Alessandro Biggi, CEO

Writers, Readers, Dreamers Alessandro Biggi, CEO

WHAT’S 20LIN.ES? Publishing gets social

20lin.es is the most beautiful place of the web where writers, readers and dreamers get together and collaborate to give birth to awesome stories.

The publishing industry is drastically changing. Publishers are striving to find ways to innovate their models while on the other hand people are everyday more connected and able to create their own contents.

FORMAT •

Users co-create short stories made of multiple sections of max 20 lines each.

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Every section can be re-written by any user so, starting from the same incipit, an endless number of possible combinations of story is created.

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The community interacts with the development of the story by voting, commenting and sharing every section, thus deciding which combination they like the most.

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That will be the final story and it will be digitally distrubuted as eBook.

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incipit

On 20lin.es all stories are made and chosen by the people for the people themselves

NEW WEBSITE Multimedia stories: most advanced writing tool on the web. Released on March 11th

Click to open

COMING SOON: iOS APP iOS App for readers containing all 20lin.es stories. Release on May 1st

METRICS High activity volumes and retention of users

5,000 writers

60% frequent writers

1,000 daily readers

80,000 written lines

500 stories

12 min per visit

USER BASE A well-defined users base made of young passionate writers and readers

Age range: 18-30 M/F: 50/50 most of them have a blog (books)

book lovers

20% are mobile users (70% iOS)

BUSINESS MODEL We give our users exactly what they are looking for

books promotion

book lovers

ebook sale

BUSINESS MODEL 3 main actors

Attractiveness

20liners

Tastes based on activity

Exposure

Famous writers

Publishers

UNDERSTANDING USERS Every time a user interacts on 20lin.es we are able to understand his preferences

Community

Deep user profile Analysis of activity and interactions

TARGETED OFFERS New social distribution channel for publishers / New books discovery tool for readers

Social sale & promotion

Publishers

Discovery eCommerce

Target buyer

AUTHORS EXPOSURE We give authors exposure while making our platform more attractive for our users

Exposure with target audience

Famous authors

Engagement & attactiveness

Target reader

PUBLISHING MARKET Main trends: opportunity

Crisis of traditional publishing model

Digitalization boom

New social publishing models

OPPORTUNITIES: ITALY Italy serves as a case study for expansion

Italy

26mn Readers

€ 3bn Books market

€ 30mn eBooks market

+150% YoY

30,000 titles

OPPORTUNITIES: US US is the largest market for digital books and still booming

US

112mn Readers


€ 6.5bn eBooks market

+58% YoY

1mn titles

OPPORTUNITIES: GERMANY Germans are passionate readers. eBook market is still young but growing steady

Germany

65mn Readers

€ 9.8bn Books market


+170% YoY

200,000 titles

OPPORTUNITIES: BRAZIL Brazil represents an opportunity also for its fiscal advantages on books (no tax)

Brazil

50mn Readers



+190% YoY

30,000 titles

OPPORTUNITIES: EXIT Social Publishing models represents new standards as proven by recent acquisitions

Mar ’13 Facebook acquires Storylane

Est. Oct. ’12 $2.3mn funding

200,000 users

Undisclosed

12mn users

$ 150mn

Apr ’13 Amazon acquires Goodreads

Est. Jan. ’07 $2.7mn funding

MAIN COMPETITORS 8 main players

Wattpad Wattpad is a Canadian publishing platform that, as of january 2012, had around 7mn visitors/m and over 3mn stories uploaded. All contents are available for free online, while the Company gains on advertising and contests. In 2012 it got 20mn Vc funding

Medium Medium is a direct publishing community established in the US in late 2012 by previous co-founders of Blogger and Twitter. It is currently in its beta version where selected users can publish articles and stories enriched by pictures.

Cowbird US-based personal storytelling website born together with the Occupy movement, Cowbird reports 7k registered users. In September, Cowbird launched its premium membership accounts for writers under $5/month subscriptions.

The incipit

The Incipit is a small Italian community of writers that allows creating stories, influenced by the readers’ decisions. Revenues come from books promotion from brands and directly from the platforms’ authors

MAIN COMPETITORS 8 main players

Movellas Movellas is a London-based storytelling community targeted on a teenagers’ audience. On Movellas users can publish a story, or part of it, inviting friends to read it, or co-develop its plot. Movellas raised €500k in 2011 from British investors.

Goodreads Goodreads, launched in 2007, is a leading information source for readers. With a community of more than 12m users, its goal is to make people share and comment their favorite reads. It’s been acquired by Amazon on Mar 2013 for a $ 150m amount.

Storylane Established in San Francisco in Oct. 2012, Storylane was a social storytelling platform with ca. 200,000 published stories. In March 2013 Storylane was acquired by Facebook in an attempt to expand into the blogging and storytelling markets.

Figment

Figment is a direct publishing website established in the US in 2010. As of March 2012, it had around 200k registered users and over 270k literary contents. Figment sells its contents as eBooks and paperbacks on major e-retailing websites.

SPIDER: Contents & Community 20lin.es differenciates strongly for its collaborative format applied to fictions

Fictions & storytelling

Sole author

Collaboration

General publishing

SPIDER: Go to market

We attract users by having famous authors to collaborate with them and empowering them with a unique and advanced writing tool

Well known writers

Low Tech

High Tech

Independent blogging

SPIDER: Business model

We represent a new sales and promotional channel for publishers while we offer readers a new way to discover books they like

Agreements with Publishers

Writers services

Readers services

i.e. self-publishing

i.e. books discovery

Advertising

TEAM: FOUNDERS Strong team with diverse and complementary background

Business Development:

Technical Development:

Alessandro Biggi

Pietro Pollichieni

Francesco Scalambrino

Marco Pugliese

Former J.P. Morgan & BCG

Former UniCredit & SEC Publishing

Former founder Deveyes Group

Former founder Pugia.com

[email protected]

[email protected]

[email protected]

[email protected]

TEAM: COLLABORATORS Talent acquisition

Technical Development:

Gualtiero Rizzotto

Federico Ferrioli

web developer

web developer iOS

[email protected]

[email protected]

Community:

Roberto Romano

Nicolò Bazza

iOS

Content Editor

[email protected]

[email protected]

thank you for your attention!

www.20lin.es