addition to region sports the Sporting Times covers 22 counties and 42 high
schools in Kentucky. ... Magazines continue to score higher than TV or the
internet.
S Media GUIDE
Sportingtimesmagazine.com
The Sporting Times, LLC, is headquartered in Bowling Green, Kentucky servicing three regions as an all-positive high school sports news source available to our readers free, via online and print. Corporate headquarters and the company’s training center are located near Western Kentucky University’s campus at the heart of historic downtown Bowling Green, KY.
History:
“Very few elements today and in the history of our culture influence and inspire us like high school sports. Sports engage us. There is power in high school sports; the power to unite, inspire and evoke passion.” -John Thompson Director of Operations
The Sporting Times is a family owned business.
2004
Owner and Publisher Doug Thompson founded the Sporting Times in 2004. The Sporting Times was the first publication of its kind to feature student athletes and local youth sports exclusively. The first copy was printed in February 2005.
2007 In May 2007, The Sporting Times distributed its first 1 million copies. In July of 2007, the Sporting Times expanded to its second publication covering Elizabethtown, KY and surrounding areas.
2010
In February 2010 The Sporting Times partnered with Russell Athletic Brand, a sub company of Fruit of the Loom. Russell Athletic is now the official gear provider of The Sporting Times team. In July 2010 the Sporting Times launched its 3rd publication in Owensboro, KY and surrounding counties. To date, in addition to region sports the Sporting Times covers 22 counties and 42 high schools in Kentucky. The Sporting Times has awarded over $40,000 in student-athlete scholarships. This number continues to grow.
“The Sporting Times takes great pride in reinvesting in our brand. We constantly are looking for ways to make the Sporting Times a more enjoyable experience for our readers and the high school communities that we cover. When we are asked why we do what we do, as athletes once ourselves, we reply, for the athletes, for the game.” -Doug Thompson Founder & Director
Mail
All mail is received at the following address: 1945 Scottsville Road, Suite B2 Bowling Green, KY 42104
Magazine Media Facts
2013/2014
Trust
Consumers trust and believe magazines, and embrace advertising as a part of the brand experience. In fact, studies show that ads in magazines rank higher in trust than ads on TV, radio or online.
Valued Content
Readers have a positive attitude toward advertising in magazines and believe the ads provide useful information.
Source: Magazines and Social Media, Gfk MRI/MPA, The Marketing Democracy, 2012
Engagement
Magazines continue to score higher than TV or the internet in, ad receptivity, and other engagement measures. Readers spend an impressive 41 minutes with each issue. Among digital readers, 73% read or tap on ads appearing in electronic magazines.
Action
Magazines are motivating. More than 60% of print magazine readers took action as a result of a magazine ad. Digital magazines also drive response, with 91% taking action after reading a digital issue. Studies show that 43% of magazine readers make online purchases vs. 21% of non-readers.
Benefits of Advertising through Print Media Regardless of economic times and growth of Internet, it is believed that advertising through print media brings a definite competitive advantage. The bottom line leaves nothing to imagination. Let’s say a company chooses not to communicate with customers when it enters the market. The result is that the prospective buyer will not even consider what that company offers. This is a fundamental truth in print media advertising.
Newspapers at a glance:
Paid-circulation newspapers have been a popular advertising medium for many years. Most local businesses use newspapers to advertise their goods and services, so do the big industrial giants. That is why almost every community is known to have its own newspaper. The downside is that there are over 1,600 paid-circulation daily newspapers in the U.S. In addition, there are thousands of additional local weekly papers. That is why magazine advertising has more scope. Let’s discuss that next.
Advantages of Magazine Advertising: Specific Target Audience: In print media, the advantage of catering to specific target audience opens up countless opportunities to enhance sales figures. A sports magazine would display sports related ads or ads that cater to its readers. There is no wastage of resources as ads get to reach the target audience. Loyal Readerships: In the print media industry, readership is mostly longstanding and loyal. Special Ad Positioning: A major advantage in magazine advertising is that an advertiser can request special ad positioning. This means you can ask that your ad is placed in a specific page or within a column article. This will bring greater visibility to the brand. This is also commercially more Source: contentmanagementsoftwares.net
effective as potential buyers would notice it. It is a different matter if you don’t want to specify where your ad should appear. Credibility: Over a period of years, magazines create a vast pool of loyal readers who feel safe in its very credible environment. The interactive element may be less when you compare it with the aggressive online advertising. But the key factor is credibility that print media continues to reign over. It explains why magazines are known as potential promotional vehicles. It adds improved quality branding that adds great value to your range of products. Long Life Span: Compared to websites or national newspapers, magazines enjoy the longest life span. There are some magazines that are treasured across decades like valuable references. The Sporting Times is such an example on a localized scale as its content is never redundant. High Reach Prospective: Another advantage is that magazines have a high reach prospective. This is because magazines get passed from family to friends to customers to colleagues and so on. Magazines have a multiplier effect. For example, this effect can be seen at coffee shops when a magazine is picked up and put down and picked up again as it sits in the coffee shop. Glossy Ads: Unlike newspaper advertising, magazine advertising gives great scope to glossy ads. These are usually trend setting and eye catching. The best thing is that every body loves to look again and again at glossy ads. So maximum visibility is again reiterated through magazine advertising. That is why it is stated often that consistent advertising ensures a cumulative effect. The more familiar buyers are with a brand, the more likely they would buy it. That is why print media advertising will never be out of fashion.
THREE Things you need to know
In a market that ST is in; no other news source provides more local and high school sports coverage than the Sporting Times The Sporting Times is local to every market Our readership is loyal and strong in every market
Noteworthy
Sporting Times Magazine Advertise in one or all Sporting Times Magazines. 3 magazines cover 22 counties in South Central, KY.
High Traffic Distribution Points Retail outlets, fueling stations, restaurants, car dealerships, banks and schools are just a few examples of where you can find the Sporting Times
Custom Ad Creation Let us help you create ads that get noticed. Sporting Times offers custom ad creation.
Sporting Times Online The Sportingtimesmagazine.com is the go to place for student-athletes and their families to see feature stories, video highlights, photo galleries and more. It’s absolutely free. No subscription required.
Online Advertising Bring your marketing mix full circle with ST online, ST Magazine, and ST Radio. We can combine options for optimal value. Banner ads and Video Pre-roll available.
Radio Reach the right people at the right time with the right message at the right cost. Add high school sports radio to your marketing mix today.
Ad Deadlines Issue October November December January February March April May June July August September
Ad Deadline Friday September 20th Monday October 21st Wednesday November 20th Monday December 16th Tuesday January 21st Thursday February 20th Monday March 24th Tuesday April 22nd Friday May 23rd Tuesday June 24th Tueday July 22nd Friday August 22nd
Areas of Distribution Region 4 Bowling Green, KY Established December 2004
Ad Dimensions
All ads are full color process and printed on bright white.
Bright White Print Ad Rates There are 4 ad sizes available for bright white pages excluding glossy. See below for discounts for mutiple issues
1. 2. 3. 4. 5.
Ads
Dimensions
Full Page ½ Page horizontal ¼ Page horizontal ¼ Page vertical ST Brand Builder ad
11.5”h X 9.5”w 5.25”h X 9.5”w 2.82”h X 9.5”w 11.28”h X 2.375”w 2.375”h X 5.25”h
Print and Web Table of Contents Choose from two Table of Contents in the Sporting Times Magazine.
1.
Ads
Dimensions
TOC Banner
2.54”h X 7.125”w
Countys Warren County Barren County Allen County Simpson County Monroe County Logan County Metcalfe County Edmonson County Schools Bowling Green Barren Glasgow
Region 5 Elizabethtown, KY Established July 2007 Countys Hardin County Nelson County LaRue County Hart County Washington County Taylor County Marion County
Region 3
Glossy Print Ad Rates Ask about upgrading to glossy. There are 3 glossy pages in the Sporting Times magazine. Inside front cover Inside back cover Back cover
1. 2.
Ads
Dimensions
Ad Rate
Full Page ½ Page horizontal
11.5”h X 9.5”w 6”h X 9.5”w
$1,200 $600
All ads are CMYK color scale. We do custom ad creation. Contact us for details.
Owensboro, KY Established July 2010 Countys Daviess County Ohio County Grayson County Butler County Muhlenberg County Breckenridge County McLean County Schools Ohio County Daviess County
Warren East Warren Central South Warren Edmonson Franklin-Simpson Allen County Logan County Russellville Monroe County Metcalfe County Russell County Todd County Schools Elizabethtown Central Hardin John Hardin North Hardin Bardstwon Nelson County LaRue County Ft. Knox Bethlehem Marion County Hart County Washington Campbellsville Owensboro Owensboro Catholic Muhlenberg Apollo Grayson County Butler County Breckenridge Trinity Whitesville Hancock County McLean County Fredrick Fraize
RAdio & Television ESPN 1230AM Glasgow & ESPN 1450AM Bowling Green
Seven years running the Sporting Times Radio show with Doug Thompson, Brandon Phillips and Andrew Dawson brings you the latest in local sports coverage with coaches and player interviews every Tuesday night from 5:00 – 6:00pm. Tune in to ESPN 1230 Glasgow or ESPN 1450 Bowling Green or listen online at www.ESPNKY.com. It’s an hour of fun as Old School and New School debate the current topics.
ESPN 101.5 FM Elizabethtown
Tune in every Saturday morning for 90 minutes of the most comprehensive 5th region coverage in the state from 8:30 -10:00am. Host Steve Thompson and Co-host Chuck Feist Editor of the Sporting Times 5th region Magazine line up their guest who include area coaches, players and other special guest to talk sports.
The GAME 102.7 FM ESPN Owensboro
Every Wednesday night from 5:00-6:00pm it gets a little crazy as Big Dave, Doug and Kevin talk sports from high school, college to pro. Sometimes they don’t agree with each other and that’s when the gloves come off. Tune in a listen to area coaches and players talk sports.
Newest Edition: WBRT 97.1 FM and 1230 AM – BRTV
Wednesday nights from 5 30 to 6 30 you will hear “The Sporting Times Radio Show/WBRT Nelson County Report” Host Steve Thompson will interview players, coaches, cheerleaders, fans, and others from Nelson County High, Bardstown, Thomas Nelson and Bethlehem high schools. This Show will also be video recorded and played back on BRTV Thursday night at 6 30 pm on Bardstown/Nelson County Cable Channel 19!
Inside Hilltopper Sports on ESPN 1450 Bowling Green & ESPN 1230 Glasgow For 5 years running the only dedicated Western Kentucky University Sports radio show with Brandon Phillips, Jason Martin and Josh Holland break it down weekly every Thursday nights from 5:00-6:00pm on ESPN 1450AM and Glasgow ESPN 1230AM. The authority in WKU sports Host Brandon Phillips brings on the show past, present and future coaches and players from WKU. Tune in to hear the latest from the Hill and get all your Inside Hilltopper Sports information on ESPN. You can also listen online at www.espnky.com
Sports Connection on WBKO ABC and FOX
Eight years running, Andrew Dawson and Doug Thompson host the Sports Connection show on WBKO FOX Thursday nights at 6:30 and Saturday mornings at 11:30 on WBKO ABC. See your favorite coaches and players talk sports weekly. This show brings out the best in the guest and the never ending generation gap between Andrew and Doug. Andrew brings his youthful enthusiasm each week, while Doug brings his infinite wisdom. Laugh when Andrew’s enthusiasm and Doug’s wisdom sometimes disconnect.
Sportingtimesmagazine.com Drive prospective clients to your site the way ads were meant to.
About:
galleries from their phone as they capture it.
The Sportingtimesmagazine.com is the go to place for student-athletes and their families to see feature stories, video highlights, photo galleries and more.
The mobile version allows maximum exposure for our news content and for our advertisers. Our website was custom built to collapse for mobile and tablet devices. This ensures that our reader will be able to navigate the site at any time without difficulty.
It’s absolutely free. No subscription required. The Sportingtimesmagazine.com is mobile and interactive. Our readers can upload content to our photo galleries or video
We are social media heavy. All of our news content and promotions page can be liked and shared. Our site is designed to attract existing readers and new readers alike.
Advertising: The Sportingtimesmagazine.com has been strategically designed to optimize exposure for our advertisers. We are a clean publisher website. The typical homepage for a publisher has more than 150 links. Some publishers have more than 290 links according to Jeff Rosenblum of adage.com. A gluttony of links creates too much noise and distractions. When this happens the
publisher and the advertiser both suffer. Our site is a better site. Our site has less than 50 links on the homepage and even less on other pages. Our ads create a visual impact to build awareness. Our ads are larger and more engaging. Our site is cleaner and places digital advertising in a position to succeed.
Our ads are inexpensive. We’ll create your first ad free of charge. We charge a flat monthly affordable rate. 2 Your ad cost is guaranteed to never increase. 1
1 The Sporting Times provides free graphic design of one online ad for first-time customers. Any additional ad creations are $15 per ad creation. The cost of ad creation will be added to your next invoice. 2 An advertiser is guaranteed a one-time flat rate per month advertising fee without being subject to increase in rates as long as the advertiser continues to advertise. Once the advertiser stops advertising the initial rate is no longer guaranteed and a new higher rate might be applied.
For the athletes For the gaMe
Why SportingTimesMagazine.com?
300 X 250
Ad choices
Large box ad = 300px X 250px Oversized banner ad = 728px X 90px - Limit 4 available Feature header ad = Cusom header w/logo - Limit 4 available
AdD online advertising to your marketing mix.
When creating our website our goal was simple: Provide content that you could not find anywhere else. Make it easier for advertisers to succeed and make it affordable. That’s exactly what we did. Whether your trying to reach mom and dad or the student-athlete our ads and ad costs afford our advertisers the opportunity to advertise in multiple disruption points throughout sportingtimesmagazine.com. Contact us about online ads and multiple ad insertions on
sportingtimesmagazine.com.
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