BIBLIOGRAPHY - Shodhganga

19 downloads 697 Views 128KB Size Report
Aaker, David A.(1991), “Managing Brand Equity: Capitalising On The Value. Of A Brand ... David.A, v.Kumar, George S.day (2007), “Marketing Research”, 9th.
BIBLIOGRAPHY

BIBLIOGRAPHY Books 83. Aaker, David A.(1991), “Managing Brand Equity: Capitalising On The Value Of A Brand Name”, New York: The Free Press, 224 P. 84. Aaker, David A.(1996), “Building Strong Brands”,: The Free Press, New York 380 P. 85. Aaker, David.A, v.Kumar, George S.day (2007), “Marketing Research”, 9th edition, John Wiley and Sons, Inc. 86. Allen D.Adamson, Sir.Martin Sorrell (2007) , “Brand Simple: How the Best Brands Keep it Simple and Succeed”, 1st edition Palgrave Macmillan. 87. Alina Wheeler (2006), “Designing Brand Identity: An essential Guide for the Whole Branding Team”, John Wiley and Sons Inc. 88. Alina Wheeler (2006), “Designing Brand Identity: A Complete Guide to Creating, Building and Maintaining Strong Brands”,2nd edition , John Wiley and Sons Inc. 89. George Belch, Michael Belch (2004), “Advertising and Promotion: An Integrated Marketing Communication Perspective”, Mc Graw Hill / Irwin, New York, 10020. 90. “Harvard Business Review on Brand management (1999)”, Harvard Business Press; 1st edn 91. Hankinson, P. and Cowking, p.(Eds) , (1992), “Branding in Action: cases and Strategies for Profiatble brand Management”, McGraw Hill, London.

92. Jonathan Cagan, Craig M.Vogal (2002) , “Creating Breakthrough Products: Innovation from product Planning to program Approval”, Prentice Hall Inc, USA. 93. Kapferer, J.N (1992), “Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity”, The Free Press, New York, 10020. 94. Keller, K.L.(2003). Strategic Brand Management: Building, Measuring And Managing Brand Equity. Upper Saddle River: Prentice Hall. 95. Keller, Kevin Lane (1998) , “Strategic Brand Management” New Jersey, Prentice Hall. 96. Marc Globe (2010), “Emotional Branding: The New paradigm for connecting Brands to People”, Allworth press, Updated Revised Edition. 97. Merle

Crawford,

Antthony

Di

Benedetto

(2007),

“New

products

Management”Mc Graw Hill, International edition. 98. Moorthi, Y.L.R (2003), “Brand management: The Indian context”, Vikas Publishing Home Pvt Ltd , New delhi , pp 133. 99. Murphy, J.(1992),”Branding , A key Marketing Tool”, 2nd edition , London , UK, Macmillan. 100. Parameswaran, M.G. And FCB Ulka, 2004, Brand Building Through Advertising – Concepts And Cases, Tata Mcgraw Hill: New Delhi, Pp 14. 101. Paul Temporal (2002), “Advanced Brand management-Managing Brands in a Changing World” John Wiley and sons (Asia) Pte Ltd. 102. Ries, Al and Laura Ries (2003), “The 22 Immutable Laws Of Branding”, Profile Books, London, Pp 172.

103. R.H.Elliot and L.Percy (2007), “Strategic Brand Management”, Oxford University Press Inc.New York. 104. Taylor .R (1987), “The Branding of Services in Branding”, A Key Marketing Tool (Ed.Murphy, J) Mcgraw-Hill, London. 105. Tim Calkins and Alice Tybout (2005), “Kellogg on Branding – The Marketing Faculty of the Kellogg School of Management” John Wiley and Sons Inc, Hoboken, New Jersey. 106. Scott. M.Davis (2006), “Brand Asset management: driving profitable Growth through your brand (The Jossy-Bass Business and Management Series) John Wiley and Sons Inc, Hoboken, New Jersey. 107. Zeithaml A Valerie (2003), “Service Marketing Integrated Customer Focus Across The Firm”, Tata Mc Graw Hill, India. 108. Zeithaml, Valerie, A. And Bitner, Mary Jo (1995), “Services Marketing”, New York: Mc Graw Hill.

Journals 1. Aaker, David A.And Keller, Kevin Lane (1990), “Consumer Evaluations of Brand Extensions”, Journal of Marketing, 54, (January), Pp.27-41. 2. Ahluwalia ,Rohini And Zeynep Gurhan –Canli (2000) “The Effect Of Extensions On The Core Brand Evaluation: An Accessability –Diagnosticity Perspective”, Journal Of Consumer Research (December 2000) 3. Ashley Lye, P. Venkateswarlu & Jo Barrett, (2001), “Brand Extensions: Prestige Brand Effects”, Australasian Marketing Journal, Vol.9 (2). 4. Balachander, S. & Ghose, S. (2003). “Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions”.Journal Of Marketing, 67 (1), 4-13. 5. Barone, Michael J., Miniard, Paul W. And Romeo, Jean B. (2000), “The Influence Of Positive Mood On Brand Extension Evaluations”, Journal Of Consumer Research, Vol. 19.417-24 6. Barwise, P. (1995). “Good Empirical Generalizations”. Marketing Science, 14(3), 29-36. 7. Bauer, Raymond A. (1960), “Consumer Behaviour As Risk Taking”. In: Dynamic Marketing for a Changing World (Ed) Hancock, Robert S. (Chicago), American Marketing Association, pp.389-398. 8. Bottomley, P.A. And Holden, S.J.S (2001). “Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalizations Based On Secondary Analysis of Eight Studies”. Journal of Marketing Research, 38(4), 494-500.

9. Bottomley, Paul A. And Doyle, John R., (1996), “The Formation of Attitudes towards Brand Extensions: Testing and Generalising Aaker and Keller‟s Model”, International Journal of Research in Marketing, 13, Pp. 365-377. 10. Boush, David M. And Barbara Loken (1991), “A Process – Tracing Study Of Brand Extension Evaluation, “Journal Of Marketimg Research, 28 (February) , 16-28. 11. Boush, David M., Shipp, S.Loken, B., Gencturk, E., Crockett, S., Kennedy,E, Minshall, B.,Misurell, D., Rochford,L. And Strobel, J. (1987), “Affect Generalisation to Similar and Dissimilar Brand Extensions”, Psychology & Marketing, 4(3). 12. Brand Knowledge”, Journal of Business Research, 49, Pp.47-55. 13. Broniarczyk, S.M. And Alba, J.W. (1994). “The Importance of The Brand In Brand Extensions”Journal Of Marketing Research, 31(2), 214-239. 14. Buday, T. (1989) , “Capitalising On Brand Extensions”, Journal Of Consumer Marketing, Vol.6, No.4, Pp.27-30. 15. Copulsky, W.(1976), “Cannibalism In The Market Place”, Journal Of Marketing, Vol.40, October , Pp.103-5. 16. Christopher K.HSEE, Yang Yang, Yang Jie Gu, Jie Chen (2008) “ Specification Seeking : How Product Specifications Influence Consumer Preference”Journal Of Product And Brand Management, Vol.13 No.1 , Pp.2536 17. Calder , B.J., Phillips, L.W., and Tybout , A.M., (1981), “ Designing Research for Application”, Journal Of Consumer Research, Vol. 8, September , pp. 197-207.

18. Dacin, Peter A.And Smith, Daniel C. (1994), “The Effects of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions”, Journal of Marketing Research, 31 (May), Pp.229-242. 19. De Chernatony, L. (1996), “2001- The Brand Management Odyssey”, Journal of General Management, Vol.21 No.4, Pp.15-31. 20. Echo Wen Wan, Sternthal (2008) “An Empirical Investigation of Consumer Memory, Attitude, And Perceptions toward Pioneer and Follower Brands”, Journal Of Marketing, Vol.59, pp.34-45. 21. Farquhar .P (1990), “Managing Brand Equity”Journal of Advertising Research, Vol.30.No.4, Pp.RC7-RC12. 22. Farquhar.Peter .H. (1989), “Managing Brand Equity” Marketing Research, 1 (September), 24-33. 23. Gurhan-Canli, Zeynep and Maheswaran, Durairaj (1998), “The Effects of Extensions On Brand Name Dilution And Enhancement”, Journal Of Marketing Research, 35 (November), Pp.464-473. 24. Haigh, David, Jonathan Knowles, 2004, “What‟s In A Brand? How To Define Your Brand And Determine Its Value”, Marketing Management, 13(3):24 25. Hem L.E., De Chernatony L., Iversen N.M., 2003, “ Factors Influencing Successful Brand Extensions”, Journal Of Marketing Management , Volume 19, Numbers 7-8, pp. 781-806 (26). 26. Jun, Sung Youl, Mazumdar, Tridib And Raj, S.P (1999) , “ Effects Of Techonological Hierarchy On Brand Extension Evaluations”,Journal Of Business Research, Vol 46 pp.31-43

27. Keller, K.L. “Brand Equity Dilution”MIT Sloan Management Review, 45 (1), 12-14. 28. Keller, Kevin Lane (2000), “The Brand Report Card”, Harvard Business Review, 78 (January – February), Pp.147-157. 29. Knox, Simon and David Bickerton (2003), “The Six Conventions Of Corporate Branding”, European Journal Of Marketing, 37(7)8: 998-1016. 30. Krishnan H.S. 1996. Characteristics of Memory Associations: A Consumer Based Brand Equity Perspective: International Journal of Research in Marketing, Vol.13, Pp.389-405. 31. Lane, Vicki R. (2000), “The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions, “Journal of Marketing, 64 (April), 80-91. 32. Lei Et Al (2004), “Service Intensiveness and Brand Extension Evaluations” Journal of Service Research (6): 243-255. 33. Loken B. And R.John, 1993, “Diluting Brand Beliefs: When Do Brand Extensions Have A Negative Impact?” Journal Of Marketing , Vol.57, No.3,Pp.71-84. 34. Martinez, E., & De Chernatony, L., (2004). “The Effect Of Brand Extension Strategies Upon Brand Image”, Journal Of Consumer Marketing, 21, 1, 39-50. 35. Mc Enally , Martha R And Le.De Chernatony 1999 “The Evolving Nature Of Branding Consumer And Managerial Considerations” Academy Of Marketing Science Review, P.1 36. Meyers-Levy, Joan And Aliice Tybout (1989), “Schema Congruity As A Basis For Product Evaluation” Journal Of Consumer Research, 16 (June), 39-54.

37. Mike Bendixen, Kalala A. Bukasa And Russell Abratt., 2004, “Brand Equity In The Business To Business Market, Industrial Marketing Management , Vol. 33, Pp-371-380 38. Morrin, Maureen (1999), “The Imapact Of Brand Extensions On Parent Brand Memory Structures And Retrieval Processes,” Journal Of Marketing Research, 36 (November), Pp. 517-525. 39. Moorthy, K.S. and Ping, I.P.L (1992), “Market segmentation, Cannibalisation, and the timing of product introductions”, Management Science, Vol. 38 No.3, pp.345-59. 40. Mortanges, Charles, Pahud De and Allard Van Riel (2003), “Brand Equity And Shareholder Value”, European Management Journal, 21(4):521-27. 41. Nakamoto, K., Maclinnis, D.J and Jung, H. (1993), “Advertising Claims and Evidence as Bases for Brand Equity and Consumer Evaluations of Brand Extensions”, in Aaker, D.A. and Biel, A.L (Eds), Brand Equity and Advertising, Lawrence Erlbaum Associates, Hove and London, pp. 281-97. 42. Netemeyer (2004), “Mood on Brand Extension Evaluations”, Journal of Consumer Research, 26 (March), Pp.386-400. 43. Prakash Nedungadi, Amitava Chattopadhyay, A.V. Muthukrishnan, (2001), “Category Structure, Brand Recall and Choice”, International Journal of Research in Marketing, Vol.8, Pp 191-202. 44. Park, C.Whan, Milberg, Sandra and Lawson, Robert (1991), “Evaluations of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency”, Journal Of Consumer Research, 18 (September), Pp. 185-193.

45. Ruyter, Ko De And Wetzels, Martin (2000), “The Role Of Corporate Image And Extension Similarity In Service Brand Extensions”, Journal Of Economic Psychology, 21, Pp.639-659. 46. Sampa Chakrabarthy Lahiri (2002), “Making Of Forever Brands”, Strategic Management Review, Jan-Feb, Pp.37-42. 47. Sheinin, Daniel A. (2000), “The Effects of Experience with Brand Extensions on Parent Brand”, Journal of Marketing, Pp. 240-253. 48. Smith, D.C., Park, C.W. (1992), “The Role Of Corporate Image And Extension Similarity On Market Share And Advertising Efficiency”Journal Of Marketing Research, Vol.29 Pp.296-313. 49. Subodh Bhat, Srinivas.K.Reddy (2001), “To Extend Or Not To Extend: Success Determinants Of Line Extensions,” Journal Of Marketing Research, 31 (May), 243-62. 50. Sullivan. M W.(1992), “Brand Extensions: When To Use Them”, Management Sciences, Vol. 38 Pp.793-806. 51. Steven A.Taylor, Kevin Celuch And Stephen Goodwin (2004), “The Importance Of Brand Equity To Customer Loyalty”, Journal Of Product And Brand Management, 13(4) : 217-227. 52. Tansev Geylani, J.Jeffrey Inman, Frenkel Ter Hofstede (2008) “Image Reinforcement Or Impairment : The Effects Of Co-Branding On Attribute Uncertainty” Journal Of Marketing Research , 55 ( May) , 258-68 53. Tulin Erdem, Michael P.Keane, Baohung Sun (2008) “A Dynamic Model Of Brand Choice When Price And Advertising Signal Product Quality”Journal Of Marketing Research, Vol 45 No.3 Pp 225-37.

54. Vanitha Swaminanthan, Karen M.Stilly, Rohinin Ahluwalia (2008) “When Brand

Personality

Matters:

The

Moderating

Role

Of

Attachment

Styles”Marketing Sciences, Vol.10, No.2, pp.172-183. 55. Venkatesh Shankar , Pablo Azar , Matthew Fuller (2008), “BRAN * EQT : A Multicategory Brand Equity Model And Its Application At Allstate” Journal Of Marketing Research , Vol. 15(6), Pp 117-125 56. Vijay Kumar Pandey, Dr.Praveen Sahu And Gaurav Jaiswal (2008) “Customer Satisfaction As A Predicator Of Customer Advocacy And Negative Word Of Mouth: A Study Of Hotel Industries” International Journal Of Hospitality And Tourism Administration , Vol 6 No.1 Pp.27-51 57. Yoo, Boonghe and Naveen Donthu (2001) “Developing and Validating A Multidimensional Consumer-Based Brand Equity Scale”Journal Of Business, Vol.52, Pp-1-14. 58. Yoo, B., Donthu, N. (2002), “Testing Cross-Cultural Invariance of the Brand Equity Creation Process”, Journal Of Product And Brand Management, Vol.11 No.6, Pp.380-98. 59. Zeithaml, V.A (1988), “Consumer Perceptions Of Price, Quality, And Value; A Means – End Model And Synthesis Of Evidence”, Journal Of Marketing.July , Vol.52 Pp.2-22 60. Zeithaml, Valerie, A. (1981), “How Consumer Evaluation Processes Differ Between Goods And Services”, In: Marketing Of Services, (Eds) Donnelly, James H.And George, William R. (Chicago), American Marketing Association, Pp. 186-189.

61. Zeithaml, Valerie A., Berry, Leonard L. And Parasuraman, A. (1996). “The Behavioural Consequences of Service Quality”, Journal of Marketing, 60 (April), Pp.31-46. 62. Zeithaml, Valerie A., Parasuraman, A. And Berry, Leonard L. (1985), “Problems and Strategies in Services Marketing “, Journal of Marketing”, 49 (Spring), Pp. 33-46.