LEGITIMACY IN THE PLURIVERSE

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MARIA EHRNSTRÖM-FUENTES LEGITIMACY IN THE PLURIVERSE: TOWARDS AN EXPANDED VIEW ON CORPORATE-COMMUNITY RELATIONS IN THE GLOBAL FORESTRY INDUSTRY consequences for governance and how the corporate world engages with local communities. Instead of promoting consensus-seeking stakeholder dialogues among those who do not wish to become stakeholders of the corporate world, there is a need to open up for encounters between worlds through conversations across differences and celebrate conflicts as manifestations of the different worlds within the pluriverse. Rooted governance is introduced as a concept that contrasts with the top-down approach of global governance. Instead, the bottom-up rooted approach recognises local differences, knowledges, and livelihoods as important elements of reproducing and sustaining life in communities. This pluriversal way of conceptualizing and acknowledging different life worlds and social imaginaries opens up opportunities to explore new alternatives for co-existence of communities – one of the most urgent challenges for our and future generations.

HANKEN SCHOOL OF ECONOMICS HELSINKI ARKADIANKATU 22, P.O. BOX 479 00101 HELSINKI, FINLAND TEL +358 (0)9 431 331. FAX +358 (0)9 431 33 333 ISBN 978-952-232-319-4 (printed) ISBN 978-952-232-320-0 (PDF) ISSN-L 0424-7256 ISSN 0424-7256 (printed) ISSN 2242-699X (PDF) JUVENES PRINT, HELSINKI

VAASA KIRJASTONKATU 16, P.O. BOX 287 65101 VAASA, FINLAND TEL +358 (0)6 3533 700. FAX +358 (0)6 3533 703 [email protected] HANKEN.FI/DHANKEN

MARIA EHRNSTRÖM-FUENTES – LEGITIMACY IN THE PLURIVERSE

This thesis critically analyses corporate-community relations in the forestry industry, with a particular focus on cases in the Latin American context. The key conceptual focus is on the legitimacy of corporate activity from the perspective of local communities in the contested field of sustainability. The concept of legitimacy is critically discussed in the light of a pluriversal approach to reality: Instead of assuming that legitimacy can be derived from a universally socially constructed system of shared norms and believes, legitimacy in the pluriverse signals that the world is not made up of one single history or worldview but many different ways of knowing, sensing, and being; what is perceived as legitimate depends on the place-based social imaginaries of the communities where it emerges. This approach to legitimacy creation, provides a nuanced understanding of the contested nature of forestry-community relations in Latin America. Adapting a pluriversal perspective on legitimacy has

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EKONOMI OCH SAMHÄLLE ECONOMICS AND SOCIETY

LEGITIMACY IN THE PLURIVERSE TOWARDS AN EXPANDED VIEW ON CORPORATECOMMUNITY RELATIONS IN THE GLOBAL FORESTRY INDUSTRY MARIA EHRNSTRÖM-FUENTES

Ekonomi och samhälle Economics and Society

Skrifter utgivna vid Svenska handelshögskolan Publications of the Hanken School of Economics

Nr 304

Maria Ehrnström-Fuentes

Legitimacy in the Pluriverse Towards an Expanded View on Corporate-Community Relations in the Global Forestry Industry

Helsinki 2016