units, but change the current for each model. That's our ... remove oil and dust
from the body. From ... coolant. A final check falls to each associate, according to
Zakaria bin. Arshad ..... SDN BHD. Khairun and family with their Honda Odyssey.
With
VOL.02 MAR 2007 breakthrough motor sports product history what’s on Honda
Cabin Technology Super GT Testing at Sepang Circuit Honda Civic The Civic Wins Again Saving the Sumatran Rhino Honda Dream Fund Scholarship Civic Tops in Quality
KDN: PP14168 / 9 / 2007
our newest dream
A New CR-V is Born A Special Insider’s View of the Honda Melaka Factory
CR-V @ Melaka Factor y Message from Honda Malaysia
03
our newest dream CR-V Production
Welcome to With DREAMS magazine. Here at Honda, we believe the best quality car can only be achieved with the dedicated passion of all people involved in the process. The important thing for us is to produce a product that’s built with an excellent sense of humanity, where the happiness and interest people have for their job shines through. And with every car from the Melaka factory, you can really feel the love people have for Honda. It’s what we call "Made in Honda," and it’s a passion that is appreciated by happy Honda fans in Malaysia and around the world. So please enjoy Honda, where every product is made with the whole-hearted love of dedicated Honda associates. With dreams and passion as our engine, we’ll keep running with you.
Kenji Tanaka
Vice President, Manufacturing Division Honda Malaysia Sdn. Bhd.
contents
03 08 10
breakthrough Cabin Technology
12 14 16 18
14
motor sports Super GT at Sepang
our newest dream Behind-the-scenes: CR-V production at the Honda Melaka factory . users’ voice Meet some satisfied customers from the northern states. breakthrough Can a car be safe and fun to drive? If it’ s a Honda, the answer is yes. motor sports Things are really gearing up at Sepang for the Super GT . product history Step back in time with the car what’s on Honda? Twenty scholarships, four more awards and roughly 300 rhinoceros make the news.
With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.
EDITORIAL CHIEF EDITOR Carol Joseph EDITOR Jahabarnisa Hj. Mohideen
A new CR-V body gets its h i g h - g l o s s fi n i s h a t t h e Honda Melaka factory located in the HICOM Pegoh Industrial Park, Alor Gajah.
SPECIAL THANKS
S u k h v i n d e r S i n g h • K h a i r u n & F a m i l y • Z a h i d i Formula Venture Auto Sdn Bhd • Delima Kinta Sdn Bhd • Sendi Auto Sdn Bhd
With
We appreciate your feedback.
HANDCRAFTED PERFECTION Here at the Honda Melaka factory, CR-V production is a hands-on affair. Step inside this manual production facility for a special insider’s view, and meet the people that make the car.
Please send your comments, suggestions, questions to:
16 product history The Honda Civic
Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia Tel: 03-7957 5885 Fax: 03-7954 8341 Printed by: Percetakan Zanders Sdn. Bhd. (205766-A) 22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474
with dreams
I
03
CR-V @ Melaka Factor y Message from Honda Malaysia
03
our newest dream CR-V Production
Welcome to With DREAMS magazine. Here at Honda, we believe the best quality car can only be achieved with the dedicated passion of all people involved in the process. The important thing for us is to produce a product that’s built with an excellent sense of humanity, where the happiness and interest people have for their job shines through. And with every car from the Melaka factory, you can really feel the love people have for Honda. It’s what we call "Made in Honda," and it’s a passion that is appreciated by happy Honda fans in Malaysia and around the world. So please enjoy Honda, where every product is made with the whole-hearted love of dedicated Honda associates. With dreams and passion as our engine, we’ll keep running with you.
Kenji Tanaka
Vice President, Manufacturing Division Honda Malaysia Sdn. Bhd.
contents
03 08 10
breakthrough Cabin Technology
12 14 16 18
14
motor sports Super GT at Sepang
our newest dream Behind-the-scenes: CR-V production at the Honda Melaka factory . users’ voice Meet some satisfied customers from the northern states. breakthrough Can a car be safe and fun to drive? If it’ s a Honda, the answer is yes. motor sports Things are really gearing up at Sepang for the Super GT . product history Step back in time with the car what’s on Honda? Twenty scholarships, four more awards and roughly 300 rhinoceros make the news.
With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.
EDITORIAL CHIEF EDITOR Carol Joseph EDITOR Jahabarnisa Hj. Mohideen
A new CR-V body gets its h i g h - g l o s s fi n i s h a t t h e Honda Melaka factory located in the HICOM Pegoh Industrial Park, Alor Gajah.
SPECIAL THANKS
S u k h v i n d e r S i n g h • K h a i r u n & F a m i l y • Z a h i d i Formula Venture Auto Sdn Bhd • Delima Kinta Sdn Bhd • Sendi Auto Sdn Bhd
With
We appreciate your feedback.
HANDCRAFTED PERFECTION Here at the Honda Melaka factory, CR-V production is a hands-on affair. Step inside this manual production facility for a special insider’s view, and meet the people that make the car.
Please send your comments, suggestions, questions to:
16 product history The Honda Civic
Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia Tel: 03-7957 5885 Fax: 03-7954 8341 Printed by: Percetakan Zanders Sdn. Bhd. (205766-A) 22A Jalan 12/118B, Desa Tun Razak, Cheras 56000, Kuala Lumpur, Malaysia KKDN.0.1780/2474
with dreams
I
03
our newest dream
our newest dream
P A I N T I N G A grooved track on the shop floor guides steel-grey bodies past a sliding door and into the next stage in CR-V development: the painting department. The process sees ED (electrodeposition), primer, base and clear coats applied to the body. Zainal Abidin Tumeran, who’s been painting for nearly five years and has served as quality leader for two months, explains that quality is the top priority. “The first step is a pre-treatment that involves cleaning and degreasing to remove oil and dust from the body. From here we apply the ED,” Zainal Abidin said, “then a sealant line to reduce vibrations while preventing water and noise from entering the cabin.” In one of the few departments in this factory to use automation, robots apply
A timekeeper stands with a megaphone. She checks her stopwatch, then consults a clipboard. Time is running f a s t f o r t h e fi r s t c a r o n t h e C R - V production check. In air heavy with the scent of fresh rubber and new c a r, t h e t i m e k e e p e r ’s m e g a p h o n e crackles to life. This is the scene inside the RM170 million Honda Malaysia Sdn. Bhd. production plant. Opened on 30 January 2003 at the HICOM Pegoh Industrial Park in Alor Gajah, Melaka, the plant is architecturally impressive and thoroughly modern, covering 80 acres of land. But what really makes this Honda factory special is the fact that the production process is almost entirely done by hand. Here, the people make all the difference. I t ’s b e e n t h a t w a y s i n c e t h e beginning, four years ago when the very first vehicle rolled out the front door. That car was a CR-V, like the one on the line right now. And as the heavy engine block is raised hydraulically into its gleaming black shell, it has started to take the familiar CR-V shape. This mass production check will take a minimum of two shifts to complete. It’s a journey of creation, one that began with nothing more than raw steel and a dream.
W E L D I N G In this first step, associates along the line wield huge spot welders, their heavy industrial weight managed by yellow pulleys and counterbalances as a burning 04
I
with dreams
electric strike fuses panel to panel. I t ’s a p ro c e s s c r u c i a l t o t h e fi n a l strength, safety and quality of any car, and the care and dedication of Honda associates is clearly evident. According to Mr. Kenji Yoshimura, overseer of general welding machines and framework, the quality control process for weld strength is extremely demanding. “Whenever we start on a new model, we first weld everything together and then pull it all apart to make sure the spot welds are in the right places,” said Yoshimura. “All welds must also be tested individually, and each test-piece must withstand an average force of 1.5 to 2kN.” With one CR-V containing over 370 individual welds, it’s a QC process that can take a full week. Every detail is carefully examined, with no room for error. Roslan bin Ab. Wahab, department head of welding and a pioneer at the Melaka factory who’s “been here since day one,” describes the difference quality makes. “In order to get a good weld, you need to look at two things: the strength of the soft spot, and the diameter of the nugget – that point of welded contact between two panels. What’s unique to Honda is that we use the same spot units, but change the current for each model. That’s our secret to a stronger, safer car. “Once all welds are completed, the finished unit is run through our portable layout machine and compared to data received from the supplier, checking for consistency before we start our
surfacer and top coats with far less resulting waste. Still, the final QC falls to the associates. “We continually check and re-check the entire surface, since even a tiny bit of dust or fibre will show up as a defect,” Zainal Abidin said. “After painting, we still have one more inspection – because some errors cannot be seen until the paint reveals them.” According to Othman bin Jaafar, an assistant manager with 20 years of experience and Honda’s head of painting, any errors are quickly addressed. “We look for two defects: FM, which is any foreign material, and dust. Humps or dents are immediately repaired,” Othman said. “We also check to see that the colour is accurate to our sample, using an X-rite colour detection device.” I n t h e fi n a l p a i n t i n s p e c t i o n , a s s o c i a t e s f ro m b o t h w e l d i n g a n d painting assemble to examine the CR-V.
Only those with a perfect finish queue up for the next and final step in the process.
Othman bin Jaafar Head of Painting
The CR-V is sprayed clean when it first enters the painting department. Then it’s ready for coats that protect and beautify.
Roslan bin Ab. Wahab Head of Welding
production event,” Roslan said. Producing about 50 units per shift, the welding department averages 100 units a day but on this first run the target is 30 completed CR-Vs. Just before the metal shells enter the paint department, 20 pairs of eyes gather to go over every detail of the line’s first CR-V. Then it’s time for the next step.
Coloured pens are used in the QC process, to ensure everything has been checked.
Bright lights help Honda associates get a perfect view of the surface as they check, polish and check again.
with dreams
I
05
our newest dream
our newest dream
P A I N T I N G A grooved track on the shop floor guides steel-grey bodies past a sliding door and into the next stage in CR-V development: the painting department. The process sees ED (electrodeposition), primer, base and clear coats applied to the body. Zainal Abidin Tumeran, who’s been painting for nearly five years and has served as quality leader for two months, explains that quality is the top priority. “The first step is a pre-treatment that involves cleaning and degreasing to remove oil and dust from the body. From here we apply the ED,” Zainal Abidin said, “then a sealant line to reduce vibrations while preventing water and noise from entering the cabin.” In one of the few departments in this factory to use automation, robots apply
A timekeeper stands with a megaphone. She checks her stopwatch, then consults a clipboard. Time is running f a s t f o r t h e fi r s t c a r o n t h e C R - V production check. In air heavy with the scent of fresh rubber and new c a r, t h e t i m e k e e p e r ’s m e g a p h o n e crackles to life. This is the scene inside the RM170 million Honda Malaysia Sdn. Bhd. production plant. Opened on 30 January 2003 at the HICOM Pegoh Industrial Park in Alor Gajah, Melaka, the plant is architecturally impressive and thoroughly modern, covering 80 acres of land. But what really makes this Honda factory special is the fact that the production process is almost entirely done by hand. Here, the people make all the difference. I t ’s b e e n t h a t w a y s i n c e t h e beginning, four years ago when the very first vehicle rolled out the front door. That car was a CR-V, like the one on the line right now. And as the heavy engine block is raised hydraulically into its gleaming black shell, it has started to take the familiar CR-V shape. This mass production check will take a minimum of two shifts to complete. It’s a journey of creation, one that began with nothing more than raw steel and a dream.
W E L D I N G In this first step, associates along the line wield huge spot welders, their heavy industrial weight managed by yellow pulleys and counterbalances as a burning 04
I
with dreams
electric strike fuses panel to panel. I t ’s a p ro c e s s c r u c i a l t o t h e fi n a l strength, safety and quality of any car, and the care and dedication of Honda associates is clearly evident. According to Mr. Kenji Yoshimura, overseer of general welding machines and framework, the quality control process for weld strength is extremely demanding. “Whenever we start on a new model, we first weld everything together and then pull it all apart to make sure the spot welds are in the right places,” said Yoshimura. “All welds must also be tested individually, and each test-piece must withstand an average force of 1.5 to 2kN.” With one CR-V containing over 370 individual welds, it’s a QC process that can take a full week. Every detail is carefully examined, with no room for error. Roslan bin Ab. Wahab, department head of welding and a pioneer at the Melaka factory who’s “been here since day one,” describes the difference quality makes. “In order to get a good weld, you need to look at two things: the strength of the soft spot, and the diameter of the nugget – that point of welded contact between two panels. What’s unique to Honda is that we use the same spot units, but change the current for each model. That’s our secret to a stronger, safer car. “Once all welds are completed, the finished unit is run through our portable layout machine and compared to data received from the supplier, checking for consistency before we start our
surfacer and top coats with far less resulting waste. Still, the final QC falls to the associates. “We continually check and re-check the entire surface, since even a tiny bit of dust or fibre will show up as a defect,” Zainal Abidin said. “After painting, we still have one more inspection – because some errors cannot be seen until the paint reveals them.” According to Othman bin Jaafar, an assistant manager with 20 years of experience and Honda’s head of painting, any errors are quickly addressed. “We look for two defects: FM, which is any foreign material, and dust. Humps or dents are immediately repaired,” Othman said. “We also check to see that the colour is accurate to our sample, using an X-rite colour detection device.” I n t h e fi n a l p a i n t i n s p e c t i o n , a s s o c i a t e s f ro m b o t h w e l d i n g a n d painting assemble to examine the CR-V.
Only those with a perfect finish queue up for the next and final step in the process.
Othman bin Jaafar Head of Painting
The CR-V is sprayed clean when it first enters the painting department. Then it’s ready for coats that protect and beautify.
Roslan bin Ab. Wahab Head of Welding
production event,” Roslan said. Producing about 50 units per shift, the welding department averages 100 units a day but on this first run the target is 30 completed CR-Vs. Just before the metal shells enter the paint department, 20 pairs of eyes gather to go over every detail of the line’s first CR-V. Then it’s time for the next step.
Coloured pens are used in the QC process, to ensure everything has been checked.
Bright lights help Honda associates get a perfect view of the surface as they check, polish and check again.
with dreams
I
05
our newest dream
our newest dream
A S S E M B L Y A t t h e M e l a k a f a c t o r y, w h i c h b y a u t o m o t i v e s t a n d a rd s i s a s m a l l e r production facility, assembly is grouped into three sections: first, wiring and interior; second, chassis; and third, exterior and final assembly. It’s here that over 10,000 individual parts come together. Each CR-V moves along a U-shaped conveyor at precise 9.5-minute intervals, following a pulse so important that Mr. Muchima, who’s spent 25 years with Honda and the last eight months here i n f r a m e a n d e n g i n e a s s e m b l y, has given it a name. “Rhythm. Here, getting a smooth and regular rhythm is crucial to making this CR-V dream come true. If one step is skipped or missed it can create quite a problem, so everyone receives regular training to maintain a smooth rhythm. We pay total attention at every step, and perform regular function checks to make sure everything is okay,” said Muchima. As the engine is installed, associates a r m e d w i t h c o l o u re d p e n s t i c k o ff crucial check points, making sure that nothing was missed. Then the seats, tyres and glass come together, followed by the addition of oil, petrol and coolant. A final check falls to each associate, according to Zakaria bin Arshad, department head of assembly. “The last steps include checks to see that the engine is 100 per cent firing. We also do a complete check of the whole body, including wipers, lights, doors, brakes… really everything,” Zakaria said. After a long and gruelling process, full of countless checks and rechecks, the CR-V is complete and rolling. It’s now ready to be sent to the QC department. But before that happens, a crowd has gathered around this first CR-V off the line. Associates and department heads from all three sections – welding, painting and assembly – stand side by side for one final and complete check of the car they created. Even the timekeeper has paused, l o w e r i n g h e r megaphone in a quiet m o m e n t o f appreciation. And everyone is smiling.
Meet Kenji Tanaka, vice president of Honda Malaysia Melaka factory.
Q: How long have you been with Honda? A: I started in Honda Japan, and have been with the company for many years now. My first overseas experience was in the US and Canada.
Zakaria bin Arshad Head of Assembly
Q: What’s the biggest thing you’ve noticed so far? A: The number one thing I noticed in North America was how effective it is to say hello to all the people I work with, and also to have conversations with everyone. Conversation is like the engine oil of relationships. Q: What makes a Honda employee different from any other? A: Well first of all, they’re not called workers or employees. They’re Honda Associates, and the Honda uniform is their symbol. Once they put it on, all social and political differences disappear. We become one family, w i t h o n e p a s s i o n a n d o n e d re a m . A l s o , where other brands may see their cars as transportation, everyone here sees a Honda like their own, part of the family. As the CR-V nears completion, one of the last steps is raising the engine up into the frame.
The finished CR-V, ready to roll.
seen results so far, with a 25 per cent increase in manufacturing compared to the initial stages, going from 20,000 up to 25,000 units per year.
Honda Malaysia Sdn. Bhd. located at the HICOM Pegoh Industrial Park in Alor Gajah, Melaka.
06
I
with dreams
Q: The car industry is very competitive. What’s your strategy? A: The strategy for Honda is, “Dream what you want to be.” Dream of the ideal situation first, and then use the appropriate tactics to reach that goal. For example, the standard strategy is to view the current situation, and then try to close a gap to reach a target. But here at Honda, we turn that around: we look at the target first, then view the current situation, and then we close the gap. Melaka is considered a small factory so I try to find the best small factory way – like enhancing the capability through people’s ideas, rather than just investment in technology. That can be done through education, improving both skills and personalities. And when it comes to implementing factory automation, we m u s t fi r s t t e a c h t h e t e c h n i c a l s k i l l s t o
Q : S o t h e re ’s l i t t l e a u t o m a t i o n i n t h e Melaka factory? A: Well, there is some. We installed a painting robot in February 2006. The reason is that we knew a robot can increase the quality – plus it’s
more efficient and produces far less waste. We’ve seen a 33 per cent decrease in the use of paint, which is also better for the environment. Q: Are environmental issues important to you? A: Definitely. One small ambition I have is for the Melaka factory to be a leader in the environment. Right now Malaysia is beginning to look at laws protecting the environment, compared to other countries that have had strict regulations in place for many years. Rather than exploit that for profit, we’ve decided to develop our own procedures according to world environmental standards. Some steps we’ve taken include producing brake material from spare bits of metal and composting leftover cafeteria food. We’re also moving toward eliminating the four big poisons in car manufacturing: chrome, lead, mercury and chromium. Q:Does Honda have a stance on the working environment? A: Yes, we do. It’s called the Five S Philosophy, and it originated in Japan: Seiri, which is arrangement or order; Seiton, which means doing things in order; Seiso means to clean up; Seiketsu means cleanliness; and Shitsuke means self-discipline. It’s very simple but very important, because previously there was no car factory here so 90 per cent of our associates were totally new to the processes. Now I would say they’re better than anywhere else, making the Melaka factory world-class. Q: Do you think it’s possible to achieve 100 per cent quality? A: Yes, but only if we aim for 120 per cent. We’re always moving forward and changing our mentality everyday, every second, because to be totally successful a factory must evolve every day. We also employ a free-ideas concept, where any associate at any level can have their voice heard and accepted. Q: Finally, please tell us what you love about Honda. A: One day, I saw a 33 year-old Honda Civic on the street. It was in great condition, and the owner obviously loved it. That really says a lot about our quality. And when I see a Honda that’s had some damage, I feel like I’m looking at an injured relative. It’s the same feeling I have for my own family.
with dreams
I
07
our newest dream
our newest dream
A S S E M B L Y A t t h e M e l a k a f a c t o r y, w h i c h b y a u t o m o t i v e s t a n d a rd s i s a s m a l l e r production facility, assembly is grouped into three sections: first, wiring and interior; second, chassis; and third, exterior and final assembly. It’s here that over 10,000 individual parts come together. Each CR-V moves along a U-shaped conveyor at precise 9.5-minute intervals, following a pulse so important that Mr. Muchima, who’s spent 25 years with Honda and the last eight months here i n f r a m e a n d e n g i n e a s s e m b l y, has given it a name. “Rhythm. Here, getting a smooth and regular rhythm is crucial to making this CR-V dream come true. If one step is skipped or missed it can create quite a problem, so everyone receives regular training to maintain a smooth rhythm. We pay total attention at every step, and perform regular function checks to make sure everything is okay,” said Muchima. As the engine is installed, associates a r m e d w i t h c o l o u re d p e n s t i c k o ff crucial check points, making sure that nothing was missed. Then the seats, tyres and glass come together, followed by the addition of oil, petrol and coolant. A final check falls to each associate, according to Zakaria bin Arshad, department head of assembly. “The last steps include checks to see that the engine is 100 per cent firing. We also do a complete check of the whole body, including wipers, lights, doors, brakes… really everything,” Zakaria said. After a long and gruelling process, full of countless checks and rechecks, the CR-V is complete and rolling. It’s now ready to be sent to the QC department. But before that happens, a crowd has gathered around this first CR-V off the line. Associates and department heads from all three sections – welding, painting and assembly – stand side by side for one final and complete check of the car they created. Even the timekeeper has paused, l o w e r i n g h e r megaphone in a quiet m o m e n t o f appreciation. And everyone is smiling.
Meet Kenji Tanaka, vice president of Honda Malaysia Melaka factory.
Q: How long have you been with Honda? A: I started in Honda Japan, and have been with the company for many years now. My first overseas experience was in the US and Canada.
Zakaria bin Arshad Head of Assembly
Q: What’s the biggest thing you’ve noticed so far? A: The number one thing I noticed in North America was how effective it is to say hello to all the people I work with, and also to have conversations with everyone. Conversation is like the engine oil of relationships. Q: What makes a Honda employee different from any other? A: Well first of all, they’re not called workers or employees. They’re Honda Associates, and the Honda uniform is their symbol. Once they put it on, all social and political differences disappear. We become one family, w i t h o n e p a s s i o n a n d o n e d re a m . A l s o , where other brands may see their cars as transportation, everyone here sees a Honda like their own, part of the family. As the CR-V nears completion, one of the last steps is raising the engine up into the frame.
The finished CR-V, ready to roll.
seen results so far, with a 25 per cent increase in manufacturing compared to the initial stages, going from 20,000 up to 25,000 units per year.
Honda Malaysia Sdn. Bhd. located at the HICOM Pegoh Industrial Park in Alor Gajah, Melaka.
06
I
with dreams
Q: The car industry is very competitive. What’s your strategy? A: The strategy for Honda is, “Dream what you want to be.” Dream of the ideal situation first, and then use the appropriate tactics to reach that goal. For example, the standard strategy is to view the current situation, and then try to close a gap to reach a target. But here at Honda, we turn that around: we look at the target first, then view the current situation, and then we close the gap. Melaka is considered a small factory so I try to find the best small factory way – like enhancing the capability through people’s ideas, rather than just investment in technology. That can be done through education, improving both skills and personalities. And when it comes to implementing factory automation, we m u s t fi r s t t e a c h t h e t e c h n i c a l s k i l l s t o
Q : S o t h e re ’s l i t t l e a u t o m a t i o n i n t h e Melaka factory? A: Well, there is some. We installed a painting robot in February 2006. The reason is that we knew a robot can increase the quality – plus it’s
more efficient and produces far less waste. We’ve seen a 33 per cent decrease in the use of paint, which is also better for the environment. Q: Are environmental issues important to you? A: Definitely. One small ambition I have is for the Melaka factory to be a leader in the environment. Right now Malaysia is beginning to look at laws protecting the environment, compared to other countries that have had strict regulations in place for many years. Rather than exploit that for profit, we’ve decided to develop our own procedures according to world environmental standards. Some steps we’ve taken include producing brake material from spare bits of metal and composting leftover cafeteria food. We’re also moving toward eliminating the four big poisons in car manufacturing: chrome, lead, mercury and chromium. Q:Does Honda have a stance on the working environment? A: Yes, we do. It’s called the Five S Philosophy, and it originated in Japan: Seiri, which is arrangement or order; Seiton, which means doing things in order; Seiso means to clean up; Seiketsu means cleanliness; and Shitsuke means self-discipline. It’s very simple but very important, because previously there was no car factory here so 90 per cent of our associates were totally new to the processes. Now I would say they’re better than anywhere else, making the Melaka factory world-class. Q: Do you think it’s possible to achieve 100 per cent quality? A: Yes, but only if we aim for 120 per cent. We’re always moving forward and changing our mentality everyday, every second, because to be totally successful a factory must evolve every day. We also employ a free-ideas concept, where any associate at any level can have their voice heard and accepted. Q: Finally, please tell us what you love about Honda. A: One day, I saw a 33 year-old Honda Civic on the street. It was in great condition, and the owner obviously loved it. That really says a lot about our quality. And when I see a Honda that’s had some damage, I feel like I’m looking at an injured relative. It’s the same feeling I have for my own family.
with dreams
I
07
users’ voice
The Honda Fanclub
Serious about Honda, Sukhvinder has been a fan since he was a student.
They do a good and fast job. No worries and everyone is happy.
In this issue, we travelled along peninsula Malaysia to the northern states of Perak and Penang, where w e m e t t h r e e s a t i s fi e d H o n d a o w n e r s a n d discovered what they love about their car and the service they receive from their Honda dealers.
Sukhvinder Singh has owned Hondas for the past 5 years.
Sukhvinder Singh
Sukhvinder Singh (5-Year User) I am attracted to Honda’s consideration and efforts for the safety of owners.
HONDA Civic 1.8
08
I
with dreams
Khairun & Family (6-Year Users) When my wife said I looked good in an Odyssey, there was no turning back.
HONDA Odyssey
Zahidi (10-Year User) I am confident my wife will be happy with this car.
HONDA City
The love for Honda began when Sukhvinder Singh was studying in Michigan, USA. That passion has been evident in his transportation choices ever since. Sukhvinder, now 25 and living in Teluk Air Tawar in Penang, bought his first car during those overseas studies. And that car was a Honda. “ I t w a s a u s e d P re l u d e . B e i n g a student back then, it was costly to buy a brand new car. The Prelude was always famous for being the Honda sports car. I drove it for about a year. It handled my transportation needs fairly well and it wasn’t until I hooked up with the Honda Club there that I learned more about the brand. I became a member, which was when I fell in love with the car. “When I could afford a new one, I bought myself a 2002 Honda Accord. I immediately fell in love with that car, too. I loved the handling and all those gadgets. It was a completely different experience and there was no turning back,” Sukhvinder said. Since then, Sukhvinder has returned to Malaysia and now works for Airmas Construction. He since bought a 2006 Honda Civic 1.8. “I loved the car’s sporty looks, espe-
cially the slick-looking tail lights,” he said. He was thinking of buying a Honda S2000 initially but had to scrap the idea, as it was only available as a fully imported unit and not through Honda Malaysia. For Sukhvinder, that was too risky. “It would have burned a huge hole in my pocket just to get spare parts. The Civic was fine,” he said. “It was new and looked good as well and the best part was I could get it from a reputable dealer.” The VSA system in the Civic is something he finds very interesting. “I am attracted to Honda’s consideration and efforts for the safety of owners. These little things make the difference and build brand loyalty,” he said, adding that in the near future, he hopes Honda Malaysia will make more optional accessories available. “Offering a rear view camera would be nice to begin with. It would greatly assist driver convenience. Even the fourwheel-steer function that was available in the Prelude would be nice to incorporate into the Civics,” he said. He loves his Honda, and the fact that Formula Venture is only a 10-minute drive from home. “It is hardly a hassle to maintain the car. The guys at Formula Venture are very
effective and efficient. They do a good and fast job. No worries and everyone is happy. “They are friendly and remember their customers well. This makes me and a lot of other customers who come here feel important. They also do their very best to entertain anything from customers, they attend to every single need,” he said. Formula Venture also practices Honda’s stringent standard operating procedures, especially when it comes to the time it takes for servicing. Loving his car and the brand, plus the fact that the dealership is effective and efficient, makes owning a Honda very exciting.
Sukhvinder’s Favourite Dealer FORMULA VENTURE SDN BHD
Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang. 04-3244 166 Fax: 04-3333 946 URL: www.formulaventure.com
with dreams
I
09
Odyssey of Love
users’ voice
Make It Three
Zahidi loves his Hondas – all three of them.
“I was so amazed... I decided to get another Honda for my wife.” Delima Kinta is Khairun’s one-stop shop. Sendi Auto is serious about customer satisfaction.
“The people, especially the staff here, are very helpful and courteous.”
The Honda Odyssey is perfect for Khairun.
Khairun and family with their Honda Odyssey.
Khairun & Family
It was either going to be a Camry or a Honda Odyssey – a tough choice at first for Khairun, a 54-year-old businessman from Kamunting, Perak. Many factors had to be considered. His wife is wheelchair-bound and he needed a vehicle that would be easy for her to get in and out of. He had recently undergone heart surgery and wanted something user-friendly. And the vehicle would have to be easy to get spare parts for as well. After much consideration, Khairun decided that it was going to be the Honda Odyssey. “Nobody wants to get caught in a situation where parts aren’t available and the car has to rot at the workshop for weeks. I also can’t afford to waste time just sitting around and waiting. It would be too strenuous on my wife,” said Khairun. As soon as he laid eyes on the Odyssey, he fell in love with it. “ I j u s t t o t a l l y f o rg o t a b o u t e v e r considering the Camry. I really loved the Odyssey. I talked about the car every day. And when my wife said I looked good in an Odyssey, there was no turning back,” he said. 10
I
with dreams
Khairun then decided to do a little research on the service centres and found Delima Kinta in Taiping could take care of his needs. He could get the vehicle maintained there, and spare parts were easily available. “It’s a very spacious multipurpose vehicle. I don’t have to struggle each and every time with the wheelchair. All I have to do is fold it and slide it in. The seats are made of high-quality leather and are extremely comfortable, especially when driving for long hours. “My grandson finds it so comfortable that he enjoys drinking his milk in the vehicle and refuses to do so anywhere else. I particularly find the meter panel-light controller handy, as it does not irritate the eyes during night driving,” he said. Khairun’s business takes him all over the country and whenever it’s time to service, he intends to return to Taiping and send his Odyssey to Delima Kinta. “The people, especially the staff here, are very helpful and courteous. The service times are short. The grandchildren enjoy it here, especially playing around,” he said. “And a normal service usually
Zahidi
takes just half an hour.” Delima Kinta service manager Mr. Charlie Chan said the outlet could handle up to 25 cars a day with five service mechanics on hand at any one time. “We always remind our staff of the importance of customer service and how much of a difference it makes with a smile,” Charlie said. And whenever Khairun drops by, Delima Kinta staff rush to carry his wife’s wheelchair out of the Odyssey for him. That shows just how important their customers are.
Khairun & Family’s Favourite Dealer DELIMA KINTA SDN BHD
Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak. : 05-8483 888 Fax: 05-8483 266
A reputation of manufacturing cars based on performance and safety was what made this 48-year-old teacher from Titi Gantung Bota, Perak buy a Honda. And he hasn’t stopped at just one. He recently bought his third Honda, saying he’s gone against his family’s practise of driving Toyotas. “Buying something other than a Toyota was an out of this world thing to do. But one man’s medicine is another man’s poison,” said Zahidi. It all began when Zahidi walked into Sendi Auto in Sitiawan, Perak to enquire about a fully imported Honda Stream several years ago. After finding out more about the vehicle, he finally decided to buy one. This was only after mechanics and service advisors at the dealership assured him that he wouldn’t have any problems with the vehicle and that spare parts were readily available. “After buying the Stream, I was so amazed at the comfort the vehicle provided that I decided to get another Honda for my wife. I thought the City would be perfect, so I bought one,” he said. “But
my wife once complained on a drive to Kuala Lumpur that the steering was too light. So I joked, saying the car was only meant for city driving, as the name suggested. “Then the service manager of the dealership, who had become a close friend over the years, advised me to get the latest Civic. Of course, it took me only two seconds to decide. I am confident my wife will be happy with this car. It’s in the process of undergoing the final paperwork for the road tax and insurance,” he said, adding that he’s looking forward to his third Honda. Zahidi, who lives some 35 kilometres from the service centre, has never once failed to turn up for servicing when it was due. He described the mechanics and floor personnel to be easy to deal with. “You could never imagine how easy it is to interact with these guys. They are just wonderful. And if the service schedule falls on my working days, I’ll just drive by t h e s e r v i c e c e n t re a n d t h e s e r v i c e manager will drop me off at work. When I’m finished, he comes to get me from my workplace. How difficult is that?
“I mean, they treat every customer as important as the next. I like that a lot. And it has really changed my perception entirely about their services. I’m not sure about other service centres but it’s sure happening here at Honda,” he said. Sendi Auto has equipped its service centre with a computer room with WiFi capabilities, which has made it a lot easier for customers who need the service. “This centre has really shown what it takes to go the extra mile and be hospitable,” he said. “It’s as if everyone here was born with a permanent smile on their face.”
Zahidi’s Favourite Dealer SENDI AUTO SDN BHD
Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak. : 05-6920 028 Fax: 05-6920 828, 05-6917 399
with dreams
I
11
Odyssey of Love
users’ voice
Make It Three
Zahidi loves his Hondas – all three of them.
“I was so amazed... I decided to get another Honda for my wife.” Delima Kinta is Khairun’s one-stop shop. Sendi Auto is serious about customer satisfaction.
“The people, especially the staff here, are very helpful and courteous.”
The Honda Odyssey is perfect for Khairun.
Khairun and family with their Honda Odyssey.
Khairun & Family
It was either going to be a Camry or a Honda Odyssey – a tough choice at first for Khairun, a 54-year-old businessman from Kamunting, Perak. Many factors had to be considered. His wife is wheelchair-bound and he needed a vehicle that would be easy for her to get in and out of. He had recently undergone heart surgery and wanted something user-friendly. And the vehicle would have to be easy to get spare parts for as well. After much consideration, Khairun decided that it was going to be the Honda Odyssey. “Nobody wants to get caught in a situation where parts aren’t available and the car has to rot at the workshop for weeks. I also can’t afford to waste time just sitting around and waiting. It would be too strenuous on my wife,” said Khairun. As soon as he laid eyes on the Odyssey, he fell in love with it. “ I j u s t t o t a l l y f o rg o t a b o u t e v e r considering the Camry. I really loved the Odyssey. I talked about the car every day. And when my wife said I looked good in an Odyssey, there was no turning back,” he said. 10
I
with dreams
Khairun then decided to do a little research on the service centres and found Delima Kinta in Taiping could take care of his needs. He could get the vehicle maintained there, and spare parts were easily available. “It’s a very spacious multipurpose vehicle. I don’t have to struggle each and every time with the wheelchair. All I have to do is fold it and slide it in. The seats are made of high-quality leather and are extremely comfortable, especially when driving for long hours. “My grandson finds it so comfortable that he enjoys drinking his milk in the vehicle and refuses to do so anywhere else. I particularly find the meter panel-light controller handy, as it does not irritate the eyes during night driving,” he said. Khairun’s business takes him all over the country and whenever it’s time to service, he intends to return to Taiping and send his Odyssey to Delima Kinta. “The people, especially the staff here, are very helpful and courteous. The service times are short. The grandchildren enjoy it here, especially playing around,” he said. “And a normal service usually
Zahidi
takes just half an hour.” Delima Kinta service manager Mr. Charlie Chan said the outlet could handle up to 25 cars a day with five service mechanics on hand at any one time. “We always remind our staff of the importance of customer service and how much of a difference it makes with a smile,” Charlie said. And whenever Khairun drops by, Delima Kinta staff rush to carry his wife’s wheelchair out of the Odyssey for him. That shows just how important their customers are.
Khairun & Family’s Favourite Dealer DELIMA KINTA SDN BHD
Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak. : 05-8483 888 Fax: 05-8483 266
A reputation of manufacturing cars based on performance and safety was what made this 48-year-old teacher from Titi Gantung Bota, Perak buy a Honda. And he hasn’t stopped at just one. He recently bought his third Honda, saying he’s gone against his family’s practise of driving Toyotas. “Buying something other than a Toyota was an out of this world thing to do. But one man’s medicine is another man’s poison,” said Zahidi. It all began when Zahidi walked into Sendi Auto in Sitiawan, Perak to enquire about a fully imported Honda Stream several years ago. After finding out more about the vehicle, he finally decided to buy one. This was only after mechanics and service advisors at the dealership assured him that he wouldn’t have any problems with the vehicle and that spare parts were readily available. “After buying the Stream, I was so amazed at the comfort the vehicle provided that I decided to get another Honda for my wife. I thought the City would be perfect, so I bought one,” he said. “But
my wife once complained on a drive to Kuala Lumpur that the steering was too light. So I joked, saying the car was only meant for city driving, as the name suggested. “Then the service manager of the dealership, who had become a close friend over the years, advised me to get the latest Civic. Of course, it took me only two seconds to decide. I am confident my wife will be happy with this car. It’s in the process of undergoing the final paperwork for the road tax and insurance,” he said, adding that he’s looking forward to his third Honda. Zahidi, who lives some 35 kilometres from the service centre, has never once failed to turn up for servicing when it was due. He described the mechanics and floor personnel to be easy to deal with. “You could never imagine how easy it is to interact with these guys. They are just wonderful. And if the service schedule falls on my working days, I’ll just drive by t h e s e r v i c e c e n t re a n d t h e s e r v i c e manager will drop me off at work. When I’m finished, he comes to get me from my workplace. How difficult is that?
“I mean, they treat every customer as important as the next. I like that a lot. And it has really changed my perception entirely about their services. I’m not sure about other service centres but it’s sure happening here at Honda,” he said. Sendi Auto has equipped its service centre with a computer room with WiFi capabilities, which has made it a lot easier for customers who need the service. “This centre has really shown what it takes to go the extra mile and be hospitable,” he said. “It’s as if everyone here was born with a permanent smile on their face.”
Zahidi’s Favourite Dealer SENDI AUTO SDN BHD
Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak. : 05-6920 028 Fax: 05-6920 828, 05-6917 399
with dreams
I
11
Odyssey of Love
users’ voice
Make It Three
Zahidi loves his Hondas – all three of them.
“I was so amazed... I decided to get another Honda for my wife.” Delima Kinta is Khairun’s one-stop shop. Sendi Auto is serious about customer satisfaction.
“The people, especially the staff here, are very helpful and courteous.”
The Honda Odyssey is perfect for Khairun.
Khairun and family with their Honda Odyssey.
Khairun & Family
It was either going to be a Camry or a Honda Odyssey – a tough choice at first for Khairun, a 54-year-old businessman from Kamunting, Perak. Many factors had to be considered. His wife is wheelchair-bound and he needed a vehicle that would be easy for her to get in and out of. He had recently undergone heart surgery and wanted something user-friendly. And the vehicle would have to be easy to get spare parts for as well. After much consideration, Khairun decided that it was going to be the Honda Odyssey. “Nobody wants to get caught in a situation where parts aren’t available and the car has to rot at the workshop for weeks. I also can’t afford to waste time just sitting around and waiting. It would be too strenuous on my wife,” said Khairun. As soon as he laid eyes on the Odyssey, he fell in love with it. “ I j u s t t o t a l l y f o rg o t a b o u t e v e r considering the Camry. I really loved the Odyssey. I talked about the car every day. And when my wife said I looked good in an Odyssey, there was no turning back,” he said. 10
I
with dreams
Khairun then decided to do a little research on the service centres and found Delima Kinta in Taiping could take care of his needs. He could get the vehicle maintained there, and spare parts were easily available. “It’s a very spacious multipurpose vehicle. I don’t have to struggle each and every time with the wheelchair. All I have to do is fold it and slide it in. The seats are made of high-quality leather and are extremely comfortable, especially when driving for long hours. “My grandson finds it so comfortable that he enjoys drinking his milk in the vehicle and refuses to do so anywhere else. I particularly find the meter panel-light controller handy, as it does not irritate the eyes during night driving,” he said. Khairun’s business takes him all over the country and whenever it’s time to service, he intends to return to Taiping and send his Odyssey to Delima Kinta. “The people, especially the staff here, are very helpful and courteous. The service times are short. The grandchildren enjoy it here, especially playing around,” he said. “And a normal service usually
Zahidi
takes just half an hour.” Delima Kinta service manager Mr. Charlie Chan said the outlet could handle up to 25 cars a day with five service mechanics on hand at any one time. “We always remind our staff of the importance of customer service and how much of a difference it makes with a smile,” Charlie said. And whenever Khairun drops by, Delima Kinta staff rush to carry his wife’s wheelchair out of the Odyssey for him. That shows just how important their customers are.
Khairun & Family’s Favourite Dealer DELIMA KINTA SDN BHD
Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak. : 05-8483 888 Fax: 05-8483 266
A reputation of manufacturing cars based on performance and safety was what made this 48-year-old teacher from Titi Gantung Bota, Perak buy a Honda. And he hasn’t stopped at just one. He recently bought his third Honda, saying he’s gone against his family’s practise of driving Toyotas. “Buying something other than a Toyota was an out of this world thing to do. But one man’s medicine is another man’s poison,” said Zahidi. It all began when Zahidi walked into Sendi Auto in Sitiawan, Perak to enquire about a fully imported Honda Stream several years ago. After finding out more about the vehicle, he finally decided to buy one. This was only after mechanics and service advisors at the dealership assured him that he wouldn’t have any problems with the vehicle and that spare parts were readily available. “After buying the Stream, I was so amazed at the comfort the vehicle provided that I decided to get another Honda for my wife. I thought the City would be perfect, so I bought one,” he said. “But
my wife once complained on a drive to Kuala Lumpur that the steering was too light. So I joked, saying the car was only meant for city driving, as the name suggested. “Then the service manager of the dealership, who had become a close friend over the years, advised me to get the latest Civic. Of course, it took me only two seconds to decide. I am confident my wife will be happy with this car. It’s in the process of undergoing the final paperwork for the road tax and insurance,” he said, adding that he’s looking forward to his third Honda. Zahidi, who lives some 35 kilometres from the service centre, has never once failed to turn up for servicing when it was due. He described the mechanics and floor personnel to be easy to deal with. “You could never imagine how easy it is to interact with these guys. They are just wonderful. And if the service schedule falls on my working days, I’ll just drive by t h e s e r v i c e c e n t re a n d t h e s e r v i c e manager will drop me off at work. When I’m finished, he comes to get me from my workplace. How difficult is that?
“I mean, they treat every customer as important as the next. I like that a lot. And it has really changed my perception entirely about their services. I’m not sure about other service centres but it’s sure happening here at Honda,” he said. Sendi Auto has equipped its service centre with a computer room with WiFi capabilities, which has made it a lot easier for customers who need the service. “This centre has really shown what it takes to go the extra mile and be hospitable,” he said. “It’s as if everyone here was born with a permanent smile on their face.”
Zahidi’s Favourite Dealer SENDI AUTO SDN BHD
Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak. : 05-6920 028 Fax: 05-6920 828, 05-6917 399
with dreams
I
11
BETTER
STRONGER
breakthrough High-Rigidity Body Structure High-Tensile Steel
Additional Dashboard Upper Cross-Member Reinforced Front Bulkhead (box type)
Our real-time test facility provides a 360-degree view of every crash, for complete analysis at every angle.
SAFER
Safety features don’t have to mean a dull ride. At Honda, advanced cabin technologies offer drivers total performance and peace of mind.
Advanced Compatiblity Engineering Body Reinforced Tailgate Perimeter (box type)
Additional Rear Floor Cross-Member
Additional Gusset to Reinforce Connection between Damper Mounting Point and Mid-Cross-Member
The increasing focus on crash test safety has resulted in many innovations in the field of vehicle design and manufacturing processes. As far as Honda is concerned, the Civic represented our global foray into pushing the safety envelope. And as c r a s h t e s t re s u l t s a re i n c re a s i n g l y scrutinised by savvy consumers around the world, safety is a growing concern. But it’s one thing to merely make a car safe, and quite another to ensure that car handles dynamically. Bringing these two seemingly opposite objectives together is an area we at Honda have excelled in, creating automobiles that drive as engagingly as they are safe – rather than the functional A-to-B beasts of burden so many brands seem to be churning out nowadays. G-Con (G-Force Control Technology) and ACE (Advanced Compatibility Engineering) are two of our proprietary design techniques geared towards preserving the safety of the car’s occupants, employing the intrinsic rigidity of the body-shell and engineering measures that go towards absorbing and controlling the g-forces created in an impact. With the proliferation of super-sized SUVs in the market and related road fatalities involving smaller cars (particularly in many overseas markets), the safety of the occupants in any Honda is paramount. This is where ACE comes in, as crash tests here at Honda are not merely conducted with similarly sized cars, but also with the huge off-roaders that can be found on many streets. Our real-time crash test facility is
12
I
with dreams
Upper Frame Absorbing upper part of impact energy
Lower Member Preventing misalignment of impact-absorbing vehicle members
probably one of the most comprehensive in the world, as all possible crash scenarios can be simulated with a full 360° view of the crash available for close analysis and review by the engineers. Of course, apart from the structural designs, active and passive safety measures such as multiple air-bags and electronic traction and braking aids help to alleviate the situation. When extra reinforcement is required, there are typically two ways that manufacturers can go about achieving their goal. The first, and probably the most widely adopted, is the use of more steel, which inevitably adds weight to the car and inadvertently blunts its performance. This is fine if the objective is merely to provide cheap and safe transportation. But are they fun to drive? Probably not. Honda’s solution is the use of high tensile steel, which keeps weight down yet is as rigid and sturdy as heavier options. And though the associated costs are generally higher with this process, that’s the price of producing safe cars that are genuinely fun to drive. The current crop of Honda models has been designed through the G-Con process. In certain cases where driver involvement is the main focus, extra measures are taken to augment the motoring experience. For example, the S2000 (which was conceived from the outset as a roadster) boasts a level of rigidity that is on par with any sedan. Most convertibles or topless vehicles suffer from plenty of flex due to the absence of a fixed roof as a load bearing structure, but not in the case
Main Frame Highly efficient energy absorption
of the S2000. This can be attributed to the unique High X-Bone Frame Structure, which cocoons the monocoque tub and enhances the roadster’s rigidity, thus allowing the front and rear crumple zones to operate effectively. As far as our more practical cars are concerned, most people would not expect a terribly engaging drive from MPVs and SUVs. But the Odyssey, Stream and CR-V offer something more than the competitors. For instance, the Odyssey easily provides the enthusiastic driver with a sporty alternative to minivan commuting yet still possesses a high cargo/passenger capacity. And like any Honda, it looks as great as it is safe on the roads. Even the Jazz compact hatchback has plenty of tricks up its sleeves. Contrary to popular belief that small cars are unsafe, the Jazz also taps on our G-Con/ACE technologies by incorporating certain structural reinforcements that are capable of absorbing huge amounts of impact and then channelling this energy below the cabin area and into the floor frame, thus minimising cabin intrusion and protecting occupants. Of course, the best thing about our advanced cabin safety features is that you’ll hardly know they’re there at all. The only indication is incredible peace of mind, as an open road unfolds and you enjoy the powerful thrill of the Honda drive.
with dreams
I
13
BETTER
STRONGER
breakthrough High-Rigidity Body Structure High-Tensile Steel
Additional Dashboard Upper Cross-Member Reinforced Front Bulkhead (box type)
Our real-time test facility provides a 360-degree view of every crash, for complete analysis at every angle.
SAFER
Safety features don’t have to mean a dull ride. At Honda, advanced cabin technologies offer drivers total performance and peace of mind.
Advanced Compatiblity Engineering Body Reinforced Tailgate Perimeter (box type)
Additional Rear Floor Cross-Member
Additional Gusset to Reinforce Connection between Damper Mounting Point and Mid-Cross-Member
The increasing focus on crash test safety has resulted in many innovations in the field of vehicle design and manufacturing processes. As far as Honda is concerned, the Civic represented our global foray into pushing the safety envelope. And as c r a s h t e s t re s u l t s a re i n c re a s i n g l y scrutinised by savvy consumers around the world, safety is a growing concern. But it’s one thing to merely make a car safe, and quite another to ensure that car handles dynamically. Bringing these two seemingly opposite objectives together is an area we at Honda have excelled in, creating automobiles that drive as engagingly as they are safe – rather than the functional A-to-B beasts of burden so many brands seem to be churning out nowadays. G-Con (G-Force Control Technology) and ACE (Advanced Compatibility Engineering) are two of our proprietary design techniques geared towards preserving the safety of the car’s occupants, employing the intrinsic rigidity of the body-shell and engineering measures that go towards absorbing and controlling the g-forces created in an impact. With the proliferation of super-sized SUVs in the market and related road fatalities involving smaller cars (particularly in many overseas markets), the safety of the occupants in any Honda is paramount. This is where ACE comes in, as crash tests here at Honda are not merely conducted with similarly sized cars, but also with the huge off-roaders that can be found on many streets. Our real-time crash test facility is
12
I
with dreams
Upper Frame Absorbing upper part of impact energy
Lower Member Preventing misalignment of impact-absorbing vehicle members
probably one of the most comprehensive in the world, as all possible crash scenarios can be simulated with a full 360° view of the crash available for close analysis and review by the engineers. Of course, apart from the structural designs, active and passive safety measures such as multiple air-bags and electronic traction and braking aids help to alleviate the situation. When extra reinforcement is required, there are typically two ways that manufacturers can go about achieving their goal. The first, and probably the most widely adopted, is the use of more steel, which inevitably adds weight to the car and inadvertently blunts its performance. This is fine if the objective is merely to provide cheap and safe transportation. But are they fun to drive? Probably not. Honda’s solution is the use of high tensile steel, which keeps weight down yet is as rigid and sturdy as heavier options. And though the associated costs are generally higher with this process, that’s the price of producing safe cars that are genuinely fun to drive. The current crop of Honda models has been designed through the G-Con process. In certain cases where driver involvement is the main focus, extra measures are taken to augment the motoring experience. For example, the S2000 (which was conceived from the outset as a roadster) boasts a level of rigidity that is on par with any sedan. Most convertibles or topless vehicles suffer from plenty of flex due to the absence of a fixed roof as a load bearing structure, but not in the case
Main Frame Highly efficient energy absorption
of the S2000. This can be attributed to the unique High X-Bone Frame Structure, which cocoons the monocoque tub and enhances the roadster’s rigidity, thus allowing the front and rear crumple zones to operate effectively. As far as our more practical cars are concerned, most people would not expect a terribly engaging drive from MPVs and SUVs. But the Odyssey, Stream and CR-V offer something more than the competitors. For instance, the Odyssey easily provides the enthusiastic driver with a sporty alternative to minivan commuting yet still possesses a high cargo/passenger capacity. And like any Honda, it looks as great as it is safe on the roads. Even the Jazz compact hatchback has plenty of tricks up its sleeves. Contrary to popular belief that small cars are unsafe, the Jazz also taps on our G-Con/ACE technologies by incorporating certain structural reinforcements that are capable of absorbing huge amounts of impact and then channelling this energy below the cabin area and into the floor frame, thus minimising cabin intrusion and protecting occupants. Of course, the best thing about our advanced cabin safety features is that you’ll hardly know they’re there at all. The only indication is incredible peace of mind, as an open road unfolds and you enjoy the powerful thrill of the Honda drive.
with dreams
I
13
motor sports
Honda R & D Director Hiroshi Shirai.
preparing them for races throughout the championship season. “Sepang provides us with the information that we need, which will also be useful once we return here for the fourth round of the championship in June. The heat here is extreme and the drivers have to put up with temperatures close to 50 degrees Celsius in the cars,” said Shirai. “It will be a strain on them, so testing sessions like these will give us a better insight into what is to come.” It’s testing sessions like these that illustrate Honda’s creation of human capital, he said, and throughout the process engineers and mechanics are treated just like one big happy family. “It is a philosophy of Honda that the contribution of every single person involved in the team is crucial to the success we want to achieve. The drivers should interact with the engineers and mechanics, and vice versa. Teamwork is a major part of our success, and we believe we have a winning formula here. “Data gathered from these races also helps the team and its partners concentrate on improving the current race cars to win, and at the same time we can use the information to improve our future models,” he said, adding that the DOME, Mugen and Honda R&D
There’s a roar of engines out at the Sepang circuit, as Honda and partners gear up for the Super GT. Find out what the future might hold as we prepare for this exciting event. The Super GT series, formerly known as the All-Japan Grand Touring Car (JGTC) championship, is a grand touring car race series promoted by the GT-Association and is authorised and endorsed by the Japan Automobile Federation and recognised by the FIA. Though previously involving only Japanese domestic teams, this exciting championship quickly attracted multinational sponsors, worldwide coverage and a growing international fan base, prompting the name change to Super GT . The cars are divided into two groups: GT500 and GT300, with no more than 500 and 300 horsepower respectively. These 14
I
with dreams
outputs are capped via the use of intake restrictors, although some heavier cars are allowed larger restrictors to maintain a level field. In order to ensure maximum excitement, both GT500 and GT300 groups are run at the same time with points awarded separately for each group. Honda R&D works with partners DOME Co Ltd and Mugen to prepare the Honda NSX for the Super GT. In addition to supplying other teams with finished cars, that partnership has entered two of its own in the GT500 category of the Super GT. T h e re are t hree t eams current l y running the Honda NSX in the Super GT: the DOME, Mugen and Honda R&D team
of DOME and ARTA; Team Kunimitsu; and Nakajima Racing. DOME and ARTA recently carried out testing at the Sepang International Circuit (SIC) to analyse some of the changes that have been made to the cars and prepare them for the campaign to kick off in March. Honda R&D Director Hiroshi Shirai, who was present at the testing session, explained that data and notes gathered from this test session would be vital in
Every function and detail of NSX performance is passionately studied and discussed.
partnership has been building the NSX, Civic and Accord race cars for various motor sport events throughout the world. For use in the Super GT, the NSX is as highly modified as the Super GT technical regulations allow. The most notable change is the position of the engine, which is now mounted longitudinally instead of transversely with the gearbox located in the centre tunnel under the cockpit. Additionally, the engine is now fed via a roof-mounted snorkel similar to the airbox of an F1 car. The NSX has always been one of the top three cars in the series, winning the GT500 class title back in 2000. Hopes for this year run high, with DOME Co Ltd R&D Department Senior Manager Nakamura saying the team intends to win the championship. “We have been doing very well for the last few years, after winning the 2000 championship. We have greatly improved our cars and are ready to gun for the title this year. It will not be an easy task, especially with strict regulations in the championship, but we have devised a plan that we will undertake throughout the season to achieve this goal. “We will have to ensure the cars continue to be reliable throughout the race duration, especially with the e x t r e m e temperatures.
The drivers and the whole team will have to prepare for this. We believe the cars can handle it, especially with a good pit-stop strategy,” Nakamura said. The team has reviewed its performance last year and found deficiencies that will be improved this year, Nakamura said, adding they “have taken steps to correct our mistakes to achieve our goal of becoming champions.” DOME driver Daisuke Ito, who first became interested in Honda racing as a teenager when Ayrton Senna was on the team, described their current chances as being very good. “It all boils down to teamwork. The whole mechanism should come together, and only then can we succeed. The main obstacle for this race is heat, so we need to provide cooling for drivers… to ensure they are constantly in tip-top condition both mentally and physically,” Daisuke said. But beyond his love for the race, Daisuke has other reasons for his involment with Honda. Reasons deeply personal and held close to the heart. “My father drove a Honda Civic and my whole family consisted of Honda fans, and I think the Honda philosophy is good and challenging. It is not just about machines and winning,” he said. “There’s much more to it than that. There is a philosophy and a certain culture at work, and I’m very proud to be part of the team.” Other Honda drivers include former F1 driver Ralf Firman, Ryo Michigami and Takashi Kogure.
with dreams
I
15
motor sports
Honda R & D Director Hiroshi Shirai.
preparing them for races throughout the championship season. “Sepang provides us with the information that we need, which will also be useful once we return here for the fourth round of the championship in June. The heat here is extreme and the drivers have to put up with temperatures close to 50 degrees Celsius in the cars,” said Shirai. “It will be a strain on them, so testing sessions like these will give us a better insight into what is to come.” It’s testing sessions like these that illustrate Honda’s creation of human capital, he said, and throughout the process engineers and mechanics are treated just like one big happy family. “It is a philosophy of Honda that the contribution of every single person involved in the team is crucial to the success we want to achieve. The drivers should interact with the engineers and mechanics, and vice versa. Teamwork is a major part of our success, and we believe we have a winning formula here. “Data gathered from these races also helps the team and its partners concentrate on improving the current race cars to win, and at the same time we can use the information to improve our future models,” he said, adding that the DOME, Mugen and Honda R&D
There’s a roar of engines out at the Sepang circuit, as Honda and partners gear up for the Super GT. Find out what the future might hold as we prepare for this exciting event. The Super GT series, formerly known as the All-Japan Grand Touring Car (JGTC) championship, is a grand touring car race series promoted by the GT-Association and is authorised and endorsed by the Japan Automobile Federation and recognised by the FIA. Though previously involving only Japanese domestic teams, this exciting championship quickly attracted multinational sponsors, worldwide coverage and a growing international fan base, prompting the name change to Super GT . The cars are divided into two groups: GT500 and GT300, with no more than 500 and 300 horsepower respectively. These 14
I
with dreams
outputs are capped via the use of intake restrictors, although some heavier cars are allowed larger restrictors to maintain a level field. In order to ensure maximum excitement, both GT500 and GT300 groups are run at the same time with points awarded separately for each group. Honda R&D works with partners DOME Co Ltd and Mugen to prepare the Honda NSX for the Super GT. In addition to supplying other teams with finished cars, that partnership has entered two of its own in the GT500 category of the Super GT. T h e re are t hree t eams current l y running the Honda NSX in the Super GT: the DOME, Mugen and Honda R&D team
of DOME and ARTA; Team Kunimitsu; and Nakajima Racing. DOME and ARTA recently carried out testing at the Sepang International Circuit (SIC) to analyse some of the changes that have been made to the cars and prepare them for the campaign to kick off in March. Honda R&D Director Hiroshi Shirai, who was present at the testing session, explained that data and notes gathered from this test session would be vital in
Every function and detail of NSX performance is passionately studied and discussed.
partnership has been building the NSX, Civic and Accord race cars for various motor sport events throughout the world. For use in the Super GT, the NSX is as highly modified as the Super GT technical regulations allow. The most notable change is the position of the engine, which is now mounted longitudinally instead of transversely with the gearbox located in the centre tunnel under the cockpit. Additionally, the engine is now fed via a roof-mounted snorkel similar to the airbox of an F1 car. The NSX has always been one of the top three cars in the series, winning the GT500 class title back in 2000. Hopes for this year run high, with DOME Co Ltd R&D Department Senior Manager Nakamura saying the team intends to win the championship. “We have been doing very well for the last few years, after winning the 2000 championship. We have greatly improved our cars and are ready to gun for the title this year. It will not be an easy task, especially with strict regulations in the championship, but we have devised a plan that we will undertake throughout the season to achieve this goal. “We will have to ensure the cars continue to be reliable throughout the race duration, especially with the e x t r e m e temperatures.
The drivers and the whole team will have to prepare for this. We believe the cars can handle it, especially with a good pit-stop strategy,” Nakamura said. The team has reviewed its performance last year and found deficiencies that will be improved this year, Nakamura said, adding they “have taken steps to correct our mistakes to achieve our goal of becoming champions.” DOME driver Daisuke Ito, who first became interested in Honda racing as a teenager when Ayrton Senna was on the team, described their current chances as being very good. “It all boils down to teamwork. The whole mechanism should come together, and only then can we succeed. The main obstacle for this race is heat, so we need to provide cooling for drivers… to ensure they are constantly in tip-top condition both mentally and physically,” Daisuke said. But beyond his love for the race, Daisuke has other reasons for his involment with Honda. Reasons deeply personal and held close to the heart. “My father drove a Honda Civic and my whole family consisted of Honda fans, and I think the Honda philosophy is good and challenging. It is not just about machines and winning,” he said. “There’s much more to it than that. There is a philosophy and a certain culture at work, and I’m very proud to be part of the team.” Other Honda drivers include former F1 driver Ralf Firman, Ryo Michigami and Takashi Kogure.
with dreams
I
15
product history
Known for its reliability, smart looks and long-lasting value, the Civic has been a solid favourite of many owners around the world. Looking back on eight generations of success, it’s easy to see why this spirited car is so very popular. Welcome to the Civic Dream.
Some cars are only meant to get you from point A to B. Others, like the Honda Civic, are destined to earn a permanent place in your heart. Considering that the Civic pioneered the small car market over thirty years ago – and that it was introduced when we were known for motorcycles, not cars – its sustained popularity is really very impressive. The current Civic was released in 2006 and is the eighth-generation in a long and successful series of genre-defining automobiles. Featuring a curvaceous and athletic profile, today’s Civic is powered by an impressive 1.8L engine that acquired an ULEV-2 (Ultra Low Emission Vehicle) rating and offers more power with better fuel economy than the previous generation. Loaded with all the essentials, from cuttingedge safety features to a complete range of creature comforts, it is truly a car built on an outstanding history and sure to please the most passionate drivers. But to fully understand the Civic’s longlasting appeal, you need to go back to the very beginning, more than 30 years ago…. Introduced in July 1972, the Civic marked our first serious entry into the automotive industry, with an original twodoor coupe followed by a three-door 16
I
with dreams
hatchback in September of that year. With both options, the design concept was to create a new category of car – one that focused on public life. And the name Civic was chosen as the perfect expression of that idea. That first-generation Civic was innovative in more ways than one, featuring a unique trapezoidal design, independent strut suspension and a transverse 1169cc engine placement, with the Hondamatic variable speed automatic transmission added in 1973. The basic but speedy Civic was an instant success – earning Car of the Year Japan in 1972, with repeated success and the same honour in ’73 and ’74. And as the world began implementing emissions standards on combustion engines, 1973 also saw the debut of our CVCC (Compound Vortex Controlled Combustion) Engine. In 1974 the sporty Civic RS with twin-cab engine and the commercial-use Civic Van were added. The stage was set for yet another surge in Civic popularity, and sales in 1975 exceeded 100,000 units. The car that no one had heard of quickly became the one everybody wanted, and we took our rightful place as one of the world’s leading car manufacturers. Following up such a remarkable first-
generation offering was no easy task, but the second-generation Super Civic, released in 1979 as a high-quality car representing 1980’s values, managed to turn even more heads. Boasting improved aerodynamics, a beefier engine and a larger and more robust shape, the Super Civic was a full model change that came with several improvements to this already impressive car: better fuel economy, greater interior comfort and enhanced driving performance. The groundbreaking CVCC Engine was now standard in every second-generation Super Civic (with the 1980 development of the CVCC-II engine offering a further improvement in combustion efficiency). Buyers could choose between two models: the 1335cc, 55hp Super Civic 1300; and the 1488cc, 67hp Super Civic 1500. The base transmission was a four-speed manual, with a two-speed automatic also available. In 1981, the Civic Country station wagon was introduced for families and larger loads, followed by a four-door sedan. Both featured a Hondamatic transmission with overhead drive, front-wheel drive and notch-back styling. And to make sure that this really was a car offering something for everyone, a five-speed Civic FE (for Fuel Economy) and sporty Civic S (replacing the 1500 GL
and featuring firmer suspension and rear stabiliser bar) rounded out the Civic second wave. Especially well received overseas, sales reached 300,000 and set a new export record. By now it was clear that the world was more than ready for this new vision of what an automobile should be, as many other manufacturers rushed to enter the market. We knew we’d have to follow our initial success with something very special. And we did. The third-generation Wonder Civic was introduced in 1983 providing maximum space for people and minimum space for mechanisms, with even more effort put into our already proven and innovative design. Sharing common underpinnings, a sleek two-door model (the Ballade CR-X), a bulletshaped three-door hatchback, a practical four-door sedan and a versatile five-door station wagon (the Shuttle) all featured distinct body panels, creating four unique profiles in the Civic family. In 1984 we unveiled the instantly popular Civic Si, a sporty design with a long roof and DOHC engine incorporating Formula One technologies for fiery performance. In that same year, the Civic placed first in US Environmental Protection Agency fuel efficiency tests for the second year in a row. Various technologies combined to maintain the now hallmark Civic traits: a smoothrunning engine, low fuel consumption, compact frame and spirited lightness. The Civic Shuttle was available in front-wheel drive or part time four-wheel drive and proved particularly popular with motorists keen on practicality, as did the sporty CR-X with its adopted resin body. In every way, the Wonder Civic was a true winner, earning Car of the Year Japan and a prestigious Torino design award as sales skyrocketed to 5,000,000 cars purchased worldwide. The year 1987 ushered in Civic’s fourthgeneration: the Grand Civic emphasised exhilarating performance based on human sensitivities. A lower bonnet line and added g l a s s u p f ro n t m a d e t h i s C i v i c m o re aerodynamic than ever before, with a fourwheel double wishbone suspension ensuring solid handling at speed. The new line-up was similar to the previous offerings, minus the sporty two-door. Aiming for even higher efficiency, we created our Hyper 16-valve engine in five versions, from 1300 to 1500cc. But perhaps the most exciting new feature was a powerhouse released later in the range. The Civic SiR housed the now-famous DOHC-VTEC engine, featuring our revolutionary variable valve timing technology. Pushing the envelope and redefining what was possible in its category, a cutting-edge combination of technology and masterful engineering provided high-performance and fuel economy in equal measure. It was and always will be an engine born far ahead of its time.
And as the Civic’s 20th anniversary approached, having established a firm place in the hearts of motorists across the globe, we began to look for a new direction for our dream. The fifth-generation Sports Civic arrived in 1991, with the two-door coupé reappearing to replace the wagon. Wedge-shaped, futuristic and exciting, the Sports Civic provided flexible interior space and more powerful VTEC engine variations for yet another increase in driving performance and fuel efficiency. Choices included the 170-horsepower DOHC VTEC, the highly fuel-efficient VTECE and a high-balance VTEC. Representing a major advance in environmental friendliness, this new Civic was created using a high proportion of recyclable components. It’s not surprising that it attracted a younger audience hungry for the thrill of the drive. After all, the twenty-something Civic was now more stylish, fun and relevant than ever before. A “value revolution” was the theme for the 6th generation Miracle Civic, released in 1995. Anticipating consumer concern over fluctuating petrol prices and economic uncertainty, the Miracle Civic was designed with a heavy emphasis on performance and quality. It was also the most comprehensive line-up so far, with a two-door coupé, threedoor hatchback, four-door sedan, five-door hatchback and four-door station wagon. A comprehensive range of new technologies – like the 3-stage VTEC engine with highly efficient output and the nextgeneration Honda Multimatic variable speed automatic transmission – combined to satisfy consumer demand for high performance, safety and low emissions. The seventh-generation Civic was developed to be the benchmark for compact cars. Released in 2000 and the immediate predecessor to our current model, it was the first to incorporate G-Con (G-Force Control) collision safety technology. Specially developed by us in the world’s first omni-directional crash facility, this advanced technology enhances self-protection and helps reduce damage to other vehicles. It was also the first to apply digital development on a global scale. Offering maximum cabin space, amazing economy and a silky-smooth ride, it achieved outstanding safety levels and was awarded Car of the Year Japan. It was a true embodiment of our role as a reformer in the automotive industry, and a product of our one united vision. With every successive Civic generation, we have clearly positioned this much-loved vehicle squarely in the future, anticipating people’s needs by providing a car that is always a perfect vision of our dream. The Civic has always been a car built for people who love to drive.
History of Civic 1972
The Civic first arrived on the market as a two-door coupé. The Compound Vortex Control Combustion (CVCC) Engine was introduced on 11 October 1972 and became an instant hit, easily meeting new emissions standards amid soaring sales.
1979 The Super Civic expanded on the original idea of passion and “a car made for people,” offering better interior comfort and driving performance.
1983 Taking things even further, the Wonder Civic offered drivers more than ever with distinct shapes that went from sporty to functional. New technologies included an innovative real-time 4WD system and resin panels in some models.
1987 The Grand Civic was a sophisticated addition to the line, with top models that included all the comforts of the road. Debuting in the Civic SiR was the revolutionary DOHC-VTEC engine, redefining the technology and destined to become a legend.
1991 Celebrating 20 years of innovation, the Sports Civic arrived on the scene with a brave new angular look t o u s h e r i n t h e f u t u re . T h e w h e e l b a s e w a s also widened for a more powerful stance and better handling.
1995 The Miracle Civic was at the vanguard of what we called the “value revolution.” Our largest line-up to date, it was a timely response to the rising price of petrol that offered consumers even better fuel economy and longer-lasting quality.
2000 The seventh-generation Civic raised the bar on safety with several new features that included GCon (G-Force Control) collision safety technology. A hybrid version was introduced in 2003, with a 1.3litre petrol engine and an auxiliary electric motor.
2006 The Civic you see on the streets today represents more than 30 years of dedicated research and development. Featuring a completely redesigned appearance, the eight-generation is an eye-catching vehicle that offers the best in performance, fuel economy and safety.
with dreams
I
17
product history
Known for its reliability, smart looks and long-lasting value, the Civic has been a solid favourite of many owners around the world. Looking back on eight generations of success, it’s easy to see why this spirited car is so very popular. Welcome to the Civic Dream.
Some cars are only meant to get you from point A to B. Others, like the Honda Civic, are destined to earn a permanent place in your heart. Considering that the Civic pioneered the small car market over thirty years ago – and that it was introduced when we were known for motorcycles, not cars – its sustained popularity is really very impressive. The current Civic was released in 2006 and is the eighth-generation in a long and successful series of genre-defining automobiles. Featuring a curvaceous and athletic profile, today’s Civic is powered by an impressive 1.8L engine that acquired an ULEV-2 (Ultra Low Emission Vehicle) rating and offers more power with better fuel economy than the previous generation. Loaded with all the essentials, from cuttingedge safety features to a complete range of creature comforts, it is truly a car built on an outstanding history and sure to please the most passionate drivers. But to fully understand the Civic’s longlasting appeal, you need to go back to the very beginning, more than 30 years ago…. Introduced in July 1972, the Civic marked our first serious entry into the automotive industry, with an original twodoor coupe followed by a three-door 16
I
with dreams
hatchback in September of that year. With both options, the design concept was to create a new category of car – one that focused on public life. And the name Civic was chosen as the perfect expression of that idea. That first-generation Civic was innovative in more ways than one, featuring a unique trapezoidal design, independent strut suspension and a transverse 1169cc engine placement, with the Hondamatic variable speed automatic transmission added in 1973. The basic but speedy Civic was an instant success – earning Car of the Year Japan in 1972, with repeated success and the same honour in ’73 and ’74. And as the world began implementing emissions standards on combustion engines, 1973 also saw the debut of our CVCC (Compound Vortex Controlled Combustion) Engine. In 1974 the sporty Civic RS with twin-cab engine and the commercial-use Civic Van were added. The stage was set for yet another surge in Civic popularity, and sales in 1975 exceeded 100,000 units. The car that no one had heard of quickly became the one everybody wanted, and we took our rightful place as one of the world’s leading car manufacturers. Following up such a remarkable first-
generation offering was no easy task, but the second-generation Super Civic, released in 1979 as a high-quality car representing 1980’s values, managed to turn even more heads. Boasting improved aerodynamics, a beefier engine and a larger and more robust shape, the Super Civic was a full model change that came with several improvements to this already impressive car: better fuel economy, greater interior comfort and enhanced driving performance. The groundbreaking CVCC Engine was now standard in every second-generation Super Civic (with the 1980 development of the CVCC-II engine offering a further improvement in combustion efficiency). Buyers could choose between two models: the 1335cc, 55hp Super Civic 1300; and the 1488cc, 67hp Super Civic 1500. The base transmission was a four-speed manual, with a two-speed automatic also available. In 1981, the Civic Country station wagon was introduced for families and larger loads, followed by a four-door sedan. Both featured a Hondamatic transmission with overhead drive, front-wheel drive and notch-back styling. And to make sure that this really was a car offering something for everyone, a five-speed Civic FE (for Fuel Economy) and sporty Civic S (replacing the 1500 GL
and featuring firmer suspension and rear stabiliser bar) rounded out the Civic second wave. Especially well received overseas, sales reached 300,000 and set a new export record. By now it was clear that the world was more than ready for this new vision of what an automobile should be, as many other manufacturers rushed to enter the market. We knew we’d have to follow our initial success with something very special. And we did. The third-generation Wonder Civic was introduced in 1983 providing maximum space for people and minimum space for mechanisms, with even more effort put into our already proven and innovative design. Sharing common underpinnings, a sleek two-door model (the Ballade CR-X), a bulletshaped three-door hatchback, a practical four-door sedan and a versatile five-door station wagon (the Shuttle) all featured distinct body panels, creating four unique profiles in the Civic family. In 1984 we unveiled the instantly popular Civic Si, a sporty design with a long roof and DOHC engine incorporating Formula One technologies for fiery performance. In that same year, the Civic placed first in US Environmental Protection Agency fuel efficiency tests for the second year in a row. Various technologies combined to maintain the now hallmark Civic traits: a smoothrunning engine, low fuel consumption, compact frame and spirited lightness. The Civic Shuttle was available in front-wheel drive or part time four-wheel drive and proved particularly popular with motorists keen on practicality, as did the sporty CR-X with its adopted resin body. In every way, the Wonder Civic was a true winner, earning Car of the Year Japan and a prestigious Torino design award as sales skyrocketed to 5,000,000 cars purchased worldwide. The year 1987 ushered in Civic’s fourthgeneration: the Grand Civic emphasised exhilarating performance based on human sensitivities. A lower bonnet line and added g l a s s u p f ro n t m a d e t h i s C i v i c m o re aerodynamic than ever before, with a fourwheel double wishbone suspension ensuring solid handling at speed. The new line-up was similar to the previous offerings, minus the sporty two-door. Aiming for even higher efficiency, we created our Hyper 16-valve engine in five versions, from 1300 to 1500cc. But perhaps the most exciting new feature was a powerhouse released later in the range. The Civic SiR housed the now-famous DOHC-VTEC engine, featuring our revolutionary variable valve timing technology. Pushing the envelope and redefining what was possible in its category, a cutting-edge combination of technology and masterful engineering provided high-performance and fuel economy in equal measure. It was and always will be an engine born far ahead of its time.
And as the Civic’s 20th anniversary approached, having established a firm place in the hearts of motorists across the globe, we began to look for a new direction for our dream. The fifth-generation Sports Civic arrived in 1991, with the two-door coupé reappearing to replace the wagon. Wedge-shaped, futuristic and exciting, the Sports Civic provided flexible interior space and more powerful VTEC engine variations for yet another increase in driving performance and fuel efficiency. Choices included the 170-horsepower DOHC VTEC, the highly fuel-efficient VTECE and a high-balance VTEC. Representing a major advance in environmental friendliness, this new Civic was created using a high proportion of recyclable components. It’s not surprising that it attracted a younger audience hungry for the thrill of the drive. After all, the twenty-something Civic was now more stylish, fun and relevant than ever before. A “value revolution” was the theme for the 6th generation Miracle Civic, released in 1995. Anticipating consumer concern over fluctuating petrol prices and economic uncertainty, the Miracle Civic was designed with a heavy emphasis on performance and quality. It was also the most comprehensive line-up so far, with a two-door coupé, threedoor hatchback, four-door sedan, five-door hatchback and four-door station wagon. A comprehensive range of new technologies – like the 3-stage VTEC engine with highly efficient output and the nextgeneration Honda Multimatic variable speed automatic transmission – combined to satisfy consumer demand for high performance, safety and low emissions. The seventh-generation Civic was developed to be the benchmark for compact cars. Released in 2000 and the immediate predecessor to our current model, it was the first to incorporate G-Con (G-Force Control) collision safety technology. Specially developed by us in the world’s first omni-directional crash facility, this advanced technology enhances self-protection and helps reduce damage to other vehicles. It was also the first to apply digital development on a global scale. Offering maximum cabin space, amazing economy and a silky-smooth ride, it achieved outstanding safety levels and was awarded Car of the Year Japan. It was a true embodiment of our role as a reformer in the automotive industry, and a product of our one united vision. With every successive Civic generation, we have clearly positioned this much-loved vehicle squarely in the future, anticipating people’s needs by providing a car that is always a perfect vision of our dream. The Civic has always been a car built for people who love to drive.
History of Civic 1972
The Civic first arrived on the market as a two-door coupé. The Compound Vortex Control Combustion (CVCC) Engine was introduced on 11 October 1972 and became an instant hit, easily meeting new emissions standards amid soaring sales.
1979 The Super Civic expanded on the original idea of passion and “a car made for people,” offering better interior comfort and driving performance.
1983 Taking things even further, the Wonder Civic offered drivers more than ever with distinct shapes that went from sporty to functional. New technologies included an innovative real-time 4WD system and resin panels in some models.
1987 The Grand Civic was a sophisticated addition to the line, with top models that included all the comforts of the road. Debuting in the Civic SiR was the revolutionary DOHC-VTEC engine, redefining the technology and destined to become a legend.
1991 Celebrating 20 years of innovation, the Sports Civic arrived on the scene with a brave new angular look t o u s h e r i n t h e f u t u re . T h e w h e e l b a s e w a s also widened for a more powerful stance and better handling.
1995 The Miracle Civic was at the vanguard of what we called the “value revolution.” Our largest line-up to date, it was a timely response to the rising price of petrol that offered consumers even better fuel economy and longer-lasting quality.
2000 The seventh-generation Civic raised the bar on safety with several new features that included GCon (G-Force Control) collision safety technology. A hybrid version was introduced in 2003, with a 1.3litre petrol engine and an auxiliary electric motor.
2006 The Civic you see on the streets today represents more than 30 years of dedicated research and development. Featuring a completely redesigned appearance, the eight-generation is an eye-catching vehicle that offers the best in performance, fuel economy and safety.
with dreams
I
17
SHOWROOM
SERVICE
AUTHORISED HONDA DEALERS’ CONTACT LIST what’s on Honda
COMPANY NAME
Angkasa Motor Sdn Bhd Imavest Sdn Bhd
The Civic Wins Again
Saving the Sumatran Rhino
The unstoppable Honda Civic 2.0S recently picked up top-spot at the coveted NST-AmBank Group 2006 Car of the Year Awards, driving home with Overall Car of the Year 2006 – the biggest car award in Malaysia. Coming out in front of 53 contenders in 11 categories, the Civic was also named Winner of the Family Car Category. This dual victory comes hot on the heels of two more wins the Civic earned at the Autocar Asean Car of the Year 2006 Awards: Overall Car of the Year 2005/2006 and Winner of Midsize Sedan / Hatchback. That makes the Civic the only car in Malaysia to win these two exclusive awards in one year. “The Civic has a great mixture of technology and practicality. The fact that Honda very quickly adapted it for local assembly provided the Civic its winning edge, as this gave Malaysians good value for product,” said Yamin Vong, CBT editor and judging panel chairman. Selected and judged on ten criteria that included interior styling, interior ergonomics, safety features, performance and value for money, the Civic has once again shown its mettle by earning the industry’s respect and admiration. No wonder it’s s o popular with drivers.
The Sumatran Rhino is the most endangered of its species, with little more than an estimated 300 living in Malaysian and Indonesian jungles. To raise awareness of this critical situation,
Honda Dreams Fund Scholarship
partnership with World Wildlife Fund (WWF) Malaysia – is bringing the message to primary school children. Starting off the new year with seminars at four primary schools in Kuala Lumpur and Petaling Jaya, each session is conducted by qualified WWF personnel and is designed to instil a sense of love and care for the environment. And the kids have fun while they discover how to be responsible custodians of the Earth. “I learned a lot today about how I can save the environment and the Sumatran Rhino. I’m happy to know that by not wasting water and recycling… I can help care for and preserve the environment,” said Shaun Leow Xie Shern, a 10 year-old student who attended the seminar. “It is so important! I will go home and tell my parents what I have learned today.” Honda Malaysia has pledged to a five-year commitment to the project, which will partners that include the Malaysian Department of Wildlife and National Parks, Perak State Park Corporation, the Sabah Wildlife Department and the Sabah Foundation.
For more news visit www.honda.net.my today!
Designed to provide a full scholarship for higher education to 20 less-fortunate Malaysian youths, the Honda Dreams Fund is a joint initiative between Honda Malaysia and the United Nations Development Programme (UNDP) Malaysia. An estimated 25 per cent of Malaysian youth are deprived of a higher education due to poverty. As a corporate citizen that firmly believes in contributing to society, Honda Malaysia is committed to helping nurture the talent of those less fortunate youths so they can realise their dreams and achieve a better future. “We believe everyone deserves an opportunity, and we’re focusing on the plight of less fortunate youths who are bright but don’t have the means to achieve their dreams and aspirations,” said Yasuhide Mizuno, chief executive officer and managing director of Honda Malaysia. The Honda Dreams Fund covers education fees and provides a monthly allowance, with recipients given the freedom to choose their institution and course.
Civic Tops in Quality
The results of the J.D. Power Asia Pacific 2006 Malaysia Initial Quality Study (IQS) are in, with the eighth-generation Honda Civic ranked number one in its class. Measuring new vehicle quality in the first two to six months of ownership, the IQS awarded first prize to the Civic in the midsize segment, with top results in seat, sound system and vehicle exterior categories. But the Civic wasn’t the only winner. The Honda City earned a second place win in the entry midsize segment, with best marks for performance in transmission analysis. The IQS also noted Honda quality has risen 33 per cent since the first study in 2003. “This is one of the sweet milestones in our journey towards achieving number one in customer satisfaction,” said Yasuhide Mizuno, Honda Malaysia’s managing director and chief e x e c u t i v e o ffi c e r. “ We a l w a y s b e n c h m a r k o u r s e l v e s against world-class standards of quality to maintain our competitiveness.”
ADDRESS
KUALA LUMPUR
Sri Utama Auto Sdn Bhd Noblekey (M) Sdn Bhd Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Roda BB Motor Sdn Bhd New Era Sales (M) Sdn. Bhd Weststar Auto Sdn Bhd Peringgit Sri Motor Sdn Bhd Wegro Sdn Bhd The Millennium Auto & Carriage Sdn Bhd MH Prestige Auto Sdn Bhd
CONTACT TEL
FAX
558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur. No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor. No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor. No. 21, 22 & 23, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur. Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur. 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur. Wisma Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur. No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur. 193 & 195, Jalan Imbi, 55100 Kuala Lumpur. Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur. 109, Jalan Pudu, 55100 Kuala Lumpur. 68, Jalan Ampang, 50450 Kuala Lumpur. 111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur. No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur. Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur. 2007, Wisma Mofaz, Jalan Damansara, 50000 Kuala Lumpur. 18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.
03-6257 0608
03-6257 2915
03-4252 8061
03-4252 8264
03-4251 3883
03-4257 3883
03-4024 2266
03-4024 9320
03-4021 2104
03-4025 5116
03-9221 0000
03-9221 1009
03-2698 3358
03-2692 9251
03-2282 5585
03-2282 5248
03-2142 5088
03-2141 7125
03-7983 3230
03-7983 2985
03-2032 2266
03-2031 8989
03-2031 5151
03-2031 2008
03-4251 6151
03-4257 6813
03-7980 0000
03-7981 9482
03-9130 2288
03-9131 6611
03-7728 8866
03-7728 4180
03-6277 5548
03-6277 5469
Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor. 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor. No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor. 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor. Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor. 76B, Jalan Universiti, 46200 Petaling Jaya, Selangor. Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor. 59, Jalan USJ 10/1, Taipan Triangle, 47620 UEP Subang Jaya, Selangor. Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor. No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor. 17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 46500 Shah Alam, Selangor. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor. No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.
03-3345 2020
03-3343 2298
03-8075 5616
03-8075 3640
03-5882 9600
03-5882 6682
03-3342 0272
03-3342 1682
03-3343 0654
03-3342 5703
03-7960 2828
03-7955 3773
03-7957 6611
03-7957 8718
03-5636 1100
03-5635 7372
03-5635 8988
03-5638 9248
03-5569 5259
03-5569 9836
03-5510 0099
03-5513 0099
03-7845 8837
03-7845 8836
03-8945 9508
03-8945 8953
12, MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah Darul Aman. Lot 51, 16C-9, Jalan 4/5 Kawasan Miel, Bakar Arang, 08000 Sungai Petani, Kedah Darul Aman. 357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah Darul Aman. Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah Darul Aman.
04-7311 766
03-7326 313
04-4210 116
04-4229 119
04-4959 595
04-4909 595
04-9557 002
04-9559 007
25-B, Lebuh Farquhar, 10200 Penang. 124-A, Lengkok Sg. Pinang, 10150 Penang. 1-1-8, Krystal Point II, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang. Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang. 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang. Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.
04-2638 244
04-2637 152
04-2815 100
04-2815 409
04-6441 111
04-6442 121
04-6440 000
04-6442 323
04-3905 313
04-3992 139
04-3244 166
04-3333 946
14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak. Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak. 4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak. Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak. Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.
05-2413 433
05-2552 320
05-2532 001
05-2552 320
05-5273 500
05-5273 575
05-6920 028
05-6920 828
05-8483 888
05-8483 266
5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.
09-7445 893
09-7484 593
686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu. 25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.
09-6221 796
09-6233 796
09-6221 996
09-6229 396
C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang. H31-32, Taman Muhibbah, 28000 Temerloh, Pahang. A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.
09-2963 308
09-2965 613
09-2961 991
09-2961 991
09-5177 235
09-5178 940
8-10, Jalan Yam Tuan, 70000 Seremban, Negeri Sembilan. No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan. 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.
06-7611 120
06-7636 599
06-6772 858
06-6772 735
06-6786 760
06-6786 764
Lot 1783, Jalan Semabok, 75050 Melaka.
06-2833 988
06-2840 200
12-A, Jalan Buloh Kasap, 85000 Segamat, Johor. No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor. 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor. 315, Batu 1 , Jalan Bakri, 84000 Muar, Johor. 241, Batu 4 , Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor. No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.
07-9313 822
07-9310 986
07-7730 924
07-7739 200
07-4327 890
07-4314 202
06-9522 855
06-9527 669
07-2351 717
07-2329 993
07-3321 888
07-3338 070
62A, Mile 5 , Jalan Tuaran, 88405 Inanam, Kota Kinabalu, Sabah.
088-421 770
088-421 719
88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak. 55, Krokop Road, 98000 Miri, Sarawak.
082-459 322
082-452 322
085-436 746
085-418 876
2KM, Jalan Tun Mustapha, 87020 Labuan, FT.
087-412 282
087-416 808
SELANGOR Actmar Sdn Bhd Kah Motor Co. Sdn Bhd Nanyang General Enterprises Sdn Bhd Sumber Auto Edaran Sdn Bhd Tenaga Setia Resources Sdn Bhd USJ Car Express Sdn Bhd Kosmo Kars Sdn Bhd Shared Auto Cars Sdn Bhd Global Amity Sdn Bhd
KEDAH Lee Motors Alor Setar (Car Div) Sdn Bhd Lee Motors Alor Setar (Car Div) Sdn Bhd Magna Speed Sdn. Bhd Yooi Cars Sdn Bhd
PENANG Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Vivahill Auto Sdn Bhd Motoria Sdn Bhd Formula Venture Sdn Bhd
PERAK Ban Hoe Seng Sdn Bhd Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd
KELANTAN Ban Chu Bee Sdn Bhd
TERENGGANU Syarikat Tan Eng Ann Sdn Bhd
PAHANG Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn Bhd Honhin Auto Credit Sdn Bhd
NEGERI SEMBILAN Ban Lee Heng Motor Sdn Bhd Wanija Classic (M) Sdn Bhd
MELAKA Kah Motor Co. Sdn Bhd
JOHOR Haslita Motor Sdn Bhd Iptimas Motor Sdn Bhd K.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn Bhd Yong Ming Motor Sdn Bhd Sri Sutera Auto Sdn Bhd
SABAH Boon Siew (Borneo) Sdn Bhd
SARAWAK Jimisar Corporation Sdn Bhd Heng Ho Hing Co. Sdn Bhd
LABUAN Premier Motor
18
I
with dreams
SHOWROOM
SERVICE
AUTHORISED HONDA DEALERS’ CONTACT LIST what’s on Honda
COMPANY NAME
Angkasa Motor Sdn Bhd Imavest Sdn Bhd
The Civic Wins Again
Saving the Sumatran Rhino
The unstoppable Honda Civic 2.0S recently picked up top-spot at the coveted NST-AmBank Group 2006 Car of the Year Awards, driving home with Overall Car of the Year 2006 – the biggest car award in Malaysia. Coming out in front of 53 contenders in 11 categories, the Civic was also named Winner of the Family Car Category. This dual victory comes hot on the heels of two more wins the Civic earned at the Autocar Asean Car of the Year 2006 Awards: Overall Car of the Year 2005/2006 and Winner of Midsize Sedan / Hatchback. That makes the Civic the only car in Malaysia to win these two exclusive awards in one year. “The Civic has a great mixture of technology and practicality. The fact that Honda very quickly adapted it for local assembly provided the Civic its winning edge, as this gave Malaysians good value for product,” said Yamin Vong, CBT editor and judging panel chairman. Selected and judged on ten criteria that included interior styling, interior ergonomics, safety features, performance and value for money, the Civic has once again shown its mettle by earning the industry’s respect and admiration. No wonder it’s s o popular with drivers.
The Sumatran Rhino is the most endangered of its species, with little more than an estimated 300 living in Malaysian and Indonesian jungles. To raise awareness of this critical situation,
Honda Dreams Fund Scholarship
partnership with World Wildlife Fund (WWF) Malaysia – is bringing the message to primary school children. Starting off the new year with seminars at four primary schools in Kuala Lumpur and Petaling Jaya, each session is conducted by qualified WWF personnel and is designed to instil a sense of love and care for the environment. And the kids have fun while they discover how to be responsible custodians of the Earth. “I learned a lot today about how I can save the environment and the Sumatran Rhino. I’m happy to know that by not wasting water and recycling… I can help care for and preserve the environment,” said Shaun Leow Xie Shern, a 10 year-old student who attended the seminar. “It is so important! I will go home and tell my parents what I have learned today.” Honda Malaysia has pledged to a five-year commitment to the project, which will partners that include the Malaysian Department of Wildlife and National Parks, Perak State Park Corporation, the Sabah Wildlife Department and the Sabah Foundation.
For more news visit www.honda.net.my today!
Designed to provide a full scholarship for higher education to 20 less-fortunate Malaysian youths, the Honda Dreams Fund is a joint initiative between Honda Malaysia and the United Nations Development Programme (UNDP) Malaysia. An estimated 25 per cent of Malaysian youth are deprived of a higher education due to poverty. As a corporate citizen that firmly believes in contributing to society, Honda Malaysia is committed to helping nurture the talent of those less fortunate youths so they can realise their dreams and achieve a better future. “We believe everyone deserves an opportunity, and we’re focusing on the plight of less fortunate youths who are bright but don’t have the means to achieve their dreams and aspirations,” said Yasuhide Mizuno, chief executive officer and managing director of Honda Malaysia. The Honda Dreams Fund covers education fees and provides a monthly allowance, with recipients given the freedom to choose their institution and course.
Civic Tops in Quality
The results of the J.D. Power Asia Pacific 2006 Malaysia Initial Quality Study (IQS) are in, with the eighth-generation Honda Civic ranked number one in its class. Measuring new vehicle quality in the first two to six months of ownership, the IQS awarded first prize to the Civic in the midsize segment, with top results in seat, sound system and vehicle exterior categories. But the Civic wasn’t the only winner. The Honda City earned a second place win in the entry midsize segment, with best marks for performance in transmission analysis. The IQS also noted Honda quality has risen 33 per cent since the first study in 2003. “This is one of the sweet milestones in our journey towards achieving number one in customer satisfaction,” said Yasuhide Mizuno, Honda Malaysia’s managing director and chief e x e c u t i v e o ffi c e r. “ We a l w a y s b e n c h m a r k o u r s e l v e s against world-class standards of quality to maintain our competitiveness.”
ADDRESS
KUALA LUMPUR
Sri Utama Auto Sdn Bhd Noblekey (M) Sdn Bhd Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Roda BB Motor Sdn Bhd New Era Sales (M) Sdn. Bhd Weststar Auto Sdn Bhd Peringgit Sri Motor Sdn Bhd Wegro Sdn Bhd The Millennium Auto & Carriage Sdn Bhd MH Prestige Auto Sdn Bhd
CONTACT TEL
FAX
558, Batu 3 , Jalan Ipoh, 51200 Kuala Lumpur. No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor. No. 11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor. No. 21, 22 & 23, Jalan Usahawan 5, Setapak Industrial Area, off Jalan Genting Kelang, 53200 Kuala Lumpur. Wisma W Shalihudin 1, No. 5, Jalan Perusahaan Kiri, Kawasan Perusahaan Ringan Setapak, 53200 Kuala Lumpur. 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur. Wisma Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur. No.99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur. 193 & 195, Jalan Imbi, 55100 Kuala Lumpur. Lot 7576-B, Batu 4 , Jalan Kelang Lama, 58000 Kuala Lumpur. 109, Jalan Pudu, 55100 Kuala Lumpur. 68, Jalan Ampang, 50450 Kuala Lumpur. 111 - A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur. No. 171, Batu 3 , Jln Kelang Lama, 58000 Kuala Lumpur. Lot 4523(D), Batu 4 , Jalan Cheras, 56100 Kuala Lumpur. 2007, Wisma Mofaz, Jalan Damansara, 50000 Kuala Lumpur. 18, Persiaran Dagang, Bandar Sri Damansara, Kepong 52200 Kuala Lumpur.
03-6257 0608
03-6257 2915
03-4252 8061
03-4252 8264
03-4251 3883
03-4257 3883
03-4024 2266
03-4024 9320
03-4021 2104
03-4025 5116
03-9221 0000
03-9221 1009
03-2698 3358
03-2692 9251
03-2282 5585
03-2282 5248
03-2142 5088
03-2141 7125
03-7983 3230
03-7983 2985
03-2032 2266
03-2031 8989
03-2031 5151
03-2031 2008
03-4251 6151
03-4257 6813
03-7980 0000
03-7981 9482
03-9130 2288
03-9131 6611
03-7728 8866
03-7728 4180
03-6277 5548
03-6277 5469
Lot 21449, Jalan Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor. 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor. No.24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor. 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor. Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor. 76B, Jalan Universiti, 46200 Petaling Jaya, Selangor. Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor. 59, Jalan USJ 10/1, Taipan Triangle, 47620 UEP Subang Jaya, Selangor. Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor. No.3, Jalan Pelukis, U1/46, Sec. U1, 40150 Shah Alam, Selangor. 17 & 19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 46500 Shah Alam, Selangor. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor. No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan, Selangor.
03-3345 2020
03-3343 2298
03-8075 5616
03-8075 3640
03-5882 9600
03-5882 6682
03-3342 0272
03-3342 1682
03-3343 0654
03-3342 5703
03-7960 2828
03-7955 3773
03-7957 6611
03-7957 8718
03-5636 1100
03-5635 7372
03-5635 8988
03-5638 9248
03-5569 5259
03-5569 9836
03-5510 0099
03-5513 0099
03-7845 8837
03-7845 8836
03-8945 9508
03-8945 8953
12, MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah Darul Aman. Lot 51, 16C-9, Jalan 4/5 Kawasan Miel, Bakar Arang, 08000 Sungai Petani, Kedah Darul Aman. 357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah Darul Aman. Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah Darul Aman.
04-7311 766
03-7326 313
04-4210 116
04-4229 119
04-4959 595
04-4909 595
04-9557 002
04-9559 007
25-B, Lebuh Farquhar, 10200 Penang. 124-A, Lengkok Sg. Pinang, 10150 Penang. 1-1-8, Krystal Point II, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang. Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang. 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Penang. Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang.
04-2638 244
04-2637 152
04-2815 100
04-2815 409
04-6441 111
04-6442 121
04-6440 000
04-6442 323
04-3905 313
04-3992 139
04-3244 166
04-3333 946
14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak. Lot 31216A, Jalan Mariamman Lane 2, off Sungei Pari Road, 30200 Ipoh, Perak. 4, Jalan Charleton, off Jalan Tun Abdul Razak, 30100 Ipoh, Perak. Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak. Lot 10853, Batu 2 , Jalan Simpang, 34000 Taiping, Perak.
05-2413 433
05-2552 320
05-2532 001
05-2552 320
05-5273 500
05-5273 575
05-6920 028
05-6920 828
05-8483 888
05-8483 266
5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan.
09-7445 893
09-7484 593
686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu. 25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu.
09-6221 796
09-6233 796
09-6221 996
09-6229 396
C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang. H31-32, Taman Muhibbah, 28000 Temerloh, Pahang. A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang.
09-2963 308
09-2965 613
09-2961 991
09-2961 991
09-5177 235
09-5178 940
8-10, Jalan Yam Tuan, 70000 Seremban, Negeri Sembilan. No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan. 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450 Seremban, Negeri Sembilan.
06-7611 120
06-7636 599
06-6772 858
06-6772 735
06-6786 760
06-6786 764
Lot 1783, Jalan Semabok, 75050 Melaka.
06-2833 988
06-2840 200
12-A, Jalan Buloh Kasap, 85000 Segamat, Johor. No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor. 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor. 315, Batu 1 , Jalan Bakri, 84000 Muar, Johor. 241, Batu 4 , Jalan Skudai, 81200 Tampoi, Johor Bahru, Johor. No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor.
07-9313 822
07-9310 986
07-7730 924
07-7739 200
07-4327 890
07-4314 202
06-9522 855
06-9527 669
07-2351 717
07-2329 993
07-3321 888
07-3338 070
62A, Mile 5 , Jalan Tuaran, 88405 Inanam, Kota Kinabalu, Sabah.
088-421 770
088-421 719
88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak. 55, Krokop Road, 98000 Miri, Sarawak.
082-459 322
082-452 322
085-436 746
085-418 876
2KM, Jalan Tun Mustapha, 87020 Labuan, FT.
087-412 282
087-416 808
SELANGOR Actmar Sdn Bhd Kah Motor Co. Sdn Bhd Nanyang General Enterprises Sdn Bhd Sumber Auto Edaran Sdn Bhd Tenaga Setia Resources Sdn Bhd USJ Car Express Sdn Bhd Kosmo Kars Sdn Bhd Shared Auto Cars Sdn Bhd Global Amity Sdn Bhd
KEDAH Lee Motors Alor Setar (Car Div) Sdn Bhd Lee Motors Alor Setar (Car Div) Sdn Bhd Magna Speed Sdn. Bhd Yooi Cars Sdn Bhd
PENANG Kah Motor Co. Sdn Bhd Kah Motor Co. Sdn Bhd Vivahill Auto Sdn Bhd Motoria Sdn Bhd Formula Venture Sdn Bhd
PERAK Ban Hoe Seng Sdn Bhd Kah Motor Co. Sdn Bhd Sendi Auto Sdn Bhd Delima Kinta Sdn Bhd
KELANTAN Ban Chu Bee Sdn Bhd
TERENGGANU Syarikat Tan Eng Ann Sdn Bhd
PAHANG Chuan Thye Motor Sdn Bhd Chuan Thye Auto Services Sdn Bhd Honhin Auto Credit Sdn Bhd
NEGERI SEMBILAN Ban Lee Heng Motor Sdn Bhd Wanija Classic (M) Sdn Bhd
MELAKA Kah Motor Co. Sdn Bhd
JOHOR Haslita Motor Sdn Bhd Iptimas Motor Sdn Bhd K.M. Lim Motor Sdn Bhd Syarikat Motor GS Tay Sdn Bhd Yong Ming Motor Sdn Bhd Sri Sutera Auto Sdn Bhd
SABAH Boon Siew (Borneo) Sdn Bhd
SARAWAK Jimisar Corporation Sdn Bhd Heng Ho Hing Co. Sdn Bhd
LABUAN Premier Motor
18
I
with dreams
PRINTED IN MALAYSIA
