COMMUNITY RELATIONS

COMMUNITY RELATIONS

COMMUNITY RELATIONS The Sacramento Kings are dedicated to making a positive and meaningful difference in the lives of people in need and at risk in the Sacramento region having donated more than $20 million to Sacramento area charities in the 13 years of Maloof family ownership. The Kings community initiatives include implementing fitness events throughout the community as part of the Get Fit with the Kings program, conducting an annual Season of Giving around the holidays and providing opportunities for underprivileged children to attend Kings games through the Kings for the Community program. In addition, Joe and Gavin Maloof were the inaugural winners of the World Sports Humanitarian Hall of Fame’s Most Involved Executives for 2001 and the team’s efforts were recognized with the 2004 Pro Team Humanitarian Award, which recognizes the franchise with the best community service program across all professional sports. Sacramento Kings Foundation The Sacramento Kings Foundation, a 501 (c)(3) organization, is dedicated to making a positive and meaningful difference in the lives of people in need and at risk in the Sacramento region. Since 1985, the Sacramento Kings have been an important part of our community. Our civic and charitable involvement over the past 20 years has resulted in several million dollars of in-cash and in-kind donations to more than 200 community organizations. Since its inception, the Foundation has established more than a dozen programs designed to support our area nonprofits and the people in the community they serve. This year we've tied all of our efforts under our Project Assist initiative. Project Assist will help raise over one million dollars for community nonprofits – rallying around the key areas of charitable giving, volunteerism, issue awareness and supporting our region's youth. PROJECT ASSIST INITIATIVES: Get Fit with the Kings The Sacramento Kings, The California Endowment, the Sacramento City Unified School District and UC Davis Health System have once again partnered to implement the "Get Fit with the Kings" program. Its focus is to teach Sacramento-area youth the importance of creating and living a healthy lifestyle and to encourage youth to exercise for at least 30 minutes per day. As part of the "Get Fit with the Kings" program, Kings players, staff, Sacramento Kings Dancers and Kings Breakers host monthly fitness timeouts, health clinics and rallies at local schools and after school programs. Kings for the Community The "Kings for the Community" program was developed during the 2007-08 season by Kings players and personnel as a way to give back to the community. Throughout the 2011-12 season, special groups and children from underserved communities attended Kings home games courtesy of Kings players. Thousands of deserving local children and community members have benefited from the program. Season of Giving Each holiday season, Maloof Sports & Entertainment partners with Wells Fargo to spread holiday cheer throughout the Sacramento community through its “Season of Giving” initiative. Kings players, Sacramento Kings Dancers, Slamson and volunteers from Maloof Sports & Entertainment and Wells Fargo participate in charitable giving and holiday fun benefiting children and families throughout the region. Activities include a Thanksgiving dinner celebration, children’s hospital visits, shopping sprees, toy and bike donations and holiday food distributions. Community Assist Series The Sacramento Kings developed a program that caters to non-profit organizations and their fundraising efforts. The Kings Community Assist Series offers a way for non-profits to partner with the Kings to create awareness about an event or cause and fundraise in a unique and creative way.

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2012-13 SACRAMENTO KINGS MEDIA GUIDE

COMMUNITY RELATIONS Jr. Kings The Sacramento Kings recognize the youth of our community is the future of the NBA. With that in mind, we developed the Jr. Kings program. The Jr. Kings program provides an opportunity for teams and groups of kids (18 and under) to attend a Sacramento Kings game this season and receive a number of other exciting benefits! The Jr. Kings program is a great way for youngsters in the Sacramento region to unite and interact with the Kings. Teacher Appreciation Program The Kings partner with the Sacramento County Office of Education to help recognize the top teachers in the Sacramento County. The teachers identified as “Sacramento County Teachers of the Year” by SCOE are invited to a designated “Teacher Appreciation Night” Kings game where they are recognized on-court for their efforts in the classroom. Black History Month Maloof Sports & Entertainment and Wells Fargo celebrate the rich history of African-American culture during Black History Month. With assistance from key community organizations, this celebration is a chance to recognize community leaders and “unsung heroes” in the African-American community as “Black History Month All-Stars.” The “All-Stars” are presented with an award during an on-court presentation at a Kings home game. Cesar Chávez Day of Volunteerism In 2004, Maloof Sports & Entertainment became the first private, non-agricultural organization to recognize California’s new Cesar Chávez Day as a holiday. To truly honor Cesar Chávez’ lifelong contributions to humanity and his commitment to community service, Joe and Gavin Maloof decided to make the holiday a ‘day on’ instead of a day off for their employees. Cesar Chávez’ belief that people have an obligation to contribute to their community mirrors the Maloof family’s commitment to community service. Maloof Sports & Entertainment, along with presenting partner Wells Fargo, will once again honor the legacy of Cesar Chávez with its 10th annual Cesar Chávez Day of Volunteerism. Kings Reading and Learning Centers The Kings work hands-on in the community by refurbishing and building Kings Reading and Learning Centers. Locations may include, but are not limited to, school and public libraries, computer rooms and non-profit community centers. Volunteer Team Members from Maloof Sports & Entertainment work on rooms or buildings in need of upgrades for students to read and study. Kings Women’s Organization Founded in 1993, the Kings Women's Organization helps facilitate the team's efforts through support of community outreach programs, awareness campaigns and fundraising events focusing on women and children in need in the Sacramento region. Members are comprised of wives, female relatives and significant others of the Kings players, coaches, medical and media staff. The Kings Women’s Organization joins together with players, Maloof Sports & Entertainment Team Member volunteers and other groups to make a positive impact in the community.


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COMMUNITY RELATIONS Rhythm ‘N Rims The event will kick off with a morning 5K walk benefiting 14 area nonprofit organizations; involving families, local businesses, and supporters. The walk allows our partnering nonprofits to recruit teams, raise funds and awareness with the Sacramento Kings players and coaches as their honorary team captains. With this model, our nonprofit partners will be offered the opportunity to build their own teams and raise funds for their cause. The morning will be filled with a festival atmosphere at the arena and live music along the route. After the walk, there will be entertainment, interactive booths, basketball activities for all ages, more music, food and fun! Later that evening, the Sacramento Kings along with our corporate partners will be host to an exclusive VIP reception complete with meet and greet with Kings talent, auction, hosted bar and appetizer station. To top off the evening an exciting All-Star evening has been planned, complete with a mascot slam dunk exhibition, Kings scrimmage and exciting concert also available to the general public. PRESENTS

Live on Kings Court A community benefit concert headlining a nationally-recognized musical artist designed to support regional charitable organizations. This unique event includes participation by Kings corporate partners, Kings players and team personalities, Season Ticket Holders and the general public. The evening features a VIP reception, open bar, meet and greet opportunity with Kings players and dinner in the arena. Generations of Basketball Basketball legends from multiple generations are celebrated on one stage. The event chronicles the rich history of basketball while highlighting current teams and players impacting the game today. This unique evening also affords Kings corporate partners an opportunity to support the Sacramento Kings Foundation’s grant program. Play Smart, Be Smart The Play Smart, Be Smart program is a pledge initiative providing 5% of all new ticket sales prior to the beginning of the season 2012-13 to schools in the region for math, science, art and fitness programs. Stay connected with the Kings Community Relations efforts: Twitter & Instagram: @Kings_Community, Facebook: Facebook.com/SacramentoKingsCommunity NBA CARES NBA Cares is the league's global social responsibility program that builds on the NBA's mission to address important social issues in the United States and around the world. Through this program, the NBA, its teams and players have donated than $200 million to charity, completed more than 1.9 million hours of hands-on community service, and created more than 720 places where kids and families can live, learn, or play, in 23 countries and territories on five continents. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including: KaBOOM!, Special Olympics, Boys and Girls Clubs of America, UNICEF, the Make-A-Wish Foundation, and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.

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