•Relatively Early Entry to Market. •Specific Targeting of a Consumer Type. •Offer
something unique. •Combine people who bring value to the Business.
Dave Chaffey
1800% Return on Investment
Dave Chaffey
•Relatively Early Entry to Market •Specific Targeting of a Consumer Type •Offer something unique •Combine people who bring value to the Business
•Chase Visibility: The number #1 factor
Million Dollar Homepage
Types of Web Entrepreneurs Creators
Sellers Landlords Brokers
•Technically Skilled •Well Researched •Work in a High Risk / Return Space •Biggest Challenge is Bringing to Market
How do Creators succeed? They’re able and willing to adapt their product. They are able to find sellers who can bring the product to market. Team up with or bring concept to Established Players Team up with Emerging Players and keep some rights
Bring to market for free They’re “Discovered” by Venture Capitalists.
Adaptors … the smart Creators? Modify to Make it Better Modify to Make it Different
Modify it for a Country? Modify it for an Industry? Modify it enough to avoid Trademark and Patent
Infringement???
•Always looking for new opportunities •Understand the way purchasers behave •Exceptionally good at gaining web and/or industry visibility
How do Sellers succeed? They target a specific niche (small segment) within a market and dominate it. • Provide a strong, professional brand • They have an aura of technical know-how (despite the truth?)
• Often make more money than the creators • Biggest Challenge is matching the product to the consumer.
Resellers and White Labels Reselling provides a low entry and low risk entry to
market, and, if marketed correctly, can be hugely rewarding.
•Own an asset and assign the rights to use. •Invest heavily in an asset of substance •Take a longer period to re-coup costs, but once past this point, enjoy strong returns
•Assets can refer to physical assets, intangible assets, virtual assets
How do Landlords succeed? They partner with a stronger brand to get the product to market. • Often partner with a stronger brand to get the product to
market • Offer ‘samples’ or ‘teasers’ for FREE. • Seen as the most likely path that the web will follow, and also the most lucrative • Biggest Challenge is gaining credibility in the marketplace.
•Bring Buyers and Sellers Together •Range from the Businesses that provide ‘real’ value through to ‘parasitic marketing’
How do Brokers succeed? They constantly push themselves / there product out there! • Point of difference in the marketplace is vital • Constant, consistent exposure over multiple platforms • Provide a real benefit to the consumer (or at least they’re seen
to)
Affiliate Marketing
REGULAR LINKING Check out this book Links to www.website.com
AFFILIATE LINKING Check out this book Links to
www.website.com?id=132
•Relatively Early Entry to Market •Specific Targeting of a Consumer Type •Offer something unique •Combine people who bring value to the Business
•Chase Visibility: The number #1 factor
•Technology: Know what’s coming, or what’s here now and continuing to grow? •Target audience: know a particular market
exceptionally well? •Potential Product: find a generic product that could be tailored. Find a white label, reselling or affiliate program. Find a developer and build it yourself! •Visibility: get the message out there?
