Make Up Your Mind

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Mind Wide Open by Steven Johnson. ○ Blink by Malcolm Gladwell. ○ Intuition by David Myers. ○ Changing Minds by Howard Gardener. ○ The Tipping Point ...
©John Phipps 2006

2006 ND Wheat Commission johnwphipps.com

Make Up Your Mind

How to be there when your brain makes a decision

Memory z

It’s all about me Novelty bias z z Colorized by emotion z z Sleep-sorting z z

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Flash-bulb segments Super SLO-MO z z Bad memory rule z z

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Reconsolidation History - RSV z z Incestuous amplification z z

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Repression works

Faster than a speeding thought z z z

Adaptive unconscious Micro-expressions Hi-pulse physiology Pamela Anderson Paradox z z Drills work z z

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First impressions Accurate z z Inexplicable z z Hard to overturn z z

Feelings and decisions z z

Adrenaline vs. oxytocin z z z z z z

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Hi-mileage pleasure Down-market syndrome ROTFLOL

Predict your past z z z z z z

Prediction errors Honor set points Work imperative

Risk perception varies with brain chemistry

Playing well with other brains z z

Lake Woebegone Syndrome Not just words Posture z z Tone z z

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Make your group smarter Right tasks z z Right format z z Controversy z z Open strong z z

Changing minds z z z z z z z z z z

Flip-flop taboo Rational is just one choice Print primacy decline Confront misconceptions Different audiences = different methods z z z z z z z z

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Diverse: tell a story Homogeneous: theory Examples Live the life

The mystery within

Future decisions z z z z

Reference anxiety We’re watching Worry schedule Acknowledge your norm Dopamine accounting z z Grounded expectations z z

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Rise of experiential knowledge

Resources z z z z z z z z z

TIME (Jan 17, 2005) Mind Wide Open by Steven Johnson Blink by Malcolm Gladwell Intuition by David Myers Changing Minds by Howard Gardener The Tipping Point by Malcolm Gladwell The Wisdom of Crowds by James Suroweicki The 80/20 Principle by Richard Koch Stumbling on Happiness by Daniel Gilbert