bordo Tekstil, which is offering this in a lovely range for the pre-collection. They concentrate on loose fleece quality: lightweight fleece in organic cotton that hangs beautifully and is ideal for loose-fitting garments. - and a slightly more homespun look making use of weave effects (a heavy weft, tweed and a slub effect) and pronounced weaves (Panama and rep weave in particular). The farther into the season we get, the more fluid and finer cotton will be with more sophisticated finishes. There will also be plenty of cotton voile, batiste and double-face and surface effects. Also of note is very stiff cotton that hangs heavily like taffeta, with tone-in-tone patterns and a smooth even lustrous look for collections with a substantial volume, ideal for the neo-couture trend initiated by Raf Simons at Jil Sander and which is increasing in collections such as those from Céline and Christopher Kane to name a few. This is an inspiring trend where each weaver will give their own interpretation.


Technical cotton with ever more high-performance characteristics is no longer restricted just to outdoor wear but extends to the collections for city wear. Long dedicated to menswear, weavers now offer ranges for womenswear with finer cotton and elaborate finishes (glossy, satin-finish, matt) like those from Chikuma from Hong Kong, who have a selection in many different wash grades. Gabardine will remain one of the main stars next summer for urban chic looks for chinos, a casual fashion which has successfully been given a fresh look for some seasons. Fabrics are available in two different lines: - classic and rather more sober and fairly thick, for ready-to-wear for the over 35s - and trendy, finer and more supple, washed or with a resin finish for the collections for the 20-35 year olds. The ranges from the denim manufacturers are enhanced with chambray and fine denim, for shirts and lightweight pieces. The range from Raymond Uco and Kassim Textiles is interesting as you recognise the key trends for the sector. Fine fabrics with a high degree of stretch take up a good part of the denim collections in response to the jeggings trend, as seen at Kohinoor Mills from Pakistan, which is riding the wave of ultra-stretch denim, already a


best-seller in September. Among the new products, they are offering washed fabrics with their Betterwash effect process with eco-friendly certification. Linen: Long neglected to the advantage of cotton, linen is making a comeback that has been noticeable for the last few seasons: either pure linen or blended with silk, cotton or wool to lend it a more casual look, slightly crinkled in the case of the latter. What is more, linen fully complies with environmental aspects and expectations as it is eco-friendly by nature, given that cultivation/processing needs neither irrigation nor ageing. The ranges of products from the linenweavers are in tune with the main trends for next summer: a desire for fresh and casual clothes which balance out the stiff and the supple or even gossamer but textured fabrics. Linen-weavers give new life to tradition in order to supply all these qualities. Panama weaves, in a diagonal design, woven like crêpe, in twill or in a contrast effect obtained with a smooth yarn and another coarser one, or fine knits, are the hallmarks of summer 2013. Northern Linen, the Dutch brand, which has set the benchmark for the fabric, offers the best in linen with its new products: fine or thick and in many weaves. Loose-weave herringbone linen, in a 200g quality, both casual and elegant at the same time, is worth a special mention. The key feature for linen, which goes particularly well


with romantic fashion and the 70s look that will continue as one of the strong trends for summers to come: openwork stripes (simple or multiple openwork). Even on very plain fabrics, this detail lends delicacy and refinement which are often lacking in linen. Two strong trends have emerged in the palettes of colours: - mineral colours ranging from ecru to dazzling white, particularly in batistes and twills as at Vrijesh Natural. - vivid colours: indigo blue, fuchsia in more innovative textures like cloqué or knits.

Fibres to watch out for Lenzing, the Austrian yarn manufacturer and leader when it comes to cellulosic materials (Modal, Tencel) provides inspiration for weavers. The very latest, Modal Edelweiss Technology, presented last September, will be the star turn. All the more so, since it enjoys a topranking environmental record. Cellulosic fibres are an excellent alternative to natural fibres in the summer collections thanks to their absorbent properties and their softness. PeopleN’Nature from South Korea has developed an entirely eco-friendly collection since they were founded


in 2006. 99% of their yarns, modal and Tencel, come from Lenzing. Among their new products they are offering fabrics with fibres made from maize, a 25 denier monofilament yarn. Charlie Kim, head of production and sales, emphasises “There are only two brands in the world developing this fibre.” Look out for fine, silky fabrics in kapok, a vegetable fibre that is very lightweight and has ideal waterproof properties. Can be seen at Bordo Tekstil.

Prints The summer will be notorious for opulent patterns and Op art which will leave no one cold, even those without a liking for prints. Certainly, many are going for lush patterns since Prada’s collection followed by that of Givenchy (woman and man) and underlined by the latest Versace collection for H&M or even that of Joseph Altuzzara. Apart from this, another trend that is more demure and fresh is evident at Daechin from South Korea and Kokka from Japan with flowered patterns, which they gave a preview of in September.


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