Artsy, Bold, Trendy, Startling, Sharp,. Pungent. Gaudy, Tacky, Slimy,. Sickening, Mold. AED68F. Light Green. Calm, Quiet, Soothing, Neutral,. Lightweight.
Psychology of Color
Color is the strongest of the six elements of design. Just like all of the elements, color has meaning. The associated words This is a list of colors with hexadecimal codes.
COLOR & HEXADECIMAL
NAME
POSITIVE
B01B43
Deep Red
Rich, Elegant, Refined, Tasty, Expensive, Mature, Sumptuous, Cultivated, Robust
871C30
Brick Red
Earthy, Warm, Strong, Sturdy, Established, Country
D41E2D
Bright Red
Exciting, Energizing, Sexy, Passionate, Hot, Dynamic, Stimulating, Provocative, Dramatic, Powerful, Courageous, Magnetic, Assertive, Impulsive, Adventurous, Demanding, Stirring, Spontaneous, Motivating
Overly aggressive, Violent, Warlike, Temperamental, Antagonistic, Danger
E7427A
Bright Pink
Exciting, Theatrical, Playful, Hot, Attention-getting, High-energy, Sensual, Wild, Tropical, Festive, Vibrant, Stimulating, Flirtatious
Gaudy
DCA4AD
Dusty Pink
Soft, Subtle, Cozy, Dusky, Gentle, Composed, Nostalgic
EFBACC
Light Pink
Romanitic, Affectionate, Compassionate, SOft, Sweet tasting, Sweet smelling, Tender, Delicate, Innocent, Fragile, Youthful
FFBB9A
Peach
Nurturing, Soft, Fussy, Tactile, Delicious, Fruity, Sweet tasting, Sweet smelling, Inviting, Warm, Physical comfort, Intimate, Modest, Embracing
F18875
Coral
Life force, Energizing, Flexibility, Desire
EC9039
Tangerine
Vital, Jucy, Fruitful, Energizing, Tangy
F36C28
Vibrant Orange
Fun, Whimsical, Childlike, Happy, Glowing, Sunset, Hot, Energizing, Active, Gregarious, Friendly, Good-natured, Expansive, Spontaneous, Optimistic, Communicative, Jovial, Sociable, Selfassured, Persuasive, Animated
BE4236
Ginger
Spicy, Flavorful, Tangy, Pungent, Exoctic
NEGATIVE
Too sweet, Too sentimental
Loud, Raucous, Frivolous
COLOR & HEXADECIMAL
NAME
POSITIVE
C4694E
Terra Cotta
Earthy, Warm, Country, Wholesome, Welcoming, Abundance
B88256
Tan
Rugged, Outdoor, Rustic, Woodsy
6A3C2F
Chocolate / Coffee Brown
Delicious, Rich, Robust, Appetizing
594743
Earth Brown
Earthy, Grounded, Steady, Solid, Rooted, Wholesome, Sheltering, Warm, Durable, Secure, Reliable, Natural, Traditional, Supportive
8B754C
Gold (metallic) Bling, Rich, Glowing, Divine, Intuitive,
D47D2D
Amber
F3AE09
Golden Yellow Nourishing, Buttery, Tasty, Sun-baked,
F5D30
Bright Yellow
Illuminating, Joyful, Hot, Lively, Friendly, Luminous, Enlightening, Energetic, Sunshine, Stimulating, innovative, Radiating, Awareness, Surprise, Caution
F7DB77
Lime Yellow
Cheering, Happy, Soft, Sunny, Warming, Sweet, Easy, Pleasing, Babies
D7DB50
Chartreuse
Artsy, Bold, Trendy, Startling, Sharp, Pungent
AED68F
Light Green
Calm, Quiet, Soothing, Neutral, Lightweight
8C8D53
Olive Green
Military, Camouflage, Safari, Classic
7D9E35
Lime
Fresh, Citrusy, Youthful, Acidic, Tart, Refreshing
114634
Dark Green
Nature, Trustworthy, Refreshing, Cool, Restful, Stately, Forest, Hushed, Woodsy, Traditional, Reliable, Money, Prosperity
106734
Foliage Green
Natural, Fertile, Healthy, Balance, Life, Growth, Soothing, Harmony, Restful, Restoration, Reassurance, Environmental awareness, New beginnings
02A24C
Bright Green
Fresh, Grass, Irish, Lively, Spring, renewal, Lush
Luxurious, Opulent, Expensive, Radiant, Valuable, Prestigious
NEGATIVE
Gaudy
Jewelry, Multi-cultural, Mellow, Abundant, Original, Autumn
Wheat, Hospitable, Comfort, Comfort food
Cowardice, Betrayal, Hazard
Gaudy, Tacky, Slimy, Sickening, Mold
Drab
COLOR & HEXADECIMAL
NAME
POSITIVE
0A947B
Emerald
Luxurious, Jewel-like, Up-scale
A4D3CB
Aqua
Water, Refreshing, Cleansing, Young, Babies, Cool, Dreamy, Soft, Lightweight
4DC2B0
Turquoise
Infinity, Compassionate, Protective, Faithful, Water, Coolness, Sky, Gemstone, Tropical, Oceans
0E6377
Teal
Serene, Cool, Tasteful, Sophisticated, Confident
76B1BF
Sky Blue
Calming, Cool, Heavenly, Constant, Faithful, True, Dependable, Restful, Contentment, Tranquil, Reassuring, Trusting, Serene, Expansive, Open, Infinity, Transcendent, Distant
99BFE6
Light Blue
Calm, Quiet, Patient, Peaceful, Cool, Water, Clean
7E92C5
Periwinkle
Genial, Lively, Sprightly, Convivial, Cordial
0871B2
Bright Blue
Electric, Energy, Brisk, Vibrant, Flags, Stirring, Impressive, Aquatic, High-spirits, Exhilarating
212E63
Deep Blue
Credible, Authoritative, Basic, Conservative, Classic, Strong, Reliable, Traditional, Uniforms, Service, Nautical, Loyal, Confident, Professional, Thoughtprovoking, Introspective, Aids concentration, Clarify thoughts
BF3D9D
Lavender
Romantic, Nostalgic, Fanciful, Lightweight, Lightly scented
9E7792
Mauve
Wistful, Sentimental, Thoughtful
B387BC
Amethyst
Curative, Protective, Peach of mind
62348E
Blue Purple
Contemplative, Mediative, Spiritual, Soulsearching, Intuitive, Mysterious, Enchanting
872B90
Red Purple
Sensual, Thrilling, Intensely, Exciting, Dramatic, Creative, Witty, Expressive
381E4D
Deep Purple
Visionary, Rich, Royal, Prestigious, Subduing, Distant, Introspective
NEGATIVE
Aloof, Distant, Melancholy
Aloof
COLOR & HEXADECIMAL
NAME
POSITIVE
8D8D8D
Neutral Gray
Classic, Sober, Corporate, Practical, Timeless, Quality, Quiet, Neutrality, Logical, Unobtrusive, Deliberate, Reserved, Fundamental, Basic, Modest, Efficient, Dutiful, Methodical
585858
Charcoal Gray
Steadfast, Responsible, Staunch, Accountable, Conscientious, Resolute, Restrained, Conservative, Professional, Classic, Sophisticated, Solid, Enduring, Mature, Business-like
Dull, Conformist, Detached
A9A285
Taupe
Classic, Neutral, Practical, Timeless, Quality, Basic, Authentic, Organic, Versatile, Inconspicuous, Understanding, Discreet, Compromising, Modest
Bland, Tasteless
FFDFAA
Ivory
Classic, Neutral, Soft, Warm, Comforting, Good taste, Creamy, Smooth, Subtle, Natural, Bridal
919191
Silver
Sleek, Classy, Stylish, Modern, Cool
000000 .
Black
Powerful, Empowering, Elegant, Sophisticated, Mysterious, Heavy, Bold, Basic, Classic, Strong, Expensive, Invulnerable, Magical, Nighttime, Sober, Prestigious, Stylish, Modern
Depressing, Death, Mourning, Underworld, Evil, Oppressive, Suppression, Menacing
FFFFFF
White
Pure, Clean, Pristine, Virginal, Spotless, Innocent, Silent, Lightweight, Airy, Bright, Bridal, Ethereal, Clarity, Simplicity, Arctic, Efficient
Sterile, Cold, Clinical
NEGATIVE
This list was created by Carey Jolliffe • 909 Pearl St., Suite 105, Denver, CO 80203 USA • 303-999-5154 • info@cjolliffe.com • www.cjolliffe.com Steve Herrmann added the hexadecimal code in place of Pantone numbers.