BJP digital media pack 2014

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Digital & Social media pack “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” ~Hans Hofmann.

Digital & Social media pack

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” ~Hans Hofmann

“Native ads are part of the content– they are very different because they’re not different.” ~Dave Rollo (BLiNQ Media)

2013: An investment year ~Redesigned in print ~Launched monthly interactive iPad edition ~Launched weekly iPhone edition ~Became the biggest photography magazine on Facebook ~Was recognised as Magazine of the Year and App of the Year

BJP has always had the highest quality audience of professional and aspiring photographers. In the social and digital age, BJP can now claim the largest and fastest organically growing reach to this audience, in the world. What’s next? In December 2013 we relaunched BJP’s online presence, putting our readers’ experience at the fore.

~Simple engagement - categories are gone (If it is good enough to be on BJP, it is good enough to be on BJP) ~Homepage is a rush of beautiful images with links to feature pages ~Screen given over to arresting imagery, slideshows and video, with bold headlines ~Designed for desktop, tablet and smartphone ~Favouring native advertorial-style ads, though supporting all ad formats

Opportunities for sponsors BJP will not be found on ad networks or ad exchanges. We want our promotional messages to be relevant and engaging, and deliver real value and ROI to our commercial partners. We will be hosting both native and standard advertising on the new site, with a huge focus on engagement, and we are offering a special partner package:

Monthly digital campaign ~Takeover tenancy of all homepage ad positions in rotation ~Native MPU on homepage linking to feature page ~Feature page, including multiple image slideshow or video ~Social media promotion – sponsored Facebook and Twitter push to feature Anticipated reach: 250,000+. Feature page will be hosted indefinitely. Total investment - £4,995 (38% saving) Total rate card - £8,000 (Prices are net of VAT and agency fees)

Standard advertising rates Billboard - £30 cpm Leaderboard - £17 cpm MPU - £20 cpm Takeover – POA Native advertorial - £2,500 Editorial newsletter takeover - £2,500 Solus email push - £1,500 Social media sponsored post Facebook - £1,500 Twitter - £1,000

“Native ads deliver more than 4-times higher expansion rate/CTR (vs mobile banners)…

… and more than 12-times higher than desktop banner ads.” Celtra study, August 2013

“Simplicity is the ultimate sophistication.” ~Leonardo da Vinci