Dr. Ferhat Anwar, Institute of Business Administration (IBA). 17.00 – 17.20 ...
Kotler Center for Marketing Excellence at the University of Dhaka. Syed has more
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ESOMAR MEET UP BANGLADESH 2013 DHAKA / 28 MARCH IN COOPERATION WITH BMSRS
PROGRAMME 14.30 – 15.00
Registration MC: Ms. Shamarukh Fakhruddin, VP (Development), Quantum Consumer Solutions
15.00 – 15.10
WELCOME AND OPENING Dr. Nasir Khan, ESOMAR Representative for Bangladesh
15.10 – 15.20
WELCOME ADDRESS Mr. M. Jahangir Kabir, BMSRS President
15.20 – 15.40
ESOMAR Presentation Ms. Helen Parker, External Relations Manager, ESOMAR
15.40 – 16.30
Panel Discussion: Addressing Client Needs Panelists: Mr. Soumendra Das, Marketing Director, GlaxoSmithKline (GSK) Mr. Asif Iqbal, Executive Director, Meghna Group Mr. Toslim Uddin Khan, General Manager, Social Marketing Company (SMC) Mr. Nazim Farhan Choudhury, Managing Director, Adcomm Limited Moderator: Mr. Amer Wahab, Managing Director at SIRIUS Marketing and Social Research, BMSRS General Secretary
16.30 – 17.00
Importance of Collaboration Between MR Industry and Business Schools Prof. Dr. Ferhat Anwar, Institute of Business Administration (IBA)
17.00 – 17.20
Digital all the way Video recorded talk on global knowledge sharing via webinars Mr. Ray Poynter, Director at Vision Critical University (UK), ESOMAR member and Head of New MR Research Webinars and virtual festivals Q&A real time via Twitter. Moderator: Nasir Khan, ESOMAR Representative for Bangladesh
17.20 – 17.25
Words of appreciation Dr. Rafiqul Islam, Secretary at Ministry of Science and Technology
PROGRAMME 17.25 – 17.40
CLOSING Mr. Amer Wahab, Managing Director at SIRIUS Marketing and Social Research, BMSRS General Secretary Ms. Helen Parker, External Relations Manager, ESOMAR
17.40 – 18.40
Networking drinks & snacks
SPEAKER PROFILES
Syed Ferhat Anwar Syed Ferhat Anwar is Professor at the Institute of Business Administration (IBA) and Founding Director of the Kotler Center for Marketing Excellence at the University of Dhaka. Syed has more than 25 years of teaching experience at IBA and has worked as an elected member of the Board of Governors of IBA; Chairman of the Research Center, Chairman of the MBA and BBA Programmes, Founder of the EMBA Programme and Executive Editor of the Journal of Business. He was visiting professor/scholar at Harvard University, Northwestern University, Pennsylvania State University, Johns Hopkins University, University of New Brunswick, Brunel University, IIM Bangalore, IIM Ahmedabad, Lahore University of Management Science and Srilankan Institute of Marketing. He has published more than 50 publications in international and national journals as well as 3 books, one of which from Prentice Hall Publishing with Professor Philip Kotler as the Foreword writer. Syed recently initiated research to seek the ‘Future of Marketing’, which will be presented at the 2013 World Marketing Summit in Malaysia. He is presently writing a book on the Principles of Marketing with Prof. Philip Kotler. Nazim Farhan Choudhury
Nazim Farhan Choudhury is a serial entrepreneur. After being educated in Economics from St. Stephen's College in New Delhi, he returned to Bangladesh and joined the family's advertising business. Since then he has not only developed communications for some of the leading commercial brands in the country, but also introduced advertising and marketing to social advocacy and activity groups. Over the last 19 years, Farhan has taken the advertising agency, Adcomm, to a leadership position in the country and won the bronze medal for South Asia Agency of the Year at the prestigious Campaign Asia Awards. Farhan has diversified the business into other areas including IT enabled services, human resource development and tourism. He plays an active
role at the AdClub Dhaka as a joint convener and at the Bangladesh Association of Software and Information Services, where he served as an Executive Committee member. Fahran was named by the national daily newspaper, New Age, as "Face of the Future" in their 2006 annual "Heroes" compilation and the Daily Star as one of the Leaders Under 40 in their 2012 anniversary issue. Farhan was bestowed with “Brand Leadership Award” at the 17th Asian Brand Congress, Mumbai. Soumendra Das Since April 2011, Soumendra Das is the Marketing Director at GlaxoSmithKline, Consumer Healthcare Division (Bangladesh Operations). Before joining GSK, Soumendra headed the marketing department of Marico Bangladesh Limited, an Indian conglomerate with a wide range of FMCG goods. He also worked as Marketing Manager for over four years at Unilever, prior to which he was General Manager, Consumer Goods, at Renata Limited (Pfizer). He has worked at Reckitt Benckiser and Coca-Cola Far East Ltd. Soumendra’s diverse work experience has helped him gain in-depth knowledge of cross-industry marketing and research, which he shares with current and future professionals. As a marketing professional, Soumendra has had the opportunity to work with a wide range of multinational companies, mainly specialising in FMCG products. Asif Iqbal Asif Iqbal is Executive Director of Marketing with Meghna Group Industries, one of the leading business conglomerates in Bangladesh worth an estimated USD 1 billion. He spent a large part of his career at Unilever, but was also the Chief Operating Officer at ACI Logistics Limited and Head of Marketing at Aktel, (now RobiAXIATA) one of the leading telcos in Bangladesh. Asif has been a strategic marketing and sales professional with extensive operating experience in Bangladesh and regional markets - developing and helping implement effective marketing and business strategies for the companies he served. In addition to conducting numerous workshops and trainings, Asif also teaches marketing in two leading private universities: Brac University and University of Liberal Arts Bangladesh. His cultural background as an eminent lyricist of the country and involvement at ATN news (TV) and Ekattur TV has provided a new dimension and exposure in electronic media management. Asif is passionately involved in promoting Bangladesh as an emerging tiger. His new passions include e-learning, jute diversified products and export. M Jahangir Kabir M. Jahangir Kabir is Founding President of BMSRS (Bangladesh Marketing & Social Research Society). With over 35 years of international experience spanning 3 continents, M Jahangir Kabir has played a pioneering role in the development of professional marketing and research in Bangladesh and abroad. He joined British American Tobacco in 1977 and significantly contributed to its corporate success in Bangladesh, Sri Lanka, UK (HQ) and West Africa.,As their Head of Marketing until 2002, M Jahangir vigorously promoted research amongst top management teams, introducing the concepts of Brand Management, Sponsorship and Event Management in Bangladesh.
As Managing Director and CEO of his own consulting firm, Insights & Ideas Ltd. – specialising in Research, Executive Search and Strategic Planning, he works with a large client base of MNCs, development organisations and national corporates. M Jahangir has an MBA with a major in Marketing from the Institute of Business Administration, Dhaka, and a B.A. (Honours) from Dhaka University. He has undergone training on Market Research, Brand Management, Strategic Planning, PR & Media Management, Mentoring & Coaching of Senior Management in UK, Asia and Africa with some of the most recognised training centres including INSEAD at Fontainebleau, France. Toslim Uddin Khan Toslim Uddin Khan is General Manager (Programme) at the Social Marketing Company (SMC). With over 20 years’ experience, he has a demonstrated record in designing, developing and monitoring public health programmes – 14 years of which with the NGO Pathfinder International. As Programme Manager of Pathfinder International, he led a team of professionals in both medical and social science backgrounds working in programme implementation. In his current role, Toslim holds one of the most senior management positions of the organisation, providing strategic guidance and leadership to the teams who implement public health programmes, research, monitoring and evaluation, quality assurance and management information systems, in addition to M&E and MIS activities carried out by the Social Marketing Company.
