erika clare

MARKET TRENDS in cosmetology

erika clare

1

The market trends of products usually will divide in two: Professional trends and consumer trends: • Professional Trends: Tendencies in technology and ingredients. The general trend is to reduce the conduct of chemicals in the products with new technology and better ingredients. More organic and natural. • Consumer Trends: Once a product has set a standard the consumer will demand a better ingredient. Trends in the market will vary according to ingredients, colors, seasons, movies, fashion influences.

2

Hair Color Category is turning in a new direction

The latest news in the industry is Ammonia Free Color L’Oreal Inoa started the craze which has now followed with new introductions by Schwarzkopf, Redken, Matrix, Davines. 50% of the color introductions are ammonia free; consumer per consumer demands AMMONIA FREE IS A MUST HAVE FOR COMPETING IN THIS MARKET

Ingredients that are considered toxic

These are many ingredients known to cause reactions during the coloring process •Ammonia •PPD (paraphenelyendiamine) •Ethanol •Parabens •Paraffin •Mineral oils •Formaldehyde •Silicones •Fragrances

5

Example: THERMA SPA COLOR Ammonia Free

Example: Alfaparf - Result

The COSMETIC SPA SYSTEM Perfect cosmetic result on the hair, gentle on the scalp. This makes it possible to use a lower MEA content, thereby preserving the hair’s cosmetic result. The end result is shiny, comb-able hair that is touchable and soft

8

Example: ALFAPARF oil product launch

9

10

11

Trends in Nails • Gels on natural and acrylic nails • Matted colors • Textured colors • Sticker nails • These colors stay longer on the natural nails and on acrylics and the gels are shinier. They last up to three weeks 12

Example: OPI OPI uses celebrities and movies to trend colors and textures Pictures taken from OPI website

13

Example: Gelish • Soak off gels for natural and acrylic nails • Hot trend

picture

taken from Gelish website

14

Cosmetics Trends

Ingredients of trend: of past:

Ingredients

– Minerals

Alcohol

– Jet milled or triple milled Fragrances

Artificial

– No nanoparticles

Mineral Oil Talc Petroleum

15

Example: Youngblood Mineral Cosmetics • Youngblood cosmetics uses rice starch as an alternative to talc and other fillers. They use other botanicals and vitamins to create their formulas.

16

Example: Bare Escentuals Cosmetics

• Also known as Bare minerals • A mineral based product line

17

Packaging • In the past, every 7 to 8 years repackaging would take place. • Now re-packaging is done every 3 to 4 years. • Consumers are reading more labels which brings us back to the consumer trend of better, more natural ingredients for any products

18

Packaging=Perception • Constitutes the physical representation of a brand's personality. • Draws attention to a specific product in a crowded retail space. (in this case a product’s packaging serves as a great promotional tool) • Positions a product amongst a certain category and perceived value, hence reflecting a specific potential price. • Constitutes as an essential brand identity tool. Even a specific color might trigger an association to a particular brand. • Differentiates a product from its competitors and private labels by transmitting a sense of worth or a story. • Reflects the level of modernism, creativity and cutting-edge qualities the brand might have.

19

Purology Packaging • Pureology's new Zero Waste packaging: It's specifically designed to expunge every last ounce of shampoo and conditioner out of the bottle. You can get more than 70 shampoos from just one tube! As an added bonus, all of the packaging is 100% recyclable, and the ingredients are entirely vegan and organic. Save the Earth with a shower? It might just be possible... •

www.refinery29.com emily orofino

20

Joico Packaging •

In 2011, they launched new packaging created from a hybrid bio-plastic resin, making them one of the first beauty companies to use this new and innovative material. The new packaging is a composite of post-consumer recycled plastic and thermoplastic starch derived from plants, which unlike other bioplastics, will not contaminate recycling streams. As a result, Joico is reducing its packagingrelated greenhouse gas emissions by more than 75 percent. We also manufacture bottles with up to 70% post-consumer recycled plastic and cartons that use 100% recycled paperboard. We print information on the inside of our cartons to eliminate paper inserts. And we’re committed to finding new ways to shine bright, clean and 21 beautifulJnow and for

Other Packaging • Innovative and refreshing to the eyes

22

Temporary Smoothing System • What started 6 years ago, a huge trend setter, is now forbidden and recalled in the European continent, Japan and Canada.

23

Other Smoothing systems that followed • Most known in the industry are Keratin Complex and Global Keratin

24

Statement made by OSHA occupational health and Safe Administration • Some of violations include failing to list formaldehyde as a hazardous ingredient on the MSDS(material safety data sheet) provided to downstream users (e.g., salon owners, stylists), failing to include proper hazard warnings on product labels, and failing to list the health effects of formaldehyde exposure on the MSDS. Labels must include ingredient and hazard warning information and the MSDS must provide users with information about the chemicals in a product, the hazards to workers, and how to use a product safely. 25

26

27

NEW TECHNOLOGY INDUSTRY FIRST

Infused with Organic Babassu Oil Found in the Amazon. Contains 70% lipids to make hair soft and supple and help prevent breakage. Creates a silky finish with highimpact shine

TECHNOLOGY – PROS/CONS POSITIVES

Sodium Hydroxide/ Soda/ Guandine/ Lithium

Permanent Level of Smoothing; 10

thioglycollate Permanent Level of Smoothing; 10

Formaldehy de

Permanent Level of smoothing; 9

Glycolic Acid Wears for 3 months; not permanent Does not lift cosmetic colour Rinsing step not required after the service

NEGATIVES Not good for all hair types. Technical Experience required Lifts Natural and Cosmetic Hair Not Compatible with other smoothing technologies (thio) Not good for all hair types. Technical Experience required Lifts Natural and Cosmetic Hair Not Compatible with other smoothing technologies (thio) Harmful to the hairdresser and consumer (inhalation) Not immediately compatible with color services 72 hour mandatory wait time for restyling after a service Limited number of applications due to breakage Level of smoothing; 4 Lack of permamenancy Not immediately compatible with a colour service Mandatory wait time for restyling after a service

Glyoxolic Acid

Wears for 3 months; not permanent Level of smoothing; 7-9

Lifts cosmetic colour Not immediately compatible with a colour service Mandatory wait time for restyling after a service

LISSE

Wears for 3 months; not permanent

Lifts cosmetic Colour