Parle G. Parent Company. Parle. Category. Biscuits. Sector. Food Products.
Tagline/ Slogan ... Parle G. India's most trusted top of the mind brand. STP.
Segment.
Metro Shoes. Parent Company. Metro Shoes. Category. Footwear and Apparel.
Sector. Lifestyle and Retail. Tagline/ Slogan. Happy feet Make Happy People.
Hershey Entertainment and Resorts Company. Category ... SWOT Analysis ...
The parent brand has a very strong brand presence in the chocolate industry. 2.
Toyota Fortuner. Toyota Fortuner (SW4). Parent Company. Toyota Motor
Company. Category. SUV. Sector. Automobiles. Tagline/ Slogan. The world is
mine.
Parent Company. Madras Motors & Royal Enfield. Category. Motorcycles,
Scooters. Sector. Two-wheeler. Tagline/ Slogan. Handcrafted in Chennai; Trip.
USP.
Air -wick creates a habit -p. 36. Telephonitis -p. 38. Twelve capsuled TV results -p
. 40. WHK's Bob Ledyard "phones" listeners to determine "Dinner Winners'.
Air Wick. Air Wick. Parent Company. Reckitt Benckiser. Category. Home Care
brands. Sector. FMCG. Tagline/ Slogan. Brightening the air. USP. 1 / 4 ...
Air Wick
Air Wick
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Brightening the air
USP
1/4
Air Wick
Room freshener with various types and flavors
STP
Segment
Room Freshener
Target Group
Urban and semi-urban households
Positioning
To transform your home to a great environment making it happy and joyous
SWOT Analysis
Strengths
2/4
Air Wick
1 . RB has been ranked as one of the Most Innovative Companies in the World 2. Available in various flavors and varieties. 3.Excellent brand promotion by advertising media
4. Brand presence by advertisements and prints 5. Excellent distribution network of Reckitt Benckiser
Weaknesses
1.Fake imitations affect sales 2.Limited brand presence in rural market
Opportunities
1.To Explore possibilities in rural market. 2.Launching series for cars, toilets and offices. 3. Tie-ups with hotel chains, restaurants, corporates etc
Threats
1. Local brands pose a threat 2. Limited brand loyalty as brand switching is high 3. Fake imitations affect brands image
