Heinz-Werner Nienstedt, Stephan Russ-Mohl, Bartosz Wilczek (Hrsg.)
JOURNALISM AND MEDIA CONVERGENCE
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Media Convergence / Medienkonvergenz 5 VI, 170 Seiten Gebunden: UVP *€ [D] 89.95 / *US$ 126.00 / *GBP 67.99 ISBN 978-3-11-030288-2 Broschur: UVP *€ [D] 19.95 / *US$ 19.95 / *GBP 14.99 ISBN 978-3-11-048456-4 eBook: UVP *€ [D] 89.95 / *US$ 126.00 / *GBP 67.99 PDF ISBN 978-3-11-030289-9 Print/eBook: UVP *€ [D] 139.95 / *US$ 196.00 / *GBP 104.99 ISBN 978-3-11-030290-5 Erscheinungsdatum: April 2013 Sprache der Publikation: Englisch Fachgebiete: Medien und Presse Verlagswesen und Buchhandel Zielgruppe: Libraries, Institutes, Academics (Communication Studies, Media Studies), Journalists
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Contents Part 1: Quality Journalism under Pressure Stephan Russ-Mohl, Heinz-Werner Nienstedt, Bartosz Wilczek Journalism and media convergence An introduction 3 Robert G. Picard Killing journalism? The economics of media convergence
19
Gabriele Siegert From “the end of advertising as we know it” to “beyond content”? Changes in advertising and the impact on journalistic media 29
Part 2: Financing Journalism in the Future Heinz-Werner Nienstedt, Bettina Lis More money from media consumers Paid content and the German newspaper case
43
Konny Gellenbeck Investing in “return on political income” How the tageszeitung was saved from bankruptcy
57
Harry Browne The promise and threat of foundation-funded journalism A critical examination of three case studies 63 Joachim Meinhold Resisting crisis rhetoric in financing journalism A managerial and customer oriented standpoint
79
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Contents
Part 3: PR, Journalism, and Convergence Klaus Kocks Exercising public influence The interdependent system of public relations and journalism Barbara Baerns A changing interplay? Public relations and journalism in a converging media world
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101
Marcello Foa Journalists know little about spin doctors: This is the problem! How the news agenda is infiltrated by hidden propaganda 111
Part 4: Search Engines and Social Media Christoph Neuberger Competition or complementarity? Journalism, social network sites, and news search engines
119
Peter Laufer Crowdsourcing is nothing new Professional journalists are still needed to determine what is news Oliver Quiring Journalists must rethink their roles Social media – an opportunity for newsrooms comes with obligation
Part 5: Conclusions Stephan Russ-Mohl Journalism’s neglected self-inspection Final remarks 151 Bibliography
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Authors and editors
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