Download Media Kit (MRI)

2014 MEDIA KIT

VERANDA’S VISION VERANDA is building on our legacy while shifting the paradigm. From VERANDA as a treasured shelter magazine to VERANDA as a multi-platform lifestyle brand for affluent readers, the magazine illustrates and inspires living well through the lens of the home.

“

With its elegant yet unpretentious voice, VERANDA is unparalleled in its commitment to gracious living and delivering the very best home decoration, style, jewelry, watches, travel, culture and more. Clinton Smith, new Editor-in-Chief

”

READER PROFILE GFK MRI SPRING 2013

ALIGN YOUR BRAND WITH OUR READER Women 86.6% Men

13.4%

Median Age

53.1

Median HHI $103,543 Median Home Value

$336,566

Median HH Net Worth

$525,679

Home Ownership

86.0%

Own 2+ Residences

40.9%

Against the extended competitive set, VERANDA ranks...

#1

One of My Favorites

#1

Read 3-4 Out of 4 Issues

#2

Average Reading Time–43 Minutes

SOURCE: GFK MRI SPRING 2013; COMPETITIVE SET: ARCHITECTURAL DIGEST, ELLE, ELLE DECOR, HARPER’S BAZAAR, HOUSE BEAUTIFUL, INSTYLE, TOWN & COUNTRY, TRADITIONAL HOME, VANITY FAIR, VOGUE, W

CIRCULATION DISTRIBUTION VERANDA OFFERS WIDE NATIONAL DISTRIBUTION

TOTAL CIRCULATION FOR JANUARY-FEBRUARY 2013: 478,001

ARCHITECTURAL DIGEST INDEX > 90 INDEX < 90 SOURCE: JUNE 2013 AAM CIRCULATION STATEMENT

TRADITIONAL HOME

EDITORIAL CALENDAR

2014 ISSUE THEMES JANUARY-FEBRUARY | ultimate issue Be inspired by brilliantly conceived spaces that are in a category all their own MARCH-APRIL | modern romance Fall in love with goods and interiors that captivate with their beauty and charm MAY-JUNE | outdoor living Embrace the arrival of warm weather with spaces, furnishings, and accessories that comprise the best in living outdoors JULY-AUGUST | the new classics From summer homes to soothing colors, sink into timeless rooms and retreats, and discover a wealth of chic ideas SEPTEMBER-OCTOBER | what’s new, what’s next Mark the arrival of fall with the debut of “The Veranda Encyclopedia: An A-to-V Guide to Style,” a comprehensive design guide for the season ahead NOVEMBER-DECEMBER | the new elegance Indulge in our unparalleled luxury holiday gift guide and be embraced by the most beautifully decorated homes for the holidays

EDITORIAL FEATURES

Life

the cultivated

Home

bringing be aut y

master class

Style

isn’t it grand?

elements of

nicky haslam’s hunting lodge is a comfortably classic, inimitably english retreat that’s as inviting as it is sublime.

FRONT-OF-BOOK EVOLUTION

The front of the book, divided into three sections, covers every aspect of the well-lived life. Our back page completes each issue with a close-up of a single, riveting detail.

ELEMENTS OF STYLE We highlight news, trends and people to watch, offering a curated selection of the very best in fashion, jewelry, beauty and home.

first look | A roundup of the people, places and things currently capturing our attention.

personal luxuries | Fashion and beauty insiders share their stories, sources and style secrets.

in the air | We spotlight an

emerging design trend and illustrate how to adopt the look.

objects of desire | Our editors

scour the globe for the most gorgeous, swoon-worthy jewelry.

style legend | Examining the lives

of iconic tastemakers, from Edith Head to Geoffrey Beene.

essentials | Whether you’re

outfitting a sumptuous guest room or stocking an excellent bar, our edited basics will create a simple sense of luxury.

BRINGING BEAUTY HOME The finest furniture, fabrics, wallpaper and lighting currently on the market, as sourced by our editors. We also profile the trailblazers, past and present, who continue to inspire us.

the world of… | An essential

shopping guide that culls the best products available within a given category—from furniture and accessories to kitchen and bath.

atelier/labor of love |

A look inside the passionate design companies creating the heirlooms of tomorrow.

history lesson | An engaging, in-

depth exploration of the decorative arts.

form and function | Truly

refined kitchens and bathrooms are built from exceptional materials and intelligent ideas.

by the yard/by the roll |

Captivating textiles and wall coverings that tap into the design world’s current pulse.

master class | The industry’s top

designers illuminate the finer points of decorating with accessible advice.

VERANDA finds it | We track

down the hard-to-source objects from our pages so you don’t have to.

the world of... personal luxuries

console tables 95

selfpossessed

for nicola maramotti, the public face of the family-owned max mara fashion brand, true beauty is knowing who you are.

THE CULTIVATED LIFE Dispatches to enrich your life from the worlds of culture, travel, entertaining and art.

discerning traveler/ city by design | Explore top

destinations from a local’s point of view and learn where to shop, eat and soak in the culture like a native.

on exhibit | Chronicling

extraordinary art shows from around the country—and their rich backstory.

collecting | An insider’s look into the

world’s most fascinating collections and the passions that bring them together.

the festive table | Hints for planning the perfect party, from cocktails to dessert.

by arrangement | The art

of composing lush and romantic flower displays.

THE BACK PAGE the pursuit of beauty |

We reveal the handcrafted objects, exquisite destinations, and decorating details that currently have us rapt.

NOTE: EDITORIAL COLUMNS AND PLACEMENT SUBJECT TO CHANGE

2014 CLOSING & ON SALE DATES

ISSUE January-February 2014

CLOSING & MATERIALS DUE November 5, 2013

ON-SALE December 31, 2013

March-April 2014

January 7, 2014

March 4, 2014

May-June 2014

March 18, 2014

May 13, 2014

July-August 2014 September-October 2014 November-December 2014 January-February 2015

May 6, 2014

July 1, 2014

July 8, 2014

September 2, 2014

September 15, 2014

November 11, 2014



October 31, 2014 December 30, 2014

NATIONAL RATES: 2014 RATE BASE: 460,000 GROSS RATES (WITH VOLUME DISCOUNTS)

4/C

1X

3X

6X

Full Page

$72,560

$69,660 $66,865

2/3 Page

$58,060 $55,470 $53,500

1/2 Page

$46,465 $44,605 $42,815

1/3 Page

$37,170 $35,685 $34,250

1/4 Page

$29,010 $27,580 $26,735

COVER 2

$94,330 N/A N/A

COVER 3

$90,705 N/A N/A

COVER 4

$101,610 N/A N/A

2/C Full Page

$64,585 $62,000 $59,515

2/3 Page

$51,660 $49,595 $47,605

1/2 Page

$41,380 $39,725 $38,130

1/3 Page

$33,065 $31,740 $30,470

1/4 Page

$25,795 $24,765 $23,770

B/W Full Page

$56,580 $54,315 $52,140

2/3 Page

$45,290 $43,480 $41,735

1/2 Page

$36,260 $34,810 $33,415

1/3 Page

$29,010 $27,580 $26,735

1/4 Page

$22,620 $21,715 $20,845

To advertise, contact your VERANDA sales representative or Associate Publisher Katie Brockman at 212.649.3235 NOTE: FREQUENCY DISCOUNTS APPLY TO ADVERTISERS WHO RUN FULL SIZE, NATIONAL RUN PAGES; VERANDA DOES NOT GIVE FREQUENCY DISCOUNTS FOR COVER POSITIONS.

DIGITAL SPECS REQUIRED MATERIAL

Please submit digital files via the Hearst Ad Gateway as specified below. Hard copy color guidance is no longer required. If you opt to use a proof for internal color approval, please visit ads.hearst.com for current recommended SWOP proofing information.

DIGITAL MATERIALS REQUIRED PDF/X-1a (vector) 300 dpi Please see Hearst Ad Gateway for further details & requirements.

SUBMIT AD MATERIALS: HEARST AD GATEWAY 1. Go to website address: ads.hearst.com (no www required). 2. Click on the tab “Ad Gateway.” 3. If you are a new user, you must register yourself. Your user name will be your email address; you will create your own password as directed. 4. If you are an existing user, you can bypass the REGISTER option and log in. 5. Please follow the online instructions and digital requirements as outlined on the site.

SPECIFICATIONS Printing Process: Web Offset Binding Method: Perfect Publication Trim Size: 8.375 x 10.875 Document must be created at trim size. Live matter for bleed sizes should be .25 inside trim on ALL sides.

BLEED AD

TRIM SIZE

Spread (Full Bleed) 16.75 x 10.875 Full Page Bleed 8.375 x 10.875 2/3 Page Bleed 5.25 x 10.875 1/2 Page Vertical Bleed 4.125 x 10.875 1/2 Page Horizontal Bleed 8.375 x 5.375 1/3 Page Vertical Bleed 2.9375 x 10.875

NON-BLEED ADS

LIVE AREA BLEED SIZE 16.25 x 10.375 7.875 x 10.375 4.75 x 10.375 3.625 x 10.375 7.875 x 4.875 2.437 x 10.375

TRIM SIZE

Spread (Gutter Bleed Only) 15.375 x10 Full Page Non-Bleed 8.375 x 10.875 2/3 Page Non-Bleed 4.5 x 10.125 1/2 Page Horizontal Non-Bleed 7.625 x 4.625 1/2 Page Vertical Non-Bleed 3.375 x 10.125 1/3 Page Vertical Non-Bleed 2.1875 x 10.125 1/3 Page Square Non-Bleed 4.625 x 4.875 1/4 Page Non-Bleed 3.375 x 4.875

17 x 11.125 8.625 x 11.125 5.5 x 11.125 4.375 x 11.125 8.625 x 5.625 3.1875 x 11.125

LIVE AREA 15.375 x 10 7.875 x 10.375 4.5 x 10.125 7.625 x 4.625 3.375 x 10.125 2.1875 x 10.125 4.625 x 4.875 3.375 x 4.875

DISCLAIMER VERANDA accepts no responsibility for reproduction of content or ad material that is not provided in the form requested.

QUESTIONS Technical Support: 866.774.5784 Extensions & Production: Karen Nazario, 212.649.3293 or [email protected] NOTE: IF REQUESTED MATERIALS ARE NOT SUPPLIED OR ARE SUPPLIED INCORRECTLY, THE ADVERTISER WILL BE BILLED ACCORDINGLY AT THE PREVAILING RATES, SUBJECT TO CHANGE WITHOUT NOTICE, FOR WORK DONE

TERMS & CONDITIONS 1. VERANDA, published by Hearst Communications, Inc., Hearst Magazines Division (“Publisher”) will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the Advertiser when such condition conflicts with any provision contained in Publisher’s rate card or with its policies, regardless of whether or not set forth in the rate card. All references herein to Advertiser include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder. 2. Publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted. If an advertisement is accepted for publication, the Advertiser agrees that it will not make any promotional references to VERANDA without the prior written permission of the Publisher. 3. Short Rates. Advertiser will be short-rated if the space upon which billings have been based is not used within the 12-month contract period. 4. Agency commission: 15% to recognized agencies. Bills are rendered on publication date. Payment in U.S. currency required. Net due 30 days from invoice date. Interest will be charged at rate of 1.5% per month or, if less, the maximum lawful interest rate, on past-due invoices. New advertisers must either remit payment with order or furnish satisfactory credit references, subject to Publisher’s discretion. 5. The Advertiser agrees to pay the amount of invoices rendered by Publisher within the time specified on the invoice. 6. Orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein). Orders containing incorrect rates may be accepted, and, if accepted, charged at regular rates. Such errors will be regarded as only clerical. 7. All agencies or direct advertisers must supply Publisher with a legal street address and not just a post office box. 8. Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of Publisher to determine actual positions. 9. Advertisements in other than standard sizes are subject to Publisher’s approval. 10. VERANDA is a member of the Audit Bureau of Circulations (ABC). VERANDA reports its total circulation on an issueby-issue basis that is audited by ABC. VERANDA does not guarantee circulation to regional advertisers, and regional circulations reported to ABC are used only as a basis for determining rates. For newsstand distribution purposes, a 5% margin must be allowed for regional circulation. 11. Rates, conditions and space units are subject to change without notice. Any discounts are applicable during the period in which they are earned. Any and all rebates from earned discount adjustments must be taken by the Advertiser within six (6) months following the period in which such rebates were earned or they will be deemed expired. 12. Schedule of months of insertion and size of space must accompany all orders and are binding upon Advertiser upon receipt unless terminated in writing prior to the applicable closing date(s). So-called “space reservations” are not considered by Publisher as orders or binding upon it in any way. 13. Reproduction quality is at the Advertiser’s risk if Publisher’s specifications are not met or if material is received after closing date even if on extension. All queries concerning printed reproduction must be submitted to Publisher within 45 days of issue date. 14. Advertising film will be destroyed, if not ordered returned, 12 months after last use without liability. 15. No rebate will be allowed for insertion of wrong key numbers. 16. The Advertiser agrees that in the event Publisher commits any act, error or omission in the acceptance, publication, and/ or distribution of their advertisement for which Publisher may by held legally responsible, Publisher’s liability will in no event

exceed the cost of the space ordered and further agrees that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits. 17. The Advertiser represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of persons, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary or otherwise private material; and (iii) any testimonials contained in any advertisement submitted by or on behalf of the Advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violative of any third party’s rights or otherwise unlawful. As part of the consideration and to induce Publisher to publish such advertisement, the Advertiser agrees to indemnify and save harmless Publisher against all loss, liability, damage and expense of whatsoever nature (“Losses”) arising out of copying, printing or publishing of such advertisement (“Claims”). In the event that any advertising campaign for Advertiser includes sweepstakes, contests, email distribution and/or other promotional elements that are managed either by the Advertiser or by the Publisher on behalf of the Advertiser, the Advertiser also agrees to indemnify and save harmless Publisher against any and all Losses arising out of the publication, use or distribution of any materials, products (including prizes) or services related to all such promotional elements provided by the Advertiser, including, without limitation, those arising from any Claims. 18. The Advertiser agrees to and does indemnify and save harmless Publisher from all loss, damage and liability growing out of the failure of any sweepstakes or contest inserted by them for publication to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States, or any of the states or subdivisions thereof. 19. All orders accepted are subject to acts of God, fires, strikes, accidents or other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing or distributing VERANDA. 20. All advertisements must be clearly identified by the trademark or signature of the Advertiser. 21. Words such as “advertisement” will be placed with copy that, in Publisher’s opinion, resembles editorial matter. 22. Cancellations must be in writing. Cancellations for orders are not binding on Publisher unless in writing and received at least 45 days prior to the advertising closing date for inside or outside cover pages and for all inside pages. Thereafter, orders may not be canceled or changed by the Advertiser without the acknowledgement and acceptance of Publisher. If orders are not timely canceled, the Advertiser agrees that it will be responsible for the cost of such canceled advertisements, including “kill fees” for: (i) covers equal to the premium charges outlined on the magazine’s rate card and (ii) scent strips equal to 10% of the cost for such scent strip. 23. A copy of any proposed insert must be submitted to Publisher prior to printing of the insert. In no event shall Publisher be responsible for any errors or omissions in, or the production quality of, any furnished insert. 24. The Advertiser agrees to reimburse Publisher for its attorneys’ costs and fees in collecting any unpaid billings for advertisements. 25. The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties. 26. All issues related to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York, and the parties hereby consent to the jurisdiction of such courts.