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between now and the next Ahlan! ..... supplements in Eng & Arabic.
2016 MEDIA PACK
AN ITP CONSUMER PUBLICATION
MEDIA PACK 2016
AHLAN! THE MOST TALKED ABOUT
MAGAZINE BRAND IN THE MIDDLE EAST For over 12 years, Ahlan! has been the region’s bestselling celebrity and lifestyle weekly, boasting the highest penetration throughout the UAE and the GCC. Defining social trends in the region and containing the biggest stories in show business each week, plus the latest celebrity fashion, beauty and diet secrets, Ahlan! was
LAUNCHED IN 2003
the first homegrown celebrity and lifestyle magazine to hit the shelves in the Middle East back in 2003! It’s been a go-to entertainment source ever since. It remains the market leader thanks to its expanding influence through its web and social media platforms, reaching more readers than any other women’s magazine in the region.
THE AHLAN! READER LET US INTRODUCE STACEY… She’s 28 years old and relocated to the UAE for her career. Currently living the high life with her girlfriends in Dubai, she’s committed to her job during the week, but she loves her weekends and enjoys brunches and nights out with her friends in the hottest new venues as recommended by her favourite magazine. Stacey’s a gym member and regularly attends fitness classes. Shopping is her other great passion and she trawls the malls every week looking for the latest
celebrity-inspired styles she’s seen in Ahlan! She enjoys regular manicures, pedicures and blowdries to complete her look, and is always looking for a good salon. When she goes out, she’ll opt for a top ladies’ night, and she always reads Ahlan!’s 5 Things To Do This Week to discover the places to be seen. If she spots an Ahlan! photographer she’ll happily pose for pics and then look for her picture in Access All Areas, Ahlan!'s famous society pages to see if she made the edit.
95% WOULD RECOMMEND AHLAN! TO A FRIEND*
• Every copy of Ahlan! is read by 3.5 people • 65% of readers are loyal to Ahlan!, purchasing it every week • 63% of readers say reading Ahlan! has influenced them to purchase a product • 75% of readers are female • 62% of readers are aged between 19 and 35 years old • 65% spend the majority of their money on fashion and beauty • Readers buy Ahlan! for fashion, health and beauty (46%), celebrity news and features (32%), local news and listings (21%) *The Ahlan! Reader Survey
MEDIA PACK 2016
The three pillars of Ahlan!’s editorial content are celebrity news, star style and lifestyle. This winning package ensure readers know what the A-list are up to and how to live and dress like them in the UAE.
AHLAN! LIFESTYLE Every week we list the hottest things to do, from the most talked about club nights, ladies’ nights and brunches to the biggest concerts, events and theatre productions. We also feature TV and cinema listings, celebrity columnists and all the latest news from the UAE’s glamorous restaurant scene, travel, vouchers, competitions and pages and pages full of must-see society pictures.
AHLAN! CELEBRITY NEWS & FEATURES Ahlan! has exclusive access to the A-list, with every agent’s contact details in our address book. We’re always first to break a story in the UAE, and in the Big 5, our weekly celebrity news roundup, we deliver inside information on the stories everyone’s talking about.
AHLAN! STARSTYLE We show readers how to get the A-list look at high-street prices with stunning fashion shoots, trend reports and more.
FAMILY BREAK AT WIN! ATILAL LIWA HOTEL
Stay in a suite, go sandboarding and see camels in the Rub’ Al Khali desert!
t’s time to escape hectic city life and explore the great outdoors, and with Ahlan!’s comp this week you could be exploring the UAE’s most spectacular scenery! Set amid some of the world’s largest sand dunes in the majestic Rub’ Al Khali desert, Tilal Liwa Hotel, in Abu Dhabi’s Western Region, is a dramatic spot in which to enjoy a mini staycation – and we’re giving away a onenight break there for four! You’ll sleep in a plush Royal Suite, and each adult will get a 50-minute massage. As if that’s not enough, there will also be opportunities to try a number of activities, including sandboarding, cycling and sightseeing trips to the nearby camel farms and camel race arena! This fab prize includes all the ingredients for a memorable family break, so get clicking now for your chance to win! INFO: Register or log in to www.ahlanlive.com/competitions and answer three easy questions by Wed 8 Oct. Tilal Liwa Hotel, Madinat Zayed, Al Gharbia, Abu Dhabi, 02 894 6111, www.tilalliwa.danathotels.com
COMPETITIONS Showcase your services and products with exclusive competitions – all competitions are also featured online, increasing exposure.
WORDS: LAUREN STEADMAN. PICTURES: SUPPLIED.
Dramatically increase footfall to your business and introduce our thousands of readers to your brand with amazing 2-for-1 offers our readers can’t refuse.
MEDIA PACK 2016 AHLAN! IS THE MOST WIDELY READ WOMEN'S TITLE IN THE GCC In comparison to our competitors, Ahlan! has more copies in the market and higher individual weekly copy sales.
AHLAN! WEEKLY READERSHIP 70,402*
*Readership based on BPA Audit figures, Jan-Jun 2015 of 20,115 copies
More than 64,484 app downloads with more than 18% from KSA (Jan 2015)
The Ahlan! app provides users with access to Ahlan! magazine on their tablets, smartphones and other mobile devices, completely free of charge, every week. Total downloads represents the aggregate number of downloads of the Ahlan! app, not copies.
45,671 13,273 21,041 *Figures from Jan 2016
2016 SUPPLEMENTS DUBAI WORLD CUP MARCH
RAMADAN GUIDE JUNE
As the most talked about day out on the Dubai social calendar, Dubai World Cup has more than 65,000 visitors – and most of them come to the hugely popular Ahlan! Studio to have their portraits taken for our annual Souvenir Guide. Ahlan! has unparalleled access to the event.
Published in time for the Holy Month, and distributed with both Ahlan! and Ahlan! Arabia, the Ahlan! Ramadan Guide offers a unique insight to the region’s most special time of year, featuring all the best iftars and suhours to share with family and friends, plus tailored menus to make at home.
PRINT RUN: 20,000
PRINT RUN: 30,000
HOT 100 SERIES The prestigious Hot 100 is the UAE’s guide to the region’s biggest influencers, published every March. It’s followed by Hot 100 Restaurants (May), and Hot 100 Bars & Clubs (September). Together, the series represents the very best of all the UAE has to offer in coffee table book format. PRINT RUN: 60,000
THE AHLAN! AWARDS 2016
FESTIVE GUIDE DECEMBER On shelves by the first Thursday in December, and distributed with both Ahlan! and Ahlan! Arabia, the Ahlan! Festive Guide lists all the hottest Christmas and New Year parties, brunches and meal deals, plus fashion and beauty tips for the party season and gorgeous gifts to suit all budgets. PRINT RUN: 30,000
Every year we salute the region’s most popular personalities, restaurants, bars, spas and more as voted for by UAE residents in the most glamorous awards ceremony of the year.
MEDIA PACK 2016
AHLAN! SPECIAL ISSUES
THE HEALTH & BEAUTY ISSUES JANUARY & JULY
THE OSCARS ISSUE FEBRUARY
THE FASHION ISSUES MARCH & AUGUST
With a 'New Year, New You' theme in January and a 'Summer Body Special' in July, Ahlan! shows readers the quickest way to get in shape with a comprehensive guide to A-list diets and workouts, plus detailed reviews of the latest miracle beauty treatments and the superfoods to stock up on.
Every February, Ahlan! dedicates an issue to the most glamorous evening in show business. The Oscars edition is consistently one of the biggestselling issues of the year and provides our celebrity-obsessed readers with in-depth reports on the gowns, gossip and highlights.
Celebrating the Spring/Summer and Autumn/Winter fashion seasons, Ahlan! delivers a detailed and glossy wardrobe update with high-end photoshoots, the most coveted accessories, hottest trends and A-list style secrets. Plus, don't miss our mustshop UAE boutique guide!
THE EID ISSUE JULY
THE BRUNCH IS BACK ISSUE SEPTEMBER
THE MOST SHOCKING ISSUE DECEMBER
Hot on the heels of Ahlan!'s hugely successful Ramadan supplement, we introduce the Eid issue, representing a second chance to share your iftar, suhour and Eid gift inspiration with our readers. On sale for two weeks, advertisers get twice the exposure for the standard ad rate!
Brunch is one of the UAE's biggest social institutions, and no one does it better than Ahlan!. In this issue we reveal our top-ranking brunches of the year so far, and list all the new brunches to try. A special two-for-one voucher section will guarantee footfall at your venue.
On sale for not one but two weeks, this is the year’s biggest-selling issue. It features the top 25 most shocking moments in show business that year in countdown format, with the most outrageous story topping the list. A collector’s edition, this is the ultimate Ahlan! issue of the year.
FOR THE COMPLETE AHLAN! EDITORIAL CALENDAR, PLEASE CONTACT [email protected]
MEDIA PACK 2016
Unique Users: 380,000 Page Impressions: WHAT IS AHLAN! LIVE? 1,200,000 Ahlan! Live is the online home of Ahlan! magazine, featuring highlights from the print edition and its famous supplements, inlcuding the Hot 100, plus daily exclusive material covering celebrity and local news, society photos, fashion, beauty, fitness, travel and listings.
CREATIVE GUIDELINES & SPECIFICATIONS MASTHEAD BANNER Dimensions: 728(w) x 90(h)pixels Size of file: 50KB Type: GIF / JPEG / Flash / Video Creative Deadline: 2 working days prior to live EXCLUSIVE COMPETITION SPACE Dimensions: 264(w) x 264(h) pixels Size of file: 50KB Type: GIF / JPEG / Flash with accompanying editorial underneath and clickthrough story on website Creative Deadline: 2 working days prior to live MPU Dimensions: 300(w) x 250(h) pixels Size of file: 50KB Type: GIF / JPEG / Flash / Video Creative Deadline: 2 working days prior to live BRANDED BACKGROUND Dimensions: 1652(w) x 1000/770(h) pixels Size of file: 100KB Type: GIF / JPEG Deadline: 2 working days prior to live CUSTOM LEADERBOARD – PAGE END Dimensions: 728(w) x 90(h)pixels Size of file: 50KB Type: GIF / JPEG / Flash / Video Creative Deadline: 2 working days prior to live MORE CREATIVE ONLINE AD OPTIONS AVAILABLE, SEE OVER FOR DETAILS, PLUS: A! LIST NEWSLETTER LEADERBOARD Dimensions: 728X90px Size of file: 50kb Max Type: GIF / JPEG Creative Deadline: 2 working days prior to live EMAIL BLASTS (EDM) Dimensions: Max width 640px & height can vary. Size of file: 300kb Type: GIF / JPEG / PDF Creative Deadline: 2 working days prior to live
RATE CARD 2016 MAGAZINE Advertising Specifications Full Page
Trim size: Bleed size:
225mm x 300mm 235mm x 310mm
Trim size: Bleed size:
450mm x 300mm 460mm x 310mm
Trim size: Bleed size:
225mm x 150mm 235mm x 160mm
Trim size: Bleed size:
113mm x 300mm 123mm x 310mm
Position Run of Page: Inside Back Cover (IBC): Opposite Contents Page: Inside Front Cover Page (IFCP): Double Page Spread (DPS): Outside Back Cover (OBC): Inside Front Cover Spread (IFCS): Reverse Gatefold: There will be a 20% loading charge on any special or guaranteed positions.
(AED) 24,600 32,400 33,600 39,600 48,600 48,600 66,000 72,600
Position Inside Front Cover Spread Reverse Gatefold Opp Contents/Editor’s Letter
(AED) 90,000 130,000 50,000
SUPPLEMENTS Position Full Page Double Page Spread Inside Back Cover Outside Back Cover
(AED) 40,000 60,000 60,000 82,000
WEBSITE Onsite Display Advertising Position MPU (multi-page unit) White Space Banner Leaderboard Expanding Leaderboard (with/without video) Half Page Overlay (eyeblaster) Home Page Roadblock (per day) Interstitial Page Peel Content Push (Time Out sites) Content Push (Ahlan! sites) Smart Links (per month) Microsites Channel Sponsorship (per month) Branded Background (per week)
Newsletter Advertising CPM (AED) 257 330 330 349 349 367 36,720 551 551 551 551 36,720 55,080 36,720 18,360
Position Top of Newsletter Right of Newsletter, top half Middle of Newsletter Middle of Newsletter
(AED) 12,852 11,016 11,016 5,508
Email Blasts (EDM) Format Dedicated emailshots
CPM (AED) 1,285
Contacts ADVERTISING Group Commercial Director: Samar Bawab Tel: +971 4 444 3661 Email: [email protected]
Advertising Director: Walid Chehab Tel: +971 4 444 3324 Email: [email protected]
Senior Advertising Manager: Joumana El-Hage Tel: +971 4 444 3479 Email: [email protected]
Advertising Manager: Natalie Berry Tel: +971 4 444 3663 Email: [email protected]
EDITORIAL Group Editor: Sarah Hedley Hymers Tel: +971 4 444 3368 Email: [email protected]
MARKETING & EVENTS Head of Marketing & Events: Sufeena Hussain Tel: +971 4 444 3834 Email: [email protected]
PRODUCTION Production Manager: Denny Kollannoor Tel: +971 4 444 3188 Email: [email protected]
ITP Publishing Group PO Box 500024, Dubai, United Arab Emirates Switchboard: +971 4 444 3000 I Facsimile: +971 4 444 3030 www.ahlanlive.com