ARTISTRY SPRING 2012 TREND COLOUR COLLECTION - Amway

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the ARTISTRY® 2012 Escape to Paradise collection mixes the elegance of vintage beauty with the sultry sophistication of a seaside paradise. Experience la.
ESCAPE TO PARADISE ARTISTRY SPRING 2012 TREND COLOUR COLLECTION

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ESCAPE TO SUN-DRENCHED GLAMOUR Fresh from New York’s runways, spring has arrived in a burst of bright colours, breezy fabrics, and lively patterns. Designers were inspired by pops of colour, playful prints, and a tailored touch of chic femininity. The sun-drenched glamour of the Italian Riviera was evident in looks for relaxed days and elegant evenings. Spring 2012 beauty is a mix of vintage and new. Featured colours seemed pulled from the past, but were paired with glittering eye accents, timeless neutral tones, and dark shadows and liners done in fresh new ways. The overall message was clear: pair vintage with modern to make a statement all your own.

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ESCAPE TO PARADISE TREND COLOUR COLLECTION SPRING 2012 INSPIRING COLOUR This spring, think lively yellows and spring greens, juicy orange and coral reds, pretty purples and sea-glass pastels. Bright strokes of colour combine with nature-inspired accents for an effortlessly fresh summer look.

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PURE CAPTIVATING COLOUR Inspired by the sun-drenched glamour of the Italian Riviera, the ARTISTRY® 2012 Escape to Paradise collection mixes the elegance of vintage beauty with the sultry sophistication of a seaside paradise. Experience la dolce vita with colours captured from glistening sunsets and shimmering beaches. Discover brilliant shades of beauty with Cheek and Eye Quads, Lip Gloss Duo Compacts, and Eye Pencils to create your ideal escape.

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BEACHFRONT PALETTE SUNSET RADIANCE CAPTIVATES. CHEEK AND EYE QUAD GOLDEN GLOW CHEEK COLOUR gives cheeks a shimmering glow. EYE SHADOW ACCENTS Lotus – light petal pink Bone – golden beige Iris – exotic shimmering lavender Fusion – soft shell

EYE PENCIL Island Violet provides maximum impact with intense sparkling violet colour.

LIP GLOSS DUO COMPACT Tropical Coral drenches lips with high-impact shine in two confident colours: Radiant Pink and Coral Shimmer.

Bone

Iris

Fusion

Golden Glow 11-3228

Island Violet 11-3230

Radiant Pink

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Lotus

Coral Shimmer

Tropical Coral 11-3226

SEASCAPE PALETTE GLISTENING SEASIDE BEAUTY BECKONS.

CHEEK AND EYE QUAD FRESH RADIANCE CHEEK COLOUR gives cheeks lustrous light.

Seafoam

EYE SHADOW ACCENTS Seafoam – luminous pale blue-green Antique – soft neutral beige Shell – soft luminous purple Drift – soft brown

Antique

EYE PENCIL Shell Fresh Radiance 11-3227

Lagoon illuminates the eye with exotic rich teal-green colour.

Drift

Lagoon 11-3239

Raspberry Shimmer

Sparkling Lavendar

Pacific Orchid 11-3225

LIP GLOSS DUO COMPACT Pacific Orchid provides high-impact shine in two glossy colours: Raspberry Shimmer and Sparkling Lavender.

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SEASCAPE RETREAT TO A ROMANTIC LOOK THAT BLENDS BRIGHTER TONES WITH A SOFT, RADIANT GLOW. Romantic and relaxed violet undertones have both a retro and refined quality. Blended with brighter hues, its soft summer glow is a natural fit for feminine prints and silhouettes. Trends to wear it with: Playful Prints, 1920s Resort

C R E AT E T H E L O O K EYES 1. Using an eye shadow brush, highlight the inner corner of the eye and the brow bone with Antique, a soft beige. 2. Sweep Shell, a soft purple, across eyelid from lash line to crease. 3. Mix Shell and Drift, a golden brown, and blend into crease to create natural definition. 4. Apply Lagoon Eye Pencil along the upper and lower lash lines, connecting at the corners. Use the built-in smudger tool to soften and blend the lines. 5. Soften by applying Seafoam, a pale turquoise, over eyeliner.

CHEEKS 7. Using a blush brush, sweep over entire Fresh Radiance cheek colour quad. Follow the cheek bone from top toward the corner of the mouth to create a sculpted effect. If desired, blend outward to soften. 8. For a subtle highlight, apply the lightest cheek colour at the temples and along the top of the cheekbone. LIPS 9. Apply Raspberry Shimmer Lip Gloss. Blend Sparkling Lavender on top to create a shimmering effect.

6. Complete eyes with mascara on upper lashes.

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BEACHFRONT STEP INTO A WORLD OF PURE SOPHISTICATION WITH A LOOK THAT COMBINES STRIKING COLOURS WITH AN ALL-OVER GOLDEN GLOW. Sensual, colourful eyes are boldly in step with the confident shades of the Spring 2012 season, from sherbet pastels to bold brights, adding a glamorous highlight to these looks. Trends to wear it with: Cinematic Colour, Bronzed Textiles

C R E AT E T H E L O O K EYES 1. Highlight under brow bone with Bone, a golden beige. 2. Using an eyeliner brush, apply Fusion, a soft shell, at the inner corner of the eye to highlight. Blend along the upper and lower lash lines. 3. Sweep Iris, a shimmering lavender, over the entire lid, blending from lash line to crease. 4. Mix Iris and Fusion and blend into the crease with an eye shadow brush to create contrast. 5. Apply Island Violet Eye Pencil along the upper and lower lash lines from inner corner of the eye outward. Blend line with the built-in smudger to soften. 6. Complete eyes with mascara on upper and lower lashes.

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CHEEKS 7. Using a blush brush, sweep over entire Golden Glow cheek colour quad. Follow the cheek bone from top toward the corner of the mouth to create a sculpted effect. If desired, blend outward to soften. 8. For a subtle highlight, apply the lightest cheek colour at the temples and along the top of the cheekbone. LIPS 9. Apply Coral Shimmer Lip Gloss. For added drama, layer with Radiant Pink.

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BEACHFRONT SUNSET

DARE TO DIVE INTO THE MELTING FLAME OF A BEACHSIDE EVENING WITH THE LOOK OF INTENSE BEAUTY. Orange became the colour for Spring 2012. From coral to pumpkin, the juicy hue could be found everywhere. Brighten up your day with this sensuous colour as a Lip Gloss or bring it out in even the smallest of accessories. Trends to wear it with: Playful Prints, Bronzed Textiles

C R E AT E T H E L O O K EYES 1. Highlight under brow bone with Bone, a golden beige. 2. Apply Fusion, a soft shell, at the inner corner of the eye to highlight. Blend well up to the crease. 3. Sweep Iris, a shimmering lavender, over the entire lid, blending from lash line to crease. 4. Apply Island Violet Eye Pencil along the upper and lower lash line. Blend line with the built-in smudger to soften. 5. Using an eyeliner brush, apply Lotus, a light pink, along the lash lines and over the eyeliner. 6. Complete eyes with mascara on upper and lower lashes.

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CHEEKS 7. Using a blush brush, sweep over entire Golden Glow cheek colour quad. Follow the cheek bone from top toward the corner of the mouth to create a sculpted effect. If desired, blend outward to soften. LIPS 8. Apply Coral Shimmer Lip Gloss to the outer lip area, leaving the center of the lips bare. Apply Radiant Pink Lip Gloss in the center of lips. Blend where shades meet.

SEASCAPE SEA GLASS

BLEND SULTRY SOPHISTICATION AND A PLAYFUL APPROACH FOR BEAUTY THAT IS BOTH DRAMATIC AND VIBRANT. Bold statements, from loud prints to dramatic eyes, were seen all over the runways for the Spring 2012 season. Don’t be afraid to use colour for a playful approach. Charcoal grays mixed with vibrant greens is a look you’ll want to embrace. Trends to wear it with: Cinematic Colour, Bronzed Textiles

C R E AT E T H E L O O K EYES 1. Using an eye shadow brush, highlight the inner corner of the eye and the brow bone with Antique, a soft beige. 2. Apply Shell, a soft purple, to the center of the eyelid, blending up to the crease. 3. Mix Seafoam, a pale turquoise, and Drift, a golden brown, and blend lightly into crease for subtle definition. 4. Apply Lagoon Eye Pencil along the upper and lower lash lines, connecting at the corners. Use the built-in smudger tool to create a smokey look.

CHEEKS 7. Using a blush brush, sweep over entire Fresh Radiance cheek colour quad. Follow the cheek bone from top toward the corner of the mouth to create a sculpted effect. If desired, blend outward to soften. 8. For a subtle highlight, apply the lightest cheek colour at the temples and along the top of the cheekbone. LIPS 9. Apply Raspberry Shimmer Lip Gloss. Add Sparkling Lavender to the center of the bottom lip to add fullness and dimension.

5. Use an eyeliner brush to blend Seafoam over eyeliner. 6. Complete eyes with two coats of mascara on upper lashes.

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BEHIND THE SCENES Join us in experiencing the allure of adventure and take a glimpse behind the scenes of the photo shoot for the ARTISTRY® Spring 2012 Escape To Paradise collection. On location at an Italian-style villa, a sensational team of premiere creative talent – from an elite makeup artist to hair and wardrobe stylists – collaborated under the direction of internationally acclaimed Creative Director Olivier van Doorne. The look, light, and mood were carefully created for the perfect portrait of a luxurious Riviera lifestyle. Renowned fashion photographer Lachlan Bailey focused his camera on model Diana Maldovan, and captured inspired moments of sophisticated beauty and the elegance that is ARTISTRY.

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ABOUT OLIVIER VAN DOORNE French-born Olivier van Doorne is the Worldwide Creative Director at SelectNY, a prestigious boutique advertising and design agency. An avid world traveler, his adventures have become a source of inspiration in creating visionary campaigns for leading global companies. He has established himself as a diverse and dynamic authority on luxury branding. With his international spirit and guiding creative principles, he infuses imagery with intelligence, and catalyzes substance with style.

ABOUT LACHLAN BAILEY

New York City-based Lachlan Bailey is an international fashion photographer. He has created memorable images for some of the editorial industry’s biggest names, from Vogue to Harper’s Bazaar, and designers from Marc Jacobs to Louis Vuitton. Originally from Australia, Bailey was influenced at an early age by cinematography. He studied both film and photography in Melbourne before moving to London in 2001. Bailey’s pictures possess a very personal take on colour, light, and beauty.

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SPRING 2012

TOP FIVE

FASHION TRENDS New York runways radiated with sophisticated yet relaxed chic for Spring 2012. Designers were inspired by Mediterranean colours, from bold brights to pastels. The overall look was comfortable glamour, with seaside florals, prints, and a touch of vintage cool.

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CINEMATIC COLOUR

The fantastical and cinematic are major elements for spring: graphic pieces, bright pops of colour, and deep contrasts make for a slick interactive and nostalgic experience.

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1920s RESORT The 1920s emerged as the reference point for feminine and elegant vintage-inspired looks, with dropped-waist dresses, tailored knits and wide-legged pants making their way down the runway.

PLAYFUL PRINTS

Prints were bountiful. A mixed bouquet of florals dominated the new patterns and felt tantalizingly tropical. Geometric shapes and graphics also made an appearance.

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BRONZED TEXTILES

Graphic prints in sun-baked browns and earth tones give rise to a relaxed beachy look. Eclectic styling mixes stripes and graphic prints in myriad textures to complete this look.

PURE WHITE

 lean, crisp whites may be the hit of C the season, creating simplicity among sharp graphics, tribal and floral prints, and bold colours.

ACCESSORIES Colour and carefree details continued to inspire the accessories on New York’s runways, with colour blocking, graphics, functional silhouettes, and sportswear influences as key trends for Spring 2012.

OVERSIZED EYEWEAR

Dark and dramatic, in both black and white rims.

COLOURFUL CLUTCHES Slim envelope clutches cleanly colour blocked in a rainbow of colours.

FANCIFUL FOOTWEAR

Wide heels, smart stilettos, and platform wedges walked runways this season.

SPORTY SIDEKICKS

Complement your sportswear with bags, belts, and shoes with bold colour, plastic buckles, and drawstrings. 17

BEAUTY REPORT Bright hues rule the day this season, from lips to eyeliner to nails. The look is playful, using splashes of colour to highlight rather than dominate, while hair remains natural and wistful. The perfect balance of polished flirtation and relaxed elegance.

NATURAL GLOW TREND

Cheekbones with a soft flush and just a hint of dew is the perfect day or evening look.

TIP

To create a relaxed, glowing complexion for morning and night, blend all four shades of the Fresh Radiance cheek colour quad and sweep where the sun naturally falls – along the cheekbones, the bridge of the nose, and the top of the forehead. When the colour catches the light, the effect is a soft and glowing look.

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MAKEUP

TRENDS

&

TIPS

BRIGHT LIPS TREND

A cheerful burst of colour in shades of orange, peach, and coral is the season’s biggest trend.

TIP

For a vibrant lip look, dab Radiant Pink gloss in the center of lips. Lightly blot lips for a matte yet colourful effect. Keep the rest of your makeup subtle and light.

CINEMATIC CHIC TREND

Play up your most alluring feature with a dramatic look.

TIP

To create a sleek day look, apply the shimmering Island Violet or matte Lagoon teal pencil on the top lash line only. For a more dramatic evening look, thicken the top pencil line, and add liner to the bottom lash line, connecting at the outer corner of the eye. Soften the line with the built-in smudger for a smoldering cinematic look.

©2012  All rights reserved.  Printed in the USA.  55775ENA

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