Sep 26, 2013 ... In and out of the ring, WWE Superstars approach their craft with passion, giving
the ... Excite fans with the latest Superstars, Divas, and Legends.
Product Release Sales Plan
WWE 2014 Trading Cards September 26, 2013
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Agenda • • • • •
About the Property Consumer Product Support Plan Launch Details
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Our fans only need the edges of their seats – from beginning to end, the WWE experience is an escape to a world of quickening pulses, mouths agape, and senses engaged. In and out of the ring, WWE Superstars approach their craft with passion, giving the best of themselves every night. Athleticism, personality, humor, unpredictability – the WWE brand of entertainment delivers the drama, competition and constant thrills you simply can’t get anywhere else.
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WWE has a long track record of success Property Overview • • • • •
For over 25 years, WWE has been a recognized leader in global entertainment The company creates and delivers original, family friendly content that is broadcast in more than 30 languages to more than 600 million homes in more than 150 countries around the world WWE leading brands in sports entertainment are Raw, SmackDown and SuperStars In 2012, WWE held 248 live events domestically and 66 internationally, entertaining nearly 2 million fans John Cena is the 3rd most popular American athlete behind Michael Jordan and Kobe Bryant
Viewing Audience • • • • • • • •
WWE.com attracts more than 15 million unique visitors per month WWE and Superstar Facebook pages have a combined total of 90 million fans 35% of the online audience and 36% of the television audience is female 13 million Raw & SmackDown viewers per week in the United States 77% of television audience is age 18 or over Raw and SmackDown have a strong appeal to African American and Hispanic consumers respectively 8 million “passionate” and 23 million “casual” fan households in the United States 5 million downloads of WWE Active app
Consumer Products • • •
Licensing generates more than 50% of revenue for WWE’s Consumer Products Division. WWE maintains the second highest selling action figure property in the U.S. The Consumer Product Division generates 20% of total company revenue. Sources: WWE.com; WWE 2012 Annual Report
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Agenda • • • • •
About the Property Consumer Product Support Plan Launch Details
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WWE 2014 offers something for all WWE fans For Set Collectors & Hit Seekers: For Set Collectors:
WWE Roster
New Content & Images
For Hit Seekers: Valuable Hits
(Stone Cold Tribute Card) (Base Card)
(Quadruple Autograph Card)
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Agenda • • • • •
About the Property Consumer Product Support Plan Launch Details
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WWE 2014: 50 Years of Championships will highlight WWE talent and celebrate WWE history Goals • •
Leverage WWE partnership to drive Topps Brand and Trading Card sales Excite fans with the latest Superstars, Divas, and Legends
Strategies • • • •
February launch to tie-in with WrestleMania Event (4/6/14) and high fan engagement Highlight Superstars in a new light, drive collectability, and increase collector value Introduce fans to the 2014 Rookie class and NXT Superstars Include exciting new hits including Championship Belt Cards and Autographed Kiss cards
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NEW “50 Years of Championships” Product Theme 50 Years of the WWE Championships •
The most coveted title in entertainment wrestling is being named the WWE Champion, and Topps will join WWE in celebrating it’s 50th Anniversary.
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New “50 Years of Championships” theme will include four insert card sets including WWE Champions, Greatest Championship Matches, Greatest Contenders and a tribute to six time WWE Champion Stone Cold Steve Austin.
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Also NEW! For the first time, look for new Commemorative Championship Belt Cards!
(Championship Belt Card)
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What’s new in WWE 2014? Rookie Base Cards •
For the first time ever, WWE Rookies will receive a “Rookie” emblem indicating their first appearance on a Topps WWE base card.
NXT Prospect Insert Cards • •
15 Superstars and 5 Divas who compete in NXT, WWE’s minor league wrestling circuit. NXT matches are aired on Hulu and are increasingly popular with WWE fans.
(Rookie Base Card)
Valuable New Hits! • • • • •
Commemorative Championship Belt Cards New Autograph Signers Rare Autograph Parallels Quadruple Autograph Cards Autographed Kiss Cards
(NXT Insert Card)
(Autograph Kiss Card)
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Topps WWE 2014 celebrates 50 years of the WWE Championship and introduces fans to new talent Extensive 190 card set • • • • • •
(110) Base Cards featuring Superstars, Divas, Legends and Rookies (20) NXT Prospects (30) WWE Champions (20) Greatest Championship Matches (10) Greatest Contenders (10) Stone Cold Steve Austin Tribute
4 levels of chase add depth to the base set • • • •
Black Parallel (1:6) Silver Parallel (1:24) HOBBY EXCLUSIVE! Gold Parallel (numbered to 10) Red Parallel (1 per subject)
NEW Hits add value for collectors • • • • • • • •
Medallion Belt Relics NEW! Autographs (Including Black, Silver, Gold and Red Parallels) NEW! Triple Autographs Quadruple DX Autographs NEW! Kiss Cards Autograph Kiss Cards NEW! Swatch & Mat Relics Printing Plates
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(Red Autograph Parallel)
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NXT Prospect cards introduce WWE fans to the minor league of WWE wrestling NXT Prospect Cards (1:2): 20 of the most promising Superstars and Divas in NXT
(NXT Diva)
(NXT Superstar)
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WWE 2014 inserts celebrate the 50 years since the creation of the WWE Championship WWE Champions (1:4): 30 of the most prolific WWE Champions over the last 50 years Greatest Championship Matches (1:8): 20 of the most legendary WWE Championship matches
(WWE Champions)
(Greatest Championship Matches)
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WWE 2014 pays tribute to some of the greatest WWE Champions in history Greatest Contenders (1:12): 10 Superstar contenders who competed for the championship and lost Stone Cold Steve Austin Tribute (1:24): 10 cards celebrating six time WWE Champion Steve Austin
(Greatest Contenders)
(Stone Cold Steve Austin Tribute)
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NEW Commemorative Belt Cards feature the Championship belts of the WWE Commemorative Championship Belts: 30 subjects featuring the six Championship belts of the WWE Printing Plates: 760 printing plates used to create the base and insert cards
(Commemorative Championship Belt)
(Printing Plate)
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WWE 2014 will feature Autographs, Triple Autographs and NEW Quadruple Autographs Autographs: Signatures from the hottest Superstars and Divas in the WWE Triple Autographs: Autograph cards showcasing three separate signatures Quadruple Autographs: Rare cards featuring the signatures of D-Generation X members Shawn Michaels, X-Pac, Road Dogg and Billy Gunn
(Autograph)
(Triple Autograph)
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(Quadruple Autograph)
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Collector favorite Diva Kiss Cards return in WWE 2014 with Autographed Kiss Cards! Diva Kiss Cards: Cards featuring lipstick kisses from the most popular WWE Divas Autographed Diva Kiss Cards: Diva Kiss Cards with corresponding Diva signatures
(Kiss Card)
(Autographed Kiss Card)
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WWE Relics give fans a chance to own a part of the WWE Swatch Relics: Superstar and Diva clothing cards including first time ever Undertaker swatches! SummerSlam Mat Relics: Pieces of the 2013 SummerSlam mat embedded in a card
(Swatch Relics)
(SummerSlam Mat Relics)
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Agenda • • • • •
About the Property Consumer Product Support Plan Launch Details
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Topps will drive consumer awareness with a comprehensive support plan WWE.com Take Over
Social Media Plan •
WWE.com Takeovers • • •
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Ongoing WWE Digital Promotions • •
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Leaderboard & Banner on WWE.com’s TV shows section Timing: February - March 2014
WWE Facebook • • • •
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Homepage Takeover, Banner Ads 2 million impressions Timing: March 2014
Superstar profile picture takeovers Network of 13 million fans Continual support from Topps WWE Facebook Timing: February - March 2014
Topps/DK Cross-Promotion • • •
DK to launch WWE 50 book celebrating 50 years of WWE history in Q1 of 2014 Each DK WWE 50 book will include an exclusive Topps WWE 2014 card Every sixth pack of Topps WWE 2014 will include a card promoting DK’s WWE 50 book
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Agenda • • • • •
About the Property Consumer Product Support Plan Launch Details
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Product Content: RETAIL CHANNEL • •
First Ship: 2/12/2014 In Store: 2/26/2014 Hits (2 Hits Per Box)
Product Mix SKU
SRP
Single Pack (7 Cards) Hobby Box (24 Packs)
Hit
$1.99
Championship Belt Cards
$19.99
Printing Plates Autographs
Inserts (1 per Pack) Insert
Insert Rate
Insert Rate 12,000 total
NEW!
760 total 4,800 total
Black Autograph Parallels
50 per subject
NEW!
Silver Autograph Parallels
25 per subject
NEW!
NXT Prospects
1:2
WWE Champions
1:4
Gold Autograph Parallels
10 per subject
NEW!
Greatest Championship Matches
1:8
Red Autograph Parallel
1 per subject
NEW!
Greatest Contenders
1:12
Triple Autographs
25 total
Stone Cold Steve Austin Tribute
1:24
Quadruple Autographs
5 total
Diva Kiss Cards
Parallels Parallel Color
Insert Rate
Black
1:6
Silver
1:24
Gold
10 per subject
Red
Numbered to 1
Autographed Diva Kiss Cards
1,000 total 100 total
Swatch Relics
16,000 total
Mat Relics
6,000 total (All quantities are approximations)
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NEW!
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NEW!
Product Images: HOBBY CHANNEL WWE 2014: 50 Years of Championships Product Line1 In Store February 26, 2014
Hobby Only 2-Hits Per Box
GUARANTEED!
Hobby Pack with EXCLUSIVES
Hobby Box with EXCLUSIVES
(7-card Packs) $1.99 SRP
(24 7-card Packs) $47.99 SRP
(1) See Price & Packs for Item Numbers and UPC Codes
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