... and the Channel Relation... Siguaw, Judy A;Simpson, Penny M;Baker, Thomas L. Journal of Marketing; Jul 1998; 62, 3; ABI/INFORM Complete pg. 99 ...
Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relation... Siguaw, Judy A;Simpson, Penny M;Baker, Thomas L Journal of Marketing; Jul 1998; 62, 3; ABI/INFORM Complete pg. 99
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