Attachment

Point 2. The full line‐up of Tokyo events has now been set! It’s sure to have everyone talking! Welcome to TOKYO!! Massive event to commemorate the start of the Meet The New JAPAN Campaign 2013 in TOKYO! Miss Japan will be at Haneda Airport to welcome visitors to Japan. Come and say hello! ● Event date and venue da February 2 (Sat.), 11:00 ‐ 18：00, Haneda Airport International Terminal Hane rt To commemorate the start of the campaign, Miss Japan will be at Haneda Airport irpo A to help express our appreciation to visitors to Japan, who will also receive a gorgeous gift. ●Special offer MJ original merchandise for visitors from overseas.

Tokyo‐style “SETSUBUN” tour

hata a k a T son o d u F ple m e T

Enjoy special participation in the huge annual bean‐throwing ritual held at Takahata Fudoson Kongoji Temple and try ehomaki rolls! ●Date and venue February 3 (Sun.), 12:00 – 17:00 @ Takahata Fudoson Kongoji Temple The bean throwing ritual is an age‐old custom in Japan. It is intended to drive away evil and to wish for health for the coming year. Every year, a huge bean‐throwing ceremony is held at the Takahata Fudoson Temple. We have arranged a special opportunity for a lucky few overseas visitors to participate in the bean throwing ritual! The special program also includes a commemorative photograph with Miss Japan, as well as a tour of important cultural properties.

●Special privileges 1. Participate in the bean throwing ritual ! 2. Have your photo taken with Miss Japan! 3. Go on a tour of important cultural properties ! 4. Ehomaki! ●Schedule ★Meet at Shinjuku → (microbus) ★ Takahata Fudoson Kongoji Temple, 13:40 ‐ Explanation of cultural properties and temple reliquaries for foreign visitors 15:00 Foreign tourists’ bean throwing → 5 time slots secured – Photograph of tour participants with Miss Japan ‐ Eat ehomaki with the other participants → (microbus) ★ Finish: Shinjuku ● Participation conditions and method ★ 5 people (apply via Facebook, etc.)

*Plans may be changed without prior notice.

Events in Tokyo! Dream “Ai” Land Odaiba Special Date Go on a date around some romantic venues! Receive a free photograph of the two of you together taken by a professional photographer! ●Date and venue February 10 (Sun.) 1. 10:30 – 12:30 2. 14:00 – 16:30 A professional cameraman will take photos of participating couples as they make their way around romantic spots in Odaiba. Participants will receive photographs of themselves participating in exciting games on their date. ●Special privileges 1. Tour of popular spots around Odaiba ●Schedule ★Meet at VenusFort (photos) → ★ Odaiba Kaihin Park (photos) → ★ Grand Pacific Le Daiba (photos) ★ Try the “love tree” while waiting for photos to be developed ★ Tour ends once photos have been given out ●Participation conditions ★6 couples (3 couples each time) ★ Couples only (apply via Facebook, etc.)

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Tokyo “GINBURA” Experience

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● Date and venue February 23 (Sat.), 13:00 , (scheduled at) Ginza Come and explore Ginza – where there’s always more to see and do – with the MJ supporters! Discover and experience Ginza as you’ve never seen it before!

HINAMATSURI: Japanese Girl’s Day ● Date and venue March 3 (Sun.), 10:00 ‐ 16：00 1.Sumida River (near the Azumabashi water terrace) 2.Kyugetsu Doll Institute (Kyugetsu Ningyou Gakuin) Heralding the coming of spring, the Hinamatsuri is a traditional festival to pray for the health and growth of girls. Take the chance to try on a kimono and join in the doll floating ritual held on the Sumida River. Enjoy a chirashi‐zushi lunch and view the doll decorations at the Kyugetsu Doll Institute, which dates back to the Edo period. Have your photo taken in front of the doll decorations with the beautiful Miss Japan, the pride of the nation and one of the campaign’s special supporters. ●Special privileges 1.Try on a kimono 2. Participate in the Edo Nagashibina (doll floating) ritual 3. Chirashi‐zushi lunch 4. View doll decorations at the Kyugetsu Doll institute 5. Photo with Miss Japan ●Schedule ★ Put on a kimono in Asakusa ★ Join in the Edo Nagashibina ceremony from 11:30 ★ Stroll around Asakusa ★ Take off kimono → Move (microbus) ★ 13:30: Chirashi‐zushi lunch at Asakusabashi ★ 14:45: View doll decorations at Kyugetsu Doll Institute and have photo taken with Miss Japan ● Participation conditions and application method ★ 5 people (apply via Facebook, etc.)

a d i m Su River

* Plans may be changed without prior notice.

Event in Tokyo！ Diver City Tokyo Plaza Special Day Fun day at Diver City Tokyo Plaza, the hottest place in Odaiba right now! Miss Japan will be there! ● Date and venue ity March 10 (Sun.), 10:00 ‐ 20：00 Diver City Tokyo Plaza C r e D iv ●Special privileges ★ Gundam Frontier ★ Have your photo taken with Gundam ★ “Thank you for WORLD” candle art

Meet the CHADO URASENKE, Meet the New Japan Experience the profound depth of the tea ceremony – the pride of Japan – with people from around the world! The tea ceremony is an age‐old Japanese tradition in which you will experience the absolute spirit of hospitality. Ordinarily expensive and challenge just to get to see, here you have the opportunity to try it casually at Tokyo Midtown! Miss Japan will be there! ● Date and venue March 16 (Sat.), 11:30 – 15:00 (scheduled) Tokyo Midtown ● Schedule and details ★Tea ceremony for 100 foreign visitors (with Urasenke) ★ Japanese confectionary served ★ Japanese calligraphy performance beforehand yo k o T ● Special privileges own t Tea ceremony experience (includes Japanese sweets) d i M ● Participation conditions and application method ★ First 100 people to arrive on the day of the event

“Meet The New JAPAN DAY” at Hard Rock Cafe Tokyo One day only! “Meet the New JAPAN Day” will be held at the Hard Rock Cafe Tokyo, opened in July 1983 as the first Hard Rock Cafe in Japan! Miss Japan will be there! k c o ●Date and venue R Hardafe March 16 (Sat.), Hard Rock Cafe Tokyo C ●Schedule and details ★ Special day with only J‐Pop tracks played in‐store

The “OHANAMI” Japanese Spring Party Ohanami! The joy of spring, long revered by the Japanese. Sit down under the cherry blossoms and enjoy the party! ●Date and venue March 31 (Sun.), 11:00 ‐ 13:00 (scheduled) in Sumida Park

ida Sum Park

●Details A hanami party that offers the opportunity to mix with Japanese people. Enjoy a feast in the traditional Japanese hanami style while appreciating the beauty of the cherry blossoms. Enjoy the food and socializing with the other party guests. (Please note that event details may change due to the weather conditions or opening of the cherry blossoms.) ●Special privileges 1. Enjoy hanami with Miss Japan and other Japanese people! 2. Drinks and snacks included! 3. Fun party games! ● Participation conditions and application method * Plans may be changed without prior notice. ★ First 15 people

■Meet The New Japan 2013 Event Program List No.

Event title

Dates

Time

Venue

Details

1 Meet The New JAPAN Campaign 2013 in Tokyo Opening Event

February 1 (Fri)

13:00 14:15

Tokyo Solamachi Sky Arena

Opening ceremony to celebrate the start of MJ in Tokyo. Appearances by Japan Tourism Agency commissioner Mr. Norifumi Idee, the mayors of Taito Ward and Sumida Ward, the president of TOBU TOWER SKYTREE CO. LTD, Miss Japan, Sorakara-chan, and more.

2 Welcome to Tokyo!!

February 2 (Sat)

11:00 18:00

Haneda Airport International Terminal

Welcome event at Haneda Airport to celebrate the start of MJ events in Tokyo. Appearance by Miss Japan and giveaways!

3 Asakusa Traditional Arts & Crafts Experience

February 2, 3, 9, 10

13:00 17:00

Asakusa Culture & Tourism During the campaign period, come and try your hand at traditional Japanese arts and crafts on the Center 7th floor of the Asakusa Culture & Tourism Center. Free original MJ merchandise for participants!

4 Tokyo-style “SETSUBUN” Tour

February 3 (Sun)

12:00 17:00

Takahata Fudoson Kongoji Join in the bean throwing festivities at the Takahata Fudoson Kongoji Temple! Afterwards, take a Temple grounds tour of the temple precinct and enjoy ehomaki!

5 Dream "Ai" Land Odaiba Valentine's Week

February 9 (Sat) , 10 (Sun), 10:00 11 (Mon) 17:00

Hotel Grand Pacific Le Daiba

Leave a message on the "love tree" set up in Odaiba, and fulfill your love dreams!

6 Dream "Ai" Land Odaiba Special Date

February 10 (Sun)

10:30 16:30

Popular romantic spots around Odaiba

Go on a date around romantic Odaiba spots. A cameraman will be there to capture the memories!

7 Plum blossom-packed “Ume” tour – feel the coming of spring

February 17 (Sun)

13:00 19:30

Yushima Tenjin

Participate in the Bunkyo plum festival, enjoy plum blossom viewing, and taste plum liquors

8 Tokyo “GINBURA” Experience

February 23 (Sat)

13:00 15:00 Ginza (scheduled)

Come and explore Ginza – where there’s always more to see and do – with the MJ supporters! Experience Ginza as you’ve never seen it before!

9 Entertainment City Shibuya Crossing Fes: "Fashion"

March 2, 9 (Sat)

13:00 17:00

Shibuya Hikarie

During the campaign period, get fashion advice from former Miss Japan winners at Shibuya Hikarie and coordinate your look!

10 "Hinamatsuri" - Japanese Girl's Day -

March 3 (Sun)

10:00 16:00

1. Sumida River (near the Hinamatsuri is a festival for girls that has been celebrated in Japanese since long ago. Our special Azumabashi water terrace) program lets you share in the fun! 2. Kyugetsu Doll Institute

11 Diver City Tokyo Plaza Special Day

March 10 (Sun)

10:00 20:00

Diver City Tokyo Plaza

To show our appreciation to people all over the world, come and see the "Thank you for WORLD" candle art exhibition at Diver City Tokyo Plaza!

12 -Entertainment City- Shibuya Crossing Fes: “Night Life”

March 15 (Fri)

18:00 04:00

Shibuya Hikarie

Shibuya - the city that never sleeps! Experience Shibuya's nightlife from the 7th floor of Shibuya Hikarie - open until 4:00 in the morning!

13 "Meet The New Japan Day" at Hard Rock Cafe, Tokyo

March 16 (Sat)

14 Meet the CHADO URASENKE, Meet the New Japan

March 16 (Sat)

15 Harajuku Omotenashi Week Opening

18:00 21:00 Hard Rock Cafe TOKYO (scheduled) 11:30 15:00 Tokyo Midtown (scheduled)

The tea ceremony is an age-old Japanese tradition in which you will experience the absolute spirit of hospitality. Urasenke brings you an authentic tea ceremony experience at Tokyo Midtown. There will also be a calligraphy performance.

March 18 (Mon)

12:30 13:00

Dream*Station JOL Harajuku

Opening ceremony to celebrate the start of the MJ events program in Harajuku. Appearance by Miss Japan. Receive a free can of coffee at the event.

16 Harajuku Omotenashi Week: "Harajuku Fashion Guided Tour"

March 18 (Mon) to 22 (Fri)

13:00 14:30


Interpreter guides show you around Harajuku! See the stores celebs shop at and get the low down on the popular spots with the locals!

17 Harajuku Omotenashi Week: "Harajuku Treasure Hunt"

March 18 (Mon) to 24 (Sun)

13:00 14:30


During the campaign period, Harajuku turns into the scene of a treasure hunt! The first 20 people each day to collect the three designated stamps from among 10 participating stores will receive a special giveaway!

18 - Entertainment City - Shibuya Crossing Fes: “Art”

March 23 (Sat)

Tokyu Department Store, Shibuya Flagship Store

Tour around Shibuya's art spots!

19 World Anime Fan Summit in Tokyo

March 24 (Sun)

1. Tokyo Big Sight 2. Diver City Tokyo Plaza 3. Akihabara area

Calling all anime fan! Soak up the Japanese anime and make friends with anime fans from around the world!

20 The “Ohanami” Japanese Spring Party

March 31 (Sun)

Sumida Park

Hanami party and chance to mix with Japanese participants. Enjoy a party with MJ members.

13:00 15:00 (scheduled) 13:00 15:00 (scheduled) 11:00 13:00 (scheduled)

Special day with only J-Pop tracks played in-store! Plus some special guest appearances?!


■Meet The New Japan 2013 Campaign List No.

Campaign Title

1 Shita-Machi Pass Campaign

2 Dream "Ai" Land Odaiba Sale

Dates

Location

Details

Present your passport at the counter to receive a "Shita-Machi" passport that entitles you to February 1 (Fri) to March special offers and presents! Sumida: Special offers from stores in the Sumida Tourist Maru-Toku Asakusa area (Sumida Ward, Taito Ward) 31 (Sun) Book. Taito: Special offers from Asakusa Noren, K2-540 and more. SKYTREE/Solamachi: Special offers from Solamachi tenants. Present your passport at participating facilities or stores in participating facilities in the Odaiba area February 1 (Fri) to March to receive an array of special offers! Participating facilities: Decks Tokyo Beach, Diver City Tokyo Odaiba area 10 (Sun) Plaza, Aqua City Odaiba, VenusFort, Ooedo Onsen Monogatari, Hotel Nikko Tokyo, Hotel Grand Pacific Le Daiba, Miraikan, and Tokyo Cruise

3 Tokyo Yokocho Week

February 1 (Fri) to March Ginza area 15 (Fri)

Free Yokoso Discount Passport that for all overseas visitors! Receive an array of special offers and giveaways!

4 Shibuya Crossing Present Campaign

March 1 (Fri) to March 24 Shibuya area (Sun)

5 Harajuku Omotenashi Week

March 18 (Mon) to March Harajuku area 24 (Sun)

6 Travelex Japan Special Rate Offer Campaign

February 1 (Fri) to March Travelex Japan domestic branches 31 (Sun)

During the campaign period, show a printout of the website homepage or display it on your screen to receive a favorable exchange rate.

7 “Airport Duty Free Shop” Discount Certificate

February 1 (Fri) to March Haneda Airport, Narita Airport, Kansai International Airport 31 (Sun)

Show a printout of the webpage when spending more than 10,000 yen during the campaign period to receive a special discount.

8 Panoramic Tokyo Drive (Rainbow Bridge and Ginza)

February 1 (Fri) to March Double-decker open bus “O Sola mio”, (Hato Bus) 31 (Sun)

Show your passport to receive a free Hello Kitty clear file!

9 Exciting Tokyo Drive

February 1 (Fri) to March All tour participants receive a free QUO Card 500 yen voucher, smart phone glove, Tokyo Kanko Bus tour (Club Tourism International Inc.) 31 (Sun) Kisen merchandise, and bicqlo discount coupon!

10 Tokyo Sky Hop Bus Tour

February 1 (Fri) to March Sky Hop Bus (Hinomaru Jidousya Kougyou For visitors that purchase their ticket from the Skybus Marunouchi ticket counter or the Tokyo Co. Ltd.) 31 (Sun) Skytree Station branch, show your passport to receive a Skybus Tokyo notebook!

11 Shiseido Meet The New JAPAN Campaign

Ginza Matsuzakaya, Ginza Mitsukoshi, February 1 (Fri) to March Ginza Matsuya, Shibuya Seibu, Tokyu Those that spend more than 10,500 yen at participating Shiseido stores during the campaign period Toyoko, Tokyu Flagship, Shibuya ShinQs, will receive a free travel skin care kit and Shiseido camellia purse! 31 (Sun) Tokyo Solamachi

12 ecute Ueno Meet The New JAPAN Campaign

February 1 (Fri) to March JR Ueno Station 31 (Sun)

Free cup of coffee at C's Café in ecute Ueno Station for those that present a Meet The New JAPAN Campaign pamphlet and their passport!

13 Keio Department Store Meet The New JAPAN Campaign

February 1 (Fri) to March Keio Department Store, Shinjuku 31 (Sun)

Overseas visitors that spend more than 3,150 yen and come to the service counter on the 2nd floor of the Keio Department Store, Shinjuku will receive a 5% discount coupon. Plus! 1. Until February 28, receive a free Hello Kitty travel pouch! 2. From March 1 to March 31, receive a free welcome drink!

14 Sanrio Puroland Meet The New JAPAN Campaign

February 1 (Fri) to March Sanrio Puroland 31 (Sun)

Keep your ticket stub to receive a free Hello Kitty handkerchief!

Overseas visitors simply need to show their passport to receive an array of special offers and giveaways! Participating facilities: Shibuya Hikarie, Shibuya Hikarie ShinQs, Tokyu Department Store flagship store, Tokyu Department Store Shibuya Station Toyoko store, Shibuya Excel Hotel Tokyu, and Shibuya Station Toyoko Line Shibuya Station office Event-packed program for you to enjoy the Harajuku area! Information desk set up in JOL Harajuku during the campaign period. Overseas visitors should make a beeline for JOL! Events include the Harajuku Treasure Hunt, Harajuku Fashion Experience, Harajuku Night Meeting, and more.
