Experiencing the destination brand: behavioral

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Paper Title: Experiencing the destination brand: behavioral intentions of arts festival tourists. Authors: Ying Chieh Chen, Brian King, Hung-Wen Lee. Publication ...
Paper Title: Experiencing the destination brand: behavioral intentions of arts festival tourists

Authors: Ying Chieh Chen, Brian King, Hung-Wen Lee

Publication name: Journal of Destination Marketing & Management

Free access to the article before August 30, 2018 https://authors.elsevier.com/a/1XM-o,oJjluNz5