ELECTRONIC COMMERCE IN TOURISM

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systems, various forms of payment services in e-commerce, internet-based marketing. ... Management Of Information In The Tourism Industry .... Dave Chaffey.
ELECTRONIC COMMERCE IN TOURISM Astrakhan State University

Brief Description Degree Level Objective

ECTS Study types

Author

Co-Author

Master Specialized The objectives of this course is to familiarize students with concepts, ideas and technology of electronic commerce and to develop the skills of effective strategies implementation for electronic commerce in tourist business. The student must know the technological principles of the functioning of ecommerce systems, various types of business models of e-commerce systems, various forms of payment services in e-commerce, internet-based marketing. The student should be able to select and implement an effective strategy of e-commerce for its tourism business. 4 (12h / credit) Lectures – 18 h Practice – 30 h Individual work – 24 h Denis Zholobov Guest University Universidade Lusófona de Humanidades e Tecnologias none Guest University

Assessment

Class participation – 10% Group work – 20% Individual work – 40% Exam – 30%

Requirements

Knowledge of tourism and hospitality Basic knowledge of IT Office applications skills Internet usage skills The student must previously complete the following courses: - Management Of Information In The Tourism Industry - Tourism Industry Information support

Connected courses

Actuality

Rapid development of the Internet and telecommunications produced significant impact on the hospitality industry and tourism. Number of users who use the Internet for planning and purchasing travel services increases annually. In 2008, the online travel services market grew by 19% and has reached Euro 58.4 billion. According to the study by Eurostat, in the first quarter of 2008 32% of EU population aged 16 - 74 used the Internet to purchase travel services. Given these trends, a modern tourist manager should be able to effectively use the Internet and e-commerce in business.

Reasons for course selection

At the Astrakhan State University in the previous Tempus project the course "Electronic Commerce" was developed. We expect to modernize the course,

Course content

Teaching methods

Literature

by making it focused on the managers, rather than on technical expertise, and to expand it with the specifics of e-commerce in the tourism industry. Introduction to Electronic Commerce Business Strategies for Electronic Commerce Web Marketing Business-to-Business Online Strategies The Environment of Electronic Commerce Payment Systems for Electronic Commerce Planning for Electronic Commerce for Tourism and Hospitality Organizations The Impact of the Internet on the Hospitality and Tourism Industry

Lectures using multimedia presentations (PowerPoint) Group work using case studies Individual work 1. Gary Schneider. Electronic Commerce, 8th Edition. Course Technology; 8 edition (August 11, 2008) 2. Roman Egger, Dimitrios Buhalis. eTourism case studies: management and marketing issues in eTourism. Butterworth-Heinemann (November 6, 2008).

3. Zongqing Zhou. E-Commerce and Information Technology in Hospitality and Tourism. Delmar Cengage Learning; 1 edition, 2003. 4. Dana V. Tesone. Hospitality Information Systems and ECommerce. Wiley; 1 edition, 2005. 5. Kenneth Laudon, Carol Guercio Traver. E-Commerce 2009 (5th Edition). Prentice Hall; 5 edition (November 15, 2008) 6. Annie Becker. Electronic Commerce: Concepts, Methodologies,

Tools and Applications (Premier Reference Source). Information Science Reference; illustrated edition, 2007

Proposal for organization of training in EU universities

7. Dimitrios Buhalis . eTourism: Information technology for strategic tourism management. Prentice Hall; Int edition (December 27, 2003) Universidade Lusófona de Humanidades e Tecnologias 1. Visit Social and Human Sciences Department, take an overview of the postgraduate “Tourism” course 2. Meet with the professor teaching the “ Electronic Commerce in Tourism” course 3. Take a look at the curriculum and teaching materials of the “ Electronic Commerce in Tourism” course 4. Visit several classes on “ Electronic Commerce in Tourism” course 5. See the usage of the Moodle platform for teaching

Description Lectures Topic Introduction to Electronic Commerce Commerce

Business Strategies for Electronic

Web Marketing

Business-to-Business Online Strategies

The Environment of Electronic Commerce Payment Systems for Electronic Commerce Planning for Electronic Commerce for Tourism and Hospitality Organizations The Impact of the Internet on the Hospitality and Tourism Industry

Description History of Electronic Commerce. Business Processes of Electronic Commerce. Advantages and Disadvantages of Electronic Commerce. International Issues in Electronic Commerce. E-Commerce Applications for Tourism Business. Revenue Strategy Issues. Business Models for Electronic Commerce in Tourism and Hospitality. Creating an Effective Web Presence. Web Marketing Strategies. Communicating with Different Marketing Segments. Web Advertisement. EMail Marketing. Customer Relationship Management over Internet. Internet Marketing of Tourism Services Purchasing, Logistics and Support Activities. Electronic Data Interchange. Supply Chain Management Using Internet. Global Reservations Systems. The Legal Issues of Electronic Commerce. Online Crime. Ethical Issues. Taxation and Electronic Commerce. Security of Electronic Commerce Payment Cards. Electronic Cash. Internet Banking. Payment Models for Tourism Business. Managing Objectives and Costs. Strategies for Development Electronic Commerce Web Sites. Managing Electronic Commerce Implementation The Impact on Suppliers and Travel Agents. New Methods of Information Distribution. The Travel ECommerce Marketplace. The Future Perspectives for Tourism and Hospitality E-Commerce Services

Practice Practical exercises will focus on the analysis of real-world examples of business (case studies). Practical sessions will generally coincide with the topics of the lecture course. For each topic there will be one or two case studies demonstrating both successful and unsuccessful implementations of e-commerce services in various fields of tourism and hospitality. The students will also work in small teams on micro-projects and exercises (two – three on each topic). They will need to prepare small reports in specific topics using the information they can get from the Internet.

Practice for individual work Topic Local (regional) market of tourism ecommerce services

Report form Report

Content requirements The student should analyze the proposals of local (municipal,

E-mail marketing

Short paper

Payment systems

Short paper

Project of e-commerce services implementation for tourism organization

Project paper, presentation

regional) companies implementing the tourism services using e-commerce The student should write an essay about the possibilities, advantages and disadvantages of marketing through e-mail The student should write an essay about one of the types of payment methods in e-commerce and its application in the tourism business The student should choose a tourism organization and to develop proposals for the implementation of e-commerce services for that organization

Literature 1. Gary Schneider. Electronic Commerce, 8th Edition. Course Technology; 8 edition (August 11, 2008) 2. Roman Egger, Dimitrios Buhalis. eTourism case studies: management and marketing issues in eTourism. Butterworth-Heinemann (November 6, 2008).

3. Zongqing Zhou. E-Commerce and Information Technology in Hospitality and Tourism. Delmar Cengage Learning; 1 edition, 2003. 4. David Mercer. Building Online Stores with osCommerce: Beginner Edition: A step by step introduction to osCommerce. Packt Publishing (January 25, 2006) 5. Dana V. Tesone. Hospitality Information Systems and E-Commerce. Wiley; 1 edition, 2005. 6. Dave Chaffey. E-Business and E-Commerce Management. Prentice Hall; 3 edition (April 22, 2007) 7. Kenneth Laudon (Author), Carol Guercio Traver. E-Commerce 2009 (5th Edition). Prentice Hall; 5 edition (November 15, 2008) 8. Dimitrios Buhalis . eTourism: Information technology for strategic tourism management. Prentice Hall; Int edition (December 27, 2003)