3 Dec 2012 ... on being recognized by cake decorators,. American Cake ... The American Cake
.... All ads must be supplied as digital files in PDF/X1 format.
cake
pastry sugar art
2013
MEDIA KIT
Cake by Kathleen Lange; Photo by Adrian Williams
Get new leads. Sell more products.
Circulation For businesses whose success depends on being recognized by cake decorators, American Cake Decorating is the ideal vehicle for promoting products and services. CAKE readership is made up of thousands of decorators hungry for information about techniques, equipment and supplies for making cakes faster, easier and more beautiful. From a marketing perspective, we know that cake decorators can be a hard group to define and reach. The American Cake Decorating advantage provides advertisers with a receptive audience, which anticipates the arrival of every issue. Sugar Art by Anne Rolley
Build your brand. Strengthen your image.
Growing Readership CAKE circulation efforts continue to grow and include some of the following marketing efforts: • Attending cake decorating shows/events in order to reach new professionals and enthusiasts • Social media efforts on Facebook, Pinterest and Twitter • Complete redesign launching in January 2013 • Participation/sponsorships in professional associations & organizations • Targeted email list building and rental • Retailer Bulk Sales copy program available. Contact Peggy Yung:
[email protected] • Monthly SLICE newsletter keeps readers updated and interested • Active Student Subscription Program Courtesy of the 2012 Mondial des Arts Sucres
2013 editorial calendar Deadlines
Features
january | FEBRUARY issue Ad Space Reservation NOVEMBER 30, 2012
the wedding issue
Materials Due DECEMBER 3, 2012
Bonus Distribution
Trends That Takes the Cake Queen City Cake & Sugar Art Show Sweet Times in the Rockies Art of the Cake Kansas City CakeFest
Business Profiles Chef Interviews Show Recaps Fresh new ideas Tutorials….
MARCH | APRIL issue Ad Space Reservation FEBRUARY 1, 2013
In Every Issue
THE FASHION ISSUE
Florida ICED
HOW TO COMPETE (AND WIN) – Advice from judges and pros
World Pastry Forum
and much more!
Materials Due FEBRUARY 4, 2013
MAY | JUNE issue Ad Space Reservation march 29, 2013 Materials Due APRIL 1, 2013
Cake by Sugar Sugar Art Studio
2013 editorial calendar Deadlines
Features
Bonus Distribution
Trends
july | august issue Ad Space Reservation may 31, 2013
celebrating color
ICES Pastry Live
Materials Due JUNE 3, 2013
Tutorials….
all about modeling
IBIE
november | december issue
Materials Due OCTOBER 4, 2013
Chef Interviews Fresh new ideas
Materials Due august 5, 2013
Ad Space Reservation OCTOBER 1, 2013
Business Profiles Show Recaps
september | october issue Ad Space Reservation august 2, 2013
In Every Issue
holiday inspirations
National Chocolate Show Chicago Fine Chocolate Show
and much more!
2013 print advertising rates
full color advertising rates SIZE 1x 3x 6x Full Page $3100 $2480 $2170 Half Page $2235 $1785 $1565 Quarter Page $1435 $1150 $995 Sixth page $1000 $800 $600
cover advertising rates
All cover positions are contracted for six issues and advertisers are entitled to first right of refusal for the following year. Cover x2 Cover x3 Cover x4 $2995 $2500 $3200
Center Spread Premium Positioning
Two full pages in the center position. 1x 3x 6x $5500 $4500 $3500
2013 electronic properties
Featured Product – CAKE website Have a new, seasonal or tried and true product you want to promote? Try our Featured Product tab on the CAKE website. All we need is images (video if you like) and about 100 words describing the product. This will be placed on the website for the duration or One Month. $750 Button / Leaderboard Ad – CAKE website home page Place your logo and information on the home page of the CAKE website. Whether small, medium or large. Links directly to the page of your choice on your website. Button: $660 / 6 months $1120/year (15% discount) Leaderboard: $2100 / 6 months $3570/year (15% discount) Sweet Deal – CAKE website home page Monthly deals: Nice size ad prominently placed on the home page featuring your promotion of the week. $500 eNewsletter – SLICE Your logo, business name and link SLICE reaches more than 25,000 dedicated professionals and enthusiasts each month. $400 eSpotlight Exclusively advertising in an eblast. Only your company to our list of electronic subscribers. $600 for one / $950 for two Retail Supplier Directory (RSD) Connects Consumers with Suppliers. The RSD is listed on the CAKE website with a cross reference for product category and brand names. It also includes a print listing in our March/April issue. $400
print ad specs PRINT Ad Guidelines All ads must be supplied as digital files in PDF/X1 format. Any ad materials supplied in any other format may be charged production fees. This includes ads supplied as JPEGs, ads with incorrect color formatting and ads with incorrect font formatting. CAKE is not responsible for the reproduction of any ads not supplied in the approved format. All materials must be supplied at 100% of the finished ad size. All colors must be set as CMYK. design services available If you need assistance creating an ad, a staff designer can design an ad for you, to your specifications. Complete ad design (any size) Basic modifications to existing ad Edit text / change photo
$250 $100 (original / native file required) $50 (original / native file required)
PRINT Ad Specifications Trim size: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.125” x 10.875” Full page live area: . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.625” x 10.375” Full page bleed:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.375” x 11.125” Spread live area: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.25” x 9.675” Spread bleed: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.75” x 11.125” Half page horizontal:. . . . . . . . . . . . . . . . . . . . . . . . . . . 7.125” x 5” Half page vertical:. . . . . . . . . . . . . . . . . . . . . . . . . . .
3.475” x 9.875”
One-quarter page: . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 5” Sugar showpiece by Chef Mont
One-sixth page: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 3.3”
electronic specs Web adS (home page) Button ads: 100 x 120 pixels (1.389“ wide x 1.667“ tall at 72 dpi)
Leaderboard ads: 470 x 120 pixels (6.5” wide x 1.6 “ tall at 72 dpi) Images should 72 dpi, saved as JPEG or .gif files
Sweet Deal (home page) 25 words copy (deal), product image, logo and link Featured Product (tease on home page and the entire featured product page)
100 words of copy, at least one image, logo, link (video ok) Monthly Slice eNewsletter (25,000 recipients) Send your logo (JPEG or .gif format), company name as you’d like it to appear and a link. Sending Materials: Ads can be emailed to your account sales representative. Please identify/label your materials with your company and ad insertion issue date. For large files, you may upload them to our Dropbox (call sales rep for instructions). Disclaimer: CAKE accepts no responsibility for reproduction of content or ad material that is not provided in the format requested. Any ad materials provided including films, proofs, images or discs will not be returned.
Leaderboard Ad
button ad
sales Karen Griffiths • 612.715.2977
[email protected] editorial Susan Schultz
[email protected] Grace McNamara
[email protected] AMERICAN CAKE DECORATING 4756 Banning Avenue, Suite 206 White Bear Lake, MN 55110 T: 651.330.0574 F: 651.756.8141 americancakedecorating.com Cake by Sugar Sugar Art Studio
