Media Kit (PDF) - Home Business Magazine

E Home-Based Business & Opportunity Magazine

2017 MEDIA KIT Advertising Sales (800)734-7042 [email protected] Fax: (714)388-3883 Home Business Magazine 20711 Holt, No. 807 Lakeville, MN 55044 Homebusinessmag.com

E

ABOUT

2017 MEDIA KIT H H O O M M E E B B U U S SI NI N E E S S S S

E

For over two decades,

225+ HOME-BASED BUSINESS START-UPS GET STARTED TODAY!

Home-Based Business & Opportunity Magazine

December 2016

START-UP

10+

Easy to Launch Start-Ups in 2017

GUIDE For Hard Times!

– Pg. 22

Get an Online Biz Up, Running, and Profitable Quickly! - Pg. 14

FREELANCING: Countless Opportunities to Explore MOBILE MONEY: Dollars for Millennials FREE TRAFFIC: Get Traction with Search Engine Optimization SPACE UPGRADE: Back-Ups for Your Home Office PUSH-CART PROFITS: Six Figures in Food Vending FASHION-PRENEUR: She Combines Glamour & Functionality

KA-CHING: Leverage the Power of the Penny Auction. – Pg. 51 INTERVIEW: Julia Roberts “Rising to One’s True Self in Crisis” – Pg. 20

WWW.HOMEBUSINESSMAG.COM

HOME BUSINESS® Magazine (HBM) has been the homebased business market’s industry leader. HBM is an advertiser’s “one-stop-shop” Quarterly publication for Print, Digital and Internet/Online Advertising. As traditional circulations decline, HBM combines newsstand and subscription print copies with new cutting edge digital circulations. The home business market is a booming economic sector that is difficult for advertisers to reach. Home Business® Magazine penetrates this market with a Print Magazine and identical Digital editions, Tablet editions (iPad/Nook/Kindle), iPhone App, Native Apps, and hand-held devices. HOME BUSINESS® Magazine is the largest magazine to target the home-based business sector. Readership includes those interested in starting up a home-based business and opportunity seekers, home office workers, and teleworkers; and those interested in office products and services. HBM’s advertising options fit any budget and Display Ad size.

“Your Advertising Gateway into the World of Home Business.”

Circulation: 100,000+

PRINT – 40,000: Newsstand, magazine racks, promotional mailings, and paid subscriptions. DIGITAL – 60,000+: Circulation through Digital editions, E-Readers, iPad/iPhone, Native Apps, Nook, Kindle. FOR MORE INFORMATION ON ADVERTISING: homebusinessmag.com/advertise Call (800)734-7042 or email to [email protected]

2

E

ABOUT

2017 MEDIA KIT Editorial: Designed to complement advertising, editorial covers the full range of home-based business start-up and operation. Topics include marketing, sales, home office set-up, raising money, financial management, operations, businesses, opportunities, celebrity interviews, success stories, and much more. Full Info: homebusinessmag.com/editorial-profile-calendar Magazine Frequency: Published Quarterly to maximize newsstand and Digital / Tablet / iPad exposure. Ad Material: All common display Ad sizes and Ad material formats accepted. HBM handles all conversions for digital circulation. Visit the website for details and Ad upload instructions.

    “Reach Millenials and Gen-X’rs with HBM Magazine”

HBM Mobile: The mobile device version of HBM provides an advertising gateway to those who use hand-held Internet devices Video: Promote your video! Embed a Video into a display ad in HBM’s Digital Editions. Social Media: Get your marketing message into social media. HBM promotes advertisers in Facebook, Twitter, and YouTube. Reaching emerging markets of Millenials and Gen-X’rs requires diversified circulations that link print with digital. Let HBM show you the way.

HOME BUSINESS® MAGAZINE ONLINE

www.homebusinessmag.com — Since 1996, HBM ONLINE has offered advertisers the top content site for home business. HBM Online is a fully RESPONSIVE website that delivers all content, including Banner Ads and Sponsored Content, adjusted to the individual screen size of a website visitor whether full desktop, tablet, Smartphone, iPhone, or other mobile viewing device. HBM also has an online Trade Show at HBM EXPO — expo.homebusinessmag.com. Add your own sponsored articles and content into HBM Online. Call (800)734-7042 or email to [email protected]

3

E

RATES

2017 MEDIA KIT Display Advertising Rates Ad Size 1 Issue (3 Months) 2 Issues (6 Months) 1 page $3,930 $3,535 2/3 page $3,145 $2,830 1/2 page $2,595 $2,335 1/3 page $1,845 $1,660 1/4 page $1,415 $1,275 1/6 page $985 $885 1/12 page $510 $460 1 inch $275 $250 Back Cover $5,575 $5,015 Inside Cover $4,920 $4,425 Preferred Position add 10% Bind-in Insert Cards (provided by advertiser) $1,900 per issue Cover Promotion & Editorial Coverage: Contact HBM for Pricing & Availability.

FULL PAGE 7”W x 10”D

1/3 PAGE Vertical 2.25”W x 10”D

1/2 PAGE Horizontal 7.125”W x 4.75”D

1/4 PAGE Vertical 3.25”W x 4.75”D




1/12 PAGE 2.25”W x 2.25”D


4 Issues (1 Year) $3,145 $2,515 $2,075 $1,480 $1,130 $785 $410 $220 $4,460 $3,935

COMMISSION AND PAYMENT 15% commission and terms extended to established advertising agencies. General policy is that advertisements are to be paid in full by advertising space closing date.

1 Inch 2.25”W x 1”D

Call (800)734-7042 or email to [email protected]

4

E

DEMOGRAPHICS and Publisher Statement

2017 MEDIA KIT READERSHIP Circulation – Print:

40,000

Circulation - Digital:

60,000

Circulation – Total:

100,000

Readership:

195,000

Readers per Print Copy:

2.9

Male:

55.2%

Female:

44.8%

AGE Under 35:

35.9%

Ages 35-54:

52.5%

Ages 55 & Older:

11.6%

Average Age:

40.3 years

Median Age:

39.7 years

ANNUAL HOUSEHOLD INCOME

Males

55.2%

Females

44.8%

Median Age: 39.7 EDUCATION

Above $75,000:

25.9%

Attended College or better:

83.3%

Above $50,000:

50.2%

Graduated 4 College:

13.1%

Above $30,000:

77.4%

Postgraduate Work:

17.3%

Average Income:

$61,400

COMPUTERS/HOME OFFICE EQUIPMENT

Medium Income:

$48,800

Desktop Computer:

85.2%

Cell Phone/Smart Phone:

92.5%

Printer:

82.7%

Scanner:

53.1%

Laptop/Notebook Computer:

38.5%

Average Household Income

$62,400

Internet Users

94.6%

Cell/Smartphone Users

92.5%

BUSINESS OPERATIONS/START-UP PLANS Currently own a business:

41.4%

Plan to start a new business:

70.5%

Operate a business part-time:

61.2%

Part-Time businesses planning to go full-time:

75%

Maintain separate home office:

71.6%

Internet Users:

94.6%

Have a Website:

21.3%

Source: Reader Survey, ResearchUSA, Inc.


5

E

CIRCULATION

2017 MEDIA KIT

Place an Ad in HOME BUSINESS® Magazine (HBM), and your print and digital circulation is handled. One-Stop-Shop does it all: ❚❚ Home Business Magazine (HBM) has been on the

newsstand since 1994. HBM invests in newsstand promotional programs to increase single copy sales and brand awareness. HBM also pays Retail Display Allowance (RDA) to increase distribution into thousands of retail outlets each issue. ❚❚ HBM Subscriptions are sold through a broad

variety of direct sales, mail order, and dozens of reputable subscription agencies. ❚❚ HBM’s Digital Circulation model is highly

sophisticated and continues to evolve with the digital market. Many digital readers cannot be reached through traditional print circulations, and HBM’s Digital Circulation offers you improved reach into key markets, such as the 20-29 year age demographic.

CIRCULATION

Newsstands Print (Magazine racks, Bookstores, Retail Outlets, Chain Stores)

30,000

Print subscriptions Paid

10,000

Digital Editions, E-Readers, iPad/iPhone, Native Apps, Nook, Kindle & More

60,000

Total Circulation

100,000

Readership

195,000

CIRCULATION BOOSTERS — FREE!

Home Business Magazine provides Advertisers with website promotion, EXPO promotion (expo. homebusinessmag.com), Facebook, Twitter, Instagram, YouTube promotion & more! homebusinessmag.com/circulation


6

E

ISSUE DATES

2017 MEDIA KIT E

H

H O O M M E E B B U U S SI NI N E E S S S S

225+ HOME-BASED BUSINESS START-UPS

ISSUE

GET STARTED TODAY!

SPACE CLOSING DATE


February 2017

SUPER SALES

20+

Special Selling Issue

Explode Your Income in 2017! - Pg. 14

HOT Start-Ups for 2017

ON-SALE DATE

MATERIAL DUE DATE

Spring 2017

3/14/2017

3/17/2017

4/25/2017

Summer 2017

5/23/2017

5/26/2017

7/5/2017

Fall 2017

8/15/2017

8/18/2017

10/3/2017

Winter 2018

11/14/2017

11/17/2018

1/2/2018

Spring 2018

2/13/2018

2/16/2018

4/3/2018

Summer 2018

5/15/2018

5/18/2018

7/3/2018

Fall 2018

8/14/2018

8/17/2018

10/2/2018

Winter 2019

11/13/2018

11/16/2018

1/1/2019

Spring 2019

2/12/2019

2/15/2019

4/2/2019

– Pg. 22

3 STEPS to a Profitable Start-Up OUT-PERFORM Competitors on Social Media FINANCING TIPS for your Home Biz DE-STRESS in a Home Office

SIX-FIGURES Marketing Non-Lethal Safety Products

INTERVIEW: JEREMY RENNER

Air Force Vet Flies High With The BBQ Cleaner

“Test Your Boundaries” – Pg. 20

- Pg. 27

E-BIZ SUCCESS: Student Invents Ergonomic Product & Sells It Online


E

H H O O M M E E B B U U S SI NI N E E S S S S



March/April 2017

20+

Special Forecast Issue

TRENDS

Trendy Hot Start-Ups for 2017

2017

– Pg. 22

Additional info: homebusinessmag.com/issueclosing-dates

Cutting-Edge Ways to Quickly Grow a Home-Based Business! - Pg. 14

CLICK-BAIT: Online Marketing Technique BUSINESS PLAN Tips to Grow Your Biz TRUMP TALK: 10 Marketing Lessons TAXES APRIL 15TH: Are You Ready? BAN BAD HABITS from Your Home Office SUCCESS: She Fights Through Tragedy to Mentor Millionaires

INTERVIEW: LADY GAGA Her Entrepreneurial Side, Using Social Media, & More… – Pg. 20

Rotovac Offers Profitable Business Model - Pg. 38


E

H


GET STARTED TODAY!


ONLINE

BUSINESS START-UPS Get an Online Biz Up, Running, and Profitable Quickly! - Pg. 14

E

H

225+ HOME-BASED BUSINESS START-UPS

Fall 2016

10+

Cutting-Edge Start-Ups for 2016 – Pg. 22




Summer 2017

GROW IT!

INCENTIVE MARKETING: Increase Sales

15

START-UP TIPS for Millennial Entrepreneurs PLAY OFFENSE: Set Up the Right Start-Up Structure

CLOUD COMPUTING: Maximize Productivity

HOME OFFICE: Streamline & Digitize Paperwork


Sexy! Start-Up

INTERVIEW: SALMA HAYEK “Putting Life’s Wisdom to Work” – Pg. 20

MORE 50+

Stimulating Home-Based Biz’s to Start Now. – Pg. 22

Direct Sales Generate $5K Monthly Part-Time. Fitness $$$: Personal Trainer Revolutionizes the At-Home Workout. Want to Know the Real Cost of Starting a Business?

FINANCIAL HACKS That Cut Biz Expenses ONLINE AUTHORITY: Generate Increased E-Revenue Display Until 10/2/2017

Corporate Cubicle to E-Commerce Mogul - Pg. 48

From Dorm Room to Market - Pg. 25


June 2014

Start-Ups!

Make Your Business Stand Out from the Crowd With These Attractive, Tantalizing, and Eye-Catching Techniques. – Pg. 14

SOCIAL EXPLOSION to Grow Your Online Reach

$75-$175 PER HOUR? Tile Cleaning Cleans Up!

“Power of Big Dreams” – Pg. 20

Home-Based Business & Opportunity Magazine ®

– Pg. 22

CROWDFUNDING: Raise Funds for Your Start-Up

INTERVIEW: Bradley Cooper

245+ HOME-BASED BUSINESS START-UPS. GET STARTED TODAY!

SUMMER START-UPS

MEDIA MAVEN: Mompreneur Launches P.R. Firm

Ted Wilson Reveals $6 Figure Secrets for Network Marketing Success – Pg. 46

E

SPECIAL ISSUE

Special Business Expansion Issue

How to Make Your Home-Based Business Grow! - Pg. 14

ELECTION 2016: Who’s Best for Home Biz? – Pg. 22


Matthew McConaughey

“Makeup Mogul”: Woman’s Perseverance and Hard Work Yield a Successful Makeup Line.

Success-Building Interview with Golden Globe and Academy Award Winner Matthew McConaughey. Follow his advice. – Pg. 20

www.homebusinessmag.com


7

E

SPECIFICATIONS

2017 MEDIA KIT Printing Specifications: ❚❚ Printing: Web offset ❚❚ Binding: Perfect bound ❚❚ Screens: B&W or two-color: 100-133 line screen ❚❚ Four-color: 133 line screen ❚❚ 240 Total screen density on all flat tints and solids: % PDF Files: Hi-Res print-ready PDF files. CMYK at highest resolution (300 dpi minimum). All fonts must be embedded.

MATERIAL SPECIFICATIONS Popular Sizes Width Depth Full Page 7" 10" 1/2 Page – Vertical 4-5/8" 7-1/4" 1/2 Page – Horizontal 7-1/8" 4-3/4" 1/3 Page – Vertical 2-1/4" 10” 1/3 Page – Horizontal 4-5/8" 4-3/4" 1/4 Page – Vertical 3-1/2" 4-3/4" 1/4 Page – Horizontal 4-5/8" 3-1/2" 1/6 Page – Vertical 2-1/4" 4-3/4" 1/6 Page – Horizontal 4-5/8" 2-1/4" 1/12 Page 2-1/4" 2-1/4" 1 inch 2-1/4" 1" Full Page – Bleed 8-3/8" 11-1/8" Full Page – Trim 8-1/8” 10-7/8"

Additional Image files acceptable: TIFF / JPEG / PDF. HBM Encourages high resolution PDF Files! Adobe Indesign Software files: Versions 5.0 & higher. Package for output, ensuring that all images and fonts are included with the document. Adobe Photoshop files: Fonts or type must be rasterized; HBM does not accept layered files. All artwork must be flattened (no layers), CMYK, 300dpi. Adobe Illustrator Files: Save Illustrator Images/Documents as Illustrator EPS files. Convert all fonts to outlines. Embed all images. Artwork must be CMYK. Additional Materials: Laser Prints are acceptable for Ad Material, but print quality will be limited. Or Camera-Ready Artwork is acceptable for B/W or 2-Color Ads without Photos. Submitting Ad Material Files: Files less than 2 MB’s in size can be emailed to [email protected] or advertising material files can be uploaded online (see web site for upload instructions). Display Ad Graphic Design Services: HOME BUSINESS® Magazine offers graphic design services to create your Advertisement, from minor edits to an existing Ad through full-service graphic design. Additional Info: homebusinessmag.com/display-ad-material-specifications


8

E 2017 MEDIA KIT

EDITORIAL CALENDAR Upcoming Issues

Designed to complement advertising, HOME BUSINESS® Magazine’s (HBM) editorial foundation covers both the start-up and operation of home-based businesses and subjects for home office users. ❚❚ Businesses and Opportunities: How to select and startup a home business, and how to grow and expand it. HBM also focuses on special business types such as franchising, network marketing, mail order, direct sales, and more. ❚❚ Marketing and Sales: Marketing and sales efforts. Subjects include Ad creative, customer communications, Internet marketing, direct marketing, publicity, networking, negotiating, selling tactics, and more. ❚❚ The Home Office: Plan a productive home office. Subjects include space utilization, office set-up, projecting a professional image, minimizing overhead, equipment and products, networking, technology, working smarter, finding balance, and teleworking. ❚❚ Money Corner: Create a solid business financial foundation. Articles cover raising business capital, obtaining financing, accepting payment, setting prices, tax planning, credit management, handling collections, and other financial subjects.

❚❚ Summer 2017 – Network Marketing: The Truth, The Hype, The Reality. With ease of start-up and low entry costs, Network Marketing is a huge player in the home business market. Let us help you achieve success in this direct sales industry.


E



SOCIAL START-UP Use SOCIAL MEDIA to Start-Up & Grow Your Business – Pg. 14

June 2016

50+ “SOCIAL” START-UPS. – Pg. 22

BOOMER BIZ: Increase Business With Boomers! SPECIALTY CLEAN-UP: Generate $100K+ in Low-Cost Cleaning BIZ EMAIL MARKETING: Increase Your Open Rates at No Cost GETTING CHEEKY: Art School Grad Launches Design BIZ

❚❚ Fall 2017- Raise $25K Now! In this special financial Issue, we cover a wide range of the best ways to raise start-up funds immediately. Help new or seasoned entrepreneurs overcome the biggest obstacle to business success - money!

INSTANT PAY RAISE: 4 Key Tax Deductions

Interview: Ryan Gosling

“Raise Your Financial Game” – Pg. 20


❚❚ Winter 2018 - Super-Start-Up (Annual Start Up Issue). We show new home-based entrepreneurs how to quickly start and profit from a home business. The latest cutting-edge tactics to launch and successfully market a start-up. ❚❚ Spring 2018 - Green Revolution. How can any entrepreneur prosper in the upcoming green economy? Start a green business or bring the profitable green revolution into your current business. Link your business to the future. ❚❚ Summer 2018 - Export-Prenuer! The world is getting smaller and more connected. Expand your horizons by exporting your products and even services to growing international markets. Learn the best export success tactics in this special ecommerce issue.

❚❚ Fall 2018 - Mobile Warrior! Start & grow a home-based business from any location. As the world gets more virtual and “handheld”, we ❚❚ Success and More: HBM’s balanced editorial covers show entrepreneurs how to operate a business untethered from a entrepreneur success profiles, celebrity and expert interviews, home office. Run a business on your own time. product/book reviews, reader feedback, emerging topics such Additional info: homebusinessmag.com/editorial-profile-calendar as “Green” businesses, and more!


9

E

HBM ONLINE www.homebusinessmag.com

2017 MEDIA KIT ADVERTISING TYPE

AD SIZE

ONE MONTH

ADVERTISING TYPE

AD SIZE

ONE MONTH

Leaderboard Banner

728X90

$300

Social Media

Varies

$55

Rectangle Banner

300X250

$300

Expo Listing

Show Case

$95

Sponsored Content

Article / Video

$300

Newsletter Sponsor

Text Link

$55

728 X 90 LEADERBOARD

300 X 250 RECTANGLE BANNER

HOME BUSINESS® Magazine Online offers advertisers the top content site for home business. HBM Online is a fully RESPONSIVE website that automatically adjusts to size of a visitor’s viewing screen, whether full desktop, tablet, Smartphone, iPad, or other mobile viewing device size. HBM Online’s quality content drives high viewership. HBM Online offers clean rich content portals that are easy to navigate, with web pages that load quickly. Sponsored Content: Embed your own content seamlessly into content channels within HBM Online, with visibility on the home page. Sponsored Content can include an article, post or video. Sponsored Content has the same look, format and appearance as other content within HBM Online. Banner Advertising: Choose from among multiple sizes and placements. All common ad formats are accepted. HBM can design a Banner Ad for you. Banner Ads are also sold by CPM. Banner Ads automatically re-size to the viewer’s screen size.

SPONSORED CONTENT YOUR ARTICLE OR VIDEO PLACED AS CONTENT ON WEBSITE

Content Marketing: Contact HBM if you are interested in this latest form of online marketing. Visit Website for latest traffic statistics homebusinessmag.com/online-advertising

Newsletter Sponsor: Embed your marketing message direct into the Home Business Newsletter. Video Advertising: Place your Video Ad within video content at HBM Online. Expo Advertising: The HBM EXPO (expo.homebusinessmag.com) is the industry’s largest directory of Business Listings. Hundreds of aspiring entrepreneurs visit the HBM EXPO each day. Satisfaction Guaranteed: Cancel anytime, and receive a full refund of the unused portion of your order.

Be a Sponsor in the Home Business Newsletter, the industry’s largest newsletter.


10