ARCHITECTS' JOURNAL 2012 mEdIA pACk

ARCHITECTS’ JOURNAL 2012 media pack

Why advertise with the AJ?

I

t has been a remarkable year for the AJ, my first as editor. Not only did we publish exemplar projects in British architecture and launch the first comprehensive 1,000+ buildings archive for subscribers (AJBuildings Library.co.uk), we also came to the defence of the profession in the face of downward pressure on fees and Michael Gove’s attack on the value of good design. The AJ also embraced social media this year and, with more than 22,000 followers on Twitter, we now have more than twice the reach of our closest competitor. We are still the only architecture magazine with a dedicated sustainability editor and sustainability network, AJfootprint.com, which publishes stories daily on green policy, product innovations and design. The AJ team was shortlisted for no less than seven editorial and design

awards by the British Society of Magazine Editors, the International Building Press, Professional Publishers Association and MHP 30 To Watch awards. We scooped two prizes – IBP Architecture Writer of the Year for deputy editor Rory Olcayto’s insightful AJ building studies, and a high commendation for the AJ Buildings Library website. Next year, we will continue to build on the strengths of the AJ brand, which carries weight and authority with architects. When we publish something, it counts – from building reviews, to reports on political moves in the planning system, to technical advice on sustainable design and specification. The AJ is the architects’ advocate, friend and trusted advisor and, with two fully qualified architects, an architectural historian and one part II graduate on staff, we are part of the profession, too.

Our Offering 7,415 monthly circulation 350,000 monthly impressions 75,000 visitors 7,000+ registered e-newsletter recipients 22,000 Twitter followers

our key audiences 02.06.11

Rykwert on Chipperfield The rock-like form and complex plan of Hepworth Wakefield plus Arup Associates’ naturally ventilated television studios

8%

£4.95 THE ARCHITECTS’ JOURNAL THEAJ.CO.UK

8% 7% 12%

Christine Murray, Editor

18.08.11

London 2012 Tale of two cities: the Olympics and the riots building study Zaha Hadid’s Aquatics Centre £4.95 THE ARCHITECTS’ JOURNAL THEAJ.CO.UK

rchitects/architectural designers A Academics Clients Consultancies Other (marketing, manufacturers)

65%

other opportunities Round tables & lectures Demonstrate thought leadership by commissioning a round table or lecture, chaired by the AJ and attended by key industry figures. A photographer and reporter will be on hand to capture the discussion and the most insightful highlights will be featured in the magazine. Previous clients include: Max Fordham, Mace, Lutron.

Competitions Whether it’s a design competition for the commissioning of a project or an iPad giveaway, the AJ can generate and manage any size of competition, from call-for-entries, to judging, to publication of the shortlist and winner. Previous clients include: Corus, Price & Myers, Urban Splash.

Design charrettes Gain invaluable development ideas and meet new architects by hosting a design day, curated and organised by the AJ. We’ll invite suitable architects to provide solutions to a design problem during a live, one-day event, concluding with a design crit and drinks. The event will be documented

by a reporter and photographer and will appear in a special supplement distributed to subscribers of the AJ. Previous clients include: Argent.

Reprints The AJ can produce reprints of building studies and technical pieces published in the magazine, with a bespoke front cover that includes contact details or other additional information. Previous clients include: BDP, Mivan, OWA Acoustics.

Monographs & supplements Commission a monograph book of your practice or of a project. The AJ editorial team will work with you to create a valued and engaging piece of literature. The monograph can then be distributed to every AJ subscriber, delivered directly into the hands of clients and architects, ensuring maximum impact. Previous clients include: Buro Four, Foggo Associates, Olympic Delivery Authority. To find out more call 020 7728 4608

Manser Medal Experimental, inspirational, exceptional: the shortlisted and winning projects of the 2011 RIBA Manser Medal In association with

AJ features list 2012 January

July

October

12 Women’s issue

05 Commercial issue

04

19 AJ Small Projects Part 1

12

11 Stirling Prize

19 AJ Specification

18 AJ Specification

26 Sustainability in Practice


AJ Specification

26 AJ Small Projects Part 2

18.08.11

London 2011

Sustainability Awards

Tale of two cities: the riots and the Olympics building study Zaha Hadid’s Aquatics Centre £4.95 THE ARCHITECTS’ JOURNAL THEAJ.CO.UK

February

April

August

November

02

05 Houses issue

02

01 Hotels and Leisure

09 Education

19 AJ Specification

16 AJ Specification

08

16 AJ Specification


15 Manser Medal


Green Product Directory

30 Houses issue

AJ Specification

22 10.11.11

Grand designs


March

May

01

03

08

10

13

15 Green issue

17 AJ100

20 Index

22 AJ Specification

24 AJ Specification

29


Kevin McCloud and Glenn Howells’ eco-homes in Swindon for under £1,000 per square metre


June

September

07

06

14

13 AJ Specification

21 AJ Specification

20


RIBA Awards


December 06

Review of the Year

The Year Ahead

AJ Specification

Testimonials ‘The AJ team has always been very professional and proactive in support of tangerinemoon, building strong and successful advertising campaigns for our clients. This, together with the strength of their title, makes the proposition a very good one when targeting the architectural market.’ Yvonne Fernando, managing director, tangerinemoon ‘Overall the magazine has become quite a precious-looking document… a combination of good cover photographs and classic typography make it worth waiting for, a must-read each week and also for repeated reference.’ Jeffrey Bell, director, Jeffrey Bell Architects ‘It was with great pleasure that I opened my delivery of the AJ to find the booklet of the Velodrome. Absolutely fantastic! You and your team have done an exceptional job in covering this excellent building. Well done all.’ Lester Korzilius, director, EllisWilliams Architects

AJ Specification features list 2012 Month

Theme & topics

Month

Theme & topics

19 January

Roofing and drainage Roof finishes, decking, structural framing, above and belowground drainage, roof access, rooflights and mansafe systems all fall within the scope of this issue. Trade shows We will also preview the Surface Design Show.

16 August

16 February

Insulation February’s AJ Specification will feature thermal, acoustic and possibly fire insulation. We may also look at other energy-related and fire products, along with waterproofing, vapour control layers, breather membranes, dampers and sealants. Trade shows This issue will also include a preview of Ecobuild and we may publish one residential and one school project to show insulation and related products in use.

Green products As usual, this will be a green products directory. Manufacturers are invited to submit products for use in environmentally intelligent design. As at the annual Ecobuild event, we don’t cherry-pick the greenest products, but materials with poorer environmental credentials will look out of place. Recyclable products, along with those with recycled content, are particularly welcome, along with anything that minimises CO2 emissions and reduces energy consumption. We’ll also follow up the green specification overviews in previous August issues. Trade shows There will be no case studies but, as ever, our preview of the sumptuous 100% Design show promises to be an eye-opener.

22 March

Cladding and curtain walling This issue may also include related products such as structural insulated panels, brises soleil, external louvres, roof cladding and accessories such as gaskets, sealants, waterproofing and facade access systems. Possible case studies, which would relate to the cladding and curtain walling theme, might include office and university buildings. Trade shows We will preview the Milan Furniture Fair.

13 September

Doors & windows Always a bumper issue, September is about all types of internal and external doors, as well as windows, curtain walling, rooflights and their accessories, together with ironmongery, fire, security and bomb-resistant products, protective films and internal blinds. Potential case studies could include housing, oneoff private residences, prisons and care homes.

19 April

Kitchens and bathrooms Taps, baths, sinks, kitchen and bathroom flooring and ventilation, plumbing and drainage and ovens all fall within the scope of this issue. As in previous years, we are planning to include a bespoke private residence with an exemplar kitchen and bathroom as one of our case studies and may also include housing and hotel projects that illustrates this theme.

18 October

Lighting and wayfinding Along with internal and external lighting, signage and electrical products, this issue could also take in all types of building services products, accessibility, fire and security systems. In previous issues, museum case studies have been perfect vehicles for this range of products and we are planning to include a suitable transportation project.

24 May

Timber Along with natural and engineered timber, we’ll also look at accessories, which could include fixings, finishes, fire protection products and sealants. We plan tocase study a private residence and a school to show interesting uses of timber products.

15 November

21 June

Walls, ceilings and partitions Dry lining, paint, thermal, acoustic and fire products all fall within the scope of this issue, along with acoustic baffles, sliding and folding partitions, studwork and wall, ceiling and partition fixtures and fittings. As usual, there will be three case studies that have architectural quality in their own right and there will also be showcases for our walls, ceilings and partitions theme.

Masonry Masonry means brickwork, blockwork, stone and similar products, along with stone cladding, brick slips and accessories for all of these products, such as copings, lintels, cavity ties, wind posts and other masonry fixings. Suitable case studies for inclusion in this issue would include, but may not be limited to, retrofit projects and monuments.

20 December

19 July

Colour and texture This is one of the highlights of the AJ Specification year, with three really colourful and tactile case studies. Our theme, as well as being something of a catch-all, will also include paints, stains and finishes, together with surface materials, pattern-making products, access products, flooring and exterior paving. We have no preconceptions for the case studies – the more gorgeous, the better. Trade shows We expect to preview the London Design Festival again this year.

Flooring, stairs and lifts Escalators, travelators, access products, building maintenance units, nosings, handrails and guardings, access floors, grilles, underfloor heating and other services products all fall within the scope of this issue. Case studies on schools, universities, healthcare buildings and retail projects, including shopping centres, would potentially be good vehicles for this range of products.

advertising rates

Type DPS Rate £6,296 Dimensions (mm) Type 231 x 396 Trim 265 x 420 Bleed 271 x 426 Type Full page Rate £3,399 Dimensions (mm) Type 231 x 186 Trim 265 x 210 Bleed 271 x 216

Double page spread

Type Quarter page Rate £1,265 Dimensions (mm) Portrait 110 x 91 Horizontal 50 x 186 Extras Bleed + 10%, RHP + 15%, Cover + 20% Series discounts available Advertorial + 20%

Deadlines and Details

Rates

AJ Display, AJ Classified: one week prior to publication date. AJ Specification: two weeks prior to publication date.

£42 scc

Series discounts 4–6 5% 7–9 10% 10–12 15% 13–15 20% 16–24 25% 25–30 30%

Full page

Column widths 1 column 43mm 2 columns 91mm 3 columns 138mm 4 columns 186mm

Type Half page horizontal Rate £1,815 Dimensions (mm) Type 110 x 186 Type Half page vertical Rate £1,815 Dimensions (mm) Type 231 x 91

Classified (all rates excl. VAT)

Other Opportunities Half page horizontal

Half page vertical

Insert prices are based on weight. For more details of tip-ons, gatefolds and bellybands, please contact your AJ account manager.

Recruitment Quarter page

For details of recruitment advertising, please call 020 7728 3575

specification

08.11 green products

News RICS SKA Rating London Design Festival Ryder Architecture

Insert delivery deadline is a week prior to publication date.

Nightingale Associates Sheppard Robson Architects Product anatomy Airflux Pro Zero Green product directory

Standard cancellation deadline: four weeks prior to publication. All files should be supplied in PDF 1.3 format. PDF files should adhere to the PPA ‘Pass for Press’ standard. Full details can be found at: www.pass4press.com. Please contact [email protected] with any mechanical queries.

James Stirling A review of the Tate Britain retrospective by John Allan of Avanti Architects

14.04.11 Product design Allgood’s ‘flow handle’ from concept to delivery

Delivery address Production department, The Architects’ Journal, Emap Construct, Greater London House, Hampstead Road, London NW1 7EJ Tel: 020 7728 4113 [email protected]

6 houses by 6 practices

THE ARCHITECTS’ JOURNAL WWW.ARCHITECTSJOURNAL.CO.UK

Display

online advertising rates Web statistics Monthly page impressions 366,000 Unique users 85,000 Twitter followers 22 ,000 *Source: Webtrends, Aug to Oct 2011

Skyscraper banners and MPU rates: minimum order £1,500 Size

CPM

Weekly tenancy

Top MPU

336 × 280 300 × 250

£68

£850

Top leaderboard

728 × 90

£58

£725

Skyscraper

160 × 600 120 × 600

£42

£525

Rich Media ad formats +10% premium. Rich Media ad serving costs to be paid by client. Video +20% premium. Channel sponsorship/Competitions/Surveys/Videos/Webinars/Audiocast all POA

Email Advertising Subscribers Inventory Daily newsletter 7,500 Mo/Tu/We/Th/Fr

Product alert

Cost/week

Cost/month

Top leaderboard banner

468 x 60mm

£750

£2,250

Skyscraper

160 x 600mm

£500

£1,500

6,000

Unlimited word including one jpeg image

n/a

£275

£880

8,500

£40

n/a

n/a

£2,800

n/a

Top leaderboard

168 x 28

£750

£2,250

Monday

Solus email

Size

Daily*

Mobile site

*Subject to availability. Email banners gif/jpg format only

Contact details 12.05.11

Digital craftsmanship Advances in fabrication technology are taking design straight from the studio to the shop floor

specification

Adolf Loos The RIBA celebrates modern architecture’s ‘most thrilling space invader’

Robin and Lucienne Day The design duo who brought Modern art to the masses

03.02.11 Working Detail Four details from the Small Projects shortlist

04.11 Kitchens & bathrooms

Clerkenwell Design Festival Cousins Wojciechowski Architects ORMS Architecture Design Threefold Architects

the architects’ journal www.architectsjournal.co.uk

Product directory

Resourceful architects 45 100

99 01

54

02 21

12

05 39

59

specification 09

13

92

99

73

89

26

51

19

Retrofits, a treehouse and a lightwave

33

69

23

Small Projects Part 2

77

Seven alternative ideas for the future of the profession

29.09.11

The Stirling Prize

08

A definitive guide to the RIBA Stirling Prize shortlist

11.11 masonry Brick awards 2011 special

19.05.11

Who’s on top? £4.95 THE ARCHITECTS’ JOURNAL THEAJ.CO.UK

The AJ100 survey of Britain’s biggest practices plus 100 profiles, 16 awards, fee scales and more


the architects’ journal www.architectsjournal.co.uk

Water-efficient sanitaryware

O’Donnell + Tuomey ShedKM Cottrell & Vermeulen Architects Product matrix Lintels Product directory RICS costs

AJ and AJ Specification 020 7728 3762 Classified 020 7728 4518 Recruitment 020 7728 4518 Events, awards and bespoke solutions 020 7728 4608 Press releases [email protected] Advertising 020 7728 3762 www.architectsjournal.co.uk