BJP media pack 2014

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Winner 2013. PPA Publishing Innovator of the Year 2013. PPA App of the Year 2013 for British Journal of Photography. 100,000+ followers on Facebook.
Media Pack

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Winner 2013

PPA Publishing Innovator of the Year 2013 PPA App of the Year 2013 for British Journal of Photography

100,000+ followers on Facebook the most popular photography magazine in the world

The world’s oldest photography magazine – established 1854

Current subscribers to print are at an all-time high at 4,484

+11%

since December 2012

Read by more professional photographers than any other magazine in the UK

iPhone edition

iPad edition

British Journal of Photography iPhone App Gets it Right

British Journal of Photography launches iPad app

‘Photos and creative page layouts look great when they’re big, so photo mags have a difficult time porting their efforts to the iPhone’s relatively small screen. Viewing a large amount of content through a limited window can be frustrating and disorienting. That’s why we like the British Journal of Photography iPhone app that was released today. The app delivers bite-sized chunks of their content that are straightforward and easy to parse in an iPhone-specific format.’

‘The British Journal of Photography, the world’s oldest photography magazine, has launched an iPad app, which takes full advantage of the tablet’s backlit display to show off reams of photographic images in a format that is equally (if not more) alluring as print.’

WIRED magazine 2012

CREATIVE REVIEW magazine 2012

Market Overview Overall market for photography titles down 2012

-10.78%

Overall market newsstand sales down 2012

-12.13%

Overall market subscriptions down 2012

-7.09%

BJP current print subscriptions at an all-time high

+11 % since December 2012

BJP has more app subscribers than print

+95%

new audience

British Journal of Photography BJP combined content reach and largest readership (print and digital) of 275,443 (up 3,749%). Despite overall industry decline, BJP is showing impressive growth.

+3,749%

Since the 2012 year-end position, BJP has continued to go from strength to strength, benefiting from fresh investment under Apptitude Media ownership. BJP combined audience (print, apps, online, social media) of 594,000 (up 7,112% against print alone, reaching an additional 586,662 BJP followers.

+7,712%

Current subscribers to print are at an all-time high at 4,484

BJP iPad subscription sales (combined) are 10,499

BJP iPad shell downloads stand at more than 276,000

BJP iPad single issue sales (combined) are 8,079

+11% since December 2012 +6%

+35% +4%

Competitor Analysis While BJP stands alone in terms of content and reach to the true professional market, we appreciate that photography is a crowded market in the UK, so have outlined the key titles we are compared with below, coupled with the recently reported digital edition sales as per ABC figures (compared with our own app statistics).

Amateur Photographer

Total Circulation Jan 11-Dec 11 Jan 12-Dec 12 % Change

Additional Digital Jan 11-Dec 12

Combined Content Jan 11-Dec 12

18,710

17,202

-8.06%

1,294

18,496

7,601

7,235

-4.82%

230,000

237,235

Digital SLR Photography

35,501

34,257

-3.50%

2,299

36,556

Photo Plus

28,237

25,820

-8.56%

3,246

29,066

Photography Monthly

11,078

10,334

-6.72%

,000 10,334

Practical Photography

38,655

30,838

-20.22%

,000 30,838

7,232

6,417

-11.27%

,000

19,783

16,715

-15.51%

, 138 16,853

166,797

148,818

-10.78%

British Journal of Photography

Professional Photographer What Digital Camera Total

Global Reach BJP has seen increasing sales abroad as the title establishes a truly international readership.

236,977

6,417 385,795

Due to reader demand, BJP app is monthly from May 2013 Quarterly app will be live until December 2013 Ads appear in both

BJP App Reader Survey 2012 80% of people who buy the app do so via a subscription - they are committed Full preview edition with all adverts free forever and available to all downloaders 7% of downloads lead to paid content - highest we are aware of in the market Premium-priced content - £6.99 single issue 86% said good or excellent value for money 22% share content socially 90% spend over an hour on each edition, 50% over 3 hours, 13% over 6 hours 92% refer back to each app edition at least twice, 77% 3 times, 39% more than 5 times Reader feedback overwhelmingly want a monthly edition, not quarterly 75% have an iPhone and positive response to an iPhone edition Predominantly male audience, 72% aged 26-55 47% earn over £50k, 32% over £70k

weekly bite-sized magazine launch from May 2013

British Journal of Photography iPhone App Gets it Right ‘Photos and creative page layouts look great when they’re big, so photo mags have a difficult time porting their efforts to the iPhone’s relatively small screen. Viewing a large amount of content through a limited window can be frustrating and disorienting. That’s why we like the British Journal of Photography iPhone app that was released today. The app delivers bite-sized chunks of their content that are straightforward and easy to parse in an iPhone-specific format.’ WIRED magazine

Added Edge

‘The Guardian, The New Yorker and British Journal of Photography apps all win – for their simplicity of use and clarity of purpose.’ Jeremy Leslie, Creative Review

A weekly with daily news updates

Live news

Feature Technical article – one large drop including imagery

Continuously updated, potential ad placement Live

Feedback community

Ads

Image well

The iPhone weekly offers new editorial possibilities and premium space for innovative advertising, with built-in social media functions

£750 per issue for takeover of both ad slots £2.5k per month £6k per quarter

Live links to establish feedback for competitions, Facebook and Twitter

BJP Rate Card All display ads from May 2013 appear in print, iPad teaser and iPad paid-for editions. New rate card designed to offer better CPT value than old one, despite increase in cost (ie, circulation up more than cost).

Print Display page (print and flat iPad) DPS (print and flat iPad) 10% premium position (single page) 15% advertorial (single page) Banner position in iPad store Digital cover wrap

Rate Card £

3,995 7,591 4,395 4,594 15,000 10,000

Digital Live links (up to 2) Logo animation and dual orientation Additional page depth (per app page) Audio (up to 5mb) Slideshow (up to 5 slides) Hotspotting (up to 5 hotspots) Video (up to 5mb) Social media site embedded 360 rotation (supplied images) 360 rotation (not supplied images) iPhone, both ad slots, per month - x4 iPhone, both ad slots, quarterly Shooting Beauty sponsorship The Social sponsorship Online job posting Online job with social push Sponsored social push Online advertorial/native (per month) Leaderboard MPU Takeover Newsletter takeover Classified (print only) Pro-rata page sections Loose inserts (print only), 10g

Rate Card £

200 300 995 500 500 500 500 500 750 1,250 2,500 6,750 3,500 3,500 600 1,250 1,500 2,500 17 cpm 20 cpm POA 2,500 1,750 +10% 150 cpm

We can accommodate all budgets. For the latest up-to-the-minute options, availability or packages, give us a call.

our manifesto

We love print magazines. We love digital magazines. We believe the two are different, and that ‘page turners’ are the worst of both worlds. The creative possibilities for digital magazines are endless.

The audience they reach is global and growing fast,

and what we call a magazine is changing faster. We reimagine magazines from print to pixels.

The magazine is dead, long live the magazine.

a shift in perception Tap logo to visit www.apptitudemedia.co.uk

App solutions delivered directly in the palm of your hand

Find out how Apptitude Studios can help you

a shift in perception Tap logo to visit www.apptitudemedia.co.uk

Contacts Jamie Fricker Commercial Manager +44 (0)20 3239 3866 skype: am_jamiefricker [email protected]

Jane Cardona Key Account Manager +44 (0) 208 123 8707 skype: apptitude_janecardona [email protected]

Richard Morrall Sales Executive +44 (0) 207 193 0444 skype: am_richardmorrall [email protected]

British Journal of Photography Unit A (Ground Floor), Zetland House, 5-25 Scrutton Street, London, EC2A 4HJ