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Package (click to view package details). The Acronym. Rebecca Lerwill ... Beautiful Malice. Rebecca James. Intermediate Book Teaser · Burning Wild. Christine ...

Information for Authors January 2013

Contents

Page 1. Why market your book at all?..................................................................................

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2. COS - leaders in the book trailer industry ...............................................................

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3. How we work with our clients ................................................................................. 4 4. Book Trailers - four compelling trends ....................................................................

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5. Getting Seen - why seeding your video the right way is vital .................................

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6. Examples of video book trailers ........................................................................

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7. The value COS bring ................................................................................................

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8. Prices .......................................................................................................................

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9. Talk to us .................................................................................................................

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1. Why market your book at all? Authors who are successful market themselves Recent studies have shown that fifty percent of all self-published books make less than $500 a year. That's about 87p per day! Now we know that Marketing is not something that most authors do. However, the realities are that Publishers simply cannot promote everyone they represent. Authors who want to be successful have to take charge of their own destiny, and many top writers today are successful precisely because they've embraced this reality. It may sound like a dark art - but marketing isn't hard to do once you understand the tools you need and where to begin. One such tool is a Book Trailer.

Why standing out from the crowd is important With hundreds of thousands of books available in places like Amazon, it goes without saying that the onus is on you to get the reader's attention! Book trailers can help your book stand out from the crowd and with readers increasingly expecting to see them, they offer the potential to both capture attention and inspire.

Be seen by readers Making a book trailer is an important step to take - however getting it seen is the next! You need to know who your potential readers are, and where they go online. You need to upload it onto a lot of websites to ensure it will be seen by the readers you are trying to reach out to. (Simply putting it on YouTube and expecting it to go viral isn't a strategy!) We can help you get your trailer in front of the right readers.

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2. COS - Leaders in the Book Trailer industry Introduction (click the image)

Book Trailers™ Circle of Seven (COS) began the book trailer revolution ten years ago - three years before the advent of YouTube - and even trademarked the term 'book trailer' in the US. Affordable, compelling marketing We work with writers, from debut novelists all the way to international best-sellers. We help identify marketing objectives, develop an appropriate video trailer - and then seed it to the right audience. Do video book trailers work? We believe the answer to that lies in our many author and publisher clients who repeatedly come back to do more of them. A book trailer can be a very compelling promotional tool!

3. How we work with our clients The COS Approach COS work with you to agree your marketing objectives and what readers you want to target. We then craft a video trailer and a seeding strategy to maximise the chances of it being seen by those readers you're trying to reach out to. Using our proprietary database of 400+ targeted websites and 5000+ libraries we can put your trailer in front of the right readers

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4. Book Trailers: Four Compelling Trends #1 Book Trailers can help you compete with the biggest publishers. In the last decade, the online world has changed everything. Promotional tools that were once completely out of an author's reach are now accessible. For the first time, you can reach out to millions of readers in the same way as the biggest publishers do. #2 Book trailers can help promote all your books A book trailer can lead readers to visit your website and there they can explore not only the book you are promoting but all the others you've written.

#3 Book trailers are becoming standard - and expected by readers With readers are increasingly expecting to see them, Book trailers are becoming standard and those that lack them may be at a distinct disadvantage.

#4 Book trailers vs Book covers - Book Trailers can be far more effective in getting attention Book covers have been one way consumers judge a book's value and worth - and readers normally make up their mind up in a matter of a few seconds. However a Book Trailer can offer you an opportunity to grab their attention for a lot longer than that, and promote the book far more effectively. Click on the image below

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5. Getting Seen - Why seeding your video is vital Using video the right way Simply posting a video randomly on YouTube and expecting it to go viral is a little like putting your book on Amazon, and expecting to be "discovered". (It won't!) Making sure the right people see your trailer is key to generating real interest in your book - and that means knowing exactly where the right kind of readers will go. When a video is seeded (distributed) to 25-45 social media sites, submitted up to 400+ targeted websites, and 5000+ libraries it can improve your chances in promoting your book.

How COS can get your trailer seen COS are trusted content providers to hundreds of targeted, relevant websites. We can seed (distribute) your trailer to ensure you reach the right readers.

Remember COS can also help you even if you already have a book trailer! Whether you made your own book trailer or had it made for you by a professional third party, COS can help you seed (distribute) trailers.

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6. Examples Of Video Book Trailer Packages Book (click to view trailer) The Acronym The Border Vixen The Lucifer Code Siren Beautiful Malice Burning Wild The Hollow Gideon's War Your Republic Is Calling You You Belong To Me Left To Die

Author Rebecca Lerwill Bertrice Small Charles Brokaw Tricia Rayburn Rebecca James Christine Feehan Jessica Verday Howard Gordon Young Ha Kim Karen Rose Lisa Connolly

Package (click to view package details) Cover Story Cover Story Basic Book Teaser Basic Book Teaser Intermediate Book Teaser Intermediate Book Teaser Advanced Book Teaser Publishers Advantage Publishers Advantage Book Trailer Book Trailer

7. The Value COS Bring Value for money COS Book Trailers can offer incredible value as a marketing tool. Besides delivering an excellent book trailer - though distribution, COS can help you market your book trailer in a manner that would take you weeks/ months if you had to do it on your own.

For authors who are serious about success In a nutshell, if you are serious about investing in yourself, then COS can provide the expertise and can save you an enormous amount of time in marketing your book.

8. Prices Trailers & Distribution http://www.cosproductions.com/videoproducts Distribution Only http://www.cosproductions.com/distribution

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9. Talk To Us Circle Of Seven Productions UK T: +44 (0)207 097 1257 E: [email protected] W www.cosproductions.com

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