CTA - Psychology of Color

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Artsy, Bold, Trendy, Startling, Sharp,. Pungent. Gaudy, Tacky, Slimy,. Sickening, Mold. AED68F. Light Green. Calm, Quiet, Soothing, Neutral,. Lightweight.
Psychology of Color

Color is the strongest of the six elements of design. Just like all of the elements, color has meaning. The associated words This is a list of colors with hexadecimal codes.

COLOR & HEXADECIMAL

NAME

POSITIVE

B01B43

Deep Red

Rich, Elegant, Refined, Tasty, Expensive, Mature, Sumptuous, Cultivated, Robust

871C30

Brick Red

Earthy, Warm, Strong, Sturdy, Established, Country

D41E2D

Bright Red

Exciting, Energizing, Sexy, Passionate, Hot, Dynamic, Stimulating, Provocative, Dramatic, Powerful, Courageous, Magnetic, Assertive, Impulsive, Adventurous, Demanding, Stirring, Spontaneous, Motivating

Overly aggressive, Violent, Warlike, Temperamental, Antagonistic, Danger

E7427A

Bright Pink

Exciting, Theatrical, Playful, Hot, Attention-getting, High-energy, Sensual, Wild, Tropical, Festive, Vibrant, Stimulating, Flirtatious

Gaudy

DCA4AD

Dusty Pink

Soft, Subtle, Cozy, Dusky, Gentle, Composed, Nostalgic

EFBACC

Light Pink

Romanitic, Affectionate, Compassionate, SOft, Sweet tasting, Sweet smelling, Tender, Delicate, Innocent, Fragile, Youthful

FFBB9A

Peach

Nurturing, Soft, Fussy, Tactile, Delicious, Fruity, Sweet tasting, Sweet smelling, Inviting, Warm, Physical comfort, Intimate, Modest, Embracing

F18875

Coral

Life force, Energizing, Flexibility, Desire

EC9039

Tangerine

Vital, Jucy, Fruitful, Energizing, Tangy

F36C28


Vibrant Orange

Fun, Whimsical, Childlike, Happy, Glowing, Sunset, Hot, Energizing, Active, Gregarious, Friendly, Good-natured, Expansive, Spontaneous, Optimistic, Communicative, Jovial, Sociable, Selfassured, Persuasive, Animated

BE4236

Ginger

Spicy, Flavorful, Tangy, Pungent, Exoctic

NEGATIVE

Too sweet, Too sentimental

Loud, Raucous, Frivolous

COLOR & HEXADECIMAL

NAME

POSITIVE

C4694E

Terra Cotta

Earthy, Warm, Country, Wholesome, Welcoming, Abundance

B88256

Tan

Rugged, Outdoor, Rustic, Woodsy

6A3C2F

Chocolate / Coffee Brown

Delicious, Rich, Robust, Appetizing

594743

Earth Brown

Earthy, Grounded, Steady, Solid, Rooted, Wholesome, Sheltering, Warm, Durable, Secure, Reliable, Natural, Traditional, Supportive

8B754C

Gold (metallic) Bling, Rich, Glowing, Divine, Intuitive,

D47D2D

Amber

F3AE09

Golden Yellow Nourishing, Buttery, Tasty, Sun-baked,

F5D30

Bright Yellow

Illuminating, Joyful, Hot, Lively, Friendly, Luminous, Enlightening, Energetic, Sunshine, Stimulating, innovative, Radiating, Awareness, Surprise, Caution

F7DB77

Lime Yellow

Cheering, Happy, Soft, Sunny, Warming, Sweet, Easy, Pleasing, Babies

D7DB50

Chartreuse

Artsy, Bold, Trendy, Startling, Sharp, Pungent

AED68F

Light Green

Calm, Quiet, Soothing, Neutral, Lightweight

8C8D53

Olive Green

Military, Camouflage, Safari, Classic

7D9E35

Lime

Fresh, Citrusy, Youthful, Acidic, Tart, Refreshing

114634

Dark Green

Nature, Trustworthy, Refreshing, Cool, Restful, Stately, Forest, Hushed, Woodsy, Traditional, Reliable, Money, Prosperity

106734

Foliage Green

Natural, Fertile, Healthy, Balance, Life, Growth, Soothing, Harmony, Restful, Restoration, Reassurance, Environmental awareness, New beginnings

02A24C

Bright Green

Fresh, Grass, Irish, Lively, Spring, renewal, Lush

Luxurious, Opulent, Expensive, Radiant, Valuable, Prestigious

NEGATIVE

Gaudy

Jewelry, Multi-cultural, Mellow, Abundant, Original, Autumn

Wheat, Hospitable, Comfort, Comfort food

Cowardice, Betrayal, Hazard

Gaudy, Tacky, Slimy, Sickening, Mold

Drab

COLOR & HEXADECIMAL

NAME

POSITIVE

0A947B

Emerald

Luxurious, Jewel-like, Up-scale

A4D3CB

Aqua

Water, Refreshing, Cleansing, Young, Babies, Cool, Dreamy, Soft, Lightweight

4DC2B0

Turquoise

Infinity, Compassionate, Protective, Faithful, Water, Coolness, Sky, Gemstone, Tropical, Oceans

0E6377

Teal

Serene, Cool, Tasteful, Sophisticated, Confident

76B1BF

Sky Blue

Calming, Cool, Heavenly, Constant, Faithful, True, Dependable, Restful, Contentment, Tranquil, Reassuring, Trusting, Serene, Expansive, Open, Infinity, Transcendent, Distant

99BFE6

Light Blue

Calm, Quiet, Patient, Peaceful, Cool, Water, Clean

7E92C5

Periwinkle

Genial, Lively, Sprightly, Convivial, Cordial

0871B2

Bright Blue

Electric, Energy, Brisk, Vibrant, Flags, Stirring, Impressive, Aquatic, High-spirits, Exhilarating

212E63

Deep Blue

Credible, Authoritative, Basic, Conservative, Classic, Strong, Reliable, Traditional, Uniforms, Service, Nautical, Loyal, Confident, Professional, Thoughtprovoking, Introspective, Aids concentration, Clarify thoughts

BF3D9D

Lavender

Romantic, Nostalgic, Fanciful, Lightweight, Lightly scented

9E7792

Mauve

Wistful, Sentimental, Thoughtful

B387BC

Amethyst

Curative, Protective, Peach of mind

62348E

Blue Purple

Contemplative, Mediative, Spiritual, Soulsearching, Intuitive, Mysterious, Enchanting

872B90

Red Purple

Sensual, Thrilling, Intensely, Exciting, Dramatic, Creative, Witty, Expressive

381E4D

Deep Purple

Visionary, Rich, Royal, Prestigious, Subduing, Distant, Introspective

NEGATIVE

Aloof, Distant, Melancholy

Aloof

COLOR & HEXADECIMAL

NAME

POSITIVE

8D8D8D

Neutral Gray

Classic, Sober, Corporate, Practical, Timeless, Quality, Quiet, Neutrality, Logical, Unobtrusive, Deliberate, Reserved, Fundamental, Basic, Modest, Efficient, Dutiful, Methodical

585858

Charcoal Gray

Steadfast, Responsible, Staunch, Accountable, Conscientious, Resolute, Restrained, Conservative, Professional, Classic, Sophisticated, Solid, Enduring, Mature, Business-like

Dull, Conformist, Detached

A9A285

Taupe

Classic, Neutral, Practical, Timeless, Quality, Basic, Authentic, Organic, Versatile, Inconspicuous, Understanding, Discreet, Compromising, Modest

Bland, Tasteless

FFDFAA

Ivory

Classic, Neutral, Soft, Warm, Comforting, Good taste, Creamy, Smooth, Subtle, Natural, Bridal

919191

Silver

Sleek, Classy, Stylish, Modern, Cool

000000 .

Black

Powerful, Empowering, Elegant, Sophisticated, Mysterious, Heavy, Bold, Basic, Classic, Strong, Expensive, Invulnerable, Magical, Nighttime, Sober, Prestigious, Stylish, Modern

Depressing, Death, Mourning, Underworld, Evil, Oppressive, Suppression, Menacing

FFFFFF

White

Pure, Clean, Pristine, Virginal, Spotless, Innocent, Silent, Lightweight, Airy, Bright, Bridal, Ethereal, Clarity, Simplicity, Arctic, Efficient

Sterile, Cold, Clinical

NEGATIVE

This list was created by Carey Jolliffe • 909 Pearl St., Suite 105, Denver, CO 80203 USA • 303-999-5154 • info@cjolliffe.com • www.cjolliffe.com Steve Herrmann added the hexadecimal code in place of Pantone numbers.