Joost Hoogstrate Manager E-Commerce. Energizer ... Experienced and
passionate Manager E-. Commerce. ... NEMAS Middle Management. • SPD ETV.
Joost Hoogstrate Manager E-Commerce Energizer • Innovator • Entrepreneur • Coach Experienced and passionate Manager ECommerce. Commerce. An entrepreneurial spirit with outstanding creative, analytical and organizational skills. Focus Focus on getting things done. done. Teamplayer.
24th of June 1975, Delfzijl, Netherlands Tugelastraat 3-D, 2021 TA Haarlem +31(0)6-17452922
[email protected] nl.linkedin.com/in/ecommerce plus.google.com/+JoostHoogstrate/ facebook.com/joost.hoogstrate twitter.com/ecommercemngrs e-commercemanagers.com
Keywords: marketing, crossmedia, touch point optimization,funnel optimization, seo, ppc, adwords, linkbuilding, e-mail marketing, lead generation, social media, upsell, cross-sell, mobile, video, analytics, rtb, retargeting, A/B testing, conversion rate optimization
Education CAREER 20102010- (February) 2014 Sanoma Media Netherlands Manager EE-Commerce Commerce, erce responsible for • Sales, turnover and gross profit of magazine subscriptions (all Sanoma magazines brands) through all online channels • Online sales and channel strategy • Online marketing team (10 FTE) • Online marketing budgets • Startup and boost new developments and projects • Delivering a high input and result to cross media sales campaigns • Connecting and promoting the E-Commerce team within Sanoma Media Achievements (2010(2010-2012) • Net Added Margin growth by 11% avg per year • ROI of the marketing budget growth with 14% • Overall traffic growth with 85% • Conversion rates on main traffic sources are grown with 12% • Turnover per order has grown with 6% • Coaching and developing team members 20092009-2010 Climatarians & parttime teacher ROC Amsterdam Founder and Communitymanager Communitymanager Climatarians.org is on the intersection of being a search engine and a community for everything related to sustainability. The community is designed, build, promoted and managed with the help of freelancers from India and China. Being a teacher for three days a week at a ROC (medium vocational training) for the courses Accounting, ICT and Project. Blogger (www.e-commercemanagers.com) and Twitter (@ecommercemngrs) and teacher for a SEO course (Search Engine Optimization).
Curriculum Vitae Joost Hoogstrate
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97-99, HBO Nederland, Makelaardij 95-96, NAC Groningen, M.E.A.O. 93-95, Hanze Hogeschool H.E.A.O. 87-93, Augustinus College, HAVO
Additional training • • • • • • • • • • •
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NIMA-A Assurantie B (insurance) Assurantie A Algemeen Beleggen A NEMAS Middle Management SPD ETV SPD BE II DSDM Practioner Telemarketeer S.T.A.R. Methodology by GITP Driver License B B.H.V. (Business First Aid)
Software • • • • • • • •
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MS Word MS Excel MS PowerPoint MS Access Divers Open Source software CMS Joomla, Wordpress Google Analytics Google docs/reader/etc. Intershop e-commerce platform
Hobby’s • • •
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Fitness Basketbal Reading (history) New Media
Languages •
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Dutch English
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Joost Hoogstrate Manager E-Commerce Energizer • Innovator • Entrepreneur • Coach 2004 - 2008, Verzekeringen Verzekeringenzekeringen-Online Managing Director, Founder and Owner (50% of the shares) shares) Lead generation for financials products like insurance, mortgage, pensionplans and loans and online insurance selling (Simple Risk Only). Responsible for online and offline marketing, sales and business development. Thorough knowledge of search engine optimization (SEO), search engine advertising (SEA), social media optimization (SMO), affiliate marketing (CPC, CPL, CPS), conversion management, emailmarketing, weblog- and RSSmarketing. 2003 - 2006, RechtsbijstandDirect CEO, Founder and Owner To draw up and execute a business plan. To start up and run a direct marketing company. Experience with search-engine marketing, affiliate marketing, direct marketing and other forms of e-commerce. 2002 - 2002, ING Bank Operations Manager Operations Line manager of three administrative departments with 30 employees on the payroll. Job evaluation interviews, job assessment interviews and interest registration interviews (concerning/due to a reorganisation process). To draw up and facilitate coaching- and change management courses with employees. Absence Through Illness-management. 1999 - 2002, ING Bank Risk Finance Accountmanager Large Corporate Accounts To support Risk Consultants (both internally as externally) in the total commercial process. Products sold are insurances, risk analyses and Alternative Risk Transfer solutions. • Developing SMIS (Claims Management and Information System). Five fulltime users. Microsoft Access Application. • Developing SRS (Claims Registration System). A application also developed in Microsoft Access to support clients to manage their claims processes. • Facilitating SMIS 2.0. (as delegated principal and project manager). An Oracle back-end with a MS Access frontend. Eighty fulltime users.
Curriculum Vitae Joost Hoogstrate
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