—Brendon Burchard, author of Life's Golden Ticket www. ... "Brendon Burchard is
teaching business-building, cause-related marketing, contribution and.
www.PartnershipSeminar.com
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How to Explode Your Business through Nonprofit and Corporate Partnerships "Too many authors, speakers, coaches and entrepreneurs try to grow their brand and business and change the world by themselves, which is unfortunate because there are already so many organizations out there serving the same demographic. The goal is to partner with other major organizations, to create significant synergies so that you're getting your message out and they're getting their message out. There's no reason that entrepreneurs can't help major nonprofits and corporations and vice versa in order to align their missions, reach more people, and mutually profit and grow their businesses. This is about combining profit and purpose and philanthropy at levels most people have never imagined before. “Forget growing your business one client or one customer at a time—partnering will help you reach millions and it's the only way to grow your brand and your business this fast." —Brendon Burchard, author of Life’s Golden Ticket www.PartnershipSeminar.com
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"Brendon Burchard is teaching business-building, cause-related marketing, contribution and giving at levels that will make every business person's heart sing—and make the non-profits cash registers ring with new money. He teaches businesses and entrepreneurs how to partner with nonprofits and corporations to align their messages and create entirely new paradigms for increasing revenues while raising funds and awareness for important causes benefiting our community. He is a must hear because he teaches innovative profit and partnership models that get results right now." —Mark Victor Hansen, Founder of the MEGA seminar series and co-creator of Chicken Soup for the Soul®
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"Entrepreneurs want to make profits, of course, but they also want to make a difference. Brendon teaches people how to work effectively with nonprofit organizations and major corporations to grow their business and make a greater impact in their communities. We invited Brendon to our event because of his passion for serving others, his dynamic presentations, and his expertise in this area. There simply isn't anyone else out there helping women entrepreneurs partner with nonprofits and corporations, and Brendon is helping take years off their learning curve." —Lynn Pierce, Founder of Women's Business Empowerment Summit and author of Break Through to Success
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“Brendon Burchard has a passion for helping others and we're thrilled that he's using his platform with Life's Golden Ticket to help raise funds and awareness for Kiwanis. He's helped us reach thousands of new potential volunteers and donors through his book, interviews and speeches. When he talks about service and selflessness, he truly walks the talk." — Rob Parker, CEO of Kiwanis International
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“As we seek out innovative ways to bring our K-12 programs to more youth around the world, we value collaborating with partners such as Brendon Burchard. Brendon’s support of JA includes hosting innovative fundraisers which help our local chapters raise substantial dollars and awareness in their communities. We are thankful for his dedication to helping JA and other nonprofits reach more people and make a greater difference in the world.” — Thomas Dewar, SVP, Junior Achievement Worldwide
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About Brendon Burchard Brendon Burchard is the author Life’s Golden Ticket and a highly-acclaimed life coach, leadership speaker, seminar leader, and business consultant. Brendon was blessed to receive life’s golden ticket—a second chance—ten years ago after surviving a dramatic car accident in a third-world country. Since then, he has dedicated his life to helping individuals, teams and organizations create and master change. His clients have included Accenture, Alcoa, JC Penney, eBay, Best Buy, Nordstrom, Levi's, Gateway, Walgreens, Federal Mogul, and thousands of executives and entrepreneurs in speeches and seminars across the country. As a dynamic speaker and innovative businessman, he is in constant demand and regularly appears on national television and radio shows. His media appearances have included ABC World News, CBS-NY Early Show, NPR stations, Oprah and Friends, and other popular programs. His life-changing speeches and events have been sponsored by Wachovia, Wal-Mart, Coca-Cola, Toyota, Morgan Stanley, US Bank, Sony Pictures, and other major companies. Brendon's books, newsletters, products and appearances now inspire nearly 2 million people a month. As one of the top leadership and motivational speakers in the world, Brendon's authentic, powerful and hilarious presentations have become legendary and he has shared the stage with the greats like Tony Robbins, Deepak Chopra, Marianne Williamson, John Gray, Mark Victor Hansen, Bob Allen, Barbara D'Angeles and Jack Canfield. His message — that we are all called to "live by choice and live to contribute" — has changed thousands of lives around the globe .Brendon's signature public seminar events include: The Life's Golden Ticket Seminar Series for motivated adults; Experts Academy for entrepreneurs who want to become highlypaid experts as authors, speakers, coaches, seminar leaders and online marketers; Partnership Seminar for authors, speakers, consultants, and social entrepreneurs hoping to partner with major nonprofits and Fortune 500 companies to change the world; and The Global Partnership Summit for world leaders (by invitation only); The College Success Summit for youth to learn how to succeed in college emotionally, socially, academically, and financially. Brendon donates a portion of the proceeds from the sale of Life's Golden Ticket to Junior Achievement, Kiwanis International, and the YMCA. Recently, Brendon lived his message of making a difference by helping create the largest nonprofit partnership in history serving the children of the world. Brendon lives in Portland, Oregon, but still calls Montana, where he grew up, home. Meet Brendon at www.LifesGoldenTicket.com. Email
[email protected]. © 2009 The Burchard Group. All rights reserved. Do not duplicate or distribute without permission
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The Easy Choices We Don’t Choose When Building Our Business
Build Our Own
Build Off Theirs
Fund It Ourselves
Find Others’ Money
Test, Learn, Test
Copy, Do, Learn
Create Credibility
Borrow Credibility
Beg for PR
Access PR
We Chase Customers One at a Time
Customers Chase Us In Droves
© 2009 The Burchard Group. All rights reserved.
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Partnership Opportunities: What can I get sponsored?
Live events: Conferences/seminars, concerts, festivals, retreats, expos, sports
Educational programs
Corporate programs
Product buys / launches
Promotions / Contests / Sweepstakes
Web / Online communities and events
Causes
Tours
What Partners Can Do For You
Email their staff, donors, partners, supporters and volunteers about you and you and your business
Feature you on their websites
Feature you in their newsletters and print publications
Issue press releases for you and arrange media appearances
Invite you to speak at their fundraisers, conferences, local events
Distribute marketing material or copies of your book or product
Use your stuff in a sweepstakes
Roll-out your program to the world 9
Why You Need Partners
People don’t know you, but they know established nonprofits and businesses
They’ve already figured out how to serve your audience
They’ve already figured out how to sell to your audience – forget trial and error!
They have a budget!
They need you
You owe it to your message
© 2009 The Burchard Group. All rights reserved.
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Partnering Opportunities: What YOU Need to WIN!
1
2
3
Right Positioning
Right Paperwork
Right Protocol
• Clarity of Project
• Great Pitch Email/Call
• Right Person
• Why You
• Great Cover Letter
• Right Process
• Right Partner Alignment with Strategic Priorities & Marketing Initiatives
• Great Proposal
• Right Time
• Great Benefits
• Right Execution • Right Followup
• Right Benefits for All
© 2009 The Burchard Group. All rights reserved.
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50,000+ copies/yr of The Student Leadership Guide
117,000 downloads of The Leader’s Guide to Innovation
$515,000+ in advance sales of Life’s Golden Ticket, breaking 12 of 16 foreign sales records
$500,000 first seminar, The College Success Bootcamp LIVE at Walt Disney World® Resort
Largest leadership, innovation, and partner programs in history
67 speeches, 14 major fundraisers, 12 countries
Products Tours Events Services Programs Causes © 2009 The Burchard Group. All rights reserved.
$250,000+ contributed to favorite causes
30,000,000: number of people served by nonprofit benefactors
$3,000,000 in committed sponsors 12
SELECT PROMOTIONAL PARTNERS
SELECT MEDIA COVERAGE
© 2009 The Burchard Group. All rights reserved.
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“In the fast paced retail world, it is sometimes easy to forget how many lives we impact every day. Brendon's book Life's Golden Ticket and his presentation gave me the awareness and appreciation of my job role and that I can take the opportunity each day to positively influence both my associates and customers.” —Larry Marschel, WAL-MART “Brendon's speaking brought inspiration to my team by sharing his personal struggles of life and his enthusiasm in the future. My team left Brendon’s event focused on continuing the journey of life with renewed energy, both at work and home." —Jason Pucket, TOYOTA “I was extremely surprised how much I enjoyed it. The message I heard last night is really unique - inspiring - fresh - emotional - funny and entertaining. I enjoyed the whole thing and only wish the rest of my family was there to participate. Content A+ Delivery A + Depth A + Purpose A+ —Larry Langlais, TIME WARNER “You have made SUCH A DIFFERENCE! I want to personally thank you for the intense efforts you have made to put all of your creativity, talent, passion and time into making Accenture a better place . . . your concepts will now be shared with 85,000 people! We will be a great company because of your impact.” —Angie Seldon, ACCENTURE “The Life's Golden Ticket event proved to not only be the most unique college networking event in town, but also the most impactful. Multiple companies who participated simply said it was and will be the best college networking event in the region if not the best they have ever attended. You made an impression on this town that will change lives forever and we thank you. It was a unanimous decision to bring you back next year.” —Michael J. Jackson, MORGAN STANLEY © 2009 The Burchard Group. All rights reserved.
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What’s the Market: Nonprofits
~2,000,000: number of nonprofits in U.S.
$290 billion: dollars received in donations… $40 billion from fundraising events
50%: number of charities that hold fundraising events with speakers
2.6%: growth rate of nonprofits (vs. 1.8 for businesses, 1.4 for govt.)
61.2 million: Americans volunteered in 2006 (1 in 3 Americans)
50+%: growth rate of the number of Americans working at a nonprofit in the last 25 years © 2009 The Burchard Group. All rights reserved.
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What’s the Market: Nonprofits
American Cancer Society Revenue: 943,578,000 Assets: $1 Billion CEO Pay: $534,619
Wildlife Conservation Society Revenue: $195,598,851 Assets: $609,539,755 CEO Pay: $594,580
Big Brothers Big Sisters Revenue: $31,599,499 Assets: $17,629,066 CEO Pay: $255,361
American Museum of Natural History Revenue: $186,113,517 Assets: $624,079,259 CEO Pay: $744,888 © 2009 The Burchard Group. All rights reserved.
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What’s the Market: Corporate Sponsors
$13 Billion 59% 1 © 2009 The Burchard Group. All rights reserved.
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Partnering Opportunities: Industry Sponsors
Beverage
Retail
© 2009 The Burchard Group. All rights reserved.
Bank
Food
Auto
Healthcare
Beer
Telecom
Airline
Financial Services
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Partnering Opportunities: Industry Sponsors
Media (Radio, TV, Magazines, Newspaper)
© 2009 The Burchard Group. All rights reserved.
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How Will My Sponsors Help Me Again?
77% PR
76% Internal communications
73% Advertising
65% Hospitality
59% Internal tie-ins
57% Direct marketing
57% On-site sampling
55% Sales and promotional offers
50% Business to business Source: IEG Sponsorship Report © 2009 The Burchard Group. All rights reserved.
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How Do I Find Partners and Sponsors?
Identifying Nonprofit Partners: - CharityNavigator.org - GuideStar.org - Give.org - Chamber of Commerce - IRS.gov/charities - Talk to friends!
Identifying Corporate Sponsors: - Websites and Annual Reports - Hoovers - Sponsorships.com - Sponsorwise.com (Marriott, Staples, US Bank, Cingular, Hyundai, Lowe’s, Mastercard, Allstate, JetBlue)
- Sponsordirect.com
(Bank of America, Nokia, Panasonic, Sony, State Farm, UPS, Wells Fargo, 24 Hour Fitness) © 2009 The Burchard Group. All rights reserved.
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What Do Sponsors and Partners Want?
Alignment
Relevancy
Manageability
ROI and FB
“Coolness and Goodness”
© 2009 The Burchard Group. All rights reserved.
What Do Sponsors and Partners Want? CREATE AWARENESS
Create awareness and visibility. (But not eyeballs, experiences!)
Sample or display the brand, product or service
Increase brand loyalty/preference
Create customer experiences
Change or reinforce an image
Differentiate brand from competitors (thus importance for category exclusivity)
Reach a niche market
Showcase social responsibility
Category exclusivity, signage, database, etc. © 2009 The Burchard Group. All rights reserved.
RAISE FUNDS/SALES
Grow database
Drive retail traffic and sales
Increase membership dollars
Increase subscriptions
Create brand of choice for reoccurring revenue
Perk employees or customers
Broaden customer base
Break sales records
Meet yearly goals
Generate cash to serve more people 35
How do I Get Partners and Sponsors?
The Process - Pitch with a brief call or email - Send 1-page summary - Get the live meeting - Create the proposal collaboratively
The Proposal - Executive summary (1-2 pages) - Project Overview - Your profile - Promotion plan - Partner/Sponsor Benefits - Partner/Sponsor Requests
Brendon’s Super Secret: It’s not about what you can deliver right now, it’s about what you could deliver IF you received the sponsorship you were asking for!! © 2009 The Burchard Group. All rights reserved.
How do I Leverage My Partners? 1. Profile your partnerships in your marketing 2. Get testimonials from the CEOs of your partners and sponsors 3. Ask your partners if they have an internal or external store site that can profile – and take orders for – your stuff 4. Ask partners to do email/mail blasts 5. Ask partners to put you on their website 6. Ask partners to send your products to their influential clients, donors, etc. 7. Offer your speaking or training services 8. Offer to be a spokesperson 9. “Partner your partners”
© 2009 The Burchard Group. All rights reserved.
www.PartnershipSeminar.com
© 2009 The Burchard Group. All rights reserved. Do not duplicate or distribute without permission
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What You’ll Learn at Partnership Seminar www.PartnershipSeminar.com
$500,000 Sponsorship Resource Guide— you see the ACTUAL pitches, proposals, and paperwork….everything!
How to identify "perfect-fit" sponsors and win the deal FAST
How to get partners to email their customers about YOU, buy your products, book your speeches for you, and PAY for your marketing expenses
How to QUADRUPLE your database, product sales, media appearances, speech bookings, and event attendees
How to create sponsorships that get BIGGER each year and last YEAR-OVER-YEAR so you make $$ in PERPETUITY 39
Partnership Seminar Perks www.PartnershipSeminar.com
One strategic coaching session with Brendon ($3,500 value)
Secret website on how to AUTOMATE your partnerships ($1,495 value)
SECRET details on my $3 million sponsorship deal -- and how YOU can do it fast (priceless)
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www.PartnershipSeminar.com
© 2009 The Burchard Group. All rights reserved. Do not duplicate or distribute without permission
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