Jan 29, 2014 ... Olympus' ergonomic, user-oriented approach to design, which ensures the E-
M10 sits .... available for manual lenses. > ... Olympus' 35-strong family of
interchangeable specialist mirrorless lenses*, currently the ... LC-37C Stylish
automatic lens cap for fast shooting and protecting lenses from dust and ...
PRESS INFORMATION Compact all-metal OM-D E-M10 completes Olympus’ high-end mirrorless line-up
OM-D duo becomes OM-D trio Portability and image quality are first class on the E-M10 but it still has room for WiFi and a flash
OM-D E-M10 MAIN FEATURES: >
Image quality superior to much larger, comparable DSLR cameras
Hamburg, 29 January 2014 – Olympus’ multiple award-winning O-MD
>
Highly compact,
family has a new member: the E-M10. The striking newcomer combines
classic, all-metal body
the fine image quality, classic styling and focusing speed of the E-M5
is more portable than DSLRs, yet premium-
with the sheer power of the flagship E-M1, albeit in an extremely
looking, solid and
compact all-metal casing. In fact, the casing makes the E-M10 something of a design paradox. It looks and feels like a DSLR, and it
steady to hold >
Fully compatible with
even comes with the same TruePic VII image processor and WiFi
Micro Four Thirds
technology as the E-M1. But it’s a fraction of the size. For discerning
standards thanks to
hobby photographers looking for a powerful camera they can use
FAST AF autofocus
every day, it’s the OM-D of choice. Despite the compact dimensions
>
continuous shooting
and potent components, the E-M10 makes room for a large, high-speed
for capturing fast-
electronic viewfinder, 1,440,000-dot, 3-inch tiltable LCD, 3-axis image
moving subjects
stabilisation, ultrafast autofocus FAST AF – and one simple addition that practical-thinking owners will love: a pop-up flash. This typifies
FAST AF with 8fps
>
High-speed, large EVF (electronic viewfinder)
Olympus’ ergonomic, user-oriented approach to design, which ensures
with 1.440.000 dots for
the E-M10 sits sturdily in your hand and is easy to operate, despite its
easy framing and real-
small size. The E-M10 is available with two lens kits from early
time settings adjustment
February, 2014. With the M.ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens for €699.00 or the new, super-slim M.ZUIKO DIGITAL ED 14-42mm
>
3-axis Image Stabilisation
1:3.5-5.6 EZ electronic zoom lens for €799.00. The body without a lens
compensates for
will cost €599.00.
movement around the axis of the lens, as well as yaw and pitch, for
OM-D design
stable, blur-free stills –
Notwithstanding the accessible price and practical dimensions, there’s no
and even movies shot on the move
mistaking the E-M10’s specialist OM-D credentials. The latest addition to Olympus’ flagship range is above all a camera for people who appreciate stills and movies in exceptional quality. But it will also attract attention from discerning photographers with an eye – and feel – for beautiful, ergonomic
>
Live MOS sensor and next-generation TruePic VII image processor with Fine
design. Where comparable DSLR cameras use moulded plastics to reduce
Detail Technology II for
weight, the E-M10 is housed in a bold, all-metal body that delivers the
radiant, accurate stills
authentic aesthetic and robust finish of a top-of-the-range camera. The EM10 is a statement. Its owner will enjoy holding what looks and handles like
and Full HD movies
a substantial piece of photographic equipment. But for the Micro Four Thirds
>
Built-in WiFi for remote shutter release, Live
category, it’s still relatively small. Especially with the new M.ZUIKO DIGITAL
View mirroring, P, A, S
14-42mm 1:3.5-5.6 EZ electronic standard lens attached. Measured from the
and F control, remote
viewfinder to the rim of the lens, at 63,9mm the whole E-M10 casing has
zoom with electronic
about the same total depth as the casing of so-called “slim” DSLR rivals on
lenses, Live Bulb
their own – before adding a lens.
preview and image sharing directly on compatible smartphone
OM-D image quality The E-M10 shares the first-class OM-D imaging pedigree, as well as
touchscreens >
Built-in pop-up flash
Olympus’ extensive range of Micro Four Thirds M.ZUIKO DIGITAL lenses. As independent reviews have noted, images generated by its 16-Megapixel Live MOS sensor (in the OM-D E-M5) are more than a match for comparable DSLRs. By combining this sensor with the next-generation TruePic VII processor from the flagship OM-D E-M1, Olympus’ optical engineers have
Additional features: >
2 HDR modes, one for
put top-notch imaging potential in E-M10 owners’ hands. TruePic VII has the
processing natural
power to get the very best out of high performance optics. For example, it
dynamic range,
incorporates Fine Detail II Technology that adapts processing to the
another for artistic expression
characteristics of individual lenses and aperture settings. Another strength is a moiré removal feature that is specially suited to digital cameras that don’t
>
available with time-
incorporate a low-pass filter. E-M10 image quality also benefits from an inbody 3-axis image stabilisation system derived from the world-first 5-axis system in the E-M5 and E-M1. The 3-axis version effectively counteracts
lapse movie capture >
Focus Peaking available for manual
yaw, roll and pitch with both still shots and HD movies, irrespective of the lens attached to the camera and even in poor lighting conditions or using an
Interval shooting
lenses >
Live Composite Mode
exposure of 1/15 of a second or less. Perhaps not all E-M10 owners will
for previewing long
grasp the inner workings of these advanced technologies, but without
exposures in the EVF
exception they will appreciate the excellence of the images their camera
>
delivers as a result.
ISO settings include ISO 100
>
12 Art Filters, including Diorama II for
OM-D electronic viewfinder
outstanding defocusing
The E-M10 inherits a number of other E-M5 features that make it easy to
effects with portrait
capture sharp, radiant images, even when the subject plays “hard to get”.
photography
For instance, the large, high-speed, 1,440,000-dot electronic viewfinder
>
different layout styles
(EVF) helps accurately frame shots and assess light in challenging conditions. Compared to typical viewfinders in this camera class, the display is considerably larger. Thanks to Adaptive Brightness Technology (another E-M1 feature), it reproduces both dark and bright scenes as they are perceived by the naked eye. Equivalent rival systems typically overcompensate for extreme lighting situations, making it virtually impossible to accurately assess scene and settings. By contrast, E-M10 owners can use the Creative Control feature to quickly and effectively adjust composition, focus, tone and colour in the viewfinder and check the effect of
Photo Story with three
>
Photo and Movie Capture for shooting stills while recording an HD movie.
changes on-screen prior to taking the shot. Time lag is not a problem with this EVF, which quickly reproduces fast-moving scenes. In combination with FAST AF and high-speed sequential shooting, this makes the E-M10 well suited to shooting sport, animals and other fleeting subjects.
OM-D AF FAST AF is Olympus’ fastest ever AF system and uses 81 target areas that cover the whole image. It also encompasses the Small AF Target and Super Spot AF modes that make it possible to zoom in and focus accurately on minute sections of the frame. Complementing FAST AF, the E-M10 is capable of sequential shooting at 8fps, beating the 4-5fps of most of its category rivals. OM-D usability In addition to the pop-up flash, the E-M10 comes with built-in WiFi, so it can communicate directly with compatible smartphones and send selected images directly to websites and social media. Alternatively, the phone can be used as a remote control to avoid accidentally nudging the camera during long exposures. After pairing via a QR code, it mirrors the Live View LCD, allowing the owner to focus and release the shutter remotely via WiFi (in P, A, S, M and Art Filter modes). In conjunction with the new M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ electronic standard lens, compatible smartphones can also be used to zoom in and out remotely.
OM-D lens compatibility Of course, E-M10 owners can tap the creative potential and flexibility of Olympus’ 35-strong family of interchangeable specialist mirrorless lenses*, currently the world’s largest mirrorless range. With the introduction of two new models, the Micro Four Thirds line-up has grown to 15. The super-slim M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ pancake zoom lens measures just 22.5mm deep, making it the world’s slimmest standard zoom kit lens*. It has a smooth electric zoom that is suitable for shooting movies. The super-bright, lightweight, high-performance M.ZUIKO DIGITAL 25mm 1:1.8 lens has a fixed focal length and is ideal for capturing portraits or close-ups from as little as 25cm.
The E-M10 body is available in black or silver for €599.00 from midFebruary, 2014. Alternatively it comes as a kit with the M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 lens for €699.00 or the extra-slim black M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ pancake electronic zoom lens for €799.00.
OM-D E-M10 Accessories: > ECG-1 Matching ergonomic grip for keeping a stable hold on the camera > BCL-0980 9mm* Fish-Eye Body Cap lens for capturing quirky, superwide angle shots > LC-37C Stylish automatic lens cap for fast shooting and protecting lenses from dust and scratches > C-44SF Premium padded camera case that matches the E-M10 design and holds the camera body plus a 14-42mm lens > MCON-P02 macro converter to adapt other lenses for close-up shooting (compatible with six Olympus Micro Four Thirds lenses)
Product specifications are subject to change without notice. Please check the Olympus website at http://www.olympus-europa.com for the latest specifications. For feature descriptions, please see the online appendix: http://www.olympuseuropa.com/corporate/rmt/media/corporate_1/press_release_content/Appendix_EU.pdf For a full list of OM-D features, go to www.countryspecificurl.com Also visit: http://olympusomd.com/europe
* As of January 2014
For questions or additional information, please contact: Martina Beckmann Olympus Europa SE & Co. KG Tel.: +49-40-23773-5400 Email:
[email protected] www.olympus-europa.com
