Expand Your Brand, One Tweet at a Time. Instructor: Laura Christianson. Course
Outline. 1. Important Twitter Lingo. 2. Who's Using Twitter (Demographics). 3.
Expand Your Brand, One Tweet at a Time Instructor: Laura Christianson
Course Outline 1. Important Twitter Lingo
2. Who’s Using Twitter (Demographics)
3. The Twitter Dashboard
4. 3 Ps of a Perfect Profile
5. Your Twitter Bio: A Sleeping Pill?
6. Twitter Strategies… Dos and Don’ts
7. 27 Types of Tweets
8. Twitter Brand Pages
9. Small Business Ads
Laura Christianson
www.bloggingbistro.com
425.244.2424
27 Types of Tweets 1. Tips and useful suggestions 2. Ask questions and request feedback 3. Your opinion related to specific industry-related topics 4. A series of related tweets (on a specific topic) 5. Niche news, especially breaking news 6. Links to industry resources and helpful websites 7. Share others’ interesting tweets 8. Witty comments or jokes 9. Weird, unusual stuff that relates to your industry 10. Links to great articles you’re reading or writing; links to ebooks, white papers, special reports 11. Teasers + links to your latest blog posts (or posts from your archives) and your e-newsletters 12. Build your mailing list – offer an incentive for signing up for your newsletter 13. Respond to media coverage about your business 14. Announce upcoming events, festivals, conferences, speaking gigs, appearances, book signings, etc. 15. Live reports from an event you are attending 16. Mini reviews of books, movies, TV shows, products 17. Recommend products and services 18. Customer service – register complaints against a company OR handle customer service issues pertaining to your company 19. Sell “seats” or invite people to attend your webinar, teleseminar, or in-person seminar 20. Share images – Because people have to click to open your image, choose your images carefully. Use crisp images that enhance your tweet or tell a story. Before and after photos of work you’ve done. 21. Link to videos hosted at YouTube, Vimeo, or other video sharing sites 22. Create surveys, polls, and quizzes and collect responses via Twitter (PollDaddy.com and Twtpoll.com are a couple of popular services). 23. Client success stories, case studies, and testimonials (with their permission) 24. Inspirational or motivational quotes and advice 25. Job openings 26. Special offers, discounts, and sales for your Twitter followers or for people who retweet your messages 27. Announce contests
Laura Christianson
www.bloggingbistro.com
425.244.2424
Twitter Tools Social Media Management Tools Hootsuite – http://hootsuite.com – My Twitter management system of choice. I like its clean, user-friendly interface and it allows me to easily manage multiple Twitter, Facebook (profiles AND pages), LinkedIn, Ping.fm, WordPress, MySpace, and Foursquare accounts – all in one place! Super easy to pre-schedule tweets (such as links to blog posts in your archives). Free and paid versions. Buffer - http://bufferapp.com/ - Add tweets to your Buffer from anywhere and Buffer automatically shares them for you throughout the day. SocialOomph – https://www.socialoomph.com/ – Schedule tweets, track keywords, save and reuse drafts, submit tweets via email, and much more. Dlvr.it – http://dlvr.it/ – Automatically feed your blog to Twitter, Facebook, Google Buzz, LinkedIn and more. Monitor with real-time stats. Ping.fm – http://www.ping.fm and hellotxt - http://hellotxt.com/ – Update all of your favorite social media services at one time, from your mobile phone, e-mail, third party app, or from your computer. Dashboard Apps for Google Chrome Browser Silver Bird – https://chrome.google.com/webstore/detail/encaiiljifbdbjlphpgpiimidegddhic Tweetings – https://chrome.google.com/webstore/detail/hmjgiljbchaijjckmejcedlebigkolpm TweetBar – https://chrome.google.com/webstore/detail/ddleghjpbodiacnlhcenfohionmppdph Helpful Websites The Only Twitter Applications List You’ll Ever Need – http://www.squidoo.com/twitterapps – an extensive list of links to all things Twitter. Namechk – http://namechk.com/ – Instantly check to see if your username or vanity URL is available at dozens of social networking and social bookmarking sites. Exceptionally helpful tool for building your brand online. Knowem? – http://knowem.com/ – Check for the use of your brand, product, personal name or username instantly on over 350 popular and emerging social media websites. Wibiya – http://www.wibiya.com/ – free web toolbar (no coding necessary) that allows visitors to tweet & write on your Facebook page without leaving your site. Blurts – http://blurts.com/ – Spice up your tweets, videos, e-mails, pictures, & blog comments with free audio captions. Addict-o-matic – www.addictomatic.com – Instantly create a custom page with the latest buzz on any topic. Combines search results from Google, Bing, Yahoo, YouTube, Digg, Twitter, WordPress.com and several other services. Laura Christianson
www.bloggingbistro.com
425.244.2424
Twitter Search Engines Twitter Search – http://search.twitter.com/ – Twitter’s official search engine. Allows for RSS feeds as well as filtering based on language. Topsy – http://topsy.com/ – A Twitter search engine. If you want to measure the number of tweets that refer to your Web site (or your competitors’ sites), enter site:yoursitename.com. Monitter – http://www.monitter.com/ – A real time twitter search tool that enables you to monitor a set of keywords on Twitter. It also allows you to narrow the search to a particular geographic location, allowing you to find out what’s going on in a particular part of the world. TweetBeep – http://tweetbeep.com/ – Similar to Google Alerts, TweetBeep emails you whenever you (or your specified keywords) are mentioned on Twitter. Twitterfall – http://twitterfall.com/ – Displays Twitter trending topics in real-time (and allows you to search for topics). Just Tweet It - http://justtweetit.com/ - Find other Twitter users just like you. Many categories to choose from.
Twitter Sorting Systems Klout – http://klout.com – See how much clout your brand has on Twitter. Input your Twitter username, and get your Klout score. I found the “True Reach” score helpful; it shows how many of my followers actively listen and react to my messages. Your Tweeter Karma – http://dossy.org/twitter/karma/ - A sorting system for filtering your Twitter followers (a handy way of deciding who you really want to follow).
General Twitter Tools Nurph – http://nurph.com/ – Twitter chat rooms for real-time chat with your Twitter friends. No 140-character limit.
Journalists on Twitter JournalistTweets.com – Allows you to track what journalists are writing about you, your book, or your subject. Includes email alerts. Also allows you to locate journalists on Twitter by subject interest. MuckRack.com – Features journalists by beats (world, U.S., politics, business, technology, sports, arts, etc.) and media company.
Laura Christianson
www.bloggingbistro.com
425.244.2424
