march 1 - 4, 2011 makuhari messe tokyo, japan - IMEX Management

Application Deadline October 22, 2010

USA Pavilion March 1 - 4, 2011 Makuhari Messe Tokyo, Japan

USDA ENDORSED Officially Endorsed by the U.S. Department of Agriculture FAS Trade Services Staff – Washington, DC and the US Agricultural Trade Office – Tokyo, Japan USA Pavilion Organized by Imex Management, Inc. Exhibitor Registration File 2011

An Invitation from the Embassy of the United States of America Tokyo, Japan U.S. Department of Agriculture Foreign Agricultural Service Trade Services Staff – Washington, DC

Ms. Anne Almond Agricultural Marketing Specialist 202.690.2853 202.690.4374 fax [email protected] U.S. Agricultural Trade Office – Tokyo, Japan

Mr. Michael Conlon Director Ms. Juri Noguchi Marketing Specialist [email protected] +81/3 3224 5118 +81/3 3582 6429 fax

To Reserve Space contact Imex Management U.S. Office

Ms. Kelly Wheatley Vice President International Food and Beverage Shows [email protected] Mr. Eric Halsten International Sales Manager [email protected] 4525 Park Road, Suite B-103 Charlotte, NC 29209 USA 704.365.0041 704.365.8426 fax

Dear Food Industry Executive

Best Prospects

On behalf of USDA and the U.S. Agricultural Trade Office (ATO) in Tokyo, I am pleased to invite your participation in the USA Pavilion at FOODEX JAPAN 2011, Asia’s largest food trade show. This important event, scheduled for March 1 -4, 2011, annually attracts over 73,000 industry professionals serving the Japanese and Asian food markets.

Berries Cakes, Waffles, Pies Craft Beer Food Preparation Products Frozen Vegetables Functional Foods High Quality Natural Fruit Juice Non-Alcoholic Beverages Peanuts Pet Food Pork Salmon Snack Food (Excluding Nuts) Tree Nuts Wine

Japan is the United States’ largest overseas market for food and agricultural exports. FOODEX JAPAN can help you understand emerging trends in this rapidly evolving market while creating new business opportunities and renewing existing relationships. The ATO is again working closely with Imex Management to organize the official USA Pavilion at FOODEX JAPAN 2011. With 88 booths and over 100 organizations exhibiting last year, our attractive pavilion is one of the largest and most active at the show. It features a full array of value-added services and on-site support to help you promote your products and conduct business. Please contact Imex Management directly to reserve your booth now. Don’t miss this great opportunity to make inroads into the Japanese and Asian markets. We look forward to seeing you next March at FOODEX JAPAN 2011. Sincerely,

Michael Conlon Director Agricultural Trade Office, Tokyo U.S. Embassy, Japan

Japan Office

Ms. Momoko Ogawa c/o Expo International Ltd. 9/F Sankei Building 1-3-1, Kanda Izumicho Chiyoda-ku Tokyo 101-0024 Japan +81/3 5687 3983 +81/3 5687 5437 fax [email protected]

Officially Endorsed by The U.S. Department of Agriculture’s FAS Trade Services Staff – Washington, DC and the U.S. Agricultural Trade Office – Tokyo, Japan Organized by Imex Management, Inc. – Charlotte, NC

EXHIBIT PROFILE

Agricultural Products Bakery Products Confectionery Dairy Desserts Edible Oils Health-Oriented Foods Import Products Meat Noodles and Pasta Organic and Natural Foods Prepared Products Private Label Publications Seafood Seasonings and Spices Spreads

Reach the United States’ most important Asian food markets at FOODEX JAPAN 2011 About FOODEX JAPAN

About Japan

> > > >

> > > >

FOODEX JAPAN is the #1 Food & Beverage trade show in the Asian Pacific region Attracted 73,556 professional buyers and 2,510 exhibitors from 64 countries and regions in 2010 Is a proven sales vehicle for U.S. food exporters Is a cost-effective means to assess the competition and get started in Japan for new-to-market firms

Food market valued at U.S. $600 billion Largest net global importer of food products Imports 60% of its food supply worth U.S. $50 billion Third largest buyer of U.S. food exports, surpassing the entire EU-27

“The weak dollar and strong yen stimulated interest in U.S. products, with projected U.S. sales from FOODEX [2010] estimated to reach $16 million within 12 months.” U.S. Agricultural Trade Office Japan, March 29, 2010 Current trends in Japanese food retailing

Added Value for USA Pavilion Exhibitors

Benefit from the Agricultural Trade Office Tokyo’s special activities: > Pre-show exhibitor briefing > Internet Café and Business Support Center > V5 “Gateway to American Food” cooking demonstration booth > Exhibitor tour of the Japanese section of the show.

> > > >

Much more than a “Japanese show” reflecting a strong regional visitor profile Chef Koeda at the cooking demonstration bootH

Growing discount format: regional food discount supermarkets and superstores Price war among major players New store formats: neighborhood markets, lifestyle, etc. Online supermarkets

U.S. Food Exports of Consumeroriented products to Japan

Top 5 overseas visitor countries at past FOODEX JAPAN editions korea

taiwan

china

thailand

Hong kong

2010

Japan

Hong kong

south korea

2009

3053

4452 1695 1259

1129 670 387 204

2008

4467 1307 1484

2007

3837 782

2009

1171

2316

2006

937

3363 609 945

585 213 169

2005

3310 532 799

USA Pavilion crowded with visitors

visitors

1

2

3

Sources: http://gain.fas.usda.gov/Recent%20GAIN%20Publications/FOODEX%20JAPAN%202010_Tokyo%20ATO_ Japan_3-29-2010.pdf | http://www.fas.usda.gov/gats/BicoReport.aspx?type=country

4

$Millions

1

2

3

4

5

Official USA Pavilion at FOODEX JAPAN 2011 www.ImexManagement.com Participation in the official USDA-endorsed USA Pavilion at FOODEX JAPAN 2011 offers you the prestige and visibility of exhibiting with other US companies while keeping your own identity — your individual booth with a cost-effective, complete service package eliminating language barriers and communication lag-time. Exclusive Services & Amenities for All USA Pavilion Participants

> > > > > > >

Professional guidance and total logistical coordination from Imex Management staff in the U.S. and on-site in Tokyo Marketing support services from the U.S. Agricultural Trade Office in Tokyo including local promotion to importers, on-site market briefing and on-going market assistance during the show Assistance with hotel accommodations and shipping One individual entry in official show catalog, website and USA Pavilion directory Strong USA identification – focal point for international importers and brokers Prime location on show floor Pre-show promotion

Timeline for Exhibitors October 22, 2010

USA Pavilion Booth Application 50% deposit deadline November 12, 2010

Payment balance due December 15, 2010

Exhibitor Manual emailed to exhibitors January 14, 2011

FOODEX JAPAN directory/order forms due February 10, 2011

Shipping deadline February 28, 2011

Booth setup March 1 - 4, 2011

FOODEX JAPAN 2011 APPly by october 22, 2010

Scheme A

|

9 sqm

Scheme B

|

9 sqm

Raw SpacE

|

252 sqm (minimum)

All services and amenities plus > Enhanced USA pavilion design > Booth construction with hard partition walls > Carpeting > Signage > Lighting > Furniture set includes: 1 round table, 2 chairs, 1 demonstration counter, 1 brochure stand, 3 shelves and 1 trash can

All services and amenities plus > Enhanced USA Pavilion design > Booth construction with hard walls > Carpeting > Signage > Lighting

All services and amenities plus > Exhibit space > Exhibitor badges

Early Registration

Early Registration

through October 22, 2010

through October 22, 2010

¥ 708,750 per booth

¥666,750 per booth

¥ 47,250 per square meter

(including consumption tax)



Late Registration

Late Registration

after October 22, 2010 if space available

after October 22, 2010 if space available



Corner premium ¥ 52,500 per corner




Application to exhibit in the USA Pavilion at FOODEX JAPAN must be made by October 22, 2010 by completing the USA Pavilion Booth Application & Contract Form and returning the executed original with a copy of your wire transfer confirmation to the U.S. or Japan office of Imex Management, Inc. (organizer of the USA Pavilion). Space may not be available after October 22, 2010. ACT NOW!

Booth allocation will be determined on a first-come, first-served basis according to the order applications and deposits are received by Imex Management, Inc.

Booth Application & Contract Form for USA Pavilion at FOODEX JAPAN 2011 | March 1 - 4, 2011 Five Steps To Apply 1 Complete and sign the Booth Application & Contract Form 2 Read Terms & Conditions on the reverse side and initial

3 50% deposit due with Application; 50% balance due November 12, 2010

4 Make wire transfer to the following account:

The company, as described below, hereinafter referred to as “Exhibitor”, applies for participation in the USDA-endorsed USA Pavilion at FOODEX JAPAN 2011, in Tokyo, Japan organized by Imex Management, Inc. hereinafter referred to as “Management”. Exhibitor Company

Street Address City

Telephone

State

Fax

Website

Email

Zip Code

Bank Name Bank of America Tokyo

Tokyo, Japan Swift Code BOFAJPJX Account Name BofA Domestic

Person responsible for Exhibit Planning Products to be exhibited Including brand names

Deposit #5687 Account # 606495687013 Instructions *: Your Company Name

Exhibit Space Requested All booths include the services and amenities specified in the USA Pavilion Exhibitor Registration File 2011. Prices are inclusive of all taxes and fees

and for further credit to Imex Management JPY account 11632-223

Early Registration (through October 22, 2010)

Raw Space (252 sqm minimum)

*NOTE – Instructions must be

A total of

Scheme A 9SQM Booth(s) @ ¥ 708,750 = ¥

Raw Space

A total of

Scheme B 9SQM Booth(s) @¥ 666,750 = ¥

included with your wire in order to properly credit your account

Corner Premium

5 Send original application and wire transfer confirmation to:

SQM @ ¥ 47,250 = ¥

Late Registration (after October 22, 2010 if space available)

A total of

A total of

Scheme A 9SQM Booth(s) @ ¥ 761,250 = ¥

Co-Exhibitor FeE

A total of

Scheme B 9SQM Booth(s) @¥ 719,250 = ¥

corners @ ¥ 52,500 = ¥

In the U.S.

Imex Management, Inc. 4525 Park Road, Suite B-103 Charlotte, NC 28209 USA 704.365.0041 704.365.8426 fax [email protected]

Total Cost = ¥ Deposit due with Application 50% of total = ¥

In Japan

tear or cut at perforation

>

Imex Management, Inc. Attn: Momoko Ogawa c/o Expo International Ltd. 9/F Sankei Building 1-3-1, Kanda Izumicho Chiyoda-ku Tokyo 101-0024 Japan +81/3 5687 3983 +81/3 5687 5437 fax [email protected]

@ ¥ 52,500 = ¥

Payment Terms: 50% deposit due with Application; 50% balance due November 12, 2010.

We the undersigned exhibiting company, hereby apply and agree to comply by the Terms & Conditions printed on the reverse side of this application. Enclosed is our confirmation of our deposit by wire transfer for , covering the exhibit space as indicated above. The person(s) signing this document expressly represents and warrants to Management that he or she is authorized by Exhibitor to bind it to the terms hereof. The undersigned acknowledges that he or she has read and accepts the terms as set forth on both sides of this Booth Application & Contract Form.

Signature

Title

Type or Print Name

Date

Terms & Conditions for USA Pavilion at FOODEX JAPAN 2011

Upon acceptance of your completed Booth Application & Contract Form and booth deposit, the following Terms & Conditions will be in effect and are subject to such additions or changes as may be made by Imex Management, Inc. in the Exhibitor’s Manual. Exhibitors will be promptly advised of any changes or additions. Please keep a copy for your records.

1. The Following Conditions as well as

7. Liability: The Exhibitor agrees to indemnify and

rules and regulations laid down by the show organizers, are part of the Participation Agreement made through the signing of the “Booth Application and Contract Form” as though fully incorporated therein, and each participant, hereinafter referred to as Exhibitor, is bound by each and everyone thereof.

hold harmless the Management, the Show organizers, the Exhibition Hall Facility and City in which this exhibition is being held, and their Officers, Agents and Employees, against all claims, losses, suits, damages, judgments, expenses, costs and charges of every kind resulting from its occupancy of the space contracted herein for by reason of personal injuries, death, property damages, or any other cause sustained by any persons or others.

2. Imex Management, Inc. , hereinafter referred

to as Management, under-takes within the framework of the offer submitted to carry out the project described in the USA Pavilion at FOODEX JAPAN 2011 Exhibitor Registration File, on the condition that the requisite number of Exhibitors apply. 3. Notice on Product Origin: All firms

exhibiting in the USA Pavilion at a USDA-endorsed show must promote and display a majority of products (greater than 51 percent by SKU count) that are of U.S. origin. A product is determined to be of U.S. origin if it is comprised of at least 51 percent U.S. origin content, by volume or by value, exclusive of added water. 4. Space Assignments: Exhibit space assignments

within the pavilion are made on a first-come, first-served basis. No assignment will be official until a completed application and the proper deposit has been received and accepted by Management. The location and layout of the USA Pavilion are subject to change at the sole discretion of the show organizers. The floor plan of the pavilion may also change to fit the total space demand. Space numbers printed in the Pavilion floorplan are for pavilion use only. Exhibit space numbers will be assigned to the Pavilion by the show organizers at a later date. 5. Exhibitor Agrees to provide their own property and liability insurance, keep a fully equipped, manned booth in the USA Pavilion at all opening hours throughout the show, make payments for exhibit space and additional expenses as scheduled and not to reassign, grant or license the use of Exhibitor’s space without written consent from Management. 6. Sharing of Booth: Exhibitor agrees to

share the assigned booth with no more than one other exhibitor. Management will authorize no more than two companies to be listed on the fascia board and will permit no more than two companies to be represented in the booth. An additional ¥ 52,500 booth sharing fee will be charged per booth to cover administrative charges.

The Management shall not be responsible for loss or damage to displays or goods belonging to Exhibitors whether resulting from fire, storms, acts of God, air conditioning or heating failure, theft, pilferage, mysterious disappearance, bomb, threats or other causes. All such items are brought to the Exhibition and displayed at Exhibitor’s own risk, and should be safeguarded at all times. The Exhibitor agrees that Management shall not be responsible in the event of any errors or omissions in the listings in the exhibition official directory and in any promotional material. Exhibitor agrees to indemnify Management against and hold it harmless for any claims and for all damages, costs and expenses, including, without limitation, attorneys’ fees and amount paid in settlement, incurred in connection with such claims arising out of the acts or negligence of Exhibitor, his agents or Employees. 8. Payment Schedule: The payment schedule

is as follows: 50% deposit with submission of Booth Application and Contract Form, 50% balance due by date specified overleaf on Booth Application and Contract Form. Management has the right to replace any exhibitor who has not paid its space 90 days before the show. The cancellation policy listed below will apply in that case.

damages for the injuries Management will suffer as a result of Exhibitor’s cancellation. The Exhibitor acknowledges that damages for breach of this contract are difficult to ascertain at the time of this contract’s formation and moreover, Exhibitor acknowledges that the agreed upon liquidated damages are a reasonable forecast of compensatory damages in case of breach. The Exhibitor also acknowledges that its withdrawal from its reserved space at a time when other entities would be interested in occupying it will cause Management to sustain damages. In such situation, the Management’s damages will be significant, but not precisely calculable. This provision for liquidated and agreed upon damages is not a penalty and therefore the provision for liquidated damages is valid. The date of cancellation should be the postmarked date on such correspondence. 10. Force Majeure: In the event of fire, war,

public calamity, force majeure or other reasons beyond Management’s control preventing all that is indispensable to the staging of the USA Pavilion, Management may decide at any time to cancel all applications for Exhibit Space already filed while notifying the Exhibitors of this decision in writing. Whatever the reasons of such cancellation, the Exhibitors are not entitled to any compensation or indemnity. Funds remaining after payment of all costs will be distributed among Exhibitors proportionately to the amounts paid by them. It is here with expressly agreed that Exhibitors shall have no rights of preferring claims against Management on any grounds or for any reasons whatsoever.

9. Cancellations: In the event of Management

agreeing to any request for release from the contract, Exhibitor will be liable for all or part of the exhibit space cost stated overleaf in the Booth Application and Contract Form on the following scale: Cancellation 271 days or more before the show: 25% of cost Cancellation between 270 and 121 days before the show: 50% of cost Cancellation 120 days or less before the show: full cost This scale will apply only from the date Management receives written notice by letter, email or fax. These cancellation fees are considered to be liquidated

Initials:

Registration fees Scheme A | 9 sqm Early Registration

through October 22, 2010 ¥ 708,750 per booth

(including consumption tax) Late Registration

after October 22, 2010 if space available ¥ 761,250 per booth

(including consumption tax) Scheme B | 9 sqm Early Registration

through October 22, 2010 ¥666,750 per booth

(including consumption tax) Late Registration

after October 22, 2010 if space available ¥ 719,250 per booth

(including consumption tax) Raw SpacE | 252 sqm (minimum) ¥ 47,250 per square meter

(including consumption tax) Corner premium ¥ 52,500 per corner


Space Allocation

The booth allocation will be determined by the USA Pavilion organizers on a firstcome, first-served basis basis according to the order applications and deposits are received by Imex Management, Inc.

Join the growing number of market leaders participating in the USA Pavilion at FOODEX JAPAN

“FOODEX JAPAN is an enormous show - loads of visitors from all segments of the industry; not only from Japan but from all across Asia. It offers a cost effective way to interact with lots of people in a few short days. In addition, the variety of international foods available on display, provides an education on food trends around the world.” Stephanie Grunenfelder, V.P. International Marketing, American Peanut Council

“We had a very good experience this time and received lots of good feedback on our products. We look forward to working with you again in the near future.” Lillian Chan, AVP Sales & Marketing, TMI Trading

2009 & 2010 USA Pavilion Exhibitors at FOODEX JAPAN Agri-West International, Inc. Alainn Exporting Allied International Corporation American Food and Ag Exporter American Peanut Council American Trading International, Inc. Ames International Inc. BCGA Concept Corp Bedford Industries Before and After Candy, LLC Bell Export Foods Group Blue Ocean Co., Ltd. Carmi Flavor & Fragrance Cherry Marketing Institute Ciao Bella Gelato Company CK International Ltd. Commonwealth of Pennsylvania Creative Food Ingredients Dakota Growers Pasta Company Dakota Prairie Organic Flour Co. DeltaTRAK, Inc. Discover Puerto Rico, K.K.

Distinctive Foods East-West Development, Inc. Farmers Organic Foods International Finesaler LLC Food Export Association of the Midwest USA Good Life Foods, Inc. Graceland Fruit, Inc. Green Valley Pecan Company, The Hastings Foods, LLC Hatfield Quality Meat Hawaii Papaya Industry Association Hawaiian Host, Inc. Global Reliance Home Style Foods Honey Ridge Farms Illinois Department of Agriculture International American Supermarkets Corp. Intertribal Agricultural Council Iwebgrocer International Inc. J & J Snack Foods Corporation Japan Green Tea Co., Ltd. JCA International Corp

Just Born, Inc. Koeze Company Langer Juice Company Lanique Enterprises Lt. Blender's Frozen Concoctions Lundberg Family Farms Luv Yu Bakery Inc. Magic Seasoning Blends MagicTime Int'l Marky's Caviar MC McLane International Meyer Natural Angus Mission Foods Mitsui Foods Co., Ltd. Mozart International Narange Co. Ltd. NASFT National Beef Packing Company National Raisin Company National Watermelon Promotion Board Nielsen - Massey Vanillas North Dakota Trade Office

Oregon Department of Agriculture Oregon Fruit Products Co. Persian Palace Co. Ltd. PGP International Port of Portland PS International, Ltd. Ricos Products Co., Inc. S & P Marketing, Inc. Seattle Espress Co., Ltd. Sekai Cheese Shokai Inc. Setton Pistachio of Terra Bella Inc. Shintoa Corporation Shoreline Fruit Growers Inc. SIG International Smithfield International Southern United States Trade Association (SUSTA) Sugardale Foods / Fresh Mark Sunsweet Growers International Sweet Street Desserts Tanto Corporation Tasti D-Lite LLC TMI Trading Corp

Trans Global Citrus Triad Fisheries Ltd Turkey Hill Dairy Tyson Foods, Inc. US Brands International, Inc. US Grains Council US Highbush Blueberry Council US Meat Export Federation US Soy USA National Peanut Board USA Poultry & Egg Export Council Valley Fig Growers Weaver Popcorn Company Wild Planet Foods WillCrest Foods World Trading Ltd. Wyman's Yoshida Foods International LP

Additional Assistance for USA Pavilion Participants Made available through the state regional trade groups FOOD SHOW PLUS! SERVICES

BRANDED PROGRAM

Exhibitors at FOODEX JAPAN can register to participate in Food Show Plus! This service provides you with the information and in-market support you need to be more prepared to do business at the show. The list of services offered is customized for each show but may include: pre-show product research regarding pricing, import regulations, competitive analysis; translation of sales materials; on-site interpreters, pre-arranged meetings with potential buyers; market-briefing and local industry tours; on-site show assistance and follow-up after the exhibition.

Your company may be eligible to take advantage of financial support that helps offset the costs of exhibiting at international tradeshows. By exhibiting in the USA Pavilion, eligible companies can receive up to 50% cost reimbursement for a variety of expenses, including exhibiting fees, international travel costs, set-up rental and freight.

For more information on the Branded Program or Food Show Plus! at FOODEX JAPAN, contact your state regional trade group.

Western U.S. Agricultural Trade Association (WUSATA)

Southern U.S. Trade Association (SUSTA)

360.693.3373 360.693.3464 fax www.wusata.org

504.568.5986 504.568.6010 fax www.susta.org

Ann Buczkowski

Deneen Wiltz

Branded Program Manager [email protected]

Branded Program Director [email protected]

Janet Kenefsky

Bernadette Wiltz

International Marketing Director, Generic Program [email protected]

Deputy Director & International Marketing Director, Generic Program [email protected]

Food Export Association of the Midwest USA

Food Export USA - Northeast

312.334.9200 312.334.9230 fax www.foodexport.org Joe Yotti

Branded Program Manager [email protected] Teresa Miller

International Marketing Program Manager [email protected] THE USA Pavilion at FOODEX JAPAN 2011 organized by Imex Management, INC.

4525 Park Road, Suite B-103 Charlotte, NC 28209 704.365.0041 704.365.8426 fax

215.829.9111 215.829.9777 fax www.foodexportusa.org Antoniya Gospodinova

Branded Program Manager [email protected] Joy Canono

International Marketing Program Manager [email protected]

May 11 - 13, 2011

September 5 - 8, 2011

Toronto, Canada 8th edition

Sydney, Australia 27th edition

May 18 - 20, 2011

November 2011

Shanghai, China 12th edition

Abu Dhabi, UAE 2nd edition

Kelly Wheatley

[email protected]

August 24 - 26, 2011

Eric Halsten

Buenos Aires, Argentina 9th edition

[email protected]

December 7 - 9, 2011

New Delhi, India 3rd edition