Management Plan Update and monitoring 2007

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Jun 17, 2007 - ... surveyance. 1. Introduzione ..... Informativi) and, in a certain way, by Enrico Castagnoli and Oriano ... the Fiorenza Project , and the pdf of the Management. Plan, all .... System (Sistema Tranviario), "because of diverse criticisms and ..... download from the District of Florence's website. In conjunction with ...
Management Plan Update and monitoring 2007 The historical center of Florence World Heritage UNESCO

THE

MANAGEMENT PLAN HISTORICAL CENTER OF FLORENCE, APPROVED BY THE DISTRICT COUNCIL JUNE 17, 2007, IS EDITED BY THE CULTURAL ADMINISTRATION OFFICE OF THE HISTORICAL CENTER WORLD HERITAGE UNESCO OF THE LOCAL AUTHORITY OF CULTURE OF THE DISTRICT OF FLORENCE. MONITORING AND UPDATE OF THE

FOR THE

PARTY

RESPONSIBLE FOR THE OFFICE AND COORDINATION OF

THE PROJECT:

CARLO FRANCINI WRITTEN BY: CARLO FRANCINI LAURA CARSILLO CATERINA RIZZETTO IN

THE EDITING OF THE DOCUMENT THE MOST SIGNIFICANT

PARTS OF INTERVIEWS HELD WITH PARTIES REPSONSIBLE FOR INDIVIDUAL PROJECTS CARRIED OUT IN THE SECOND HALF OF

2007

WERE USED AND HIGHLIGHTED WITH QUOTATION

MARKS.

WE APPRECIATE THE HELP AND AVAILABILITY OF MAURIZIO BARABESI, MARZIA CANTINI, ALESSANDRO CECCHI, GIUSEPPE GHERPELLI, MICHELE GERMIGNI, CARLA GUERRINI, GIOVANNI MANTOVANI, ANNA MEO, RICCARDO POZZI, EMILIANO SCAMPOLI, MARIA LUISA STRINGA E MARCELLO VERGA. A

SPECIAL THANKS GOES TO THOSE ON THE BOARD OF THE

HISTORICAL CENTER AND THE COMMITTEE FOR THEIR ACTIVE PARTICIPATION IN ALL STAGES OF THIS PROJECT.

1. Introduction

5

2. Monitoring 2.1 Plan of action for jurisdiction, conservation and development

8

2.1.1 Project Recovery of Piazza Santa Maria Novella 2.1.2 Project The Great Boboli, greenway of Oltrarno 2.1.3 Project The Route of the Prince 2.1.4 Project Regulation of the Art Historical Estate of the District of Florence

2.2 Plan of action for research and understanding

9

2.2.1 Project the City of Restoration 2.2.2 Project Portal "History of Florence" 2.2.3 Project GIS for the handling and development of archeological heritage in the Historical center of Florence 2.2.4 Project DAVID (Digital Archive and Virtual Documentation) 2.2.5 Project Portal to the Office of the Historical Center World Heritage UNESCO 2.2.6 Project Fiorenza

2.3 Plan of action for circulation and the environment

13

2.3.1 Project Transt Point - Intelligent supplies 2.3.2 Project Tramvia 2.3.3 Project Bicycle Paths 2.3.4 Project Agenda 21 16 2.4 Plan of action for turism 2.4.1 Project Arte Routes and Historical Shops in Florence 2.4.2 Project Musuem card

3. New Projects

20

3.1 Plan of action for jurisdiction, conservation and development 3.1.1 Project "New Uffizi"

3.2 Plan of action for research and understanding 3.2.2 Project "The transformation of the historical center of Florence. Critical analysis for the redevelopment of the urban landscape"

3.3 Plan of action for circulation and the environment

21

22

3.3.1 Project "Interventions of redevelopment of the urban spaces in the historical center"

3.4 Plan of action for turism

23

3.4.1 Project "New technologies for the development of the historical center"

4. Appendix

24

4.1 Financial cards law 77/2006 4.2 25th anniversary of the registration of the Historical Center of Florence in the List of World Heritage UNESCO 4.3 V National Conference on Italian UNESCO sites (Florence December 15 and 16, 2007) 4.4 Amico Museo 2007 Questionaire

28 27 26

1. Introduzione 1. Introduction Premise The Management Plan of the Historical Center of Florence

as

an

UNESCO

Site

enabled

concrete

responses to problems that have arisen to be reached by the operative field of the World Heritage of UNESCO. Within the past three years these issues surfaced at

economic, communication and marketing areas, has

both the national and international level. In fact, the

not yet spread in the cultural field. Considering this

need to have a more effective control over the sites

phenomenon, it can be said that even in rare cases

listed on the World Heritage List and to verify whether

when the management of Italian sites has been edited,

their integrity and conservation are effectively carried

the Management Plan is still an experimental tool and,

out by the public and private administrations that own

although accepted unanimously in its general start-up

or manage them has become a pressing issue over the

form, there exists a need for high personalization to

years, to the point of convincing UNESCO to request

better accomodate each specific site. These sites are,

editing of appropriate Management Plans for every

in fact, different from one another in principle - each

site.

can enter on the list of historical centers, singular

These requests were also motivated by the the

knowledge that, in many cases, World Heritage sites

monuments,

were not utilized in a manner that took full advantage

management, cultural development, social conditions,

of the opportunities offered to them by being on the

economic conditions, problems and prospectives. To

List. These are the premises that brought forth a strong

cite a well-known example, the plan for the historic

incentive

the

center of Florence, considered a personal contribution

situation, beginning at the central level through the

to the current editing as well as preceding analysis

founding of an appropriate office within the Minister for

phases

Cultural

of

specific objective lines that could easily find affinity

recuperating, and in some cases establishing for the

with some other individual historical centers but not

first time, a relationship among the proprietors of the

with those with monumental complexity, such as Pisa

UNESCO sites. At the same time, the office staff began

or the Val d'Orcia, to stay within Tuscany. Furthermore,

to focus politically on the sharing of objectives and

the creation of only one model does not lend itself to

strategies,

the

and

commitment

Goods

and

also

toward

Activities

through

the

with

modifying

the

creation

of

task

specific

and

walkways

strategy

complexities

of

-

but

also

definitions,

the

territory

in

was

and

ownership,

based

the

upon

diverse

formative routes and the adoption of new innovative

problems of specific sites even within one specific

instruments.

historical center. Naturally, it is necessary at this point

manifested

The

consequences

choices

to make clear what is intended to be done for the management plan: on one hand, a precise structure

became more specific, edited with the collaboration of

must be identified that essentially consists of the

cultural

articulation

as

economic

the

these

guidelines, that were general at first but progressively well

through

of

of

as

quickly

and

elaboration

communication

of

three

phases

-

analysis,

strategy,

experts. They were able to diffuse this new information

implementation - and can be represented without the

at the official level through the National Conference of

necessity for accomodation; and on the other hand, the

Italian UNESCO Sites and at that operative level

contents as well as their decline need personalization

through the organization of appropriate work meetings,

and adaptation according to the needs found during

workshop and testing grounds.

preliminary surveyance.

The

guidelines

came

to

be

called

the

Plan

of

Management for they revealed essential tools for site management and filled the void of reference models on our territory. If, in fact, this tool is used rather frequently in the Anglo-Saxon world, the same cannot be said for Italy which, although active in some

5

The Monitoring

The Board for the Historical Center and the Intended Protocol

Contemporaneously, the activity of project monitoring In Florence, the plan was arranged upon the necessity

was carried out, an activity that the Board decided to

for collaboration among organizations and institutions

sustain and, thus, insert into the plan. Activities such

that operate within the same territory as well as to

as this one have not always produced immediate

achieve optimization of resources destined for cultural

positive results, as stated in the concise files relative to

goods and activities. These resources are notoriously

the state of advancement. In some cases, the difficulty

scarce, and face the risk of being dispersed into many,

noticed

small and separate local initiatives. Our office has made

difficulties that characterized the development of the

the coordination of cultural activities on our grounds a

project

primary objective. For this purpose, we have instituted

advancement to be defined. With this purpose, it can

two different boards - the first, is comprised of

be pointed out that the elaborated files for monitoring

reppresentatives from the municipality and the second

were subjected to modification and integration during

is open to the Superintendence. Occasionally, especially

the

within the last few months, these two boards come

experimental character, they were deemed inadequate

together to deal with specific problems of the historical

for their intended purpose otherwise acceptable for the

center and discuss projects of great interest like that of

updates

the

of

evolution of the projects.With the purpose of arranging

historical plazas in the center. Consequently, it was

the data in the most realistic way and in order to

logical to implement the creation of single Board for the

remedy

Historical Center to summarize the functions of the

established

preceding experience. Following the General Secretary

responsible for the projects. This was useful as it made

of the Ministry of Cultural Heritage's newsletter dated

clear the aspects and criticality of each initiative and

May 30, 2007, which contained the criteria and the

thus, consitute an integral part of this rapport.

means of supply of the funds assigned to the necessary

Any consideration ex post of the monitoring activity

measures for the support to the sites under UNESCO's

will certainly go in the direction of a major involvement

jurisdiction as stipulated by art. 4 of law Februrary 20,

by those responsible for the project in the ordinary

2006, no. 77, a Protocol of Intention between the

activities of the office. In fact, it has been surfaced that

Tuscan Region, the Administration of the Region for

the responses to the monitoring files were quick and

Cultural and Landscape Heritage of Tuscany and the

complete, especially in cases where the the relationship

District of Florence responsible for the handling of the

and collaboration reached outside the insitution were

UNESCO site Historical Center of Florence for the

delineated more closely in terms of the initiatives to

instruction of a navigation committee with the task of

carry out communaly. On the other hand, in situations

following the update of the Handling Plan was set up, as

where the contacts were sporadic and superficial the

stipulated July 23, 2007.

feedback

buried

trash

receptacles

or

systemization

was

determined

itself,

course

which

of

gained

the

by

those

impeded

activities

from

was

proceed

decidedly

with

or

their

of

own

unpredicted

problems, interviews

worse.

general

process

for

natural

afore-mentioned

to

the

since,

the

more

it of

was those

Consequently,

the

commitment for the future of the plan should certainly go in the direction of choosing more attentively which projects

to

sustain,

based

not

only

upon

their

importance and concreteness, but, above all, on their

6

ability to create a synergy that would obtain the most utility from the the monitoring point of view and, even more importantly, the conception and development of shared projects for the historical center. New projects and addendums In honor of this first report, it was retained consistent with the PdG model to insert new projects indentified through the sharing of information with those of interest and those who will improve both the lvel of control on the site's activities as well as the handling of projects effected by the office in conjunction with other institutions. The summary of the finiancial forms based on law 77/2006 will be useful to point in the right direction the understanding of the office's decisions in relation to the projects developed within the parameters of the PdG. It was retained appropriate to insert brief notes on teh 25th

anniversary

of

Florence's

Historical

Center's

registration in the List of World Heritage UNESCO and on the 5th National Conference on Italian UNESCO sites. The two events represent the highest level of activity related to the implementation of the PdG that have seen Florence a major player at the national level and not only as part of UNESCO or the World Heritage. The questionaire on Amico Museo 2007, curated by Laura Carsillo, has been retained useful to understand both the response to the service offered, as well as themes on the relationship between World Heritage UNESCO and the city of Florence.

7

2. The Monitoring " The monitoring of the plan of action will be carried out by the Office of the Historical Center - World Estate UNESCO and will consist of two different levels of control: 1. verification of the state of advancementof the projects of intervention and potential accomplishment of goals. The actions will be monitored in collaboration with entities that promote individual projects through the trimester checks of the indentified indicators. The verifications will also be useful in indentifying the validity of the projects and their potential subsititution or expansion. 2. verfication of the efficiency of the Plan and revelation of the mid and long-term effects on the territory. Considering the complexity of the site, the newness of this management tool and its importance in reaching the coordination and the management shared by the cultural and landscape estate, at least in the first phase of implementation, procced towards a biennial verification of its strength. This way the PdG can be updated and adjusted to the actual changes in Florence and the specific needs that emerge." taken from the Plan of Action, 2006-2008, p.85

2.1 Plan of Action for the preservation, conservation and development

2.1.2 Monitoring of The Grand Boboli (Il Grande Boboli), greenway of the Oltrarno Conceptualized to give life to a path in the green space on the inside of the historic center, the itinerary

2.1.1 Project to Regain Piazza Santa Maria Novella

foresees the possibility to visit three different gardens of three different insitutions: the Boboli Gardens (Il

The project of recovery for the Piazza Santa Maria

Giardino

Novella was approved by the Town Council in 2006,

Forte

The Giardino Bardini, made available on the path only

site if one year and a half. At the current state, carried

the

limited for administrative problems.

Urbane,"the contractual duration of the construction been

Museale,

route is in use, but access to the Forte Belvedere is still

the work sponsored by the Arredo Office and Imagini

has

Polo

Risparmio of Florence. Currently, the Boboli-Bardini

informed by Maurizio Barabesi, designer and director of

pavement

the

Gardens (Il Giardino Bardini) of the Ente Cassa di

the recovery work began in May 2007. We were

of

of

Belvedere of the Comune of Florence, and the Bardini

followed by presentations of various architectural plans;

demoliton

Boboli)

recently (less than one year ago), has brought about

out,

interesting results: " More than 50, 000 visitors passed

underground work has been realized, and the pavement

through this arch of time in the garden, thats about

of the hotel Minerva and church plaza zone has been

10% of visitors of the Boboli. One enters with a single

initiated."

ticket available at the Palazzo Pitti that allows one to

"Pavement of the piazza is a no parking zone, realized

walk the entirety of of what some call the "green

with alberese stones originating from the caves of the

spine," discovering fascinating angles and visuals."

Cesena province that are 12 centimeters thick and

(Interview with Michele Gremigni, July 11, 2007). The

differ from those stones present in the first lot only in

greenway of the Oltrarno represents only one of the

their processing" -Marzia Cantini (Ufficio Servizio Belle

possibile paths that the visitor can choose beginning at

Arti Direzione Cultura). "the design of the flower bed

Pitti and going through the Boboli Gardens, a true

remains the same with the only difference being that

"green city, a community made by animals, plants,

the lawn will be leveled on the same plain as the

sculptures, architecture, that needs the constant work

pavement."

and

One important novelty is the the realization of a buried

maintenance

in

which

the

Polo

Museale

is

investing." (interview with Alessandro Cecchi, July 12,

island for the collection of trash in the Piazza Santa

2007).

Maria Novella that will allow the elimination of garbage

The possibility to follow a wide itinerary in the green

bins in the area around, giving a better image of the

certainly represent an extraordinary opportunity for

entire zone. Furhtermore, at the end of the work the

both visitors and residents, but at the current state

piazza will be a pedestrian area with limited and

there are still administrative and bureaucratic problems

controlled access; vehicle parking will be eliminated.

that

The will be a change in occupation on public grounds

often

impede

the

the

opportunity entirely available.

with the movement and creation of a new structure for

(lc)

newstands while the other mobile stand will move permanently out of the piazza. (cr)

8

ability

to

make

this

2.2 Plan of Action for research and knowledge 2.1.3 Monitoring of the Prince's Path (Percorso del

2.2.1 Monitoring of the City of Restoration Project

Principe)

(Progetto Città del Restauro)

Currently, the course from Palazzo Vecchio and Palazzo Pitti,

The City of Restoration (Città del Restauro) project,

through the Uffizi and the Vasarian Corridor is available only

inserted in the Florence Strategic Plan 2010 (Piano

on exceptional occasions. The Historic Center Office (L'Ufficio

Strategico

Centro Storico) will forward finance questions to the Minister

professional world, hardly quantifiable but of great

of Cultural Goods and Activities (Minestero per i Beni e le

importance to the city of Florence, to be outlined. "We

Attività culturali) once funds are available for the temporary

sent about 1000 questionnaires," Anna Meo tells us,

reopening of the route. But at the current time, information

referring to the project for the District of Florence. "The

about the outcome of these requests are not yet available.

response was better than we imagined, 170 subjects

Firenze

2010),

allowed

the

confusing

responded, some of which were singular restaurants 2.1.4 Project on regulating the Art Historical Heritage

and others, firms and research institutions like the

of the District of Florence

Precious Stones Workshop." The number of operators that completed the questionnaire is, therefore, very

The normative scheme in the context called upon in the PdG

significant and diverse. The result was not automatic

project "allows, in the meantime, for the Districts to draw up

and in many cases, required the strong commitment of

loose documents that define the principles and the guidelines

organizers. "The number of responses was reached

for the control and the handling of the musuems and cultural

thanks to the art of inquiry and persuasion developed

goods, acknowledging, in this way, the Act regarding

in big part by Dr. Andrea Todorov, director of research

addressing the techno-scientific criteria, the functioning

for the project". The web-browser for the City of

standards and the development of musuems" (Art. 150,

Restoration was presented at the Salone de'Dugento in

comma 6, D.lgs 112/98). In the meantime the district

Palazzo

administration found itself facing a different organizational

available at www.firenzerestauro.it.

system for the handling of the city's Cultural Heritage

"Comforted

preferring to invest time and resources in this area in order to

presentation of the browser to the public, we decided

update the directive model to push for a path towards a new

to go forward with the maintenance of long-term

cultural insititution. Thus, the theme of the policy will find new

objectives aimed at constructing the physical City of

spaces ending in the institution's reassessment. In this phase

Restoration. The idea that an initial group could be

it is retained opportune to eliminate the project from the PdG

hosted at the Tabacco Manufacturer has been long

in anticipation of developments.

discussed but is currently waiting for the District

(lc)

Administration to express the effective destination of

Vecchio by

on the

November positive

24,

2006,

reactions

and

after

is the

the entire complex. We are working to realize the foundation for the City of Restoration, a non-profit capable of guaranteeing a better associative form for the development of activities. As we develop the contents and mission, we imagine that the Foundation should substantially carry out two types of activities: focus on making use of a series of services aimed toward adherent subjects, and focus on communicating

9

and promoting the entire sector on the international

stronger sense of affiliation.

scale. The actions aimed toward adherent subjects will

"In the research environment, we are trying to realize

consist primarily of information services about the

a sort of census with foreign academics that are

international banning of large restauration projects,

currently studying the history of Florence. Our idea is

transferrence

to

information

of

research

exchange

results,

between

facilitation

various

of

subjects,

realize

a

questionairre

to

administer

to

the

frequentors of the Archive of the State of Florence and

organization of orientation workshops, promotion and

the

valorisation of the results. We immagine a foundation

information about the subjects that these foreigners

where key words are light and transferable." The

are

realization of the Foundation is forseen in a short time,

interview on July 9).

"within the year; we are working statute drafts and are

The difficulties of the browser are many: maintaining a

prospecting the availability of the public and private

work group due to scarce financial resources; matching

organizations."

the two levels of research and communication in the

Historical studying

Archive about

of

the

Comune

Florence

today"

to

have

(M.

Verga,

attempt to find the right equilibrium; involving all the institutions and cultural activity centers in Florence; 2.2.2 Management of the History of Florence

and developing shared work projects. (lc)

The Browser of Florence project has re-entered in full title within the action plans for research and knowledge

2.2.3 Monitoring pf the GIS archeological project

indentified within PdG. The numerous journalistic contacts revealed by the

The archeological GIS of Florence is a project aided by

signaling system are estimated to be around 300, 000

the University of Siena.

from the time the portal was put on-line, which sheds

The GIS of the city contains about 145,000 vectored

light upon the enormous potential of these tools, useful

objects

for academics and specialists as well as comunal

sections, and prospectives of numerous archeological

citizens who search for news about the territory.

escavations of the city. In three years of work, the

As

refered

to

by

Marcello

Vera,

teacher

at

the

derived

from

the

digitalization

of

plans,

following has been added: the tipology and associative

University of Florence and the person responsible for

information

the browser (interview on July 9), the activities proceed

Capitale (Cartoline Corinti and part of the plans of the

on the scientific and publishing levels,

Historical

and the work

originating

Archive

of

from

research

Florence

for

(Archivio

Firenze

Storico

di

group, consisting of 12 people, is constantly committed

Firenze), basis of the Museum of Florence (Museo di

to the updating and expanding of data.

Firenze) how it was), as well as of escavations such as the Goods Exchange (Borsa Merci), Por Santa Mariam

More specifically, at the communication level, some

SS. Apostoli, S. Trinita, S. Felicta, Loggia dei Lanzi,

projects that are concerned with the diffusion of

Palazzo

knowledge of the history of Florence targetted primarily

Magliabechiana,

at young people, are in their take-off phase. These

escavation of Santa Reperata, and San Lorenzo.

projects

Furthermore, 150 occasional findings as well as 105

are

particularly

interested

in

the

new

Vecchio,

generations of foreign provinces so that they too can

archeological

know the history and culture of Florence and foster a

Trecentesca

10

via

areas

Uffizi, del

of

(Thirteenth

via

dei

Proconsolo,

intervention century)

walls

Castellani, part

of

within have

the

the been

censused.

the historical heritage of the city," states Carlo Francini,

In particular, between March and June 2006 23,000

head of the Historic Center Office of World Heritage

vectored objects that came out of the escavation of Via

UNESCO. "For this reason we presented, in June 2006,

dei Castellani were inserted, with relative files of

a

stratigrafic unity, as ensues from the file of monitoring

Association and obtained a contribution to continue the

completed with care by the actual person responsible

reserach and archiving activities". The DAVID Project is

for the project, Emiliano Scampoli.

now in the phase of completion, as information about

Currently, "the GIS is on the path to conclusion in the

the

matter of the insertion of all the edited data" (interview

Rucellai) have been inserted in the archives of the

with

SICAR

Emiliano

Scampoli

on

June

2,

2007),

it

is

financing

request

restauration

from

of

platform,

the

the

the

Savings

Rucellai

information

and

Palace

Loan

(Palazzo

about

numeric

proceding with their normalization for granting the

evaluation of the degrading state of manufacturing has

fruition and elaboration of maps of the city from various

been completed, and the final questionairre of check

time periods. In fact, the bank of data contains rather

and

heterogenious information that concerns escavations

buildings has been elaborated. The Rucellai Palace was

conducted from 1800's to today which involve diverse

chosen as the first case applicable to the DAVID project

technical and methodological work that should be made

keeping in mind the importance of the buildings's

coherent, put into communication with eachother and,

history and the availability of information relative to the

thus, made fruitable. Other than the insertment of new

restauration work. "The office's constant commitment

data that is not yet available by access, the principal

and collaboration activity with the partner association

problems that actually characterize the project have to

of the project, Centrica srl and General Engineering,

do with the very prospectives of the GIS due to the

has allowed optimal results to be reached.The work of

conclusion of the project that, until now, had not

collecting data, the development of the information

granted financing for it. "A lot will depend on the

archive system, and the research of the degrading

interest that a tool like GIS will provoke in the officials

state

of the Superintendence of the District of Florence

innovative system and

(Comune di Firenze)

2007,

who must verify the utility a

verification

(SDV) we

of

have

the

conservation

permitted

participated

the

state

of

creation

of

the

an

vangaurd platform. In March in

the

Conference

EVA

identify the competence for the future development."

FLORENCE 2007 and presente the DAVID Project to the

(E. Scampoli).

international community."

2.2.4 Monitoring of the DAVID Project (Digital

2.2.5 Monitoring of the Historic Center Office of

Archive and Virtual Documentation)

World Heritage UNESCO Website

Since the beginning of 2006, the DAVID Project has

The wish to spread the knowledge of the exceptional

been coordinated directly by the Historical Center Office

value of the Historic Center of Florence, Heritage of

of World Heritage UNESCO (L'Ufficio Centro Storico

Humanity

Patrimonio Mondiale UNESCO). "The project is strategic

dell'Umanità) and to share the Management Plan (Piano

for the conservation of the Historic Center of Florence.

di Gestione) and projects about the site with many of

Simply knowing the urban fabric of the UNESCO site

those who hold interest has brought about the creation

and monitoring the conservation state of buildings

of a website dedicated to the activites of the Historic

makes it possible to promptly intervene in all aspects of

Center Office of World Heritage UNESCO. The site,

11

(Centro

Storica

di

Firenze

Patrimonio

available at http://www.comune.firenze.it/unesco/, has

young people was recently held for the elaboration of a

been updated recently with the collaboration of the

possible cinematographical subject and script about the

Informative

topic

Direction

Service

(Direzione

Servizi

"Florence

heritage

subjects,

the

Judging Commission, established that it was impossible

the webpage was enriched with new content and

to develop a script and realize a film about relevant

images," states Carlo Francini, head of the Historic

material. Although the results were of greatly diverse

Center Office of World Heritage UNESCO. "We wanted

and, in some cases, extremely creative, they lacked

to reorganize the website to conform it to the new

professionalism, productive realism and, in some cases,

homepage of the District of Florence and make it more

adequate linguistics necessary for a film's success.

simple and accessible. Material about the Historic

However, the Commission was very impressed by the

Center

Press

amount of works received, even from other countries.

Release(Rapporto Periodico), the Art Routes and film on

As established by the Fiorenza Project in article 6 of the

the Fiorenza Project , and the pdf of the Management

guidelines for the competition, the selction of the film's

Plan, all produced by the office in the past few years,

subject will be under the attention of the UNESCO

were inserted in the "Archive Documents" section." The

center of Florence. "The commercial promotion, either

insertion of a website-visits counter grants the ability to

way, had great success, particularly in the United

know the precise number of visitors. "In three months

States

we recieved over 2,500 visits. Other than giving us a

collaboration with the Italian Institute of Culture of Los

the

offer

Angeles. Now were are in anticipation to know if the

supplementary information about the visitors. We can

director Alessio Della Valle has decided on a possible

know from what Region or State they come from, what

subject for the development of the script" (interview on

information they research, and which pages they visit...

July 17, 2007 with M.L. Stringa, President of the

Thanks to this service, we were able to certify that an

UNESCO Center of Florence).

important percentage of visitors come from other

Meanwhile, the UNESCO Center organized a formative

countries; we have already provided, thanks to the

course, completed last spring, oriented for Florentine

collaboration of Judith Herrmann, a translation of the

high school teachers to make them more aware and,

site in English and German."

ultimately, to spread the project and knowledge of

precise

number

of

as

the

visits,

Periodical

presented

an

elaborate

such

the

After

and Oriano Brunetti. "In the months of March and Apri,

Florence

of

humanity".

Informativi) and, in a certain way, by Enrico Castagnoli

of

analysis

of

the

statistics

where

it

was

projected

more

times

in

cultural heritage among young people. 2.2.6 Monitoring the Fiorenza Project

The criticisms regarding the development of the project are the following: a weak interest and help from the

The Fiorenza Project is strategic for the diffusion of

media and a scarse financial resource, both caused by

knowledge about the exceptional value of Florence,

the difficulty to the diffuse knowledge of the project

heritage of humanity UNESCO, in particular for young

itself.

people. It was activated in the plan in 2006 through the diffusion of

short films (about 500 copies), produced

with care by the young director Alessio Della Valle, at official occasions such as national and international conferences

and

through

the

presentation

and

shipment to those with interest. A competition among

12

2.3 Plan of Action for the mobility of the environment

2.3.1 Monitoring of the Transit Point The Transit Point project has met various logistic and economic difficulties that has slowed down the initial plan to reorganize supplies in the historical center by creating a specific area to receive, sort, and mail merchandise. "In particular, the difficulties lie in finding

response within the month of July and the other to the

an area near the historical center that is large enough

Tuscan Region (Regione Toscana) that has already

to the have all the dealers, the costs of investment, the

granted 200, 000 euro for the PAC. We will use these

resistance of economic operators, and the difficulty in

200,000 euro to give incentives to whichever company

managing a single organization," explains Carla Gerrini,

is willing to adapt to electrical or hybrid vehicles. We

responsible for the Project for the Commune of Florence

would like to obtain the same risult that we had with

(PAC). "These issues have brought us to re-evaluate

the contribution to electric bicycles; giving everyone

the initial project and choose to continue on a more

the means to lower the emission in such a way that it

gradual model." In fact, the communal administration is

becomes a social phenomenon."

bringing

merchandise

Creation of a small company to handle and institute a

transportation named "Florence Merchandise" (Merci

van sharing service. This will give small vendors, that

Firenze) based on the following actions:

cannot acquire electrical means, an alternative solution

- A new law was launched for the ZTL that is not still

for the thir merchandise supply system. In one way,

based on working categories but rather on the tipology

this foresees the creation of service companies to

of useful means: the dealers that enter the historical

which vendors could comply with, and the possibility to

center with electric or hybrid vehicles and those of

rent an electric or hybrid vehicle with the van sharing

small dimensions will be accepted in the ZTL at any

system would be offered.

hour of the day with the only limitation being the

" The implementation of this new merchandise supply

duration of permittance. "With the new law we would

model will be gradual, the traders that use polluting

like to surpass the window of time in which all the

means will find themselves with a tight window of time

dealers are authorized to enter in the historic center

to be within the historic center. In the meantime the

and, in some cases,

to remain inside the

economic incentives will favor the acquirement and use

ZTL because the commercial enterprises are not open.

of low emission methods. We plan to realize this

The average stay of commercial means in the historic

project in about three year, it would be ideal to be able

center is around 4 hours. We must intervene in order to

to insitute the first restriction within 2009."

forward

a

new

project

obbligated

for

give dealers incentives to rduce their stay inside the ZTL". It would be possible to monito the stay of the dealers in the historic center with the data transmission doors system. "Currently, the data transmission doors only record entrances into the historic center, but one day

it

will

be

possible

to

also

detect

exits".

Furthermore, the possibility to issue tickets that record the duration of stay in the historic center will be evaluated. This could establish a free amount of time in the historic center and distribute growing tariffs that would provide incentives not to stay inside the ZTL. -Incentives to acquire electrical and hybrid means: "economically,

the

project

holds

two

contribution

requests: one request to the Minister of Environment (Ministero dell'Ambiente) from which we will have a

13

2.3.2 Monitoring of the Tramvia

to begin work before the end of the year and to be fully active in the first months of 2008." An important news

The construction work on the tramvia line 1, which runs

story regards the pass of the tramvia line 2 in the

from

in

historic center of the city. The line that runs from the

December 2004 with the expectation to be completed

Scandicci

to

stop at the end of Via Cerretani to the stop near

within 2007. "It will not be possible to maintain this

Palazzo

deadline," explains the engineer Mantovani, responsible

established, in obedience with the limitations made by

for the Coordination and supervision of the Tramvia

the competent Superintendence, to eliminate the line

System

(Sistema

Santa

Maria

on

Via

Cavour

has

been

of in-air electrical currents and to make the tram proceed with installed batteries. Although this choice

many

increases

were

introduced

of

Medici-Riccardi

diverse

that

"because

began

criticisms and problems, some of which were driven by variants

Tranviario),

Novella,

for

different

the

construction

and

planning

cost,

it

reasons, like from archeological findings. We are now

represents a strong sign of respect for the preservation

defining a new completion date with the contracting

and conservation of the artistic heritage of the city.

company; the District Administration thinks to finish

Furthermore,

within 2008." It is difficult to precisely indicate the state

historic center

of advancement because the situation is complex and

will be accompanied by a pedestrian project which with

always changing throughout its course. The new bridge

consent

on the Arno is ready while the Moro viaduct and the

pollution and will allow a betterment of the quality of

adjustment of the Talenti underground-road are under

life for the citizens of Florence.

construction. The manufactured parts of the Scandicci

(cr)

the

the

tramvia's

reduction

of

passage

through

atmosphere

and

the

noise

depot-workshop that will also house the control room and offices are also taking shape. "The civil activities

2.2.3 Monitoring of the Bicycle Path Project

along the course proceed in an articulated manner. We have moved a great quantity of underground service,

The

the digging for the tramvia platform has already been

foresees the realization of some routes through the

executed on wide ways and some tracts. For example

Historic Center of Florence and a wider and more

the concrete piling for the plateau that will hold the

defined throughway in the neighboring and urban areas

platforms has been poured in Scandicci and on Via

of the city. "According to the bicycle path plan and the

Jacopo

fa

Florence.

new

bicycle

paths

Guerrini, the person responsible for the Bicycle Path for

around 40% of the work."

the Comune of Florence "the priority has been given to

"Regarding line 2 and the 1st fight for line 3, the

the perifery. We are working for the safety of the

projects have been objects of a revision phase that

streets, especially those that are most dangerous and

have brought about a conclusion. In the near future,

traffic-filled outside the historic center. In fact, we are

the concessionaire will give the revised projects to the

involved in a project of maintenance of the red stripes

district Administration, which will then formally approve

to guarantee the safety of the busy crossroads in

them

to

the

to

of

itinerary established by associations" explains Carla

then

Referring

construction

the

transmit

in

of

economic value, we can say that we have executed

and

Diacceto

project

of

Piazza Beccaria, Viale Redi, Zona dello Statuto." There

Transportation (Ministero dei Trasporti) for the approval

Minister

are many routes executed for the sustainment of

of its competence. It will then be possible to give way

bicycle mobility: from the construction of a tunnel at

to an executive program, with the objective to be able

the Fortezza da Basso, to the construction of bicycle

14

paths, to making these paths safe, to the placement of

bicycle paths that will comprehend all the bearers of

new bike racks. "The current actions being made are:

interest, including the Municipal Police Body (Corpo di

bicycle paths from the Cascine door to the Polo

Polizia Municipale), the Mobility Management (Direzione

Scentifico of Sesto Fiorentino, bicycle paths of Via

Mobilità),

Villamagna from Piazza Dresda to Piazza Ravenna,

infrastructure. Bicycle mobility is

bicycle paths of Via Venti Settembre (which are already

adapts to the city of Florence's strait streets. The

half finished), those of Via Erbosa (which are almost

bicycle is a modern means of transportation that is eco-

complete), Via Gran Bretagna (for which a bike path

friendly and economical. If we can guard the traffic

line on the inside of the pedestrain project for kids has

filled streets, is we can guarantee safety, if we can

already been realized). The finished routes are the

make a way for all new construction to realize bicycle

bicycle path of Lungarno Vespucci and Viale Strozzi and

paths, important results will be possible."

and

those

responsible

for

the

new

in evolution and

the realization of a tunnel at the Fortezza da Basso. Regarding the bicycle path of Lungarno Ferrucci, the

2.3.4 Monitoring of the Course of Agenda 21 of

contract was signed a few days ago and work will begin

the Florentine area

within one month." In order to complete the itinerary, the construction of 10 more kilometers of bicycle paths

The Course of Agenda 21 of the Fiorentine area is

in and around the historic center have been planned for

initiated with the stipulation of an agreement among

completion within 2008. Also of importance is the

the

inclusion of bicycle paths in the projection of new city

Calenzano, Campi Bisenzio, Fiesole, Florence, Lastra a

projects and routes, which suggests the need for wider

Signa, Scandicci, Sesto Fiorentine, and Signa) formed

and larger spaces: "many bicycle path construction

on November 26, 2004.

projects have been requested to the companies that

The many results obtained from the beginning of the

operate the territory, such as the New Marascialli

process consist of:

School (Nuova Scuola Marescialli) and the Sergeant of

- elaboration and publication of the Report (Rapporto)

Police of Florence Castello (Brigadieri dei Carabinieri di

on the State of the Environment (Stato dell'Ambiente)

Firence Castello), to the urban plan of San Salvi, and to

and on the Sustainability (Sostenibilità) that offer an

the tramvia. The intergration of bicycle paths in new

profound

construction and the collaboration of other subjects that

environmental

operate

the

legislature,

territory the

can

realization

allow, of

by

20-30

the

nine

initiative

analysis

communities

of

groups

the of

the

(Bagno

dynamic Florentine

a

Ripoli,

social area.

and The

end

of

report collects and analyzes the data between 2000

kilometers

of

and 2006 and attempts to indentify the environmental

bicycle paths." The construction of bicycle paths has a

critiques and problems of the territory and consists of a

double effect on traffic and urban mobility: on one

starting point for the definition of objectives and

hand, the new paths give incentives to use bicycles

strategies

thus reducing the number of automobiles in circulation

development of the entire Florentine area;

allowing for better fluency and fruitability of streets. On

-organization of the Forum of Agenda 21 and the

the other handon the other hand paths will occupy a

adoption of the Local Action Plan (Piano di Azione

part of the driving space which will reduce the number

Locale). "Between September and March 2006, we

of break areas and will require the making of more one

have organized the Forum of Agenda 21 that has

way streets. "It's important to create a work group that

allowed debate and discussion about the three principal

will face the difficulties tied to the construction of new

environmental themes of the area- Emission, Mobility

15

to

be

adopted

for

the

sustainable

2.4 Plans of Action for Tourism

2.4.1 Monitoring the Art Routes in Florence - Historic Shops The Art Routes in Florence project was included in the PdG's plan of action for tourism, considering the objectives intended to be followed were strictly related to cultural tourism. The and Garbage - and allowed for the elaboration of the

project's

main

characteristic

consists

in

choosing

and

Local Action Plan, presented on May 3, 2006 in the

proposing alternative itineraries directed in particular to the

salon of Dugento in Palazzo Vecchio";

city's residents but also to tourists so that they are motivated local

to follow new routes, allowing them to discover the city's less

administration about countable environmental matters

noted and renown aspects. The project, initiated in its trail

and the predisposition of the environmental balance.

phase in 2005 wih the publication of the route "Florence: The

"We have organized, on the inside of the comunal

Places of Perugino" (see PdG p.82) has since become one of

administration,

about

the office's main tasks and which to this day is accounted for

-

formative

activity

on

the

inside

formation

of

the

meetings

involved

by the publication of 3 brochures (dedicated to the places of

various internal offices of the public administration, the

Alberti and Saint Mary Magdalene de' Pazzi, as well as

authorities have put forth their part of the equation

Perugino) respectively published alongside 3 exhibitions.

classifying the office's activities in accordance with the

Specifically, the piece on Saint Mary Magdalene de' Pazzi

10 aspects of Clear. This effort has brought forth the

(2007) was executed in collaboration with the district of

environmental balance which was approved by the

Montemurlo, interested in the Saint's biography, which in turn

Giunta Communale in June, 2007."

marked for the first time an opening of the project towards

- activies of collaboration and coordination with other

the

comunal offices. "Within Ufficio Piano Strategico and

measure for the sharing of cultural activies amongst

Ufficio

were

institutions. In 2006 the project was further enriched by the

environmental

Agenda

countability,

21,

the

activies

of

work

has

coordination

territory,

furthermore

becoming

the

first

effective

sustainable

publication of a collection entitled, Florence Amongst Art and

development, the principles of Agenda 21 and the

Workshops which proposed a series of routes centered on the

Enviplan guidelines in the new strategic plan in order to

search for "minor" works of art and historical workshops in

favor the sustainable development of the area."

the vicinity of the city's historical center. In this way, two

"Currently," explains Riccardo Pozzi, " we are working

projects that coexisted independently of one another within

towards organizing a forum centered on the theme of

the PdG (including a guide to historical shops within its plans

energy to fulfill between the months of September -

of action, see PdG pp.81-82) gave way to a single, albeit

October of this year. We would like to accompany the

larger project which maintained the importance of potential

forum

the

art routes in Florence whilst opening itself to a variety of

district's administration and one directed towards the

publications - including the brochure, but expanding to

citizens. It is imperative to include those interested and

include a book - and itineraries (from Florence: The Places

the citizens in these processes, create a group identity,

of... to broad routes of art, history and culture).The collection,

recognize the importance of any one contribution."

which received a great deal of acclaim thanks in part to the

Another important new aspect put forth by the Ministry

work of photographer-graphic designer Fabio Chiantini and

of the Environment is the initiation of Agenda 21

the words of Francesco Vossilla and Carlo Cinelli, was effected

projects to reduce hazardous gas emission for Kyoto."

using part of the funds given by the project ResaturoNET

This way, the districts that respect the percentages of

which asked for the office's participation in 2006. The

gas emission allowed by the Protocol and those that

publication of the colletion also gave way for the creation of a

work towards promoting and sustaining improvements

logo which wil be embossed on future publications (it has

in behaviors towards the environment will obtain an

already been used on the brochure on Saint Mary Magdalene

economic bonus that be reinvested in projets to reduce

de'Pazzi) and will allow for an effective recognition of the

emissions."

project.

executed

allowing

with

practical

the

inclusion

activities,

one

of

within

in

Currently, we are weighing the possibility of an english

16

translation that can reach tourists for the second edition. We

2.4.2 Monitoring of the Museum Card project

are also planning new routes in the city's historical center, wchih will be released in conjunction wih the 2008 exhibitions

The project of the museum card, one aspect of the Plan that

put forth by the cultural insititutions of Florence. It is

was chosen to be continued in order to reach the goals set

necessary to note that during 2007 the project Art Routes

for tourism, underwent monitoring from its incenption as the

became the catalyst for various activities executed in

monitoring phase began almost in conjunction with that of

collaboration with local figures and private assiciations and

collecting information on Florence's historical center for the

insitutions involved in the propogation of culture. Specifically,

publication of the PdG. The project was created to answer to

a route has been engineered for the entire Santa Maria

a need, seemingly less frequent on behalf of the citizens and

Novella complex - but whose creation is difficult due to both

the toursts, for an offer from the city's cultural services that

public and private entities owning the property - and which

would consist of easier visits to the city's main monuments

today has become the object of free guided tours offered to a

and museums, as well as some additional services. One of

limited number of people within the region's "Amico Museo"

the first responses to the monitoring request, compiled in

in collaboration with the Administration of the District's

2006 by the Administration of Culture of the District of

Economic development (within the final attachment are

Florence, responsible for the project, discusses a phase of

avaibla the results of a survey taken by participants).

collection and analysis of data which would be used in the

Furthermore, onvember 17, 2007, several guided visits of the

publication of a report that would undergo criticism from the

Cenacolo di Ognissanti were organized, along with tasted of

deciding factors. Upon a second analysis of the situation

local products provided by the organization Slow Food. This

which took place in November, 2006, the scene presented

event was done in honor of the day "The taste of art, the art

with

of taste", in conjunction with the Headquarters of the Board

museumsand 19 public museums had shown interest and

of the Florentine Museums.

willingness with regards to the Museum Card project.

changed

drastically,

as

39

local

and

private

Moreover, the card was still in its planning stage, thus allowing for a better understanding of its characteristics: in brief, it consists in making access to museums and to cultural services in Florence easier, especially in terms of the cost of entry (methods of supplying ticket, validity of ticket, etc.) for turists and for residents to highlight the worth of the local cultural estate. The card will allow free and unlimited entry to the permament collections and temporary exhibits that are in line with the projects guidlines, as well as the annual activities made available in the annual program. All the information and characterisitics inherent to the card are made available in the "Preliminary project to effect a Florence card" published by the Associazione Torino Città Capitale Europea in May, 2006. Within the feedback received during the research and survey phases

of

the

project,

considering

the

number

and

characteristics of the subjects, the process to establish a single accepted solution was considered especially important

17

and complex. In particular, as stated in the July 3, 2007 interview with Giuseppe Gherpelli, Director of Culture for the District of Florence and head of the Project, the state-run museums, essentially represented by those that are part of the Board of Museums of Florence, have "about 80-85% of visitors with reservations, thus creating a conflict with the card that would be sold daily. This does not mean that we have decided to not follow through with the museum card becuase many state-run museums outside of the four already stated

aren't

reached

by

a

steady

flow

of

tourists.

Futhermore, with some of the museums, in particular Boboli, we have established for a while now funding from teh district in order that the pubblic can access the area and easily move from Forte Belvedere to Villa Bardini, whcih belongs to Ente Casse". Equally complicated is being able to locate those that need a more indepth evaluation. On this subject Giuseppe Gherpelli added that the project, "is definite but not 100% executed because it stalled on locating those that need the project... Despite the obstacles with this project, I am convinced that a similar tool lacks in this city...: it is necessary to continue this process and to move forward first and foremost for the citizens to give them the possibility to have a single tool with which to access the museums." We note that on December 27, 2007, within the confines the appropriate administrative measures, the District of Florence gave Linea Comune S.p.A. the task to finalize, produce and distribute the card and to carry out cultural events and manifestations connected with the success of this system for the museums.

18

STATO D'ATTUAZIONE

PROGETTI Regaining Piazza Santa Maria Novella

Initial work on first lot

"Il Grande Boboli", greenway of Oltrarno

Route active

Route of the Prince

Active route only by reservation

Policies on the Art Historical Estate of District of

Eliminated

Florence

The City of Restoration

Internet site activated

"History of Florence" site

Internet site activated

GIS for the plan and valorisation of archeological

Dig data updated

goods of Florence's historical cener SVD model created

Project DAVID Office

of

the

Historical

Center

-

World

Estate

Internet site activated

UNESCO Project Fiorenza

Competition closed

Transit point

Project revision

Tramvia

Line 1 under construction, Line 2 project decided

Bike paths

New paths created

Agenda 21

Process activated

Art and historical shops Routes

Three routes activated and guides to the historical shops created

Museum card

Delegated

19

3. NEW PROJECTS Il rapporto non è solo l'occasione di dare conto della verifica effettuata sui progetti già inseriti nel PdG ma anche l'opportunità di proporre l'inserimento di nuovi progetti coerenti con lo spirito del piano e condivisi con i portatori di interesse. La scelta non si è soltanto basata sul loro rilievo, ma soprattutto sulla volontà di creare sinergie che potrebbero rivelare la loro piena utilità in prospettiva per l’implementazione del PdG e delle attività di monitoraggio.

3.1 Plan of action for the protection, conservation and development 3.1.1 "New Uffizi" Project

administrative offices with a large number of personl that needs constant access to entry-ways.

"Engage in every initiative-opportunity for the timely

- the mandatory route within the galleries, which runs

and punctual fulfillment of the program with the stated

along the perimeter of the halls, that has made the

conditions of intervention" for the birth of the New Uffizi

possibility of horizontal scaffolding impossible.

project:

General

- limited availability of internal space that can be used

Director of Architectural and Landscape Assets, in

as areas to temporarily hold the personel and the

cooperation with the architects Laura Moro and Pia

equipment during the renovation.

Petrangeli,

- limited external space for scaffolding and renovation

this

is

the

addresses

how

the

Roberto

task

Cecchi,

he

was

given

to

coordinate this project in December, 2002. In the

equipment.

preliminary phase of the Coordination of the project,

- high index of crowding in the urban setting within the

Cecchi sought advice from Dr. Maddalena Ragni for

proximity of the work zone.

legal aspects and the architect Pia Petrangeli for the

- limited traffic zones which in turn limits access to the

organizational aspects.

work zone.

In a complete and dynamic context as that of the Uffizi, the operative project accounted for the particularly

As a result of the various degrees of uncertainty

complicated

The

expressed in the physical-environmental aspects that

operative problems, recognized and resolved during the

contingencies

stem from the nature and the complexity of the

planning, consisted of the choice of most appropriate

foreseen

materials,

preconfigure the possible scenes of renovation, thus

the

technical

and

aspects

constraints.

of

building

the

interventions,

necessary

renovation

particular

to

uncertainty and to continue regardless the orginal

guarantee full working conditions for the museum

plans for the project may compromise the technical

during the period of renovation. This led to influencing

qualtity, cost and time frame of the work.

able

to

operate

both the displacement of the work zone and the entire time frame of the renovation. The location of the Uffizi

Fonte: www.nuoviuffizi.it

in an urban surrounding of dense buildings, limited traffic constraints and limited areas of open space available has forced, for example, an evaluation of the "quality"

of

the

porticos,

external

pre-established protected

areas

areas,

(courtyards,

streets,

etc.),

adjusting due to these constraints an extension in the time frame. The main constraints have been: - the presence within the perimeter of the scaffolding of

20

organization in

the

for

to

potential organizational variables, strictly connected to needed

of

been

determining

conditions,

system

has

construction plant and new structural systems for environmental

a

it

conditions

the of

3.2 Plan of action for research and awareness 3.2.2

Project

for

"The

historical

center

of

points of weakness).

Florence in transformation. Critical survey for the

This allows elements that constitute chang and the

requalification of the urban landscape".

qualities and not the quality of the places to be emphasized; the vulnerability and potential strength of

The project is carried out in conjunction with the

the actors to be established; the guidelines to be

Department

recognized.

of

Architecture

of

the

University

of

Florence and the Region of Tuscany and is partially

The end goal is to provide support tool at the deciding,

funded by the Ente Cassa di Risparmio di Firenze. It

planning and implementing stages.

fulfills a role of specific interest with the goal of establishing a jurisdiction over the landscape which will

Subjects involved: District of Florence, University of

be under consant monitoring on behalf of the Office.

Florence - Forum UNESCO, Region of Tuscany

Within the various aspects that will be considered, attention will be especially given to the number of

Source: architect Carolina Capitanio, responsible for

noted panoramic or belvedere sites.

the project for the University of Florence

Synthsis of the project: Today the Historical Center of Florence, recognized by UNESCO in 1982, World Estate of the People, is a magnet of attraction at both national and international scale. This leads to the urban and rural landscape to change constantly. The theme of sustainable changes, intended to act as a balance

between

economic

goals,

overseeing

of

resources and quality of the environment is today a central theme when planning at all levels. In order to have a deeper understanding, jurisdiction, conservation and development of the site, we suggest a method of evaluation and a critical analisis of the urban landscape largely experimented with during the last years in the scientific

and

professional

fields,

based

on

visual

perception analisis, as well as qualitative surveying. Our eye must be accustomed to see (understand and recognize) the structural components of the urban landscape and to identify the elements that may constitute

a

deterioration,

as

well

as

those

that

constitute an improvement (points of strength and

21

3.3 Plan of action for mobility and the enviornment 3.3.1 Project for "Intervention of redevelopment of the urban spaces in the historical center" The necessity to intervene in a way that is both shared and organic to assure decorum and maintenance of the city's urban spaces has favored for creating pedestrian zones for the more important areas of the historical center. The advantages reached following the closing of certain piazze and streets (plan A): the -

facilitated

access

to

historical

buildings

and

district's

administration

and

the

Azienda

Quadrifoglio S.p.a have initiated two projects of great

monuments

importance for the decorum of the urban setting: the

- safety for pedestrians and disabled

first to create environmental islands, and the second to

- reacquisition of public areas for residents

physically clean the historical center. The project to

- awareness and maintenance of the artistic estate

bury the waste receptacles requires the creation of underground stations for the collection of waste with a

The results obtained today by creating pedestrian zones

volume of 20 cubic meters and a radius of 200 meters.

(Piazza della Republica, Piazza Strozzi, Piazza San

The first projects of underground stations that were

Pancrazio, Piazza Santissima Annunziata) were made

examined and approved by the District's Administration

possible thanks to the dialog and the collbaration

consist of 9 piazze in the historical center: Piazza Santo

between several of the district's administrative offices

Spirito,

and the participation of the Headquarters. The areal

Lorenzo,

surveys and technical encounters organized by the

Indipendenza, Piazza dell’Unità d’Italia, Piazza Madonna

Historical Center's World Estate Office UNESCO have

degli Aldobrandini, Piazza G. Salvemini, Piazza del

allowed for the recognition and adoption of solutions by

Carmine. The project of physically cleaning the streets

citizens and workers.

is foresees an intensification of the cleaning process in

The closing to traffic of these areas constitutes an

the historical center's major streets. The workers of the

important moment to reflect on the city's urban spaces

Azienda

and in many cases the pedestrian zones redevelop and

receptacles. They will be constantly covering these

increase the value of the spaces. To favor uniformity of

areas and ensuring more control and cleanliness.

Piazza Piazza

Santa del

Quadrifoglio

Maria

Novella,

Mercato

are

given

Piazza

Centrale,

carts

with

San Piazza

waste

these interventions and to avoid possible incentives to introduce new urban elements or elements that are not

Subjects

appropriate for the historical aritistic nature of the city

participating companies

it has been retained opportune to create a work group whose

purpose

is

to

establish

guidelines

for

the

maintenance of the urban setting. This group will work in conjunction with the Environmental Administration, the

Metropolitan

Administration,

the

Cultrual

Administration, the Mobility Administration and the Technical Service Administration. From the analysis of the city's historical center's weaknesses emerged several situations related to the high level of waste production in the city, which if not approached correctly or in a decent time frame can create serious problems for the city's decorum and the preservation of the city's cultural and artistic estate. This situation is tied to the areas of major production where the number of waste receptacles are insufficient in respect to what is produced. To face these problems,

22

involved:

District

of

Florence,

MiBAC,

3.4 Plan of action for tourism

3.4.1 New technologies for the valorisation of the historical center New forms of technology have become, in recent years, seemingly more present in daily life, even in areas of cultural development. Their potential reveal interesting possibilities which must be analyzed and approved with worthy

attention.

Today

digital

communication,

internet, i-pods are widely used, especially by younger generations, but increasingly in older ones, as well. It has been noted that new technologies can be of significant use in areas of cultural activity (guided tours on

mp3s,

virtual

reconstructions

of

places

and

buildings, for example) as well as in areas of territorial management

and

monuments.

Consequently,

access

to it

major seems

musuems necessary

and to

initiate studies and research in this field in congruence with the formalities that arise with our project. Subjects involved: District of Florence, MiBAC

PLAN

OF

ACTION

JURISDICTION,

CONSERVATION,

PROJECTS NEW UFFIZI

INDICATORS ADVANCED

STAGE OF WORK

AND VALORISATION

RESEARCH

AND UNDERSTANDING

THE HISTORICAL CENTER OF FLORENCE IN TRANSFORMATION. SURVEY FOR THE

PROJECT

ADVANCED

NUMBER

OF INTERVENTIONS

REQUALIFICATION OF THE URBAN LANDSCAPE

ENVIRONMENT

AND

CIRCULATION

INTERVENTIONS

OF

REQUALIFICATION OF THE URBAN

ACCOMPLISHED

SPACES IN THE HISTORICAL CENTER

TURISM

NEW

TECHNOLOGIES FOR THE

VALORISATION OF THE HISTORICAL CENTER

23

NUMBER

OF AGREEMENTS AND

TOOLS CREATED

4. Appendix

4.1 Funding ballots law 77/2006 Art routes and Historical shops

Funding requests for 2006 G.I.S.

for

the

archeological

handling

heritage

in

and

of

The Office of the Historical Center World Estate Unesca

Historical

has already published a series of art routes creating

valorisation

Florence's

widely spread large brochures circumstantial to certain

Center

events, such as the reopening of the Cenacolo del Main goals:

Perugino, the exhibit on Leon Battista Alberti at Palazzo



Strozzi and recently the exhibit dedicated to Santa

build a uniform updated plan with which to

manage in an efficient way archeological sites for both

Maria

archeological digs and consequent studies

Archivescovile del Cestello. The popularity rating of this



initiative found within various institutions and with the

make tools necessary for the handling of the

Maddalena

dei

Pazzi

at

the

Seminario

cultural estate available to the public

citizens pushes us to use this tool to its full potential by



publishing other brochures, such as one dedicated to

organize and make usable information for an

appropriate volarisation and conservation

the next opening of the exhibit organzied by the Board



of Museums on Francesco Furini. The fundamental goal

create tools for the pubblication and circulation

of date at both a scientific and popular level

is also to create interactive brochures available for

In this phase it is necessary to emphasize how the data

download from the District of Florence's website. In

bank,which will be implemented in cooperation with the

conjunction with the Financial Promotion of the District

Archeological Headquarters, will be a useful tool for the

of Florence, the collection "Florence through art and

collection and interpretation of data for the upcoming

workshops" has been published which offers citizens

City Museum's part on the Medievil stages of the city.

and tourists a guide that provides them with detailed

Moreover, considering the realization of infrastructure

information on city monuments and emphasizes the

for circulation within the perimeter of the UNESCO area

comercial and artisan forces present in Florence's

(e.g. the Tramvia), the Gis will make itself available as

Historical Enterprises. The main goal will be to initiate

a tool to address and handle potentialy delicate stages

the publication of these audio/visual formats ready to

of archeological digs.

be downloaded from the district's webpage and to

The coordination of this phase of the project forsees a

provide an english translation for the collction in oorder

conjoined efforts from the Office of the Historical

to publish a new bilingual edition.

Center's World Estate UNESCO and the University of Siena. A close collaboration will also be required between the entities of the Archeological Headquarters of Tuscany and the University of Florence. Expected result: significant increase of available data in the GIS platform.

24

Monitoring, updating and spreading the Handling Plan

- residents - researchers

Keeping with the spirit of the PdG which constitutes itself as a

The project will be coordinated by the Office of the Historical

flexible and updatable tool, we retain it necessary to provide

Center

an editing of a report that accounts for the monitoring

Administration of Culture of the District of Florence

of

the

World

Heritage

UNESCO

under

the

undertaken during this time. The possibility of being able to spread the Plan at an international level through an english

Euro 110.000 of which 10.000 funded

edition which we have already carried out and with the potentiality of an internet site that has already been activated and updated since last month, is a strategic goal which we

Project "Route of the Prince"

plan to persue thanks to the requested financial support. The Route of the Prince was active from 1996 to 2003 Euro 55.000 of which 5.000 funded.

allowing the visits to the most important monuments of the Historical Center according to an itinerary which began at Palazzo Vecchio and ended at Palazzi Pitti through the Uffizi

Project DAVID

and the Corridoio Vasariano In 2003 the route was closed to the public because the costs

Activity:

of security and of the personel required to accompany the

- completion of cataloging and archiving infomration relative

vistors were too high for the administration involved in the

to the state of conservation of certain manufactured goods

project.

- organization of the archive with cards and digitial images

The work group instituted January 25, 2005 between the

acquired by the previous SIT office for the Structural Plan for

Ministry of Cultural Heritage, the Region of Tuscany and other

the Historical Center of Florence

public entities had already shown an interest in reopening

- interface betwen research of the Urban Landscape

this route.

(University of Florence) and the data acquired for the

Thus we suggest to reopen the route for 6 months as a trial

Historical Center for the Structural Plan

period to allow the citizens of Florence and tourists to use an

- main historical sites of the city: resarch, digital rendering of

single itinerary to discover the strong architectural ties that

the objects, and organization in a digital archive

unite the monuments within the itinerary, contributing to the

- reconnaisance and acquisition of urban images from public

spread of the city's history and culture.

and private archives.

Moreover, the projecet will allow for the strengthening of the

The following are the expected results:

relationship between the District of Florence and the Board of

- knowledge of the urban territory and landscaoe of the

Museums contributing to the realization of the PdG's main

historical center

goal, thus the coordination of the activities within the

- monitoring of the urban weave with the possibility of

historical center and the implementation of shared projects.

predisposing temporal interventions under the tutorage of the

Predicted phases:

artistic and environmental heritage of the city.

- signing of an agreement involving the District of Florence

Beneficiaries:

and the Board of Museums

- all the entities in charge of the UNESCO site: District of

- implementation of the route

Florence, Tuscan Region, Regional Administraion for the

- verification of the initiative's success

Artistic and Cultural Heritage of the Tuscan Landscape

25

4.2 25th anniversary of the registration of the Historical Center of Floence in the List of World Heritage UNESCO On December 17, 1982 Florence entered the List of World Heritage UNESCO for well-known reasons. Twenty-five years later, the decision was made to celebrate its anniversary with various initiatives, including the desire to celebrate the city's formal and "popular" values. The day has been planned for the end of the 5th National Conference on Italian UNESCO sites in Florence from The Office of the Historical Center of the World Estate

December

15,

and

has

already

received

promise

of

UNESCO will be responsible for the project. Their task will be

participation from local and national authorities that have

to coordinate the intiative and to verify its success by

proposed brief yet substantial speeches, bringing attention, in

accounting for the usage of the route by checking the number

some cases, to the personal and priveleged relationship they

of tickets purchased during the 6 month trial period.

have had the chance to develop with the city. The celebration will take place during the ceremony of the

Euro 33.000 of which 3.000 funded.

unveiling of hte plaque that the city of Florence has dedicated to its insertion in UNESCO's List of World Heritage - a formal obbligation which had yet to take place - hosted by Vice Mayor Giuseppe Matulli and the Secretary of Cultural Heritage Danielle Mazzonis. Finally, there will be an hommage to the Convetion UNESCO for immaterial heritage, recently ratified by the Italian State: the show "Grida e canti per le strade Fiorentine" has suggsested, through means of dance and song, the rediscovery of the city's ancient popular traditions. The entire ceremony was uploaded to the District of Florence's website. In the afternoon, the music of Sound Street Band with the Palazzo della Signoria as a backdrop amused the numerous residents and tourists that crowded the historical center. The celebration of the 25th Anniversary of Florence entering the world heritage has become, since the month of November, an occassion to develop and carry out several activities: 1. The day entitled, "The taste of art, the are of taste", in collaboration with Slow Food and the Headquarters for the Board of Museums, ok place on November 17, and llowed people to taste wine and foods tipical of this region within the Cenacolo di Andrea del Castagno; 2. On November 22, the openeing reception for the exhibit "New Images of Florence's Monuments" was organized by the Department of Architecture of the University of Florence; 3. On December 16, TCI gave homage to Florence as a UNESCO site, anticipating a day dedicated to the "Peninsula of Treasure" in proximity to celebration of the 25th anniversary; 4. On December 10th, a day dedicated to the studies of "Rights of safeguarding artistic estate" was held in Palazzo Vecchio in collaboration with Centro UNESCO Florence; 5. The days of December 15, 16 and 17 postcards with

26

4.3 Notes on the 5th National Conference on Italian UNESCO sites (Florence, December 1516, 2007) The celebration in honor of the 25th anniversary of Florence's historical center's acceptance in the List of World Estate UNESCO aided the Ministry of the Cultural Heritage in determining where the 5th National Confernce on Italian UNESCO sites would be carried out, which explains why it was held in Florence during the 15-16th of December. During the work, which received participation from several images of Florence, produced especially for this ocassion by

enitites at the national and international level, including the

Poste Italiane, were printed;

Ministry of Cultural Heritage, Franceso Rutellli, and the

6. On December 17, the exhibit "The world estate: the

Director of the World Estate, Francesco Bandarin, several

publications of UNESCO" held its opening reception a the

themes inherent to the handling and conservation of

National Library.

UNESCO sites, especially landscape, were dicussed. The first day took place in Palazzo Vecchio where, after intial

These events were successfully carrid out thanks to the help

greetings and brief speeches given by guests of honor, the

and cooperation of several people. A special thanks to Ataf,

conference took on a more technical tone thanks to the

Centrica, Media Firenze, Silfi s.p.a.,

participation of specialisits in this field.

la Soprintendenza Speciale per il Polo Museale Fiorentino,

December 16th, when the meeting was held in the Palazzo

Slow Food, il Centro UNESCO di Firenze, il TCI, la Facoltà di

Medici Riccardi of the District of Florence. It soon became an

Architettura dell’Università di Firenze, il Gabinetto Vieusseux,

opportunity for dialogue and sharing of information on the

Davide Ciaroni, Emiliano Scampoli.

projects, as well as the difficulties. Representatives of the Italian UNESCO sites were invited to intervene to promote the projects. It is necessary to underline certain aspects of this conference that can be redefined as more recretional in character, such as the presentation of the film on the Italian UNESCO, produced by the Ministry of Cultural Heritage and narrated by Giancarlo Giannini. The film depicts, through interviews with entities involved in Italian cultural studies and servies, as well as takes from famous films, the wonders of our heritage. Another point of interest in terms of understanding the cultural heritage was experienced during the guided tour of the Complesso Mediceo Laurenziano at Santo Spirito, given by the administrators of the cultural aspects, enabling a more complete explanation of the less renown works that are just as important to the cultural heritage we conserve.

27

4.4 2007 Amico Museo Questionaire Explanation of data, statistical analysis of the Museo Amico initiative based on the questionaire given to the subjects. Laura Carsillo Premise Due to issues of ownership and other historical events, the understanding of the church, the museum with the cloisters and the Office of Perfumes as a single entity vanished. Originally, these three entities were part of a single monumental complex dated to the period when Dominicans

Florence's Historical Center of World Heritage UNESCO;

settled in Florene. The "Amico Museo" initiative organized by

c. questions concerning the experience with Amico Museo

the Tuscan Region, who in 2007 suggested the creation of an

"the complex of Santa Maria Novella by way of history, art

alliance between museums and hitorcal shops with the

and perfumes in its entirety."

prospect of increasing one anothers' worth, transformed into

The choice and wording of the questions were carefully

an opportunity to emphasize the relationship betwteen

studied to avoid possible misunderstandings, ambiguities,

various institutionalized areas in order to provide citizens the

confounding

possibility of a cultural visit with emphasis on the historical

understanding the questions. Moreover, it was considered

and artistic worth of the complex on a whole.

oportune to create a quick and accessible questionaire,

With this in mind, the Office of the Historical Center World

administered at the beginning of the tour and turned in to the

Heritage UNESCO of the District of Florence, in accordance

Workshop's personnel at the end of the tour, in order to avoid

with the financial and political P.O. Promozione of work, with

possible refuals or protests on behalf of the visitors in the

the Museum of Santa Maria Novella, with the Opera of Santa

event that it cut into their tour time. Consequently, yes or no

Maria

Perfumes

questions were favored and a "suggestions" section was

Workshop, proposed an initiative named. "the complex of

added at the end in order to provide visitors with a chance to

Santa Maria Novella by way of history, art and perfumes in its

express their opinions in more aticulate manners.

Novella

and

with

the

Pharmaceutical

variables

in

the

answers

or

difficulty

entirety": free guided tours that took place along a path that began at the Church, proceeded through the Musuem and ended at the Workshop. This opportunity was readily taken over by the Office of the Historical Ceneter World Heritage UNESCO in order to acquire information about the participants of the guided tours in order

Results

to better understand the public interested in this type of vent in the attempt to offer more specific and effective services.

"Personal Information" section

Method

During the two scheduled days (May 9 and 16, 2007) 224

The decision to administer a questionare to the participants

people participated in this event, giving way to 8 groups and

was determined by the Office of the Historical Center World

28 units equally distributed during teh two days. Questionaire

Heritage UNESCO's need, recently instituted, to adequately

results from the second day were favored and the following

define the profile of the individual that tends to partake in the

data was taken from the afore mentioned results. The results

city's cultural activities and, consequently, can be identified as

allowed us to outline the average age of the visitors, which

a possible target for future events. The opportunity of guided

falls somewhere between 40 and 65 years of age with the

tours, morever, seemed particularly disposed to verify the

following breakdown: 27% between 41 and 50, 19%

understanding on behalf of the citizens aware of cultural

between 51 and 60 and 14% between 61 and 65; this age

events, of UNESCO's themes, especially those related to

range makes up 60 % of the visitors.

World Heritage. With this in mind, three different areas of

The gender-based data saw a substantial number of female

inquiry were determined:

presences, constituting 73% of the population.

a. personal infomoration: age, sex, degree of instruction,

In regards to degree of schooling reached, 44% of the

provenence,

visitors had a secondary school diploma, followed by 36% of

b. questionson UNESCO, on World Heritage and on

the visitors having a college degree.

28

In the attempt to create a profile for the "average" visitor it is possible to affirm that it constitues a woman between the age of 40 and 65 with a secondary school degree. As far as provenence is concerned, it is important to emphasize that most visitors were locals of Florence or nearby areas, with only sporadic visitors from elsewhere.

29

30

Knowledge on UNESCO and the World Estate. The analysis of the data shows that 94% of the visitors know

for all sites on the List, several information signs stating

of UNESCO, 75% knows the World Estate and 90 % knows

"Florence Humanity's Heritage" with the logo were placed

that Florence's Historical Center is comprised in the List of

within the perimeters of the Center, roads that are used by

World Estate.

thousands of vehicles daily. If the interpretation of this data

The data collected leads to a in-depeth analysis primarily

accurately reflected reality, as it seems it does, it would allow

concerning the relationship between the the knowledge

the Office to focus its attention on spreading information

regarding the World Estate and the knowledge regarding

regardins, besides the logo of the World Estate, its meaning,

Florence's Historical Center being comprised in the List: if one

its mission and the activities it carries out.

does not know about the World Estate, how can one know that Florence is part of it? A possible answer to this question can be reached through the campaign to inform citizens of the above-mentioned parameters put forth by the Office of the Historical Center's World Estate UNESCO from the moment of its inception, that is in the last two years. In this arc of time, all the material circulated by the Office and from its partners in the projects, has included the logo of the World Estate with constant reference to the Historical Center and the District of Florence. Moreover, as requested by UNESCO

31

The spread of the initiative.

Appreciation of the initiative and suggestions.

The date collected and analyzed in occasion of the Amico

The intiative brought forth great interest amongst the locals

Museo confirmed that in Florence the principle means of

and it was not possible to satisfy the wants of all those who

spreading the initiatives is through the press. Thirty-two

would have liked to participate as it consisted of a trial run

percent of the participantse confirmed that they came to

and we were not aware of the effects it would have had on

know about this program as a result of reading daily papers,

the public, nor could we predict the potential requests to

27% by word of

mouth and only 19% through on-line

participate. Thus, 8 guuided tours of 28 people were

information. Some explanation of this phenomenon can be

organized, for a total of 224 participants, constituting though

found in the fact that the "average" individual is of an older

that these numbers revealed themselves to be inadequate for

age and does not fall within the age range that is most

the number of actual requests. In fact, the suggestions

acquainted with new technologies, such as the internet.

consisted largely of the possibility to repeat such events with

This data certainly brings about an in-depth analysis on the

more frequency and to increase the number of available

means the Office intends to use for the spread of future

spots. Furthermore, within the suggestions it was repeated

events.

several times to continue the visits free of charge, regardless that 47% of the subjects answered that they would be willing to contribute between 1 and 5 euros and 45% between 5 and 10 euros. The appreciation of the intiative was expressed in the mark given to the organization and to the guides, although in some cases it was pointed out that the visits were too quick, or at times too long.

32

33

QUESTIONARIO REGARDING THE APPRECIATION OF THE INITIATIVE "THE COMPLEX OF SANTA MARIA NOVELLA BY WAY OF HISTORY, ART MUSEUM FRIEND 2007 AGE

_____________________

SEX:

F

M

SCHOOLING DEGREE CITY

AND PERFUMES IN ITS ENTIRETY"

_____________________

_______________________

1) DO

YOU KNOW OF

2) DO

YOU KNOW OF THE

3) DID YOU NO

UNESCO?

KNOW THAT

YES

NO

WORLD HERITAGE - UNESCO?

FLORENCE

IS ON THE

LIST

OF

YES

NO

WORLD HERITAGE - UNESCO?

YES

4) HOW DID YOU LEARN ABOUT THE MUSUEM FRIEND INITIATIVE ON "THE COMPLEX OF SANTA MARIA NOVELLA BY WAY OF HISTORY, ART AND PERFUMES IN ITS ENTIRETY?" INTERNET..... BROCHURE..... PRESS..... WORD OF MOUTH.... OTHER..... 5) APPRECIATION

OF THIS INITIATIVE ON A SCALE OF

ORGANIZATION:......

1

TO

10:

GUIDE:.................

6) WOULD

YOU BE WILLING TO PAY FOR INITIATIVES SIMILAR TO THIS ONE?

IF YES, HOW MUCH? FROM 1 TO 5 EUROS.....

FROM 5

TO

10

7) SUGGESTIONS

34

EUROS.....

OVER 10

YES

EUROS.....

NO

Graphics and layout Emiliano Scampoli, Caterina Rizzetto Printed by Tipografia del Comune di Firenze