EBOOKS AND DIGITAL MEDIA INSIGHTS!
JOSÉ BIDARRA | UNIVERSIDADE ABERTA | 2016
NALOG > DIGITAL!
OOKS AND PORTABILITY…!
CCESS AND MAINTENANCE…!
01!
What has changed?
EADING IS (STILL) AN INDIVIDUAL ACTIVITY…!
CCESS TO KNOWLEDGE MOVED ONLINE…!
HANGES IN THE URRENT FRAMEWORK!
The pace of knowledge evolution is now faster than ever. New ideas and practices appear online every day;
There is a reversal from information scarcity to information abundance;
There is a blurring of the distinction between reality and virtuality;
There is a shift from the primacy of entities to the primacy of interactions;
Social networks impose a process of transformation of the digital identity (the digital self).
N IMPORTANT QUESTION!
What it means to be “Human in a Hyperconnected Era”? The question of Onlife instead of Online “The deployment of information and communication technologies (ICTs
and their uptake by society affect radically the human condition, insofar as it modifies our relationships to ourselves, to others and to the world.”
The Onlife Manifesto (Luciano Floridi, Oxford, 2015)
WHAT IS DIGITAL READING?!
Digital reading is a vague and multidimensional concept. We're talki
about books and newspapers, but also short texts written and share on social networks, Twitter messages, which have a maximum of 14 characters, emails and other textual content.
Readers are simultaneously consumers and producers (RWP-ReadWrite-Post online content).
The "new forms of reading" create "new individual readers", which,
although not necessarily reading books or newspapers, reach these contents through other formats: blogs, tweets, e-mails, Facebook posts, etc.
O Livro, o Leitor e a Leitura Digital (Gustavo Cardoso, Lisbon, 2013)
TUDENTS, COMPUTERS AND LEARNING ! ISA, OECD REPORT, 2015)!
his analysis shows that the reality in our schools lags considerably behind th omise of technology.”
he results also show no appreciable improvements in student achievement ding, mathematics or science in the countries that had invested heavily in IC education.”
ne interpretation of all this is that building deep, conceptual understanding d higher-order thinking requires intensive teacher-student interactions, and hnology sometimes distracts from this valuable human engagement.”
he impact of technology on education delivery remains sub-optimal, becaus may overestimate the digital skills of both teachers and students, because o ve policy design and implementation strategies, because of a poor derstanding of pedagogy, or because of the generally poor quality of
DIGITAL WORLD! Currently reading in digital format also implies “continue reading on paper”
BOOK! The analog to digital conversion follows a general trend; The ebook, like the printed book, is still an economic, educational and cultural object; The ebook may be acquired online in a virtual shopping site; The ebook may include multimedia and unique interactive features.
READER!
CONTEXT!
The reader in the digital era is always connected to the network to access information anytime and anywhere;
Reading may occur anytime and anywher any context or activity so the use of mobile devices is necessary;
The current reader has many online activities that are in competition with each other (using time and resources);
Digital books are easil available through sites online shops and institutional repositori
The act of reading is still compulsory for most activities related to the digital media of today.
New ways to interact with tablets and smartphones determi how reading is integra with other activities.
RENDS IN DEVICE OWNERSHIP 2004-2015 (USA)!
ME SPENT ON SCREENS (HOURS/DAY) 2010-2015!
EDIA CONSUMPTION TRENDS IN 65 COUNTRIES!
ROWING EBOOKS MARKET SHARE (USA & UK)!
RINT AND EBOOK CONSUMPTION 2010-2015 (USA
NIT SALES OF EREADERS WORLDWIDE 2010-2015!
OOK DOWNLOADS TO SMARTPHONES 2014-2015 (USA
OOK CONSUMPTION BY AGE GROUP 2011-2014 (USA)!
EADING IN A DIGITAL FORMAT (COUNTRIES)!
EADING IN A DIGITAL FORMAT (AGE GROUP)!
EADING IN A DIGITAL FORMAT (EDUCATION) !
ALUE OF EBOOK WITH ONLINE ACCESS (PLUS)!
ALUE OF EBOOK WITH ONLINE ACESS (MINUS)!
BOOK DESIGN AND EDITING COSTS!
BOOK DISTRIBUTION COSTS!
HE OPEN EBOOKS INITIATIVE!
02!
Authoring solutions...
OLUTIONS TO EBOOK PRODUCTION!
OOKS IN APP FORMAT!
BOOKS FOR E-LEARNING (INKLING)!
ARLY PROTOTYPE FOR THE IPAD!
ARLY PROTOTYPE FOR THE IPAD – TEXT + IMAGE
ARLY PROTOTYPE FOR THE IPAD – GOOGLE MAP
ARLY PROTOTYPE FOR THE IPAD – VIDEO + TEST
ARLY PROTOTYPE FOR THE IPAD – PUZZLE GAME
ULTURAL EBOOK (INTERACTIVE GUIDE)!
ULTURAL EBOOK – MAPS + IMAGES!
ULTURAL EBOOK – MEMORY GAME!
OLUTIONS TO EBOOK AUTHORING!
UTHORING WITH “SIGIL” (FREE)!
UTHORING WITH “PAGES” (APPLE)!
ONVERTING WITH “CALIBRE” (FREE)!
ATH IN MICROSOFT ONENOTE!
ESIGN AND MULTIPLATFORM ADAPTATION!
ESPONSIVE WEB VS. NATIVE APPS!
One of the first decisions product designers have to make when th begin focusing on mobile is whether they are going to just make a web product “friendly” for mobile screens or are going to invest in developing a mobile application.
Responsive Web: • Requires an Internet Connection; • Poor Performance (Browser Limitations); • Lack of Natural Navigation; • Lack of Push Notifications; • Lack of Other Functionality (QR codes, voice recognition, AR, …
ESPONSIVE WEB VS. NATIVE APPS!
Native Apps: • Internet Connection Not Always Necessary; • Better Performance; • Increased Functionality; • Enhanced Security for Users; • Brand Awareness and Accessibility; • High investment in time and money.
WHAT FUTURE?!
• Support the emergence of learners that are: always connected, in constant interaction, accessing vast information, making fast decisions, integrating different media.
• Develop inclusive models:
about being onlife instead of just being online,
respecting diversity and Personal Learning Environments (PLEs
JOSÉ BIDARRA
[email protected] CIAC – UALG – UAB
THANK YOU! !
