American Behavioral Scientist

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Social Comparison, Advertising, and Consumer Discontent MARSHA L. RICHINS American Behavioral Scientist 1995; 38; 593 DOI: 10.1177/0002764295038004009 The online version of this article can be found at: http://abs.sagepub.com/cgi/content/abstract/38/4/593

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Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

from the SAGE Social Science Collections. All Rights Reserved.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

Downloaded from http://abs.sagepub.com by Marsha Richins on May 4, 2008 © 1995 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.