Proposal to embed creativity and innovation-driving techniques into media studies’ curricula: GOIKOLAB, a media innovation laboratory based on the Design Thinking methodology
Creativity in a changing media landscape Digital revolution, change of the communication paradigm and need for a constant recycling process (Zuberogoitia, Arana & Bidegain, 2013;;;; Shute & Becker, 2010)
Increasing importance of creativity and innovation (European Commision, 2011;; AACCU, 2007;; Vidal, 2004) within the creative industries (McRobbie, 2015;; Müller & T ruby, 2009)
Different definitions and measurements of creativity (Jackson et al., 2012;; Robinson, 2010;; Keung, Cheng & Belinda, 2006;; Kearney, 2004;; Stenberg & Lubart, 1999)
Need for creativity in Communication Studies Universities questioning their teaching methods (Nobell & Bengoa, 2013;; AACCU, 2007)
Need to embrace creativity and innovation in the curricula (Corazza & Agnoli, 2016;; Razzouk and Shute, 2012;; Gorzka, 2012;; Ferrari, Cachia & Punie, 2009)
Introducing creativity and innovation in Communication Studies (Gauntlett, 2015;; Nobell & Bengoa, 2013;; Valencia, Crespo & Gómez, 2013;; Sánchez Cid & Pueo, 2012)
What is Design Thinking? Is a human-centered methodology mindset that combines what’s:
WHAT
IS
● desirable for users ● technologically feasible ● viable from a business perspective
in order to create innovative solutions.
or
Applying Design Thinking at University Different definitions and models of Design Thinking (Donar, 2011;; Rauth et al., 2010;; Melles, 2010) and it is becoming increasingly used in higher education (Withell & Haigh, 2013;; Donar, 2011;; Melles, 2010) Design Thinking, a methodology for all disciplines and professions (Zuberogoitia, Arana & Bidegain, 2013;; Razzouk & Shute, 2012;; Steinbeck, 2011;; Lindberg, Noweski & Meinel, 2010;; Platter, 2010)
Design Thinking: fostering creativity and innovation skills Design Thinking courses improve student expertise (Withell & Haigh, 2013) and make their creative c onfidence increase (Kelley & Kelley, 2013;; Rauth et al., 2010;; Carroll et al., 2010)
Design Thinking helps students to understand failure as part of the learning process, to create more effective designs (Gestwicki & McNely, 2012) and to move into innovative processes (Kangas, Seitamaa-Hakkarainen & Hakkarainen, 2013)
Multidisciplinarity improves student understanding and fosters the ability to think in new ways (Lugmayr, Stockleben & Zou, 2013;; Carroll et al., 2010)
WHAT
IS GOIKOLAB
GOIKOLAB a Media innovation laboratory ● Placed at HUHEZI, Mondragon University ● Based on Design Thinking ● Aimed to enhance students’ creativity and
innovation skills ●
Degree Final Projects are developed
Each group consists of:
2-3
4th year students (Media Studies degree, LEINN, EKOMU...)
1
academic tutor
1
...
tutor from the organization
Research question
design thinking based innovation media laboratory affect in the creativity and innovation skills of Media Studies’ undergraduate students while carrying out their How does a
Degree Final Projects?
First two editions completed 2nd term
Academic years
2013-2014 2014-2015
Feb-March
Part-time
April-June
Full-time
Qualitative research techniques I
Production analysis approach (Moon, Thomas, 2013) Students required to produce 3 different kinds of writing: A 1.500 word reflection about their expectations
Regular blog posts of 500 words
A 2.000 word final reflection
Qualitative research techniques II
Focus Group
In depth interviews
with
with
participant students
academic and organization tutors
Preliminary results
Positive experience for all the participants
Validity of the
learning by doing approach
Preliminary results
Multidisciplinarity
could not be implemented in most of the cases
Preliminary results
Design Thinking
was not applied as it should have been
Perceived need for
further training
Preliminary results STUDENTS FAILED TO SAY WHETHER THEY FELT MORE CREATIVE OR INNOVATIVE
Preliminary results Need for a
stronger definition of
creativity within the laboratory
&
innovation
Preliminary results tool of measurement of creative confidence and innovation for use in higher Need for a education
Further research
Design Thinking Creativity Test (DTCT)
Further research Ongoing PhD
(2015/16 - 2017/18)
Design Thinking Creativity Test (DTCT)
Focus groups / in-deth interviews & Production Analysis
Reliable data of media students’ development (if any) in their creative skills
Eskerrik asko Muchas gracias Thank you very much Merçi beaucoup Moltes gràcies
Beñat Flores Txema Egaña
[email protected] [email protected]
