Media Pack - Vogue

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63% of Vogue readers are regular Vogue.co.uk users (they access Vogue.co.uk at least once a month) .... 6th February. International Collections Vogue. Festival.

BRITISH VOGUE MEDIA INFORMATION 2014 “Vogue is in a league of its own. We work with the best people in the international industry, whether they are photographers, stylists, hair and make-up people or set designers. We always produce unique pieces and we have the power gained over a long history to lure the most interesting creatives.”

Alexandra Shulman, Editor, British Vogue

MEDIA INFORMATION VOGUE OVERVIEW

Vogue is The Fashion Bible Since the launch of the British edition in 1916, VOGUE magazine has been the pre-eminent fashion magazine Almost one hundred years later, VOGUE continues to define fashion – now in print, on its award-winning website, and groundbreaking and astonishingly beautiful Apps

MEDIA INFORMATION READER PROFILE VOGUE MAGAZINE

VOGUE.CO.UK

CIRCULATION: UK ACTIVELY PURCHASED:

200,608 141,854

TOTAL READERSHIP: WOMEN: MEN:

1,398,000 1,210,000 (87%) 188,000 (13%)

FEMALE:

95%

AVERAGE AGE:

33

AVERAGE AGE:

28

ABC1: AB:

880,000 439,000

ABC1:

73%

PAGE IMPRESSIONS: UNIQUE USERS: EMAIL SUBSCRIBERS:

(63%) (31%)

39,277,184 1,698,862 76,286

Source: Combined Print and Digital ABC Jan-Jun 13 /NRS Jan-Jun 13/ Google Analytics Aug-Oct 13/ Lyris Aug 13/Vogue Website Survey May 13 (based on regular users, visit site once a month+)

MEDIA INFORMATION BRAND POWER

VOGUE BRAND POWER

63% of Vogue readers are regular Vogue.co.uk users (they access Vogue.co.uk at least once a month) 67% of Vogue.co.uk users regularly read Vogue (they read at least 1 in 4 issues) 17% of those who have a touch point with the Vogue brand, do so in print, digital AND online. This audience is referred to as Vogue3 668,257

Vogue Facebook ‘likes’

1,499,399

Vogue Twitter followers

Vogue iPad App published monthly since September 2012. Vogue Daily News and Vogue Fashion Night Out Apps have been launched on various platforms including iPhone, Blackberry and Android

Source: The Vogue Business Report 2013 (conducted by YouGov)/ Facebook/Twitter latest date October 13

MEDIA INFORMATION FASHION

“VOGUE has a clear brand position as the fashion bible; it is the place to discover new fashion trends, and is the pre-eminent magazine to feature the top fashion and beauty advertisers. Clients love that confidence and certainty.” Stephen Quinn, Publisher of Vogue

“Vogue is the Fashion Bible” 82% of Vogue readers agree 62% of female glossy magazine readers agree

VOGUE.CO.UK translates the style and intellect of the Vogue brand into an online experience that sates users' constant need for something new.

“Vogue has the most influential fashion website” 60% of Vogue.co.uk users agree 45% of female magazine website users agree

9 in 10 Vogue readers and Vogue.co.uk users buy premium fashion brands

Vogue readers collectively spent £1.2 on fashion in the last 12 months

billion

VOGUE.co.uk users spent £729 on fashion last year.

Source: The Vogue Business Report 2013 (conducted by YouGov)/TGI Apr 12 – Mar 13/TGI Clickstream GB Q2 2013 (Jan-Dec 12)

million

MEDIA INFORMATION BEAUTY

Premium beauty remains an area of no compromise for Vogue readers and Vogue.co.uk users

93% of Vogue readers own premium beauty 90% of Vogue readers own premium make-up 70% of Vogue readers own premium skincare 94% of Vogue readers own premium fragrance

92% of Vogue.co.uk users own premium beauty 87% of Vogue.co.uk users own premium make-up 70% of Vogue.co.uk users own premium skincare 94% of Vogue.co.uk users own premium fragrance

Vogue readers collectively spent £275 million on beauty products in the past 12 months

“Investing in skincare is an investment in my

83% of Vogue readers

“I enjoy owning designer label make-up”

and Vogue.com users think that beauty is an essential part of the whole fashion look

skin” 85% of VOGUE.co.uk users agree

68% of VOGUE.co.uk users agree

“Vogue Beauty continues to be the freshest, most original, most talked about and most relied upon beauty section in the market. We’re first with the big stories, we’re the definitive word on the latest trends and we’re the most authoritative guide to the latest products – all showcased in stunningly beautiful, super-glossy pages.” Nicola Moulton, Vogue Beauty & Health Director Source: The Vogue Business Report 2013 (conducted by YouGov)/TGI Apr 12 – Mar 13

MEDIA INFORMATION WATCHES & JEWELLERY

“Jewellery and watches have never been so closely associated with fashion, making them an integral part of the Vogue girl’s wardrobe” Carol Woolton, Jewellery Editor, Vogue

Vogue readers collectively spent £690 months

million on watches and jewellery in the past 12

76% of Vogue readers agree it is important for

76% of Vogue.co.uk users agree it is important for

them to complete their fashion look with a fashionable watch or beautiful piece of jewellery

them to complete their fashion look with a fashionable watch or beautiful piece of jewellery

When asking for jewellery as a gift, 86% of Vogue readers are very specific about what they ask for

When asking for jewellery as a gift, 86% of Vogue.co.uk users are very specific about what they ask for

Source: Premier TGI Doublebase 2012-2013 *spend based on reader’s average spend x Vogue readership figure/The Vogue Business Report 2013 (conducted by YouGov)

MEDIA INFORMATION RATE CARD: VOGUE MAGAZINE

NATIONAL ADVERTISING RATES

BOUND-IN/SCENT STRIPS*

DISPLAY PAGE SIZE/POSITION Page Run of Paper Page Facing Matter Page Specified Position Contents/Masthead Inside Back Cover Outside Back Cover

SINGLE PAGE

£26,550 £31,630 £34,170 £36,810 £39,890 £42,530

DPS Inside Front Cover Gatefold-4pages Barn Door Standard 4 Page Gatefold 1st DPS DPS Sous/Specified Position DPS Run of Paper ½ Masthead ½ Page

£141,110 £141,110 £97,220 £67,490 £60,290 £52,050 £18,200 £13,760

National: 2 sides 4 sides 8 sides 16 sides

London & South East:

£31,840 £56,700 £112,980 £211,460

2 sides 4 sides 8 sides 16 sides

£21,370 £33,410 £56,700 £112,880

*Subject to approval

LOOSE INSERTS/TIP-ONS Costs are based on media space taken and quantity. Accepted by arrangement only. For more information contact Rose Lander on 0207 152 3198

PROMOTIONS Costs are made up of a space rate (as above plus an average production charge of £4,000 per page. Special terms and conditions apply. For individual costings and creative ideas, please contact Vogue Promotions on 020 7152 3028.

RATE CHANGE Please note that the ad rates have moved up by 2.8% to reflect current inflation in the UK economy according to The Consumer Price Index 2013.

MEDIA INFORMATION RATE CARD: VOGUE.CO.UK

VOGUE.CO.UK Leaderboards: MPUs: Double Sky:

£30cpm £45cpm £95cpm

Homepage Takeover Article Page In-Content Ads Gallery Interstitials

£45,000 (7 days) £95cpm £100cpm

Overlay Pre-roll: Email Sponsorship: Email List Purchase: Custom Solutions: Sponsorship:

£50cpm £70cpm £65cpm £250cpm POA POA

MEDIA INFORMATION PRODUCTION SCHEDULE 2014

2014 SCHEDULE

ISSUE 2014

BOOKING DEADLINE

COPY DEADLINE

INSERT DEADLINE

ON SALE DATE

ISSUE THEMES

Events

February

16th November

26th November

11th December

9th January

March

13th December

2nd January (no

16th January

6th February

International Collections

Vogue Festival

Couture

extensions)

April

24th January

31st January

17th February

10th March

Miss Vogue April

17th January

31st January

N/A

10th March

May

21st February

28th February

17th March

7th April

June

21st March

26th March

10th April

5th May

Summer Style/ Vogue Festival Coverage

July

18th April

25th April

12th May

2nd June

Ageless Style

August

23rd May

30th May

16th June

7th July

September

20th June

27th June

14th July

4th August

International Collections

October

25th July

1st August

18th August

8th September

Couture

Miss Vogue October

25th July

TBC

N/A

8th September

November

22nd August

29th August

15th September

6th October

December

19th September

1st October

16th October

6th November

Christmas

January 2015

24th October

31st October

17th November

8th December

Looking forward to 2015

Trend Talks

Trend Talks

MEDIA INFORMATION SUPPLEMENT GUIDE

2014 SUPPLEMENT GUIDE ISSUE 2014

ON SALE DATE

SUPPLEMENT

FEBRUARY

9th January

Catwalk Supplement

MAY

7th April

More Dash than Cash Supplement (Sponsored by H&M)

AUGUST

7th July

Catwalk Supplement

NOVEMBER

6th October

More Dash than Cash Supplement (Sponsored by H&M)

DECEMBER

6th November

Christmas Supplement

MEDIA INFORMATION

AWARDS

JULY 2013:

Fashion Monitor Journalism Awards 2013 – Jo Ellison – Feature Writer of the Year

JULY 2013

Lucinda Chambers – Editorial Campaign/ Shoot of 2012

MARCH 2013:

Jasmine Awards – Francesca Segal – Jasmine Literary Award (magazines)

MARCH 2013:

Jasmine Awards – Words by Sophie Dahl, Photographer Jenny van Sommers, Food Stylist Clare O’Connell, Art Director Rebecca Mason, Beauty Director Nicola Moulton – Jasmine Visual Award

DECEMBER 2011:

Digital Magazine Awards – Digital Fashion Magazine of the Year

NOVEMBER 2010:

Fragrance Foundation Awards – Stephen Quinn – Lifetime Achievement Award

SEPTEMBER 2010:

Coolbrands – Vogue wins magazine category

APRIL 2009:

13th Annual Webby Awards – VOGUE.CO.UK selected as Official Honoree

NOVEMBER 2008:

BSME Awards – Alexandra Shulman – Editor of the Year, Women’s

New Ad Formats HOMEPAGE TAKEOVER HOMPAGE FILL (position 1,2&3)

Homepage Fill (100X300)

Homepage Fill (100X300)

Homepage Fill (100X300)

Homepage Fill expanding to (100X700)

New Ad Formats FASHION HOMEPAGE TAKEOVER

Pushdown (970X90) expanding to (970X415)

PUSHDOWN (position 1)/ DOUBLESKY OR MPU/MPU (position 2&3)

Double Sky (300X600)

MPU (300X250)

New Ad Formats Pushdown (970X90) expanding to (970X415)

SPONSORED SECTION SPLASH PAGE PUSHDOWN (position 1)/ BILLBOARD X2 OR DOUBLE SKY/MPU (position 2&3)

Billboard (970X250)

Billboard (970X250)

New Ad Formats ARTICLE PAGES

Leaderboard (728X90)

LEADERBOARD/ IN-CONTENT ADS X2/ OR LEADERBOARD/ DOUBLESKY/ MPU 300X250/ OR LEADERBOARD/MPU/MPU

Double Sky (300X600)

In Content HTML Full Responsive OR 3 Sizes: (420X160)/(520/160)/(650X160)

New Ad Formats GALLERY INTERSTITIAL (FULL CONTENT AREA)

Gallery Interstitial Full Content Area (100X100)

New Ad Formats CUSTOM SOLUTIONS (100%X100%)

Custom Solutions (100X100)

MEDIA INFORMATION CREATIVE SOLUTIONS One of the strongest ways to communicate your brand, and to extend the brand partnership with Vogue, is through bespoke reader events. These are organised and hosted by our Executive Retail Editor, Ginnie Chadwyck-Healey. The events are flagged to the public via the pages of Vogue Notebook and specific targeting can also be forged, using Vogue’s extensive subscriber database. Such events are highly sought after and in order to retain the premium calibre and exclusive nature of such events, Vogue limits these to one per month. The size of the event can range from an intimate afternoon tea for thirty guests for example at a fragrance launch, to a vast shopping event within a flagship store, catering for over a thousand guests. Reader events are reserved for those investing in Vogue at the very highest level. Ginnie Chadwyck-Healey, Executive Retail Editor, British Vogue Tel: 020 7152 3193

MEDIA INFORMATION CONTACTS

LONDON OFFICE

DIGITAL LONDON OFFICE

STEPHEN QUINN – PUBLISHING DIRECTOR EMILY ARMSTRONG – ASSOCIATE PUBLISHER LEYLA REVELLE - PROMOTIONS DIRECTOR The Condé Nast Publications Ltd, Vogue House, Hanover Square, London. W1S 1JU Tel: 020 7152 3198 or 020 7152 3415

JAMIE JOUNING - DIGITAL DIRECTOR For all advertising enquiries, please contact: [email protected] or call 020 7152 3147

REGIONAL REPRESENTATION NORTH & MIDLANDS KAREN ALLGOOD – REGIONAL SALES DIRECTOR The Condé Nast Publications Ltd, Suite 1 Ground Floor, Block A Barons Court, Manchester Road Wilmslow, Cheshire SK9 1BQ Tel: 0207 152 3280 Email: karen. [email protected]

by case basis by CNP in its discretion and are subject to extra fees.