Winner 2013. PPA Publishing Innovator of the Year 2013. PPA App of the Year
2013 for British Journal of Photography. 100,000+ followers on Facebook.
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Winner 2013
PPA Publishing Innovator of the Year 2013 PPA App of the Year 2013 for British Journal of Photography
100,000+ followers on Facebook the most popular photography magazine in the world
The world’s oldest photography magazine – established 1854
Current subscribers to print are at an all-time high at 4,484
+11%
since December 2012
Read by more professional photographers than any other magazine in the UK
iPhone edition
iPad edition
British Journal of Photography iPhone App Gets it Right
British Journal of Photography launches iPad app
‘Photos and creative page layouts look great when they’re big, so photo mags have a difficult time porting their efforts to the iPhone’s relatively small screen. Viewing a large amount of content through a limited window can be frustrating and disorienting. That’s why we like the British Journal of Photography iPhone app that was released today. The app delivers bite-sized chunks of their content that are straightforward and easy to parse in an iPhone-specific format.’
‘The British Journal of Photography, the world’s oldest photography magazine, has launched an iPad app, which takes full advantage of the tablet’s backlit display to show off reams of photographic images in a format that is equally (if not more) alluring as print.’
WIRED magazine 2012
CREATIVE REVIEW magazine 2012
Market Overview Overall market for photography titles down 2012
-10.78%
Overall market newsstand sales down 2012
-12.13%
Overall market subscriptions down 2012
-7.09%
BJP current print subscriptions at an all-time high
+11 % since December 2012
BJP has more app subscribers than print
+95%
new audience
British Journal of Photography BJP combined content reach and largest readership (print and digital) of 275,443 (up 3,749%). Despite overall industry decline, BJP is showing impressive growth.
+3,749%
Since the 2012 year-end position, BJP has continued to go from strength to strength, benefiting from fresh investment under Apptitude Media ownership. BJP combined audience (print, apps, online, social media) of 594,000 (up 7,112% against print alone, reaching an additional 586,662 BJP followers.
+7,712%
Current subscribers to print are at an all-time high at 4,484
BJP iPad subscription sales (combined) are 10,499
BJP iPad shell downloads stand at more than 276,000
BJP iPad single issue sales (combined) are 8,079
+11% since December 2012 +6%
+35% +4%
Competitor Analysis While BJP stands alone in terms of content and reach to the true professional market, we appreciate that photography is a crowded market in the UK, so have outlined the key titles we are compared with below, coupled with the recently reported digital edition sales as per ABC figures (compared with our own app statistics).
Amateur Photographer
Total Circulation Jan 11-Dec 11 Jan 12-Dec 12 % Change
Additional Digital Jan 11-Dec 12
Combined Content Jan 11-Dec 12
18,710
17,202
-8.06%
1,294
18,496
7,601
7,235
-4.82%
230,000
237,235
Digital SLR Photography
35,501
34,257
-3.50%
2,299
36,556
Photo Plus
28,237
25,820
-8.56%
3,246
29,066
Photography Monthly
11,078
10,334
-6.72%
,000 10,334
Practical Photography
38,655
30,838
-20.22%
,000 30,838
7,232
6,417
-11.27%
,000
19,783
16,715
-15.51%
, 138 16,853
166,797
148,818
-10.78%
British Journal of Photography
Professional Photographer What Digital Camera Total
Global Reach BJP has seen increasing sales abroad as the title establishes a truly international readership.
236,977
6,417 385,795
Due to reader demand, BJP app is monthly from May 2013 Quarterly app will be live until December 2013 Ads appear in both
BJP App Reader Survey 2012 80% of people who buy the app do so via a subscription - they are committed Full preview edition with all adverts free forever and available to all downloaders 7% of downloads lead to paid content - highest we are aware of in the market Premium-priced content - £6.99 single issue 86% said good or excellent value for money 22% share content socially 90% spend over an hour on each edition, 50% over 3 hours, 13% over 6 hours 92% refer back to each app edition at least twice, 77% 3 times, 39% more than 5 times Reader feedback overwhelmingly want a monthly edition, not quarterly 75% have an iPhone and positive response to an iPhone edition Predominantly male audience, 72% aged 26-55 47% earn over £50k, 32% over £70k
weekly bite-sized magazine launch from May 2013
British Journal of Photography iPhone App Gets it Right ‘Photos and creative page layouts look great when they’re big, so photo mags have a difficult time porting their efforts to the iPhone’s relatively small screen. Viewing a large amount of content through a limited window can be frustrating and disorienting. That’s why we like the British Journal of Photography iPhone app that was released today. The app delivers bite-sized chunks of their content that are straightforward and easy to parse in an iPhone-specific format.’ WIRED magazine
Added Edge
‘The Guardian, The New Yorker and British Journal of Photography apps all win – for their simplicity of use and clarity of purpose.’ Jeremy Leslie, Creative Review
A weekly with daily news updates
Live news
Feature Technical article – one large drop including imagery
Continuously updated, potential ad placement Live
Feedback community
Ads
Image well
The iPhone weekly offers new editorial possibilities and premium space for innovative advertising, with built-in social media functions
£750 per issue for takeover of both ad slots £2.5k per month £6k per quarter
Live links to establish feedback for competitions, Facebook and Twitter
BJP Rate Card All display ads from May 2013 appear in print, iPad teaser and iPad paid-for editions. New rate card designed to offer better CPT value than old one, despite increase in cost (ie, circulation up more than cost).
Print Display page (print and flat iPad) DPS (print and flat iPad) 10% premium position (single page) 15% advertorial (single page) Banner position in iPad store Digital cover wrap
Rate Card £
3,995 7,591 4,395 4,594 15,000 10,000
Digital Live links (up to 2) Logo animation and dual orientation Additional page depth (per app page) Audio (up to 5mb) Slideshow (up to 5 slides) Hotspotting (up to 5 hotspots) Video (up to 5mb) Social media site embedded 360 rotation (supplied images) 360 rotation (not supplied images) iPhone, both ad slots, per month - x4 iPhone, both ad slots, quarterly Shooting Beauty sponsorship The Social sponsorship Online job posting Online job with social push Sponsored social push Online advertorial/native (per month) Leaderboard MPU Takeover Newsletter takeover Classified (print only) Pro-rata page sections Loose inserts (print only), 10g
Rate Card £
200 300 995 500 500 500 500 500 750 1,250 2,500 6,750 3,500 3,500 600 1,250 1,500 2,500 17 cpm 20 cpm POA 2,500 1,750 +10% 150 cpm
We can accommodate all budgets. For the latest up-to-the-minute options, availability or packages, give us a call.
our manifesto
We love print magazines. We love digital magazines. We believe the two are different, and that ‘page turners’ are the worst of both worlds. The creative possibilities for digital magazines are endless.
The audience they reach is global and growing fast,
and what we call a magazine is changing faster. We reimagine magazines from print to pixels.
The magazine is dead, long live the magazine.
a shift in perception Tap logo to visit www.apptitudemedia.co.uk
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a shift in perception Tap logo to visit www.apptitudemedia.co.uk
Contacts Jamie Fricker Commercial Manager +44 (0)20 3239 3866 skype: am_jamiefricker
[email protected]
Jane Cardona Key Account Manager +44 (0) 208 123 8707 skype: apptitude_janecardona
[email protected]
Richard Morrall Sales Executive +44 (0) 207 193 0444 skype: am_richardmorrall
[email protected]
British Journal of Photography Unit A (Ground Floor), Zetland House, 5-25 Scrutton Street, London, EC2A 4HJ