2012 Sponsorship Proposal - Cinco De Mayo Denver

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Sponsorship Proposal. Cinco de Mayo Festival. Produced By. NEWSED Community Development Corporation. 901 W 10th Avenue, Suite 2A / Denver, CO ...
Sponsorship Proposal

Cinco de Mayo Festival Produced By NEWSED Community Development Corporation 901 W 10th Avenue, Suite 2A / Denver, CO 80204 / 303.534.8342 / Newsed.org

Presenting the best cultural marketing opportunity of 2012! 25th Anniversary DENVER CINCO DE MAYO FESTIVAL Saturday and Sunday / May 5/6 2012 The Cinco de Mayo Festival is deeply rooted in the Colorado community as the largest 2-day event of its kind in the country. The event attracts 400,000 + festival attendees each year. Cinco de Mayo is a fun family oriented event with special attractions, musical acts and some of the most delicious Mexican cuisine Colorado has to offer. MSNBC.com named the 2011 Cinco de Mayo Festival #3 on their top 5 “Don’t Miss Festivals of the Year” Who does the Cinco de Mayo Festival support? The Cinco de Mayo event started in 1988 as a neighborhood street fair to showcase Mexican heritage while promoting the economic turnaround of the neighborhoods along the Santa Fe Drive corridor. By 1995, the festival had outgrown its location and moved a few blocks to Denver's Historic Civic Center Park where it took its place among Colorado's top four outdoor food and entertainment events. Although the event attracts approximately 70% Hispanic attendees, a large cross section of the community is represented including all races and cultural heritages. Due to this, the event receives greater visibility through English and Spanish media outlets. NEWSED CDC was founded in 1973, to promote and develop economic and community programs that raise the income, education, and political levels of Denver residents. All funds raised at the Cinco de Mayo “Celebrate Culture” Festival support the programs and services of NEWSED. Visit www.newsed.org to learn more about NEWSED. What does Cinco de Mayo celebrate? Historically the Cinco de Mayo holiday commemorates the victory of a heroic people and their struggle for freedom. On May 5, 1862 the outnumbered town of Puebla, Mexico defeated French forces which fueled the momentum and national confidence to ultimately drive foreign power completely from the country. Today in areas of Mexico and the United States this recognition and celebration of culture and freedom resonates as these values apply to everyone, despite where you come from. What is the marketing opportunity for my company? Hispanic Community Facts and Figures “The 2010 Census counted 50.5 million Hispanics in the United Sates, making up 16.3% of the total population. The nation's Hispanic population, which was 35.3 million in 2000, grew 46.3% over the decade, and even more sharply in many Southeastern states. Overall, growth in the Hispanic population accounted for most of the nation's growth—56%—from 2000 to 2010. Among children ages 17 and younger, there were 17 million Latinos, representing 23% of this age group, up from 17% in 2000.” Source - pewhispanic.org “Colorado’s Latino population is young, upwardly mobile and growing every day. 22 percent of metro Denver’s population is Latino - over 627,000 people. The Denver DMA Latino population is over 846,000 - the 14th largest in the country.” Source - Viva Colorado According to Census Bureau data provided by Alejandro Becerra, former senior housing fellow at the Congressional Hispanic Caucus Institute, the number of Hispanic owner-occupiers grew by 288,000 from 6.21 million in the second quarter to 6.49 million in the third quarter. Advertising and Promotions Promotion of the Cinco de Mayo event requires a diverse advertising and marketing campaign. Over 1,000,000 media impressions will be realized daily several weeks prior to the 2012 event, utilizing a combination of print, electronic and other media marketing tools. Our powerful advertising/marketing campaign is valued at well over $300,000 annually and will ensure that your involvement as a sponsor will generate your company wide exposure on many different levels during the course of the advertising campaign. The event also has its own domain website which you can visit now at CincodeMayoDenver.com

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Official Sponsor Level / Minimum Sponsorship Fee: $25,000 All items listed below are included in the Official Sponsorship level for the 2012 Cinco de Mayo Festival Benefits: Recognized as an “Official Sponsor” with category exclusivity as determined by producer (value $30,000) 1 10’ X 10’ exhibit booth space (or larger depending upon your needs) in premium location, including tent awning, 1 table & 2 chairs if needed (value $30,000) 10 signs/banners throughout the event site (All signs/banners to be provided by sponsor) (value $15,000) Company banner placement on two entertainment stages (value $10,000) Stage announcements from all entertainment stages promoting official sponsor (value $5,000) Company logo placement on all bus shelter advertisements and/or billboards, promotional posters, postcards and mailings (value $20,000) Company logo included in official event guide (20,000+ printed) (value $15,000) Company logo included in all television advertising (value $30,000) Company name mention in selected radio advertising (value $20,000) Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000 (value $20,000) Company name included as an Official Sponsor in all press materials including press releases, newspaper ads, public service announcements, press advisories and kits (value $10,000) Right to use 2012 Cinco de Mayo Festival name and artwork for your promotional advertising (value $10,000) 26 VIP passes to the sponsor hospitality area (value $15,000)

Premium Sponsor / Minimum Sponsorship Fee: $20,000 All items listed below are included in the Premium Sponsorship level for the 2012 Cinco de Mayo Festival Benefits: Recognized as a “Premium Sponsor” (value $25,000) 1 10’ X 10’ exhibit booth space (or larger depending upon your needs) in premium location, including tent awning, 1 table & 2 chairs if needed (value $30,000) 8 signs/banners throughout the event site (all signs/banners to be provided by sponsor) (value $13,000) Company banner placement on one main entertainment stage (value $5,000) Stage announcements from two entertainment stages promoting premium sponsor (value $4,000) Company logo placement on half of the bus shelter advertisements, all of the promotional posters, postcards and mailings (value $15,000) Company logo included in official event guide (20,000+ printed). (value $15,000) Company logo included in all television advertising. (value $30,000) Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000 (value $20,000) Company name included as a Premium Sponsor in all press materials including press releases, newspaper ads, public service announcements, press advisories and kits (value $10,000) Right to use 2012 Cinco de Mayo Festival name and artwork for promotional advertising (value $10,000) 20 VIP passes to the sponsor hospitality area (value $13,000)

Grand Sponsor / Minimum Sponsorship Fee: $15,000 All items listed below are included in the Grand Sponsorship level for the 2012 Cinco de Mayo Festival Benefits: Recognized as a “Grand Sponsor” (value $20,000) 1 10’ X 10’ exhibit booth space (or larger depending upon your needs) in premium location, including tent awning, 1 table & 2 chairs if needed (value $30,000) 6 signs/banners throughout the event site (all signs/banners to be provided by sponsor) (value $10,000) Stage announcements from one main entertainment stage promoting sponsor (value $2,500) Company logo placement on all promotional posters, postcards and mailings (value $10,000) Company logo in official event guide (+20,000 printed). (value $15,000) Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000 (value $20,000) Company name included as a Grand Sponsor in all press materials including press releases, newspaper ads, public service announcements, press advisories and kits (value $10,000) Right to use 2012 Cinco de Mayo Festival name and artwork for promotional advertising (value $10,000) 16 VIP passes to the sponsor hospitality area (value $10,000)

Major Sponsor / Minimum Sponsorship Fee: $10,000 All items listed below are included in the Major Sponsorship level for the 2012 Cinco de Mayo Festival Benefits: Recognized as a “Major Sponsor” (value $15,000) 1 10’ X 10’ exhibit booth space in premium location, including tent awning, 1 table & 2 chairs if needed (value $30,000) 4 signs/banners throughout the event site (all signs/banners to be provided by sponsor) (value $8,000) Company logo included on all promotional postcards and mailings (value $8,000) Company logo in official event guide (20,000+ printed) (value $15,000) Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000 (value $20,000) Company name included as a Major Sponsor in all press materials including press releases, newspaper ads, public service announcements, press advisories and kits. (value $10,000) Right to use 2012 Cinco de Mayo Festival name and logo for promotional advertising (value $10,000) 10 VIP passes to the sponsor hospitality area (value $8,000)

Supporting Sponsor / Minimum Sponsorship Fee: $5,000 All items listed below are included in the Supporting Sponsorship level for the 2012 Cinco de Mayo Festival Benefits: Recognized as a “Supporting Sponsor” (value $10,000) 1 10’ X 10’ exhibit booth space in premium location, including tent awning, 1 table & 2 chairs if needed (value $30,000) 2 signs/banners throughout the event site (all signs/banners to be provided by sponsor) (value $5,000) Company logo in official event guide (20,000+ printed) (value $15,000) Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000 (value $20,000) Company name included as a Supporting Sponsor in all press materials including press releases, newspaper ads, public service announcements, press advisories and kits. (value $10,000) Right to use 2012 Cinco de Mayo Festival name and logo for promotional advertising (value $10,000) 6 VIP passes to the sponsor hospitality area (value $5,000)

2012 Cinco de Mayo Parade All Cinco de Mayo sponsors, regardless of level are allowed one entry into the 2012 Parade which takes place the morning of Saturday, May 5th. If more entries are needed the parade entry fee is $250 per float. If your company is interested in becoming a presenting sponsor of the 2012 Cinco de Mayo Parade, fees are negotiated with Event Organizer, Andrea Barela.

Andrea Barela Sponsorship Coordinator 901 W. 10th Ave., Suite 2A Denver, CO 80204 Work: 303.534.8342 X 110 / Direct: 720-319-6623 [email protected]