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EUROPEAN STRATEGIES AND CHANGES IN ROMANIAN HIGHER .... FROM LOCAL DATA TO GLOBAL INFORMATION USING ZXING LIBRARY IN ANDROID.
GLOBALIZATION AND HIGHER EDUCATION IN ECONOMICS AND BUSINESS ADMINISTRATION

Proceedings of the 6th International Conference on Globalization and Higher Education in Economics and Business Administration

Coordinators: Dinu AIRINEI Carmen PINTILESCU Ovidiu STOICA Alin Marius ANDRIES Daniela VIORICÃ Mircea ASANDULUI

18-20 October 2012 Iasi, ROMANIA

The Proceedings of the VIth International Conference on Globalization and Higher Education in Economics and Business Administration GEBA 2012

October 18-20 2012 Iaşi, Romania

The current volume reunites part of the papers presented at the International Conference on “Globalization and Higher Education in Economics and Business Administration -2012”, that took place on 18-20 October, at the Alexandru Ioan Cuza Univerisity of Iasi, Faculty of Economics and Business Administration.

ISBN: 978-973-703-766-4

The papers published in Proceedings are exclusively engaging authors. Statements of facts or opinions appearing in Proceedings are solely those of the authors and do not imply endorsement by the Organization Committee or publisher. The proceedings have not been amended or proofread and editors are not responsible for the language used in papers.

Dinu AIRINEI · Carmen PINTILESCU · Ovidiu STOICA Alin ANDRIEŞ · Daniela VIORICĂ · Mircea ASANDULUI

(editors)

The Proceedings of the VIth International Conference on Globalization and Higher Education in Economics and Business Administration GEBA 2012

October 18-20, 2012

Iaşi, Romania

ALEXANDRU IOAN CUZA UNIVERISTY PRESS IAŞI – 2012

Descrierea CIP a Bibliotecii Naţionale a României The Proceedings of the VIth International Conference on Globalization and Higher Education in Economics and Business Administration - GEBA 2012 coord.: Dinu Airinei, Carmen Pintilescu, Ovidiu Stoica, Alin Marius Andrieş, Daniela Viorică, Mircea Asandului - Iaşi : Editura Universităţii "Al. I. Cuza", 2012 ISBN 978-973-703-766-4 I. Airinei, Dinu (coord.) II. Pintilescu, Carmen (coord.) III. Stoica, Ovidiu (coord.) IV. Andrieş, Marius Alin (coord.) V. Viorică, Daniela (coord.) VI. Asandului, Mircea (coord.)

TABLE OF CONTENTS

Higher Education: Trends, Challenges and Emerging Opportunities MOTIVATION, ENTREPRENEURIAL EDUCATION AND BARRIERS TO START-UP. CASE STUDY: MANAGEMENT STUDENTS IN WEST UNIVERSITY OF TIMISOARA Laura BRANCU, Nicolae BIBU EDUCATION PROGRAMS TO PREPARE YOUNGER GENERATIONS IN FAMILY FIRMS Francesca Maria CESARONI, Annalisa SENTUTI NEW SKILLS FOR NEW TIMES. THE IMPACTS OF GLOBALIZATION AND ECONOMIC CRISIS IN HIGHER EDUCATION Viorica CHIŞU MODAL EXPRESSIONS IN ARTICLES ON ECONOMICS IN ENGLISH BY ROMANIAN AUTHORS Teodora GHIVIRIGĂ CHALLENGES AND CHANGES IN CONTEMPORARY UNIVERSITY Maria Liana LACATUS, Camelia STAICULESCU PLAYING THE GAME OF PUBLISHING IN MANAGEMENT INFORMATION SYSTEM JOURNALS - AN EAST EUROPEAN COUNTRY CASE STUDY ABOUT BEING A PROFESSOR AND ABOUT HABILITATION IN IS Adrian MUNTEANU, Doina FOTACHE EUROPEAN STRATEGIES AND CHANGES IN ROMANIAN HIGHER EDUCATION Lavinia MUSTEA, Sorina PĂUTU ANALYSIS OF THE ORGANIZATIONAL VALUES PROMOTED IN UNIVERSITY’S CULTURE Panaite NICA, Ramona – Diana LEON, Ticu CONSTANTIN, Andrei Ştefan NEŞTIAN EPISTEMOLOGICAL ISSUES ON THE CONCEPT OF CAUSALITY Angelica-Nicoleta ONEA THE IMPLEMENTATION OF THE MACROPRUDENTIAL POLICY IN ORDER TO LIMIT SYSTEMIC RISK Elena CIOBANU SIRETEANU COMPETENCE, EDUCATION AND EXPERIENCE Ashfaque Ahmad SHAH, Muhammad SARWAR, Uzma Dawood SHAHZADI, Pervaiz Aslam SHAMI A METHODOLOGICAL APPROACH OF PROFESSIONAL COMMUNICATION Carmen-Ştefania STOEAN, Anca BOGDAN FROM CRISIS TO DEVELOPMENT IN EDUCATION: EUROPE VERSUS MIDDLE EAST Marta-Christina SUCIU, Luciana PICIORUŞ COMPETENCIES BASED TEACHERS’ TRAINING-IMPLICATIONS ON HIGHER EDUCATION Monica TURTUREAN DO RESEARCH EVALUATION SYSTEMS FAVOR THE DEVELOPMENT OF AN ENTREPRENEURIAL ORIENTATION IN UNIVERSITIES? AN ESSAY BASED ON A ROMANIAN UNIVERSITY Adriana ZAIŢ

11 18 26 34 40 46 55 63 70 74 84 90 98 106 111

Cycles, Crises and Global Economy INTERNATIONAL TRADE IN THE EU-27 AFTER THE GLOBAL FINANCIAL CRISIS Ioana-Veronica ALEXA, Simona Valeria TOMA, Daniela Ancuta SARPE PUBLIC-PRIVATE PARTNERSHIP PROJECTS DEVELOPMENT IN ROMANIA IN TIME OF TURMOIL Armenia ANDRONICEANU, Bianca RISTEA COMPARATIVE ANALYSIS ON THE EFFICIENCY OF PUBLIC EXPENDITURE IN THE EU COUNTRIES: A DEA APPROACH Livia BACIU, Alina BOTEZAT THE WESTERN EUROPEAN TYPE OF ECONOMY: SOCIAL MARKET ECONOMY OR “WELFARE STATE”? Sinziana BALTATESCU, Liviu-George MAHA THE MONETARY INSTITUTION FROM C. MENGER, F. VON HAYEK AND A. ALCHIAN'S PERSPECTIVE Iuliana Marina CÎNDEA, Ana Iolanda VODĂ, Moise CÎNDEA REAL CONVERGENCE IN THE MEMBER STATES OF THE EUROPEAN UNION Laura Mariana CISMAS, Andra MICULESCU, Ioana VIAŞU THE RISE OF CHINA IN GLOBAL ECONOMY Mihaela CIUCHINA RESEARCH OF THE CREDIT CYCLE AND BUSINESS CYCLE WITH A FOCUS ON TEN STATES FROM CENTRAL, EASTERN AND SOUTH-EASTERN EUROPE Vasile COCRIŞ, Dan CHIRLEŞAN, Constantin-Marius APOSTOAIE, Stanislav PERCIC SHIFT THE COURSE OF THE ECONOMY - SHAPE A NEW MENTALITY Cătălina COZMEI, Florentin CALOIAN THE CONSUMPTION BEHAVIOR IN THE CONTEXT OF THE NOWADAYS CRISIS. EMPIRICAL EVIDENCES FROM THE NORTHEASTERN PART OF ROMANIA Laura DIACONU MAXIM THEORETICAL INSIGHTS ON GLOBALIZATION AND INTERNATIONAL COMPETITIVENESS Sebastian Florian ENEA, Irina Elena GENTIMIR ECONOMIC CRISIS – EFFECT OF GLOBALIZATION? Cristina GRADEA A NATIONAL PERSPECTIVE ON THE ECONOMICAL AND SOCIAL CONVERGENCE IN THE EU-27 Ion IGNAT, Iulia Andreea BUCUR POLITICAL BUSINESS CYCLES IN ROMANIA DURING THE SOCIALIST REGIME Dorin JULA, Nicolae-Marius JULA

118 124 133 146 179 185 192 198 209 217 224 231 235 243

THE ROLE OF BUSINESS IN FOSTERING TRANSPARENCY AND SUSTAINABILITY IN EMERGING MARKETS – LESSONS FROM THE EITI IN AZERBAIJAN Hannes MEISSNER SOME ASPECTS OF THE GREAT JAPANESE CRISIS Marius Ioan MIHUŢ, Liviu DECEANU THE ROAD OF ROMANIA TO EUROZONE Ioana Sorina MIHUT CRISIS, HUMAN CAPITAL AND EUROPEAN KNOWLEDGE-BASED ECONOMY Olimpia NEAGU FACTORS INFLUENCING HOUSEHOLD SAVINGS IN ROMANIA Ileana NICULESCU-ARON, Constanţa MIHAESCU TAXATION AND ITS EFFECT ON FOREIGN DIRECT INVESTMENTS IN CENTRAL AND EASTERN EUROPE Ioan-Alin NISTOR, Dragos PĂUN LONG WAVES OF APPLIED KNOWLEDGE AND CYCLICAL ECONOMIC EVOLUTION Eirini OZOUNI, Grigoris ZAROTIADIS BUSINESS CYCLE SYNCHRONIZATION IN EUROPE Silvia PALASCA, Claudiu PEPTINE THE INTERNATIONALIZATION OF COMPETITION POLICY. AN EUROPEAN OVERVIEW Luis PALMA MARTOS, Jose Luis GARCIA HIDALGO THE FLEXICURITY CONCEPT AND ITS IMPACT ON THE ROMANIAN LABOUR MARKET Roxana PARASCHIV THE NEW LANDSCAPE OF EUROPEAN ECONOMIC GOVERNANCE IN NEW GLOBAL CONTEXT Nicolae PETRIA, Daniel BADULESCU THE HEREDITARY IMPRINT OF INFORMAL INSTITUTIONS IN EMERGING ECONOMIES. THE CASE OF ROMANIA Ion POHOAŢĂ, Oana-Ramona SOCOLIUC ECOLONOMY – A NEW WAY OF LIFE Constantin POPESCU, Alexandru TAŞNADI, Miltiade STANCIU EUROPEAN PUBLIC DEBT CRISIS. THE SNOWBALL EFFECT Andrei RĂDULESCU THEORY OF THE FIRM AND DYNAMICAL VOLUTIONARY GAMES WITH DELAY Nicoleta SÎRGHI, Mihaela NEAMŢU NICHOLAS GEORGESCU-ROEGEN'S ENTROPIC MODEL, ECONOMIC GROWTH AND SUSTAINABLE DEVELOPMENT Mircea SĂVEANU ECONOMIC GROWTH AND REVIVAL POLICIES Jihan SHANABLI BETWEEN NATIONALISM AND THE FLAT WORLD OF THOMAS FRIEDMAN Cristian SPIRIDON NEOLIBERAL POLICIES AND THEIR IMPLICATIONS FOR SUSTAINABLE DEVELOPMENT. SOME EXAMPLES REGARDING ROMANIAN ECONOMY Viorica STAN, Anca Liliana BUJOR THE POSSIBILITY OF USING METHODS OF QUANTITATIVE ANALYSIS FOR CHARACTERIZATION OF INNOVATIVE ACTIVITY Aurelia ŞUŞU-ŢURCAN, Tatiana COLESNICOVA AN HISTORICAL PERSPECTIVE ON EUROPEAN CENTRAL BANK’S MONETARY POLICY STRATEGY Ileana TACHE ASSESSMENT OF THE COMPANY COMPETITIVE POTENTIAL Cosmin TILEAGA, Oana NITU, Claudiu Valentin NITU, Gabriel CROITORU THE NEO-LIBERAL MATURITY IN THE EUROPEAN UNION AND ITS DISCONTENTS Grigoris ZAROTIADIS

252 266 274 282 286 293 300 307 314 323 328 335 346 354 358 367 379 385 392 399 407 415 419

Quantitative Analysis under Global Challenges THE ASSESSMENT OF THE HEALTH SYSTEMS IN EU MEMBER STATES USING DATA ENVELOPMENT ANALYSIS Laura ASANDULUI, Cristian POPESCU, Puiu FATULESCU THE ANALYSIS OF THE EFFICIENCY OF THE HEALTHCARE RESOURCES USE IN ROMANIA Christiana Brigitte BALAN, Petronela-Simona MĂNTĂLUŢĂ LABOUR FORCE PARTICIPATION AND FERTILITY Raluca CAPLESCU BRINGING NEW OPPORTUNITIES TO DEVELOP STATISTICAL SOFTWARE AND DATA ANALYSIS TOOLS IN ROMANIA Nicoleta CARAGEA, Ciprian Antoniade ALEXANDRU, Ana-Maria DOBRE VOLATILITY ANALYSIS OF THE OVERNIGHT INTEREST RATES IN ROMANIA, HUNGARY AND THE EURO ZONE Mihai COCIUBA, Simona MUTU, Eva DEZSI THE PROBLEM WITH THE YOUTH UNEMPLOYMENT IN THE REPUBLIC OF MOLDOVA AND EUROPEAN MEMBER STATES AND THE MEASURES FOR ITS OVERCOMING Tatiana COLESNICOVA, Aurelia ŞUŞU-ŢURCAN, Rodica TOMAC ADVERSE INCENTIVE EFFECTS OF THE UNEMPLOYMENT BENEFIT LEVEL IN ROMANIA Cosmin ENACHE APPLICATION OF SAMPLE METHODS IN THE FRAMEWORK OF THE DEVELOPMENT OF BUSINESS STATISTICS IN THE REPUBLIC OF MOLDOVA Lilian GALER, Oleg CARA, Ion PÂRTACHI AN ANALYSIS OF WORK SATISFACTION IN CENTRAL AND SOUTH- EASTERN EUROPE Roxana Otilia Sonia HRIŢCU THE DYNAMICS ASSESSMENT OF AN EMERGING CAPITAL MARKET USING THE PANEL DATA ANALYSIS OF THE FINANCIAL ACCOUNTING INFORMATION Elisabeta JABA, Marilena MIRONIUC, Mihai ROMAN, Ioan-Bogdan ROBU, Mihaela-Alina ROBU COMPARATIVE ANALYSIS OF REGIONAL LABOUR PRODUCTIVITY IN ROMANIA Paul Costel ROTARU

431 437 443 450 457 464 469 483 490 496 508

INVESTIGATING LONG MEMORY IN STOCK RETURNS VOLATILITY USING THE FRACTIONALLY INTEGRATED EGARCH MODEL: AN ANALYSIS ON 53 DEVELOPED, EMERGING AND FRONTIER MARKETS Cristiana TUDOR

513

Globalization and Business Information Systems SOCIAL BUSINESS INTELLIGENCE: A NEW STEP BEYOND TRADITIONAL BUSINESS INTELLIGENCE THROUGH ONLINE SOCIAL MEDIA? Dora-Anca BERTA A CONCEPTUAL FRAMEWORK AND GUIDELINES TO IMPLEMENT THE NEW ENTERPRISE 2.0 MODEL Domenico CONSOLI FROM LOCAL DATA TO GLOBAL INFORMATION USING ZXING LIBRARY IN ANDROID Octavian DOSPINESCU, Anca Alexandra DAVID E-WALLET. A NEW TECHNICAL APPROACH Octavian DOSPINESCU GENERATING REAL-LIKE DATA SETS FOR BUSINESS MASTER PROGRAMMES Marin FOTACHE, Catalin STRIMBEI MODERN COMMUNICATION MANAGEMENT USING IT&C STRATEGY Valerica MAREŞ, Marius Daniel MAREŞ IPAAS APPROACHES IN THE GLOBAL CONTEXT Marian MATEI UNDERSTANDING RISK – A MULTIDISCIPLINARY LITERATURE AND METHODOLOGIES REVIEW Valentin – Petru MĂZĂREANU PUBLISHING SEMANTIC WEB BUSINESS DECISION-MAKING DATA Sabina-Cristiana NECULA THE OPORTUNITY OF COMPUTERIZING THE FIELD OF FINANCIAL ANALYSIS. A STUDY ON THE ROMANIAN ENTERPRISES Vasile-Daniel PĂVĂLOAIA, Elena Daniela VIORICĂ, Leontina BEŢIANU IT EMERGING RISKS – ARE THE COMPANIES PREPARED TO FACE THEM? Victoria STANCIU INFORMATION TECHNOLOGIES IN ONLINE MARKETING OF INSURANCE COMPANIES Ovidiu-Ilie STOFOR A PROPOSAL APPROACH FOR OLAP WEB SERVICES Cătălin STRÎMBEI OPEN SOURCE SOFTWARE POLICY MAKING FOR E-GOVERNMENT Codrin-Marius TEIU, Daniel JURAVLE TECHNOLOGY ACCEPTANCE MODEL AS LIAISON FOR TELECOMMUNICATIONS SERVICES Silviu VASILACHE

523 530 538 543 549 559 565 570 574 578 601 608 617 623 631

Impact of Globalization on Finance and Banking EVALUATING THE BANKRUPTCY RISK’S COMPANY BY USING A NON-FINANCIAL ANALYSIS Monica-Violeta ACHIM, Sorin Nicolae BORLEA, Codruţa MARE THE INTERACTION BETWEEN TRADE AND FDI: THE CEECs EXPERIENCE Claudiu Tiberiu ALBULESCU, Daniel GOYEAU MODELLING VOLATILITY USING GARCH MODELS DURING THE FINANCIAL CRISIS: EVIDENCE FROM CEE COUNTRIES Anton Sorin GABRIEL, Marie OCHEM THE IMPACT OF BASEL III IN EASTERN EUROPEAN BANKING. A COMPARATIVE CASE STUDY Anamaria AVADANEI, Ioana-Iuliana TOMULEASA FINANCIAL INNOVATION BETWEEN REGULATION AND DEREGULATION Constantin-Adrian BLANARU, Roxana BLANARU DIVIDEND PAYOUT POLICY FINANCIAL DRIVERS: EVIDENCE FROM EMERGING COUNTRIES Claudiu BOŢOC, Marilen PIRTEA, Cristina NICOLESCU INFLUENCE OF THE CREDIT DEFAULT SWAP CONTRACTS OVER THE CREDIT ACTIVITY IN ROMANIA Mircea Gabriel CIOLPAN, Jenica POPESCU PENSION REGULATION BETWEEN GLOBAL CHALLENGES AND NATIONAL PECULIARITIES Dan CONSTANTINESCU DISEQUILIBRIUM MODELS OF ROMANIAN CREDIT MARKET Cristian-Florin DĂNĂNĂU, Ciprian Antoniade ALEXANDRU DOES RULE OF LAW SUPPORT THE CAPITAL MARKET DEVELOPMENT? Bogdan DIMA, Flavia BARNA, Miruna-Lucia NACHESCU FISCAL POLICY AND ECONOMIC COMPETITIVENESS Bogdan DIMA, Ioan TALPOŞ, Nicoleta-Claudia MOLDOVAN AN ECONOMETRIC ANALYSIS OF ECONOMIC PERFORMANCES USING RETURN ON INVESTMENT Marius Sorin DINCĂ DOES PUBLIC DEBT AFFECT ECONOMIC GROWTH? Gheorghiţă DINCĂ A COMPARATIVE ANALYSIS REGARDING THE IMPACT OF THE RECENT GLOBAL FINANCIAL CRISIS. EVIDENCE FROM EU COUNTRIES Adina DORNEAN, Andreea SANDU TESTING THE RELEVANCE OF FINANCIAL AND ECONOMIC INDICATORS USED FOR BANKING ANALYSIS OF COMPANIES USING DISPERSION MODELING Laurenţiu DROJ BANK LENDING TO GOVERNMENT DEFICITS AND RELATED EFFECTS OF IT Bogdan Florin FILIP THE RELEVANCE OF LIQUIDITY AND COUNTRY RISK ON EURO-DENOMINATED BONDS Gino GALDOLFI, Giovanni VERGA, Manou MONTEUX, Maria Cristina ARCURI

639 647 655 670 678 682 690 700 708 719 729 736 745 752 759 766 773

ONLINE INSURANCE IN ROMANIA Marius Dan GAVRILETEA MODERN BUSINESS CORPORATION “VERSUS” FREE MARKET: AN AUSTRIAN-LIBERTARIAN CRITISCISM Octavian-Dragomir JORA, Radu Cristian MUSETESCU, Mihaela IACOB THE CORRELATION OF SOVEREIGN RATING AND BONDS’ INTEREST RATE IN THE EU MEMBER STATES Emilian-Constantin MIRICESCU EXCHANGE RATE AND THE BALANCE OF PAYMENTS EQUILIBRIUM: THE CASE OF EMERGING MARKETS Dumitru MIRON, Cristian PĂUN BASEL III AND LIQUIDITY RISK – TO PREVENT OR TO SUPPORT CRISIS? Monica Letitia NEDELCU, Vasile COCRIS AN ANALYSIS OF THE DIVIDEND PHENOMENON ON BUCHAREST STOCK EXCHANGE Mihaela ONOFREI, Maria PRISACARIU, Diana - Ramona SANDU THE INFLUENCE OF MONEY SUPPLY AND INTEREST RATE OVER INFLATION Dragos PĂUN, Mihaela SARLEA, Stefan MANTA INTERACTIONS BETWEEN PRIVATE DEBT AND SOVEREIGN DEBT IN GREECE AND IRELAND Cristina PUIU CAPITAL FLOWS AND THE REAL EXCHANGE RATE: EMPIRICAL EVIDENCE FOR ROMANIA Angela ROMAN, Diana SADOVEANU BANK LENDING TO EUROPEAN SMES AND IMPLICATIONS OF BASEL III Angela ROMAN, Valentina Diana RUSU INTEREST RATES AND STOCK PRICES: EVIDENCE FROM CENTRAL AND EASTERN EUROPEAN MARKETS Ovidiu STOICA, Anca Elena NUCU, Delia-Elena DIACONASU MONETARY POLICY OF THE NBR IN THE CONTEXT OF THE CURRENT CRISIS AND ENTERING THE EMU. A CRITICAL APPROACH Ovidiu STOICA, Andreea ANDRIEŞ, Iulian Vasile POPESCU THE CORRELATION BETWEEN CENTRAL BANK INDEPENDENCE AND INFLATION TARGETING IN DEVELOPED AND DEVELOPING COUNTRIES Ioan TALPOS, Liliana DONATH, Florin DUMITER THE DARK SIDE OF GLOBALIZATION IN THE BANKING SYSTEM Adrian Dumitru TANŢÃU,Eliza Laura CORAŞ COMMERCIAL BANKS LIQUIDITY DETERMINANTS IN THE CENTRAL AND EASTERN EUROPEAN BANKING SECTOR Ioan TRENCA, Nicolae PETRIA, Simona MUTU COMMERCIAL BANKS LIQUIDITY DETERMINANTS IN THE CENTRAL AND EASTERN EUROPEAN BANKING SECTOR Ioan TRENCA, Nicolae PETRIA, Simona MUTU

783 791 798 135 811 818 825 833 840 847 855 863 872 880 887 893

Global Context of Financial and Accounting Reporting THE EFFECT OF IFRS ON THE VALUE RELEVANCE OF FINACIAL STATEMENTS EVIDENCE FROM GREEK LISTED FIRMS Nicolas BELESIS, John SORROS INDEXES FOR A SUSTAINABLE SOCIETY Leontina BETIANU FORENSIC ACCOUNTANT – A PROFESSION FOR THE 21st CENTURY Diana DUMITRESCU, Nicolae BOBITAN CORPORATE GOVERNANCE AND PRODUCT-RELATED VOLUNTARY DISCLOSURE. AN ANALYSIS OF BIOTECH FIRMS Luminita ENACHE, Antonio PARBONETTI ANALYSIS OF THE EVOLUTION IN TIME AND SPACE OF MERGERS Iuliana Eugenia GEORGESCU, Irina CHIRIAC CAN NON-FINANCIAL FACTORS EXPLAIN THE ENTERPRISE VALUE? Diana GIOACASI ASPECTS CONCERNING THE USE OF MOVING AVERAGE IN PROGNOSIS DECISIONS ON TURNOVER Teodor HADA, Andreea TOADER CONSTITUENTS’ PARTICIPATION IN THE DEVELOPMENT OF IFRS 9 FINANCIAL INSTRUMENTS Maria Carmen HUIAN ACCOUNTING AND GENDER IN ROMANIA Costel ISTRATE STUDY REGARDING THE RELEVANCE OF THE INFORMATION DISCLOSED IN THE ROMANIAN FINANCIAL STATEMENT Iulia JIANU, Ionel JIANU, Ionela GUŞATU CORPORATE GOVERNANCE, OWNERSHIP STRUCTURE AND CORPORATE PERFORMANCE. EVIDENCE FROM ROMANIA Iuliana Oana MIHAI ESTIMATING THE PROBABILITY OF BANKRUPTCY RISK OCCURRENCE IN AN EMERGING CAPITAL MARKET Marilena MIRONIUC, Mihaela-Alina ROBU, Ioan-Bogdan ROBU APPOINTMENT OF THE FINANCIAL AUDITOR – RISKS AND SOLUTIONS Mihaela MOCANU

903 920 927 932 974 984 989 998 1006 1015 1025 1033 1041

Marketing within the Triad: University - Business Environment – Society WHO DECIDES TO BUY AND WHAT TO BUY Roxana-Elena ALDEA, Maria Elisabeta IOANĂŞ BRAND INFLUENCED BUYING DECISIONS IN CAR INDUSTRY Adrian BRUNELLO, Constantin SASU LOCAL PERCEPTIONS OF A GLOBAL BRAND Nicoleta DOSPINESCU DEVELOPING PERSONAL BRANDING BY USING SOCIAL NETWORKS Corina Ana Maria IOAN, Alexandru Florin LUCA EMPLOYER BRANDING MANAGEMENT - MARKETING AND CHALLENGE IN ROMANIA Alexandru Florin LUCA

1043 1051 1059 1070 1076

EXPLORING THE SPACE OF THE CONSUMER– FROM LOCAL INSIGHT TO GLOBAL THINKING Adriana MANOLICĂ, Teodora ROMAN SOCIAL MEDIA AND TEHNOLOGY ACCEPTANCE George Cristian NISTOR THE INCOME - PSYCHOLOGICALLY AND COMMERCIAL MOBILE OF SAVING PROCESS Oana NITU, Claudiu Valentin NITU, Cosmin TILEAGA, Gabriel CROITORU FUNCTIONAL CONFLICTS WITHIN THE MARKETING FUNCTION Constantin SASU, Luciana SASU, Adrian BRUNELLO ANALYSIS OF THE INFORMATION CONSUMER BEHAVIOR OF THE RESEARCHERS IN THE DEVELOPMENT OF MAINTENANCE STRATEGIES IN SCIENTIFIC LIBRARIES Oxana SAVCIUC, Elena RAILEAN

1083 1087 1092 1095 1103

Globalization and Sustainable Development - Challenges and Trends in Organizational Management, Services and Business Communication SUSTAINABILITY, HUMAN DEVELOPMENT, ECONOMIC PROGRESS AND JUSTICE: CONCEPTUAL LINKS AND PERSPECTIVES Cristina BĂLĂCEANU, Diana Mihaela APOSTOL, Elena PĂDUREAN, Monica Andreea PREDONU ISSUES REGARDING MODERN ORGANIZATION IN THE KNOWLEDGE SOCIETY Ioana BALAN, Alexandra Daniela SOCEA STRATEGIES TO INCREASE THE QUALITY OF TOURIST SERVICES BY MANAGERIAL PERFORMANCE Gina-Ionela BUTNARU, Amanda MILLER WHAT WE TRADE AT WORK AS EMPLOYEES AND HOW WE DO IT. USING MULTI-TRAIT MULTI-METHOD PROCEDURE TO VALIDATE A DUAL-CONTENT APPROACH OF EMPLOYEE PERFORMANCE ON A ROMANIAN SAMPLE Ruxandra CIULU, Andreea TUTU IMPLEMENTATION OF INFORMATION TEHNOLOGY SYSTEMS FOR OPERATIONS MANAGEMENT IN ROMANIAN COMPANIES Camelia COJOCARU THE CONTEXT FOR ORGANIZATIONAL LEARNING. A LITERATURE REVIEW Alexandra Luciana GUŢĂ SUSTAINABLE DEVELOPMENT WITHIN THE EU BASED ON CROSS BORDER INNOVATION ACTIVITIES Mirjana KRANJAC, Uroš SIKIMIĆ, Marija VUJAKOVIĆ, Stevan ODRI INNOVATIONS OF ECOLOGICALLY - SUSTAINABLE DEVELOPMENT IN THE ECONOMIC PROCESSES’ GLOBALIZATION CONTEXT Elena LAZAREVA, Mioara BORZA EMERGING ASPECTS REGARDING THE CREATION OF EFFICIENT MODERN ENTERPRISES BASED ON COLLABORATIVE NETWORKS Gabriela PRELIPCEAN, Mircea BOSCOIANU, Mariana LUPAN THE INFLUENCE OF CULTURE AND TIME ON ANY RESEARCH REGARDING ETHICS Andrei TABARCEA INNOVATION MANAGEMENT MODELSIN THE METALLURGICAL SECTOR Adrian Dumitru TANŢĂU, Silviu MATEESESCU DEVELOPING KEY PERFORMANCE INDICATORS FOR WASTEWATER TREATMENT, AS A STRATEGIC OPTION FOR IMPROVING BUSINESS PERFORMANCE WITHIN WATER SUPPLY COMPANIES Oana-Cătălina TĂPURICĂ, Florin TACHE E-RECRUITMENT IN TOURISM COMPANIES Maria TĂTĂRUSANU, Angelica Nicoleta ONEA THE RISKS IN THE GLOBALIZATION ERA Simona Valeria TOMA, Ioana-Veronica ALEXA, Daniela Ancuta SARPE CHALLENGES OF BUSINESS INTELLIGENCE FOR THE ROMANIAN COMPANIES Dumitru ZAIŢ, Petrică CORĂBIERU

1111 1118 1125 1135 1146 1154 1161 1168 1172 1180 1190 1197 1204 1212 1219

Best Practices for a Public Administration Focused on the Citizens GOING FROM AN ADMINISTRATIVE TO A STRATEGIC APPROACH OF HUMAN RESOURCES MANAGEMENT IN THE PUBLIC SECTOR Armenia ANDRONICEANU, Alina CIOBANU DECISION MAKING PRACTICES IN PUBLIC SECTOR – AN EMPIRICAL STUDY Ana-Maria BERCU EVOLUTION, CAUSES AND NATURE OF ROMANIAN CURRENT ACCOUNT DEFICIT Eugen Andrei CONSTANTIN IMPLEMENTATION DIFFICULTIES IN EGOVERNMENT INITIATIVES - CASE OF ROMANIA Mircea GEORGESCU, Daniela POPESCUL THE LEGAL FRAMEWORK FOR EUROPEAN CIVIL SERVICE. PRESENT ACHIEVEMENTS AND DEMANDS Mihaela TOFAN

1227 1234 1238 1242 1251

THE OPORTUNITY OF COMPUTERIZING THE FIELD OF FINANCIAL ANALYSIS. A STUDY ON THE ROMANIAN ENTERPRISES

THE OPORTUNITY OF COMPUTERIZING THE FIELD OF FINANCIAL ANALYSIS. A STUDY ON THE ROMANIAN ENTERPRISES Vasile-Daniel PĂVĂLOAIA, Alexandru Ioan Cuza University of Iasi Iasi, Romania [email protected] Elena Daniela VIORICĂ, Alexandru Ioan Cuza University of Iasi Iasi, Romania [email protected] Leontina BEŢIANU Alexandru Ioan Cuza University of Iasi Iasi, Romania [email protected] ABSTRACT The actual financial domain is highly influenced by the fluctuations encountered in the global economic crisis that has affected both, though not with the same intensity, rich and economically developed countries and those who do not belong in the above category. The answer to the crisis could be the financial analysis of the enterprise which is considered by specialists a compass and barometer. It aims, through its full category of methods, ratios and indicators to provide an overview of the financial state of a company, at a time, providing both ascertaining and corrective situations. A strong and powerful allied is the information system that can successfully provide tools for automation the financial analysis tasks. The current study aims to identify the stage of computerization of the financial analysis field within the Romanian enterprises. In order to perform the study, there has been used the questionnaire as an investigation method. The results were modelled with SPSS tool and has been used a set of specific statistical instruments as inferential statistics, testing procedure, correlation procedure and descriptive analysis. Keywords

Financial analysis, econometric analysis

1. INTRODUCTION The questionnaire is a tool [1] of the quantitative method with a positivist-explanatory orientation. The proposed investigation aims two objectives: to assess the state of computerization of financial analysis(1) and identify opportunities computerization field(2). The questionnaire was developed in Google Docs and was distributed to a total of 100 potential respondents (enterprises). The sample was composed of 75 companies and the selection criteria took into account the availability of data [2]. The obtained responses were statistically modelled using SPSS throughout a series of specific procedures[3], such as: - inferential statistics (generalizing the results obtained for the sample to the population level); ¾ testing, using nonparametric tests like Chi-square and binomial; ¾ correlation, more precisely there was used the contingency coefficient; ¾ descriptive statistical analysis, respectively the frequency analysis using the simple and cross tables. Initial hypothesis is that Romanian companies interested in the purchase of a financial analysis application are of average size, they operate using over 30 networked workstations, they may use a software application for the financial analysis and if so the application is developed within the company (in-house). However, whether or not they use a computer application for the computerization of financial analysis, the Romanian market needs a solution for computerizing the specific activities of the financial analysis and there exists a potential in terms of its acquisition.

2. THE EVALUATION OF THE OPPORTUNITY OF DEVELOPING COMPUTERIZED APPLICATION FOR THE FINANCIAL ANALYSIS

AN

The research will present the results obtained after applying the statistical tools over the responds to the questionnaire. The binomial test results, displayed in table 1, points out through the value obtained for Sig.