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S G Deshmukh. ABV-Indian Institute of Information. Technology & Management , Gwalior. Based on the presentation at the conference held at B Sahay College,.
Eco-tourism in Madhya Pradesh : Some observations S G Deshmukh ABV-Indian Institute of Information Technology & Management , Gwalior Based on the presentation at the conference held at B Sahay College, Gwalior on Ecotourism, 22 Dec 2013

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Speaking points.. About eco-tourism  Various perspectives  SWOT analysis  IT and tourism Closing remarks.. 

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Important points to be noted.. 





“the protection of living and non-living natural resources,” “the promotion of appropriate and environmentally sensitive and enriching development, and” “the contribution to the goals of achieving social equity and enhancing the quality of life and stability - especially for the communities in the immediate vicinity of protected area” 3

Key role players..





The authority



The tour operator



The local community



The tourists

It is important that all these role players adhere to a strict set of guidelines or values to ensure that all the criteria are met in a sustainable manner

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Environment and Tourism   

Environment – core of Tourism Product Profitability in Tourism depends on Attractiveness of tourist destination Tourism is Double-Edged Sword- it has the power to enhance the Environment . And also to destroy it, if not planned properly and executed meticulously

Ecotourist Profile Experienced travelers  Higher education  Higher Income Bracket (especially coming to Gwalior/Khajuraho belt)  Age: middle to elderly  Sources : Web, Books, previous visitors from the same country 

Consumer Demand profile? Cultural learning is important Support protecting the environment  Willing to “pay more” to use eco-friendly companies  Socio demographic details ?

Madhya Pradesh: Fact file   

    

One State – Many worlds Represents variations of topography It is part of high biodiversity-rich region Evergreen forests –it is forest capital of India ! 9 national parks and 28 wildlife sanctuaries Well connected Active MP Tourism dept Good national institute for Tourism (IITTM) in Gwalior

Remarks.. Eco-tourism as an instrument of economic development  Eco-tourism goes hand in hand with sustainable development  Eco-tourism also as a means for employment generation  Eco-tourism as a Brand for the state ! 

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SWOT Analysis ..1.. 

Strengths  Preferred

destination for forests, sanctuaries  Less pollution/crowd  Strategic location  Good connectivity 

Weaknesses  Inadequate

infrastructure  Road connectivity  Underdeveloped hotel industry 10

SWOT Analysis..2.. 

Opportunities  Unexplored

sites  Good economic potential  IT as a means to promote tourism ! 

Threats  Competition

from other states(CG)  Local character 11

Major problems faced by tourists Bad Roads  No interpretation facility  Pollution around the tourist spots  Costly Accommodation  Guides 

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Other problems.. Limited synergy between tourism department , Forest department & hotel Industry  “Branding “ of the sites not done properly 

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IT is making world flatter ! (Thanks to Friedman)  

  





Outsourcing dominated paradigm Geography has become history: Time and distance are no longer the important variables Mobile dense and multimedia rich environment has accelerated digital environment. Connectivity has made the global village possible Pressure on environment Working on-line, flexi-time, tele/videoconferencing, and continuous learning are changing the traditional notions of how work gets done and how people are connected Internet is changing the way we communicate and commute Source : Fridman, T L, The World is flat: Farrar, Straus & Giroux , 2005

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Observations.. Transformation taking place  The way we communicate has changed. Tourism is no exception to this !  Traditional ways & outcomes have also changed.  Online feedback mechanisms enabled by IT 

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What is happening today.. An increasing focus on diversity of culture;  Need to know more !  Greater emphasis on collaborative work and communication;  Greater emphasis on more diverse and informal modes of communication 

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Interesting developments World is flat  Communication is anytime, anywhere, anyone !  Sharing and collaboration  Urge and desire for seeing places /people/culture! 

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Our thinking & way of working is shaped by environment and the context within which we operate  Tourism is no exception  Tourism as a connect ! 

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Today’s tourist IT savvy  Spends more time online  Responds positively to feedback  Positively engaged with the environment  Open to share and collaborate  Has multiple-sources of information  Has 24 x7 approach ? 

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Observations.. Developments at the global level are taking place very rapidly , thanks to IT  Unless there is serious effort, it is difficult to keep track of these developments and translate these outcomes into economic development  Global integration triggered integration of tourism sector also ! 

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Implications You have to update continuously and must know the state-of-the-art  You have to innovate continuously  Tour site review aided by IT tools: search engines, indexing services !  You have to be visible to the community 

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Implications Sharing of information/Knowledge made easy through IT  You must share and connect  Your collaborator may be anywhere in the globe available 24 x 7 basis  Power & influence of social media as a binder! 

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Visibility through social media Social media are tools for social interaction using Web /mobile technologies (Wikipedia).  These technologies, often referred to as Web 2.0 , provide services that support users in generating and publishing their own content.  Social interactions developed as a result of this activity can support engagement with communities of practice through networking and other co-operative and collaborative practices. 

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Implications Sharing of resources through collaboration  Opportunity for joint visibility and promotion of our cultural heritage 

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Tourism and social media Tourist have propensity to exchange, share and disseminate information through various media: brain storming sessions, conferences, workshops, symposiums, trade mela etc, -They have always built a network of peers, friends, seniors /juniors  Range of social media tools to facilitate and support existing behaviours and practices – 

 easy

and free to use, user friendly ! 25

Example: Tourist Blogs Blogs are a great way to share information Test your ideas out with a wide audience Learn from others Form new relationships

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Issues for considerations.. 1. What

are good indicators of eco-tourism ? What can we measure? What should we be measuring? 2. How should we be measuring them? What do they mean? 3. Measurements in future will allow for greater participation from masses 27

Closing remarks.. There are various imperatives for making a ecotourism possible . Especially in MP  In contemporary world, we must also be comfortable in connecting and making ourself visible  For this Social media offers an interesting scope 

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Thank you

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