Hieber's Frische Center, Bad Krozingen. Success with Style. Hieber's EDEKA
markets are customer-friendly worlds of shopping experience with a seamless ...
Retail Solutions
Hieber’s Frische Center, Bad Krozingen Success with Style
Hieber’s EDEKA markets are customer-friendly worlds of shopping experience with a seamless offering or products. In the newest Hieber market, from the outset: Self-service and counter scales from the UC Evo Line from METTLER TOLEDO. In October 2011 Hieber’s Frische Center opened its most modern market in Bad Krozingen. The name Hieber makes the following mandatory: Customers move through clearly configured product worlds and experience an absolutely first-class presentation of goods in every assortment. In the center of the shopping experience are the assortment of fresh foods and domestic products. The modern store scales from the METTLER TOLEDO UC Evo line, with their sleek design and black color, fit the scenery perfectly and send a signal for quality at the point-of-sale. Through the customer screens of the scales, Hieber communicates understated and up-to-date information about events, and in this way strengthens customer loyalty.
Hieber’s Frische Center, Bad Krozingen Design for an enhanced shopping experience UC-HTT-M counter scale
Visual sales promotions strengthen customer loyalty
found at Hieber’s. The customer can expect a stress-free and pleasant shopping experience with low shelves, wide aisles and a compelling assortment including many local and regional specialties.
In the 2,300 square meter market in Bad Krozingen, the team surrounding Dieter Hieber is fully behind METTLER TOLEDO scales. At the deli counter with sections for meat, cold cuts, cheese and fish, nine UC-HTT-M touch screen scales ensure rapid processing. In the produce section, three UC-GTT-M selfservice scales are available for use. In addition, Hieber ordered three UC-GTT-M scales for prepackaging in the bakery and fresh prepared convenience products. “There is no fixed Hieber concept that we simply apply to every market,” said Norbert Schoeffel, co-manager at Hieber’s Frische Center. “When there is a new store opening, we are always starting with a blank sheet of paper. This way, we stay in step with current trends. Fixed principles set the general direction: Elaborate mazes of shelves, customer stopper displays, checkout line product racks – anything that could be bothersome is not Mettler-Toledo (Albstadt) GmbH Unter dem Malesfelsen 34 72458 Albstadt/Ebingen Germany Phone +49 (7431) 140 Fax: +49 (7431)300
Subject to technical changes © Mettler-Toledo AG 09/2012 Printed in Germany Global MarCom Switzerland
Good appearance Customer orientation and good design – the precepts fit the UC Evo Line. Norbert Schoeffel, responsible for purchasing at Hieber, especially appreciates the slender design of the scales: "No bulky housing, which could maybe get in the way of visual contact between sales personnel and customers at the counter." Instead, understated, narrow shapes and at the same time very legible displays. A particular concern for the Hieber customer’s advice: The scales must meet all criteria of a multigeneration-friendly supermarket. METTLER TOLEDO has therefore configured the self-service scales for Bad Krozingen in such a way that especially large control panels are displayed on the touch screens. The product identification is done quickly and conveniently by finger tip entry of numbers. All scales have PC technology and are linked with the EDEKA-ERP system EBUS/WIN. Articles catalog data can be obtained directly from EDEKA central office – including much additional information on, for example, ingredients, nutritional values and allergens. The Hieber sales staff has these data at their fingertips on the scale and can also advise customers on detailed questions without making them wait.
Incorporated in the inventory system The same applies for supplying scales with content for visual sales promotion. The area of digital signage is not new territory for Hieber. Many of its markets already have large digital signage screens, on which current dates and information surrounding the Hieber purchasing experience are communicated. Thanks to the open interfaces of the UC Evo Line, it was easy to tie the new scales into the inventory system. Norbet Schoeffel: “The customer displays of the scales appear there simply as an additional screen. It could not get any more practical.“ Fans rather than customers The team around Dieter Hieber is consciously eschewing offensive and price-focused product advertising. “Our assortment speaks for itself,” said Schoeffel. “We use the scale screens to bring our customers close to the many service offerings and activities surrounding the Hieber brand. This includes our wine tasting evenings, the Hieber Club or information about our social engagement. With the slide show on the scales we reach our customers during wait times without distracting them from their shopping. "In this way, we quickly turn Hieber customers into genuine fans – and they are glad to come back." Like an expert panel of judges for the award "Store of the Year." With the market in Bad Krozingen, Hieber’s Frische Center is already winning the retail “Oscar” for the second time.
Further information can be found at: www.hieber.de www.mt.com/retail-evoline
