Brand Value and Asset Pricing. Frank Fehle; Susan M Fournier; Thomas J Madden; David G Shrider. Quarterly Journal of Finance and Accounting; Winter 2008; ...
Brand Value and Asset Pricing Frank Fehle; Susan M Fournier; Thomas J Madden; David G Shrider Quarterly Journal of Finance and Accounting; Winter 2008; 47, 1; ABI/INFORM Global pg. 3
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