Club Car Logo Usage Guidelines - Club Car Side-by-Sides & Utility ...

Club Car LLC Post Office Box 204658 Augusta, Georgia 30917-4658 P: (706) 863-3000 F: (706) 860-7231 www.ClubCar.com

Club Car Logo Usage Guidelines Logo Colors and Positioning The approved Club Car logo colors are:

Pantone Gold 874 Black No other colors should be used in any print media or advertisement other than black and white.

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Always place the Club Car logo horizontally and never tilted or slanted in any way. It should read left to right, and the text should never be inverted or changed in any way. It should be correctly proportioned and never condensed or stretched. Approved Position

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Unacceptable Positions

Club Car Logo Usage Guidelines Revised December 2012


Logo and Tagline Usage There are no approved taglines for use with any Club Car logo, except for the XRT brand. Contact the Marketing Department or refer to the Image Library on Club Car Pavilion for the correct files. Discontinue any non-approved tagline or logo usage immediately. Approved Logos

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Approved Logos and Taglines, XRT The only logo with an approved tagline is the XRT logo.

Club Car Logo Usage Guidelines, Revised December 2012


Unapproved Taglines and Logos, Utility

Unapproved Taglines and Logos, Golf



Logo Placement and Page Layout Guidelines To comply with Ingersoll Rand brand standards, a specific logo placement should be used with the Ingersoll Rand logo. The Club Car logo should be placed in the upper left corner of the page and the Ingersoll Rand logo in the bottom right whenever possible. Always use the Ingersoll Rand logo (as shown). Do not use the Ingersoll Rand logo by itself. If the ad is 1/4 page or smaller, it is not necessary to use the Ingersoll Rand logo.

Sample Advertisement

Incorrect Placement



Correct Logo File Use on Colored Background Be sure to use the correct logo file when placing it on dark or colored background. A variety of logo sizes and types is provided for you on Club Car Pavilion. If you are unsure of which file size or type to use, please contact Club Car Marketing Department. If you are using an outside marketing vendor, ask the representative designing your advertisement. Incorrect File Use on Colored Background

Correct File Use on Colored Background

More Information This document and all approved logo images are available on Club Car Pavilion. For your convenience, Pavilion’s Image Library also houses many other approved vehicle images. The Image Library can be found under the “Marketing” tab. Tim Walls is your Club Car Brand Ambassador. Please contact Isheman Williams in Marketing with questions regarding the information in this document. Updates or changes to guidelines are communicated to all Dealers and Distributors on Club Car Pavilion via Sales Bulletins.

Tim Walls Golf Category Manager 1.800.227.0739 x 7190 706.863.3000 x 7190 [email protected] Isheman Williams Marketing Administrative Coordinator 1.800.227.0739 x 2724 706.863.3000 x 2724 [email protected]
