One of them is Net MarNeting Contribution Margin. (NMCM). The total profit obtained from the selling, through both event and experiential marNetings, ...
Available online at www.sciencedirect.com
ScienceDirect Procedia - Social and Behavioral Sciences 219 (2016) 431 – 439
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Khusnul Khotimah et al. / Procedia - Social and Behavioral Sciences 219 (2016) 431 – 439
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