Friday Night Lights. Designer: Jeff Pejsa. Print collateral: 8.5x11 flier / 22x28
poster design. Marketing technique: • 8.5x11 fliers posted in all five Rec Sports ...
Friday Night Lights Designer: Jeff Pejsa
Print collateral: 8.5x11 flier / 22x28 poster design Marketing technique: • 8.5x11 fliers posted in all five Rec Sports facilities in designated posting areas • 22x28 posters placed in high traffic areas within all five Rec Sports facilities Design features: • Glow effect on lights to show realism • Shadow on title text to show depth and the illusion that the words are physical objects • Life in Motion banner, Connect with Rec Sports tag, and university runner Benefit: • Allows advertising in high-traffic areas with Rec Sports members
Friday Night Lights Designer: Jeff Pejsa
Digital signage collateral: 16x9, 4x3 design Marketing technique: • 16x9 and 4x3 images created for digital signage in the Ohio Union and Thompson Library • 8.5x11 image also created for digital signage Design features: • Glow effect on lights to show realism • Shadow on title text to show depth and the illusion that the words are physical objects • Life in Motion banner, Connect with Rec Sports tag, and university runner Benefit: • Allows advertising in hightraffic, diverse area • Ties together Student Life at Ohio State between the Ohio Union and Recreational Sports
Friday Night Lights Designer: Jeff Pejsa Web site collateral
480x200px main feature for Rec Sports web site
200x200px mini feature for Rec Sports web site
Thumbnail image used on intramural registration web site
The combination of print and digital advertising, and web graphics helped Friday Night Lights be a successful, sold-out program.
