Mar 6, 2017 - platforms that generate high ad revenues. - By Anamaya ... gaining more attention as the creator experiences ease of creating a content and.
Changing strategies to incorporate digital platforms that generate high ad revenues -
By Anamaya Dwivedi
Date: MAR 06, 2017
Every conventional business is heading towards transformation with the emergence of digital printing solutions and technology. Same is with media distribution. Traditional print media is struggling to attract and maintain the readership. The press and the publications are experiencing massive degrade in number of readers. Therefore, investors and advertisers are not willing to put their money in newspapers and magazines. So, what medium they are getting crazy about? Televisions, Radio and other digital platforms where they can most readership. Publishing the content on internet is gaining more attention as the creator experiences ease of creating a content and spreading it.
What are the advantages of print media in the digital age? Print media remains a significant part today’s business market. The press can get the job done extremely fast depending on the form of work, the grade of the work and the form of device used for the printing purpose. 1. TANGABILITY
Newspapers and magazines will remain ever green as there is different comfort in actually holding something in your hand. That physical touch causes a kind of connection with the audience. It can be saved and referred later whenever required. The monthly magazines are the best way to bring attention to any advertisements. 2. FEWER DISTRACTIONS Readers can focus on the message without getting distracted through flashy pop up ad or clicking deeper and deeper. This provides readers to understand the message accurately and get engaged with the content. 3. PRINT IS ACCESSIBLE ANYTIME AND ANYWHERE A piece of paper can stay on a table for days and months, while digital media takes time to reach back after certain gap. The consumer has access to print content as much as they keep it aside. However digital media is also accessible anytime but not readily available. What are the disadvantages of print media in the digital age? 1. REACH The reaching range of Print media is quite limited. The internet has power to reach the entire world. For example; Distribution of the phonebook is limited to a local audience. While searching for a restaurant contact If you want to look up your local phonebook will be of no help. Google, on the other hand, will get it in just few clicks. 2. PAPER IS BULKY TO MANAGE To manage paper is a tiresome task. It creates a clutter, occupies space and can become a headache. Today, people hire professional organizers to manage their paperwork, your readers may not want more task to organize magazines that add up in mess clearance.
3. MESSAGE IN PRINT TAKES TIME TO REACH Audiences are always in search of latest news and updates. However, by the time print reaches to them, it becomes an old story. While ads over digital media can be updated as and when required. So, whenever the reader lands to your ad they get some fresh and latest update. With the help of digital marketing, companies can create their message for their target audience. From the feedback and reviews companies can customize their ads as per customer’s expectation. It is now easier for any companies to understand what their customer would like to see and how they feel. Social media is one of the quicker platform where a post will take few mins rather than sending email for any kind of feedback. There are many platforms over internet through which you can reach your audience. Websites, blogs, social media, online ads, mobile marketing and direct marketing are all accessible through digital media. At Gateway, we believe to deliver right message to right audience at right time. A team of certified digital marketing specialist follow a natural progression to interactive digital marketing practices. The prime objective of digital marketing practices revolves around CUSTOMERS – the key entity whose state of action defines our next strategic move. Our focus majorly revolves around three customers journey stages: Acquisition, Engagement and Retention. Our selection of specific solutions and services are driven by the nature and condition of a business. Start your digital marketing journey with us. Reach here.
