May 2, 2013 ... Essential information for mechanical, electrical, plumbing and HVAC
professionals An ITP Business Publication | December2012 Vol. 7 Issue ...
MEDIA PACK 2017 19,068
dedicated print and digital readers per month
of readers use the magazine to help make purchasing decisions
55,953 total monthly brand reach
7,280 BPA Audited Circulation
Essential information for mechanical, electrical, plumbing and HVAC professionals
Total monthly brand reach
10,232 App users
(BPA Jan - June 2016)
of readers make purchasing decisions
of readers consider MEP Middle East to be a superior or better publication than others in the same industry within the region
91%* of subscribers have their copy read by two people or more
*Source: ITP Business Readership Survey Sept 2016
MEP Middle East is a monthly magazine that delivers news, data, analysis and strategic insights for the region’s mechanical, electrical and plumbing contractors, as well as those specifying the MEP components needed for new developments. Projects worth US$2 trillion are in the pipeline in the GCC, according to Deloitte. Saudi Arabia and the UAE are the market leaders, with construction and transport being the two leading sectors with shares of 52% and 19%, respectively. In third place is power with 11%. Beyond providing the latest news and views from the industry in the region, every month the magazine looks at MEP engineering in action with a visit to an ongoing or completed MEP project. Through interviews with project teams, MEP contractors and consultants, the magazine gives an in-
depth insight into the challenges and achievements of some of the region’s most high-profile projects. Those at the helm of industry bodies and relevant government authorities also feature, allowing the industry access to the thinking of those shaping the future of MEP in the Middle East. Every month MEP Middle East produces a series of Special Reports, which give companies and individuals the opportunity to showcase their knowledge on areas of expertise. These Special Reports are backed up by the magazine’s Roundtable Series, which involve key players from across the supply chain discussing current topics and trends in detail. The magazine is also linked to the region’s market-leading industry website, ConstructionWeekOnline.com. The online portal delivers an average of 242,719 unique visitors and 851,954 page views per month. The magazine’s weekly e-newsletters reaches in excess of 24,000 readers, and is supported by its social media platforms.
FEATURES THE FOLLOWING EACH ISSUE NEWS
What is happening across the MEP and wider construction industry in the GCC and further afield.
Leading industry experts give their own personal thoughts on the topics making the headlines.
Looking behind the big stories and setting out what they mean to people, countries, economies and businesses.
Talking to those who matter and obtaining the exclusive firsthand accounts of projects and people that set the industry agenda.
Taking a tour of the region’s most interesting MEP projects, and finding out the story behind their design and installation.
The issues, trends and problems affecting the work of MEP contractors and consultants.
The latest developments in MEP technology and equipment, and expert advice on how to make the most of them.
The people and the projects, the equipment and the techniques driving the MEP sector today.
Taking a closer look at the Middle East’s leading MEP suppliers and their business plans for growth and innovation.
A personal view on one of the topics of the moment from a guest columnist.
EDITORIAL CALENDAR 2017 SPECIAL REPORTS
Building performance/Energy modelling
Roundtable: Fire & safety/Intersec preview
Fire & safety - passive protection
Middle East Electricity preview
Top MEP suppliers
Expo 2020/Fifa World Cup
Electrical suppliers you should know
Switch gear innovation
Fire & safety - active protection
Top 25 MEP consultants
HVAC suppliers you should know
Top 25 MEP contractors
Smart cities: projects/technology
HVAC and MEP
AUGUST SEPTEMBER OCTOBER
EVERY ISSUE: Comment, Case Studies, Projects in Progress, News, Views, Debate, Analysis
Roundtable: Indoor air quality
MEP UAE conference review
Big 5 special report/MEP Awards preview Roundtable: Smart cities/MEP Awards review *Subject to change at editor’s discretion
CIRCULATION READERSHIP BY GEOGRAPHY
CIRCULATION BPA Audited Print Circulation
Other / Promotional/ VIP Print Circulation
Total Monthly Print Circulation
Readership Print Multiplier (3.47 per copy)
BPA Audited eZine Readers (Jan-June 2016)
Weekly eNewsletter Broadcast
BPA Apps Downloads (June 2016)
TOTAL BRAND REACH
Readership* 91% of subscribers have their copy read by 2 people or more.
READERSHIP BY SECTOR Project Director/Manager
Head of HSE/HSE Manager
Editorial* 92% of MEP Middle East readers consider its editorial to be excellent, outstanding or good compared to other magazines that focus on the MEP industry. Purchasing decisions* 90% of our readers have used MEP Middle East to make purchasing decisions based on its editorial and advertising content. Competitive Advantage* 93% of readers consider MEP Middle East to be a superior or better publication than others in the same industry within the region. *Source: ITP Business Readership Survey Sept 2016
Corporate Executives and Senior Management
Other Professionals Allied to the Field Served
Head of HVAC/HVAC Manager
Head of Planning/Planning Manager
0.8% Paid 0.4%
Head of Electrical Engineering/ Electro-Mechanical
1.9% Head of Engineering
First awards held in
nominations across 15 categories
350 + MEP professionals attend
8 month PRE & POST-EVENT MARKETING CAMPAIGN FOR SPONSORS
Offering unrivalled value and exposure for your marketing spend, including editorial partnership coverage and support for your company and products
he MEP Middle East Awards is the premier
platform for the mechanical, electrical and plumbing industry in the region. Designed to recognise the achievements of the organisations and individuals from the region’s MEP sector, the awards cycle takes place over a full eight months and culminates in a gala dinner event that attracts more than 350 industry professionals. Now in its 11th year, the success of the awards is testament to the trust readers place in the magazine, and reinforces the strength of the MEP Middle
East brand. As the awards attract significant buildup and post-event coverage, they provide an excellent promotional platform for firms looking to promote their brands, products and services to a qualified audience. The exclusive prize-giving ceremony, typically celebrated by more than 350 industry professionals, is the perfect way to engage with key decision-makers in a relaxed environment. Over the years, the awards has built up serious credibility within the industry, with each category judged by an independent panel of industry peers.
AWARDS & EVENTS AWARDS SPONSORSHIP
A variety of award sponsorship
get their products into the hands
packages are available, which include
of the delegates and provide a take
varying levels of brand exposure
home reminder of their offering.
A gift sponsorship allows firms to
throughout and after the awards lifecycle and on-the-night executions.
RECEPTION SPONSOR The awards evening commences
PRESENTING SPONSOR The leading awards sponsorship sees the awards referred to as being ‘in association with’ throughout the lifecycle with maximum exposure guaranteed.
with a large social networking reception where attendees, finalists and industry experts meet to welcome guests, socialise with old friends and business colleagues, and meet new contacts. Sponsoring the reception provides a unique opportunity to promote your brand to the full audience
An exclusive opportunity for
in a relaxed and entertaining
a maximum of two sponsors,
environment, while providing
positioning them at the top end of the
the perfect platform to build new
awards. Includes multiple on-stage
appearances on the night and significant pre-awards exposure.
Ensure the night is a memorable
Up to three sponsors are able to
one by backing the entertainment.
secure gold sponsorship. Sponsors get increased brand exposure through CEO interview and email direct marketing campaigns.
CATEGORY SPONSOR This sponsorship ties a brand to a particular category that fits its primary market, such as Mechanical Project of the Year. Includes on-stage award presentation, and multiple brand exposure points.
MEP professionals attend DELEGATE BREAKDOWN BY JOB TITLE MEP Director, Head of MEP (27%)
CEO, Managing Director, Regional Director (28%)
Director, Vice President, General Manager
MEP Engineer (7%)
DELEGATE BREAKDOWN BY COMPANY Engineering Consultants
ST M RYEE T B U Y ER S D U IN
he MEP Conference brings together the
Other (Lawyers, Banking, Management Consultants)
cream of the region’s MEP and HVAC community. Attendance is by invitation only and represents decision makers from across the industry. The event is a fantastic opportunity for supply-side companies to meet potential customers, catch up with existing clients, position themselves as thought leaders, and be part of the burgeoning MEP community in the region.
The summit features speakers who are spearheading the biggest companies in the region. They are the ones selecting suppliers and making the decisions that count. The invite-list is strictly managed to ensure all attendees are from renowned companies in the sector and leading professionals on the forefront of the industry’s progress. Sponsors of the conference are supported by a long-term marketing campaign and get access to unrivalled networking opportunities on the day.
PRINT ADVERTISING RATES ADVERTISING RATES POSITION
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Full Page Advertorial
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CONTACTS Advertising Jamie O’Loane Sales Manager Tel: +971 4 444 3237 Mob: +971 56 534 2885 e-mail: [email protected]
Editorial Yamurai Zendera Editor +971 4 444 3262 [email protected]
Production Anand Sundaram Production Coordinator +971 4 444 3367 [email protected]