Jun 26, 2014 - Marketing Strategies of Polish Companies on International ... Social Media and Universities â an. Unexplored ... outsourcing companies. 149.
2nd International Conference on Marketing and Business Development
Conference Program
26th-28th June, 2014 Bucharest, Romania 2
Thursday, June 26th 2014 09:00-10:00 Registration 10:00-11:40 Opening Ceremony and Keynote Speakers Prof. Pavel Năstase Rector of Bucharest University of Economic Studies Alina Stepan Managing Director Ipsos Research Dan & Marius Ştefan Autonom rent-a-car 11:40-12:00 Coffee Break 12:00-14:00 Parallel Sessions (I & II) 14:00-15:30 Lunch 15:30-17:30 Parallel Sessions (III & IV)
3
Friday, June 27th 2014
11:00-13:00 Parallel Sessions (V & VI) 13:00-14:30 Lunch 14:30-16:30 Parallel Sessions (VII & VIII) 19:00-22:00 Gala Dinner
4
Session I-12:00-14:00, V. Madgearu Room – Thursday, 26th of June Chairperson: Mara Gabriela Ploeşteanu Paper ID
Authors
Paper Title
102
Ekaterine Tavberidze
"Big Data" Opportunities on the Example of Yandex Mobile Applications
126
Diana Foris Cristina Nicolau Tiberiu Foris Vasile Grecu
Qualitative Marketing Research to Improve Mountain Shelter Product Development for Romanian Mountain Tourism
107
Ionela – Valeria POPESCU
The Influence of Brands on Consumer Behavior in Selecting a Travel Package
108
John Magnus Roos
Personal marketing appeals: How personality dimensions influence feelings toward emotional images
132
Nicoleta Popescu (Spârchez)
Culture and Religion in Marketing Communication
110
Fayçal Boukamcha
Persuasion Knowledge: A Cognitive Resource against Anti-Smoking Persuasion
5
111
112
Aygul ISAYEVA
Ethics in International Marketing
Maryse Koehl
Theories and Practices of Customer Listening: an Exploratory Qualitative Study with Banking Telesales Agents in France
Session II-12:00-14:00, Council Room – Thursday, 26th of June Chairpersons: Alin Stancu
Paper ID
Authors
Paper Title
113
Maria Johann
The Importance-Performance Analysis: an Evaluation of Tourist Satisfaction with the Destination Attributes
114
Wojciech Grzegorczyk
Marketing Strategies of Polish Companies on International Markets
118
Petrică Elena-Irina
Quantitative researches of marketing concerning consumer behavior of educational services offered by private universities in Romania
143
Ahmed Anis Charfi Muhammad Atif
Virtual Agent: A Determinant of Online Social Presence and Consumer Trust in Websites
6
182
Carmen Bălan
“Pay What You Want”: A Participative Price Setting Mechanism
122
Drago Dubrovski
The Role of Marketing Restructuring in a Company Crisis
123
124
186
Katarzyna Rupik Tomasz Żyminkowski Timea Demeter Gabriel Brătucu Alexandra Palade Andreea Larisa Boboc Gheorghe Orzan
Analytical and Behavioural Elements of Marketing Planning Model – Empirical Evidence from Polish Firms Romania, as a Tourist Destination, Seen from the Perspective of the Online Media Conceptual Model of Perceived Product Quality and Its Impact on Customer Satisfaction
Session III-15:30-17:30, V. Madgearu Room–Thursday, 26th of June Chairperson: Mihai Orzan Paper ID
Authors
Paper Title
109
Milind Fadnavis
Marketing Concept of ‘Luxury’ to Ulterior High Net Worth Individuals (UHNI)
127
Monica Popa
Re-Examining the Marketing Basics: The Mirage of the Routes to Persuasion?
7
Mădălina-Adina Opriş(Stănilă) Gabriel Brătucu Alexandra Palade
The Impact of Eco-Marketing - A Quantitative Research on the Brasov’s Adult Population
129
Emel Demir Askeroğlu Zeynep Bahar
Contribution of Foundations to Reputation in Corporate Social Responsibility Applications: Vodafone Turkey Foundation Review
130
Marek Drzazga
Current Conceptions of Marketing Activities in European Trade Companies
131
Michał Sędkowski
Social Media and Universities – an Unexplored Territory – Case Study of Poland
133
Paraschiv DanielClaudiu
A Preview of the Mobile Marketing Research
134
Roxana Elena Popșa
185
Anamaria Cătălina Radu Andra Ileana Dobrescu Gheorghe Orzan
128
Implications of Knowledge-Based Management on Service Quality Management The use of web technologies in communicating the results obtained from accessing the European funds at the level of a tourist destination
8
Session IV-15:30- 17:30, Council Room – Thursday, 26th of June Chairperson: Daniela Ioniţă Paper ID
Authors
Paper Title
137
Federica Bressan Paola Signori
International Relationship Marketing: Stakeholders Selection Remains a Weakness in Emerging Markets
142
Anca Francisca Cruceru Violeta Rădulescu
Marketing Productivity Analysis
144
Ghassan Shakhshir
147
Roxana-Denisa Stoenescu
148
Moise Daniel Cruceru Anca Francisca
149
Chtioui Jinene Tarek Abdellatif Thomas Majd
119
Ioana Simona Ivasciuc
Organic Growth Marketing Strategies in Hospitality Industry
153
Adina-Roxana Munteanu
The place of social responsibility in the business model of a SME
Food Products in the Retail Market: Conceptual Boundaries and Classifications Country-of-Origin and its Influence on Consumers’ Buying Intention – A Conceptual Study The relationship between the organizations that communicate through events with the help of outsourcing companies A semantic study to identify the dimensions of the purchasing decision process in the Social Commerce
9
Session V-11:00-13:00, V. Madgearu Room – Friday, 27th of June Chairperson: Mara Gabriela Ploeşteanu Paper ID
Authors
Paper Title
120
Intekhab (Ian) Alam
Moving Beyond the Stage Gate Models for Service Innovation: The Trend and the Future
138
Bistra Vassileva
106
Romina Cheraghalizadeh
155
Gostian Claudiu-Dan
156
Marco Pister
Porter`s Models – are they still of relevance?
159
Hanna Niklasson
Art Market Practices. A Move Towards Practice-Based Arts Marketing Research
160
Wioleta Dryl Anna Dziadkiewicz
Design in Luxury Business
161
Adina Cristea
Positioning Strategies for Obtaining and Sustaining Competitive Advantage
Marketing Education: Building Capacity Beyond Competencies The Effect of Intrinsic Motivation on Job Satisfaction: Mediation Role of Service Recovery Performance Monitoring Instruments for Marketing Promotional Activities on the Internet Applicable in Adult’s Education Services and More
10
Session VI-11:00-13:00, Council Room – Friday, 27th of June Chairperson: Alin Stancu Paper ID
Authors
Paper Title
162
Normand Turgeon
The Theory of the Business as the Starting Point of Business Development Strategy: Evidence from the Media Industry
166
Lenka Kocifajová
Education and its Influence on Corporate Performance
169
Cristian Ionuț Tatu Bogdan Velicu
The Savings and Investment Customs of the Modern Day Romanian Youth
173
Nadezhda Kalinova
Service Quality and Market Performance of Bulgarian Banks
175
Kamel Ben Youssef Marco Fazzini Thomas Majd
176
Somdee Hongphisanvivat
Crowdsourcing as Tools for Launching a Wikibrand “The Case of Ligury: A Wikibrand for a Wikidestination” Building Responsible Consumption through Holistic Value Creation: A Promising Perspective toward Competitiveness and Sustainability
11
177
Alina Filip Diana Maria Vranceanu Lelia Voinea
Priorities of Romanian Consumers in the Process of Bank Selection
178
Dorra Bouattour Tarek Abdellatif Hassen Mzali
The Impact of E- SOCIAL MEDIA on the Decision to Acquire Information
Session VII-14:30-16:30, V. Madgearu Room – Friday, 27th of June Chairperson: Mihai Orzan
Paper ID
Authors
Paper Title
179
Irene Ionita
New Technologies Impact in Nowadays Shopping Centers Marketing
180
Bogdan Georgescu Razvan Dina
Total Quality Management in Terms of Organizational Culture
181
Carmen Acatrinei
Online Advertising Instruments and their Influence, Relevance and Usefulness for the Romanian Consumers
136
MădălinaAlexandra Coțiu Horațiu Sorin Dan
A Comparative Multicultural Study of Patient Satisfaction in the European Union
12
183
184
Lucian-Florin Onișor Ionuț Huc Anișoara Tătar Calin Petrica Veghes Mihai Orzan Octav Macovei
Marketing and Innovation: Playground for Education Privacy Concerns and Personal Information Disclosure Strategies of Social Networking Websites Users’ in the Age of Big Data
145
Renate Åkerhielm
Whiteness Constructed in a Multi-Cultural World
121
Adrian Dumitru Tanţău Maria Alexandra Nichifor Horaţiu Regneală
Strategic Issues in Managing Photovoltaic Business in the Context of the European Union. Case Study-Romania
Session VIII-14:30-16:30, Council Room – Friday, 27th of June Chairperson: Daniela Ioniţă Paper ID
Authors
Paper Title
139
Bistra Vassileva
Building Brand Identity in IT Markets: a Conceptual Model
116
Dilaver Tengilimoglu Demet Taş Elif Eşiyok Sönmez İsmail Bircan Alper Guzel
Health Tourism And Patient Satisfaction In Turkey: The Ankara Example
13
104
Pier-Andre Bouchard St-Amant
Externalities, Social Value and Word-ofMouth
105
Normand Turgeon Gheorghe Epuran
What’s in Business Development Jobs: Exploring Titles, Roles and Qualifications across Industries and Continents
115
Amira Berriche Francis Salerno Mihai Calciu
Mediating Effects of Decisional Balance in the Transtheoretical. Model of Change for Customers who Mismanage their Money
117
Gabriela Căpățînă
New Product Launch: A Critical Review and Research Directions
151
Chtioui Jinene Tarek Abdellatif Thomas Majd
Social E-Commerce and the Importance of Steps in the Purchasing Process
152
Anne Theresa Eidhoff Jana Poelzl
Business Development: What’s Behind the Name?
187
Mihaela Constantinescu Ștefan Claudiu Căescu
The young sport consumer - doing or watching sports?
14
15
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