Channel Middle East - ITP.com

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THE TOP 16 SI LIST ... Channel Middle East and Channel Arabic cover the whole ... SUPPLEMENTS ENGLISH // Jan: A-Z Distribution Guide // Apr: Reseller ...

MEDIA INFORMATION 2017

EDITORIAL MISSION

C

hannel Middle East is the English version of ITP’s channel publications, the dominant multimedia network serving the IT channel by providing exceptional breaking news, actionable advice and forward-thinking business strategy channel partners have come to depend on. With a strong focus on the Middle East and North African (MENA) markets, and on the global technology industry, the Channel Middle East network provides channel marketers with a broad portfolio of impactful and engaging marketing opportunities for accomplishing marketing goals from branding, targeting and enablement to recruitment and thought leadership. Channel Middle East has been exclusively dedicated to informing and empowering the IT channel community in MENA for the past 14 years. The magazine’s unparalleled news coverage and essential content

form a critical part of the channel partner’s daily routine and long term business strategy. Today, Channel Middle East is the only channel magazine in the MENA geography with qualified, audited circulation figures by BPA Worldwide. Channel Middle East also offers a broad portfolio of multimedia and events, including print, website, eNewsletters, tablet apps, roundtable discussions, awards programmes and conferences, to engage with our loyal and expanding channel audience in a variety of forums. In addition, the magazine covers the whole spectrum of the IT channel, from high-end enterprise vendors, systems integrators, solution providers, value-added distributors and resellers, to the retail channel and hardware IT traders, across the GCC, Levant, North Africa and beyond. Channel Middle East offers a compelling mix of news, incisive

2017 EDITORIAL CALENDAR - CHANNEL MIDDLE EAST FEATURE 1

FEATURE 2

FEATURE 3

FEATURE 4

SUPPLEMENTS A-Z Distribution Guide 2017

JANUARY

2017 Channel Outlook

New Age VADs

Companies To Watch 2017

SMB ICT Services

FEBRUARY

Channel Credit Schemes

Security Operation Centres

Managed Cloud Services

Quarterly Focus – North Africa

MARCH

Software-Defined Data Centres

Growing Channel Sales

Drones & Robotics

APRIL

Channel Middle East Awards 2017

Wearables & Commercial Opportunities

Building A GRC Practice

MAY

State of Power Retail Market

Consumer Technology

UC & Collaborations Solutions

JUNE

Distribution Power List 2017

The IoT Channel Opportunity

Network Security

Growing a Channel Business & Customers

Reseller Guide 2017

Quarterly Focus – East Africa

JULY

Software-Defined Everything

End Point Security

Partner Training & Certifications

Partner Programs Guide 2017

AUGUST

The SMB Market Opportunity

SI Power List 2017

State of SI Market

Quarterly Focus – Levant

SEPTEMBER

End-point Security Market

Multi-mode PCs: The Next Wave of Computing

State of IT Distribution in Middle East

Software as a Service Quarterly Focus – GCC

OCTOBER

Top 50 Channel Leaders

Managed Security Services

Channel Confidence Survey 2017

NOVEMBER

GITEX Review

Enterprise Storage

Backup & Recovery Solutions

DECEMBER

Channel Champions Awards 2017

Managed Print Services

Business Apps Market

2017 Market Review

(SUPPLEMENTS ENGLISH // Jan: A-Z Distribution Guide// April: Reseller Guide // July: Partner Programs Guide)

2017 EDITORIAL CALENDAR - CHANNEL ARABIC FEATURE 1

FEATURE 2

FEATURE 3

JANUARY

2017 Channel Outlook

Video Conferencing Solutions

Companies To Watch\ KSA 2017

FEATURE 4

FEBRUARY

KSA Tech Vision 2030

Virtual Reality Tools

Value-add Distribution

MARCH

Digital Transformation

Tech Security Solutions

Enterprise Apps

APRIL

Wearable Computing

Channel ME Awards

Managing a Channel Business

MAY

CHA Awards

Presentation Solutions

Data Centres Infrastructure

JUNE

Country Focus\KSA

Printing & Print Managed Services

Partners Training Programs

JULY

SL Power List 2017

Quarterly Focus – GCC

The pros and cons of the Internet of Things

AUGUST

Why Chinese phones threaten the world’s largest phone companies?

Backup& Data Protection Opportunity

Emerging Enterprise Technologies

SEPTEMBER

SDN Technology and Products

The Future of Cloud Computing

Channel Confidence Survey 2017

OCTOBER

Top 50 Channel Champions 2016

Channel Financing Schemes

Big Data Analytics Training

NOVEMBER

GITEX Review

Serving the KSA market

Growing Channel [email protected] customers

DECEMBER

2016 Market Review

SMB Business Networks

Are Women leaders are becoming key success of technology companies?

SUPPLEMENTS

Technical solutions has become a Security necessity for banks

Editorial calendars are subject to change at editor’s discretion

CHANNEL ARABIC CIRCULATION

CHANNEL MIDDLE EAST CIRCULATION

AVERAGE QUALIFIED CIRCULATION, JAN-JUN 2016

AVERAGE QUALIFIED CIRCULATION, JAN-JUN 2015

5,078 COPIES PER MONTH

3,566 COPIES PER MONTH

READERSHIP*

READERSHIP

PASS-ALONG READERSHIP OF 3.37 PER COPY 21,832 total readership - print and digital 85% of subscribers have their copy read by two people or more.

PASS-ALONG READERSHIP OF 3.1 PER COPY 12,748 total readership - print and digital

EDITORIAL* 95% of readers consider Channel Arabic editorial to be good or better than other publications in the region.

EDITORIAL*

95% of readers consider Channel Middle East editorial to be good or better than other publications in the region.

COMPETITIVE ADVANTAGE*

95% of the readers consider Channel Middle East to be a superior or better publication than others in the same industry within the region.

PURCHASING DECISIONS*

92% of readers have at some point used Channel Middle East to make purchasing decisions based on its editorial and advertising content. 28% of readers often use Channel Middle East to make purchasing decisions based on its editorial and advertising content.

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION - MAY 2016 ISSUE OF CHANNEL MIDDLE EAST

COMPETITIVE ADVANTAGE*

96% of the readers consider Channel Arabic to be a superior or better publication than others in the same industry within the region.

PURCHASING DECISIONS*

93% of our readers have at some point used Channel Arabic to make purchasing decisions based on its editorial and advertising content. 29% of readers often use Channel Arabic to make purchasing decisions based on its editorial and advertising content.

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION - MAY 2016 ISSUE OF CHANNEL ARABIC

UAE 53.4%

UAE 52.4% SAUDI ARABIA 30.8% SAUDI ARABIA 15.5%

BAHRAIN 3.2% OMAN 3.6%

BAHRAIN 3.6% QATAR 4.7%

KUWAIT 3.7%

KUWAIT 4.1% OMAN 3.8%

READERSHIP SUMMARY

QATAR 5.3%

READERSHIP SUMMARY

BPA Average Print Circulation (Jan - Jun 2016)

5,078

BPA Average Print Circulation (Jan - Jun 2016)

3,566

Other Print Circulation

635

Other Print Circulation

480

Readership Multiplier (Print)

3.37

Readership Multiplier (Print)

3.10

App Downloads (June 2016)

1,470

App Downloads (June 2016)

2,164

Total Readership - Print & Digital

22,873

Total Readership - Print & Digital

14,707

eNewsletters

15,255

eNewsletters

5,400

Total Brand Readership

38,129

Total Brand Readership

20,107

38,129* TOTAL BRAND REACH

20,107* TOTAL BRAND REACH

*PUBLISHERS OWN DATA: ITP BUSINESS READERSHIP SURVE Y JUNE 2016

*PUBLISHERS OWN DATA: ITP BUSINESS READERSHIP SURVE Y JUNE 2016

CIRCULATION

ADVERTISING RATES POSITION

ENGLISH OR ARABIC EDITIONS

ENGLISH & ARABIC EDITIONS COMBINED

Outside Back Cover - A4

AED 34,980 ($9,526)

AED 62,540 ($17,031)

Inside Front Cover - A4

AED 31,270 ($8,515)

AED 54,590 ($14,866)

Inside Front Cover Spread

AED 46,640 ($12,701)

AED 83,740 ($22,805)

Inside Back Cover

AED 26,500 ($7,216)

AED 48,760 ($13,278)

Double Page Spread

AED 32,860 ($8,948)

AED 60,420 ($16,454)

A4 < p.21

AED 25,440 ($6,928)

AED 39,220 ($10,680)

A4 < First Half

AED 23,320 ($6,350)

AED 44,520 ($12,124)

A4

AED 21,200 ($5,773)

AED 36,040 ($9,814)

1/2 A4 Vertical

AED 13,780 ($3,752)

AED 25,440 ($6,928)

1/2 A4 Horizontal

AED 13,780 ($3,752)

AED 25,440 ($6,928)

1/4 Page

AED 7,950

AED 13,780 ($3,752)

($2,165)

Technical Specifications SPECIFICATION

TRIM SIZE W X H (mm)

BLEED SIZE W X H (mm)

TYPE SIZE W X H (mm)

Double Page Spread

460 x 275

470 x 285

430 x 250

Full Page

230 x 275

240 x 285

200 x 250

Half Page Horizontal

190 x 115

N/A

N/A

Half Page Vertical

90 x 233

N/A

N/A

eNewsletter ENEWSLETTER ADVERTISING

FORMAT

DIMENSIONS

FILE SIZE

RATE

Sponsorship Banner

GIF, JPEG

645 X 200px

50KB

AED 15,569 per issue

($4,240)

Marquee Banner

GIF, JPEG

340 X 60px

20KB

AED 9,730 per issue

($2,650)

Vertical Banner

GIF, JPEG

120 X 240px

20KB

AED 7,784 per issue

($2,120)

EMAIL MARKETING

FORMAT

DIMENSIONS

FILE SIZE

RATE

Email Shots

GIF, JPEG, HTML, Text

Width can be reduced or increased (up to 640px)

100KB

AED 1,050 CPM

Dedicated eMarketing

“WHEN IT COMES TO MARKETING AND LEAD GENERATION, AS WELL AS CUSTOMER INTERACTION, THERE ARE MULTIPLE IDEAS AND WAYS TO DO SO, BUT WHICH ONE IS THE FASTEST AND THE MOST EFFECTIVE TO ACHIEVE ALL MENTIONED GOALS? CHANNEL MIDDLE EAST IS THE ANSWER!” MOHAMMAD MOBASSERI, FOUNDER & CEO, EMT DISTRIBUTION

“EVEN IN THE VERY BUSY WEEKS OF THE YEAR, READING THE CHANNEL MIDDLE EAST FRESH EDITION IS ALWAYS RANKED AS AN IMPORTANT AND URGENT TASK TO DO. IT’S PART OF THE BUSINESS!” MOHAMMAD AL MUFLEH, STORAGE BUSINESS DEVELOPMENT MANAGER, LENOVO

ADVERTISING CONTACTS Ankit Shukla

Group Sales Manager T: +971 4 444 3361 GSM: +971 55 257 2773 E: [email protected]

Nader Hudaib

Sales Manager T: +971 4 444 3693 GSM: +971 50 440 5734 E: [email protected]

George Hojeige Group Sales Director, ITP Technology T: +971 4 444 3203 GSM: +971 50 502 5532 E: [email protected]

($286) CPM

“TODAY’S BUSINESSES CAN’T SURVIVE WITHOUT EFFECTIVE AND FAST COMMUNICATION OF ITS VALUE PROPOSITION. FOR GLOBAL DISTRIBUTION, ITP’S IT PUBLICATIONS AND ESPECIALLY CHANNEL MIDDLE EAST, FORMS AN INTEGRAL PART OF OUR MARKETING AND COMMUNICATION STRATEGY FOR THE MEA MARKET.” MARIO M. VELJOVIC, VICE PRESIDENT, SOLUTIONS MEA, GLOBAL DISTRIBUTION

EDITORIAL CONTACTS

PRODUCTION CONTACT

Manda Banda Editor, Channel Middle East T: +971 4 444 3617 E: [email protected]

Basel Al Kassem Production Manager T: +971 4 444 3388 GSM: +971 50 798 8790 E: [email protected]

Osaid Kalo Editor, Channel Arabic T: +971 4 444 3259 E: [email protected]